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☆ NBA can shift the balance of power in media with its next rights deal
▼ + stars: | 2023-10-06 | by ( Alex Sherman | ) www.cnbc.com time to read: +10 min

Every media rights renewal for the NBA is an important event because it only happens about once a decade. But with the National Football League's media rights locked up until 2033, the NBA has a unique opportunity to play media kingmaker. CNBC first reported NBCUniversal's interest in again airing NBA games earlier this year. Carving up the piewatch nowThe NBA will have to balance demand against restricting supply to maximize the price for rights. Discovery's TNT, NBA TV, NBA League Pass or a regional sports network.

Persons: Jimmy Butler, Jamal Murray, Justin Edmonds, clamor, John Skipper, Ted Sarandos, Netflix hasn't, We've, Sarandos, that's, Netflix's Ted Sarandos, Jeff Kravitz, That's, Serbian Nikola Jokić, Victor Wembanyama, It's, Peacock, Michael Jordan, Discovery's Max, Aurelien Meunier, Kevin Durant Organizations: Miami Heat, Denver Nuggets, Ball Arena, Getty, Basketball, Comcast, Google, Apple, Netflix, YouTube, NBA, Disney, Warner Bros, Discovery, National Football, ESPN, Global, Slovenian Luka Dončić, Dallas Mavericks, San Antonio Spurs, NBCUniversal, NBC, CNBC, U.S, Metropolitans, Nielsen, Major League Soccer, Major League Baseball, ABC, TNT, NBA TV, Twitter Locations: Denver , Colorado, NBCUniversal, Hollywood , California, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, United Kingdom, United States, Slovenian, Serbian, Levallois, Perret, U.S

☆ Streaming companies chase Spanish-language sports rights to capture growing Hispanic viewership
▼ + stars: | 2023-10-06 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +3 min

It's an effort to diversify viewership and advertising opportunities — and to capitalize on a growing Hispanic streaming audience. Hispanic audiences spend nearly nine hours per day consuming media, the majority of which is TV viewership, according to a recent study from Nielsen based on viewership habits from July. The study noted the Hispanic audience has been at "the forefront of cord-cutting," making it a growing majority of streaming viewership, too. According to the findings, Hispanic viewers spend more than 50% of their time consuming TV through streaming, eclipsing the general population, at nearly 40%. Traditional media companies across the board have been doling out cash for sports as live games still command the highest traditional TV viewership.

Persons: Roberto Firmino, Eder Militao, NBCUniversal's, It's, Shirin Malkani, Perkins, Lea, Eli Velazquez, Lionel Messi Organizations: Liverpool, Real Madrid, UEFA Champions, Liverpool FC, Anfield, . Media, Canela Media, Telemundo, ESPN, Nielsen, Telemundo Deportes, Major League Soccer's Inter Miami Locations: Real, Liverpool, England, Spanish, U.S

☆ 'The greatest advertising you can get': Small-business founders explain how to build and grow your company with referrals
▼ + stars: | 2023-10-05 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +5 min

This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. "It was just friends, and friends of friