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☆ Extended reality is helping solve some of marketing's biggest challenges by creating memorable, immersive customer experiences
▼ + stars: | 2023-11-09 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +8 min

A range of XR tech is available for marketingMarketers have a range of XR technologies to choose from when developing immersive marketing campaigns. Apple is one company that's "pushing the boundaries" of XR-based marketing, Van Belleghem said. XR to the rescueXR technology is also helping marketers solve many of their biggest day-to-day challenges. XR technology also makes scalability easier, Van Belleghem said, because it provides a "scale that real-life events simply cannot match." Getting XR marketing campaigns rightAn essential first step in successful XR-based marketing is to understand the target audience and ensure campaigns provide value to customers' lives, said Rogers.

Persons: —, Ludenso, Eirik G, Sol Rogers, Rogers, Steven Van Belleghem — who's, Steven Van Belleghem, Simon Windsor, Van Belleghem, Apple's, Windsor, Arif Miah, Mattel's, Barbie Organizations: XR, Service, Discovery, Ludenso, Puma, Disney, Microsoft, Windsor, Mud

☆ Massive surge in the buying of Israel Bonds from the United States
▼ + stars: | 2023-11-08 | by ( Jason Gewirtz | ) www.cnbc.com time to read: +4 min

It also makes 2023 a record year for Israel Bonds. Two counties in Florida, Broward and Palm Beach, also bought Israel Bonds in the last four weeks, as did Ohio's Franklin County. A spokesperson for the bank called the sales part of "a more than 35 year relationship with Israel Bonds." Celal Gunes | Anadolu Agency | Getty ImagesExecutives at Israel Bonds said about $250 million of the total raised in the last month came from individual investors, large and small, throughout the United States, who purchased the bonds directly. Naveh, the CEO of Israel Bonds, lives in the town of Savyon, just east of Tel Aviv.

Persons: Jack Guez, Israel Bonds, Celal, Dani Naveh, Nir Elias, Thomas DiNapoli, Ilan Rosenberg Organizations: Development Corporation, Israel, Palestinian, Afp, Getty, Finance, Bonds, Israel Bond, Bank, Cleveland, Key Bank, of American University, Washington , D.C, Anadolu Agency, CNBC, Gaza, Reuters, Hamas, Gaza Ministry, Health, New York State, New York Locations: United States, Palestinian, Tel Aviv, Israel, Florida , New York , Alabama, Arizona , Ohio , Illinois , Texas, Georgia , Oklahoma , Nevada , Louisiana, South Carolina , Indiana, Pennsylvania, Florida , Broward, Palm, Franklin County, New Jersey, Gaza, Washington ,, Petah Tikva, Savyon, Kibbutz Be'eri

☆ The nonstop sparring match between Justice Samuel Alito and Solicitor General Elizabeth Prelogar
▼ + stars: | 2023-11-06 | by ( Joan Biskupic | ) edition.cnn.com time to read: +16 min

CNN —Justice Samuel Alito is the tip of the spear for conservatives challenging the Biden administration during oral arguments at the Supreme Court. Solicitor General Elizabeth Prelogar is the Biden administration’s top lawyer at the court, defending the policies that are the source of much of Alito’s consternation. “I think our best example historically is the Customs Service,” Prelogar responded. The Biden administration was backing admissions practices that considered students’ race as a factor in admissions to achieve campus diversity. “No, Justice Alito,” Prelogar said.

Persons: Samuel Alito, Biden, He’s, Elizabeth Prelogar, Alito, Prelogar, Ronald Reagan, George H.W, Bush, George W, Sandra Day O’Connor, ” Prelogar, Ruth Bader Ginsburg, Elena Kagan, Robert Mueller, Joe Biden, –, ” Alito, “, ”, John Roberts, Roberts, I’m, It’s, ” Alito interjected, ’ Jeffrey Wall, Trump, …, Wall, We’re, Justice Alito, Juliet, Friar Laurence, Brett Kavanaugh, Ketanji Brown Jackson, Friar, Taylor Swift, Friar Lawrence, “ I’m Organizations: CNN, Supreme, Princeton, Yale Law School, Department of Justice, Emory University, Harvard Law School, Miss, ahs, Senate, Republicans, Democrats, Consumer Financial, Federal Reserve System, Customs Service, Biden, FDA, OSHA, Occupational Safety, Health Administration, Harvard, University of North, America, United States, Fair, Shakespeare Theatre Company, Verona Locations: Trenton , New Jersey, New Jersey, Boise , Idaho, Miss Idaho, University of North Carolina, America, ”, Verona, Washington

☆ Befouling the Final Frontier
▼ + stars: | 2023-11-05 | by ( Jaime Green | ) www.nytimes.com time to read: +3 min

Idealists may cringe, and not only because the video begins with ‘‘Space, the final frontier,’’ a phrase that already belongs to someone. will soon sport a commercial module; and the seeds of space tourism seem finally ready to sprout. Deloitte projects a possible $312-billion-a-year economy in low Earth orbit by 2035. was launched, in 1998, there were about 600 satellites in orbit, a bit more than 200 of which were circling in low Earth orbit. In the 1990s, in fact, with the end of the Cold War, the number of satellites in LEO dropped for a bit.

Persons: ‘, ‘ ‘ Organizations: Deloitte, NASA, Sputnik, Hubble Locations: United States

☆ Who will care for older adults? We’ve plenty of know-how but too few specialists
▼ + stars: | 2023-11-02 | by ( Judith Graham | Kff Health News | ) edition.cnn.com time to read: +7 min

Research suggests each geriatrician should care for no more than 700 patients; the current ratio of providers to older patients is 1 to 10,000. In some respects, geriatrics has been remarkably successful in disseminating principles and practices meant to improve the care of older adults. Under this model, older adults with acute but non-life-threatening illnesses get care at home, managed closely by nurses and doctors. In July 2019, the American College of Surgeons created a program with 32 standards designed to improve the care of older adults. The bright lights, noise, and harried atmosphere in hospital emergency rooms can disorient older adults.

Persons: Jerry Gurwitz, “, ” Gurwitz, What’s, “ There’s, ”, geriatrician Gregg Warshaw, geriatrics, Michael Harper, Thomas Robinson, geriatricians, Dr, Sanjay Gupta, Lisa Walke, Harper Organizations: CNN, University of Massachusetts Chan Medical, National Academies of Sciences, Engineering, Medicine, American Geriatrics Society, University of North Carolina School of Medicine, University of California, Seniors, American College of Surgeons, Initiative, Geriatric, American College of Emergency Physicians, Centers, Medicare, Medicaid Services, UCLA, Indiana University, Johns Hopkins University, UCSF, Get CNN, CNN Health, Penn Medicine, University of Pennsylvania, KFF Health, Kaiser Health, KFF Locations: United States, San Francisco

☆ Arm is at the forefront of the AI revolution. Here's how it's powering billions of devices, from smartphones to cloud servers.
▼ + stars: | 2023-11-02 | by ( Sponsor Post | Created Arm With Insider Studios | ) www.businessinsider.com time to read: +7 min

In 1990, Arm (NASDAQ: ARM), then a startup based in Cambridge, UK, filled the void with high-performance, power-efficient, and small form-factor processor technology for battery-run products. The processor architecture was so robust that AI functions could be built into the devices themselves – voice, touch, and facial recognition. Delivering the right compute, from cloud to edgeEnormous cloud data centers process most of the world's big AI workloads today because they can do so more efficiently at scale. Arm technology is also designed to follow and support AI workloads as they increasingly get distributed outside the cloud to edge devices. As the most pervasive CPU architecture ever, Arm is at the forefront of the AI/ML revolution, powering billions of devices from smartphones to cloud servers.

Persons: Grace Hopper, We're Organizations: NASDAQ, ARM, Intel, NVIDIA, Insider Studios Locations: Cambridge, UK

Many civil society leaders told CNBC the order does not go far enough to recognize and address real-world harms that stem from AI models — especially those affecting marginalized communities. "One of the thrusts of the executive order is definitely that 'AI can improve governmental administration, make our lives better and we don't want to stand in way of innovation,'" Venzke told CNBC. Mitchell wished she had seen "foresight" approaches highlighted in the executive order, such as disaggregated evaluation approaches, which can analyze a model as data is scaled up. Even experts who praised the executive order's scope believe the work will be incomplete without action from Congress. For example, it seeks to work within existing immigration law to make it easier to retain high-skilled AI workers in the U.S.

Persons: Kamala Harris applauds, Joe Biden, Maya Wiley, Biden, Kamala Harris, Cody Venzke, Venzke, Margaret Mitchell, Mitchell, Joy Buolamwini, Divyansh Kaushik, Kaushik Organizations: White, Conference, Civil, Human, CNBC, American Civil Liberties Union, ACLU, League, Federation of American Locations: Washington ,, Washington , DC, New York, U.S

☆ Microsoft exec says Israel's tech sector could suffer from war with Hamas
▼ + stars: | 2023-11-01 | by ( ) www.reuters.com time to read: +3 min

Israeli national flags flutter near office towers at a business park also housing high tech companies, at Ofer Park in Petah Tikva, Israel August 27, 2020. REUTERS/Ronen Zvulun/File Photo Acquire Licensing RightsJERUSALEM, Nov 1 (Reuters) - A senior Microsoft Israel official expressed concern for the future of Israel's high tech sector due to the country's war with Islamist group Hamas, warning multinational companies may close research and development activities. Tomer Simon, chief scientist at Microsoft Israel's R&D Center, said he expressed his concerns in a letter to Tzachi Hanegbi, Israel's head of the National Security Council, but never received a reply. "The country must create a positive horizon so that multinational companies continue to grow," Simon said, noting that for every tech job, there were five more created that drive Israel's economy. Simon did not cite figures but the government has estimated as much as 15% of tech workers were called to military service.

Persons: Ronen, Tomer Simon, Tzachi, Simon, Israel, Steven Scheer, Alison Williams Organizations: REUTERS, Rights, Microsoft Israel, Hamas, Microsoft, D Center, National Security Council, Thomson Locations: Petah Tikva, Israel

AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. Britain's technology minister Michelle Donelan said "the right people with the right expertise" would be around the table to discuss how to mitigate the risks of AI. China will be a key participant, given the country's role in developing AI technology, although questions have been raised by some lawmakers in Britain about its presence. The U.S. ambassador to Britain, Jane Hartley, said the AI conversation should be global, but added that the invitation to China had come from London. Reporting by Paul Sandle and Martin Coulter Editing by Mark PotterOur Standards: The Thomson Reuters Trust Principles.

Persons: Dado Ruvic, Rishi Sunak, Sam Altman, Sceptics, Kamala Harris, Ursula von der Leyen, Antonio Guterres, Michelle Donelan, Jane Hartley, Francois, Philippe Champagne, Paul Sandle, Martin Coulter, Mark Potter Organizations: REUTERS, Safety, European Union, Elon, Bletchley, European, U.S, United Nations, Reuters, Thomson Locations: Britain, United States, China, European Union, U.S, London

☆ Israel Is in Crisis. These Authors See Reason for Hope.
▼ + stars: | 2023-11-01 | by ( Ethan Bronner | ) www.nytimes.com time to read: +2 min

The citizens’ faith in their political leader, a prime minister charged with bribery and fraud, was plummeting even before the attack. The answer: a mix of risk-taking newcomers and the culture of innovation fostered among young Israelis by their mandatory military service. “Israel has been exposed to constant trauma,” the authors write, and yet the country has some of the lowest rates of alcohol abuse, opioid death and suicide in the world. Israel’s citizens also consistently rank among the happiest on the planet. They have long lives and produce, far and away, the most children per family of any rich country.

Persons: Dan Senor, Saul Singer, Israel, Singer, Israel’s, “ Organizations: Jerusalem, “, Nasdaq Locations: United States, Britain, France, Japan, “ Israel, Canada

☆ How overseas workers and SMEs are navigating the evolving cross-border payments landscape
▼ + stars: | 2023-11-01 | by ( Sponsor Post | Created Insider Studios With Mastercard | ) www.businessinsider.com time to read: +8 min

Cross-border payments have always faced challenges — and over the past few years, demand has increased significantly. Overseas workers and small businesses face barriers around international payments and remittances. Small businesses rely on cross-border payments for survivalWith consumers facing challenges around remittances, how are business owners faring when it comes to international payments? Marquard echoes findings from the report that traditional banking institutions have been slow off the mark when it comes to international payments. Read more about how overseas workers and SMEs are navigating the ever-changing payments landscape in Mastercard's borderless payments report.

Persons: —, Hal Ramakers, Alan Marquard, Marquard, Ramakers, It's, we've Organizations: Overseas, Mastercard, Asia —, Brightwell, Insider Studios Locations: Americas, Europe, East, Africa, Asia, India, UAE

☆ Lenovo is more than just PCs. Here's how they're focusing on sustainable and AI-focused solutions for customers.
▼ + stars: | 2023-10-30 | by ( Sponsor Post | Created Lenovo With Insider Studios | ) www.businessinsider.com time to read: +6 min

Lenovo still builds industry-leading devices, but these are seamlessly integrated with infrastructure, solutions, and services. By combining industry-leading, customer-centric intelligent devices with services such as consultancy, installation, operations, maintenance, and solutions, Lenovo is a trusted partner that turns vision into value across industries. Lenovo was an early mover, leveraging its TruScale Infrastructure Brand to launch the TruScale EaaS platform in 2021. Focusing on AIAt the heart of Lenovo's transformation is an unyielding commitment to Research and Development (R&D). As a global technology powerhouse, Lenovo is showing us that a PC company can be so much more.

Persons: ThinkReality VRX, they're, They're Organizations: Lenovo, Intelligence, Brand, Research, - Intelligence, Insider Studios

☆ China's health-care sector is still 'very far away' from using AI to cut costs, consulting firm says
▼ + stars: | 2023-10-30 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailChina's health-care sector is still 'very far away' from using AI to cut costs, consulting firm saysSam Radwan, partner and co-founder of Enhance International, says hospitals in China are "nowhere near" using artificial intelligence as a source of innovation.

Persons: Sam Radwan Locations: China

☆ Here's why Oppenheimer lowered Apple's price target to $200
▼ + stars: | 2023-10-30 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHere's why Oppenheimer lowered Apple's price target to $200Martin Yang, a senior analyst at Oppenheimer, joins 'Squawk on the Street' to discuss the firm's price target cut on Apple, demand for Apple's products in North America and Europe, and the company's pace of innovation.

Persons: Oppenheimer, Martin Yang Organizations: Apple Locations: North America, Europe

☆ AI, machine learning, and robotics are making the retail supply chain more efficient and resilient — a welcome shift after several rocky years
▼ + stars: | 2023-10-26 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +11 min

AdvertisementAdvertisementIncreasing efficiencies in the retail supply chain is necessaryPaul Maguire, the head of retail delivery at the digital consultancy Endava, told Insider that embarking on a digital transformation was critical to better-connected and more resilient retail supply chains. Digital technology will "close gaps in supply-chain visibility" and help retailers "manage future unforeseen surges in product demand," he said. These innovations will "continue to bolster and streamline the retail supply chain as they become even more sophisticated," Maguire said. AdvertisementAdvertisementTo survive, Perry said that the retail supply chain must take steps to become more agile and flexible. ScanditA data-driven tech strategy can also help retailers appeal to sustainability-conscious consumers.

Persons: —, Paul Maguire, Maguire, John Perry, Perry, they'd, Wunderman, Arifi, Naji, Wunderman Thompson, Samuel Mueller, Mueller Organizations: Service, SCALA Consulting, Wunderman Thompson Commerce & Technology, DFS, Wunderman Thompson Commerce, Technology Locations: Ukraine, SCALA, British

Prabhakar Raghavan, Google's senior vice president for knowledge and information products, testified for the tech giant as it defends itself in the biggest antitrust trial in the last 25 years. The government has accused the company of illegally thwarting competitors from making inroads against its ubiquitous search engine. Google says its search engine is dominant because it has a better product than its competitors. And it cited evidence that consumers switch their search engine to Google the majority of the time in cases where another search engine is offered as the default choice. One option would be to prohibit Google from paying companies to make Google a default search engine.

Persons: Prabhakar Raghavan, Google's, Raghavan, Google, Grandpa Google, ” Raghavan, ”, Bing, Trump, Judge Amit Mehta Organizations: WASHINGTON, Google, Fortune, Yahoo, The, Apple, Microsoft, Justice Department Locations: U.S, Alexandria , Virginia

☆ This under-the-radar consumer products stock could rally nearly 30%, Goldman Sachs says
▼ + stars: | 2023-10-25 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +1 min

SharkNinja 's history of innovation will set its stock for an extremely positive growth outlook, according to Goldman Sachs. The investment bank initiated coverage of the consumer products company with a buy rating, setting a 12-month price target of $52. Since listing on the New York Stock Exchange at $30 a share this summer , SharkNinja has rallied 36%. SN YTD mountain SN YTD chart Analyst Brooke Roach pointed to the firm's established track record of market disruption and solid growth across product lines. Meanwhile, the analyst highlighted the company's success in entering new categories, which could also provide incremental growth opportunities.

Persons: SharkNinja, Goldman Sachs, Brooke Roach, Roach, — CNBC's Michael Bloom Organizations: New York Stock Exchange

☆ Ex-Andreessen Horowitz VC says Twitter helped build his career but he's leaving because of Elon Musk's chaotic leadership: 'It turns out that social networks are harder than rocket science'
▼ + stars: | 2023-10-24 | by ( Grace Kay | ) www.businessinsider.com time to read: +5 min

Benedict Evans said he's leaving X, formerly Twitter, after 16 years of using it to help build his career. X has faced an onslaught of criticism since Musk took over last year. After all, Musk has been promising self-driving electric cars for the better part of a decade, Evans wrote. Evans is far from the first person to threaten to leave the social media site since Musk took over. When the billionaire first took Twitter private last year, several celebrities took to the platform to announce their departure.

Persons: Benedict Evans, he's, X, Musk, —, Andreessen Horowitz, Elon Musk's, Evans, Ron DeSantis, Tesla, Elon Musk, Linda Yaccarino, Insider's Lara O'Reilly Organizations: Elon, Service, Twitter, Defamation League, SpaceX

(AP) — The Biden administration is designating 31 technology hubs touching 32 states and Puerto Rico to help spur innovation and create jobs in the industries that are concentrated in these areas. President Joe Biden is set to announce the hubs on Monday at the White House with Commerce Secretary Gina Raimondo. The tech hubs are the result of a process Raimondo's department launched in May to distribute a total of $500 million in grants to cities. The White House has sought to elevate that message and highlight Biden's related policies as the Democratic president undertakes his 2024 reelection bid. “These Tech Hubs will catalyze investment in technologies critical to economic growth, national security, and job creation, and will help communities across the country become centers of innovation critical to American competitiveness,” the White House said Monday in an emailed statement.

Persons: —, Biden, Joe Biden, Gina Raimondo, “, Raimondo, ”, Seattle — Organizations: White, Seattle, Regional Technology, Innovation, Democratic, “, Tech Locations: REHOBOTH BEACH, Del, Puerto Rico, — Austin , Texas, Boston ; New York, San Francisco, Oklahoma, Rhode Island , Massachusetts, Montana , Colorado , Illinois , Indiana , Wisconsin, Virginia , New Hampshire , Missouri , Kansas , Maryland , Alabama, Pennsylvania, Delaware , New Jersey , Minnesota , Louisiana , Idaho , Wyoming, South Carolina , Georgia, Florida , New York , Nevada , Missouri , Oregon , Vermont , Ohio, Maine, Washington

☆ White House announces 31 tech hubs to focus on AI, clean energy and more
▼ + stars: | 2023-10-23 | by ( Megan Lebowitz | ) www.cnbc.com time to read: +2 min

WASHINGTON — The White House on Monday announced it is designating 31 technology hubs in an effort to improve American competitiveness in the technology sector. The hubs will be able to compete for $40 million to $75 million each in grants, the White House said. The move was authorized under the CHIPS and Science Act, the White House said, which President Joe Biden frequently touts as a highlight of his economic agenda. It also authorized $10 billion to invest in technology hubs nationwide, according to the administration. The hubs focus on a wide range of technological areas, including quantum computing, artificial intelligence, clean energy, medicine and biotechnology.

Persons: Joe Biden, WASHINGTON —, Gina Raimondo, Biden Organizations: U.S . House, Senate, White, WASHINGTON, . Economic Development Administration, U.S . Economic Development Administration Locations: Washington , U.S, U.S, Puerto Rico

☆ My startup's AI tool is helping Ukraine on the battlefield
▼ + stars: | 2023-10-21 | by ( Polly Thompson | ) www.businessinsider.com time to read: +6 min

He explains how Ukraine is using the company's AI tool to streamline intelligence gathering. The world before February 24, 2022 was a difficult place for defense tech startups. But since Russia's invasion of Ukraine there's been a paradigm shift. Now, my company, SensusQ, is applying the AI revolution to the defense sector and helping Ukraine on the battlefield. AdvertisementAdvertisementThe SensusQ AI system collates intelligence from multiple sources.

Persons: Erik Kannike, Kannike, —, Ukraine there's, James Bond, There's, they're, Europe There's Organizations: Service, NATO, intel, Spotify, Anadolu Agency Locations: Estonian, Ukraine, Estonia, Russia, Europe, Ukrainian

☆ Elon Musk's SpaceX plans a record 144 launches next year for Starlink's Direct to Cell service
▼ + stars: | 2023-10-21 | by ( Polly Thompson | ) www.businessinsider.com time to read: +3 min

The rockets will allow the rollout of Starlink's Direct to Cell service next year. The number of launches has steadily risen as SpaceX's Starlink satellite internet service has expanded. AdvertisementAdvertisementDescribed as "a cellphone tower in space" on its website, Direct to Cell will offer mobile services through Starlink satellites. Thank you to all of our customers around the world 🛰️🌎❤️ → https://t.co/D6L8BSisQq pic.twitter.com/jVfWTEfHkz — Starlink (@Starlink) September 23, 2023Though far ahead of its competitors, more are following Elon Musk into space. AdvertisementAdvertisementIn early October, Jeff Bezos' Amazon launched the first two prototype satellites in what will become its Project Kuiper internet service.

Persons: —, Musk, Elon Musk Organizations: Cell, Amazon, Service, SpaceX, Ars Technica, Ars

☆ Tim Cook's latest visit to China is a sign that the iPhone is at risk of becoming the 2nd-best option for many people
▼ + stars: | 2023-10-20 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The Apple CEO made his second known trip to China this year as iPhone sales struggle. The visit is a sign that Apple desperately needs to keep China on its side. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAdvertisementWhen Tim Cook visited China in March this year, he was there to heap praise on the country for its history of innovation. Several months on, the Apple CEO is back on the charm offensive.

Persons: Tim Cook, —, Cook, Wang Wentao, it's, Elon Musk, Luxshare Organizations: Apple, Service, Bloomberg, Research, Huawei, Apple's Locations: China, Beijing, Chengdu

☆ Investing in Space: On satellites, the invisible backbone of global industry
▼ + stars: | 2023-10-19 | by ( Michael Sheetz | In Michaeljsheetz | ) www.cnbc.com time to read: +4 min

Shipping company Maersk posted record annual earnings for 2022 but warned that profits are set to tumble this year as a "more balanced demand environment" emerges. CNBC's Investing in Space newsletter offers a view into the business of space exploration and privatization, delivered straight to your inbox. GPS, geospatial intelligence and satellite communications are the invisible backbone that powers the world's largest industries today." That's the core of Space Capital managing partner Chad Anderson's pitch to new investors about the value of the space industry – and I think the "invisible backbone" element serves as an important reminder. Satellites have been, are, and will continue to be a critical backbone of the world's industries – even if we don't notice.

Persons: CNBC's Michael Sheetz, Chad Anderson's, David Sherry, Sherry, Starlink, We've, Lloyd Organizations: Shipping, Maersk, Space Capital, Starlink, Mitsui, Eastern Pacific Shipping, Polembros Shipping Locations: Danish, Mitsui O.S.K

☆ San Francisco’s Brand Is in Trouble. Can a New Ad Campaign Fix It?
▼ + stars: | 2023-10-19 | by ( Heather Knight | More About Heather Knight | ) www.nytimes.com time to read: 1 min

San Franciscans don’t like outsiders bashing their city, but they’re also cleareyed about its biggest problems: homelessness, rampant drug use and leaders who can’t seem to fix those issues. So how does San Francisco turn its lackluster image around? Some wealthy locals say the way forward is a brand refresh, and they are throwing their support behind a new $4 million ad campaign that will promote San Francisco as a hub of innovation and creativity. The slogan? “It All Starts Here.”It’s meant to remind San Franciscans — and everyone else — that the city of cable cars, Levi’s jeans, the Summer of Love, Gap Inc., Uber, Harvey Milk and the Golden State Warriors still has an exciting future ahead of it.

Persons: they’re, ”, Harvey Milk Organizations: Franciscans, San Francisco, Inc, Golden State Warriors Locations: San Francisco, San

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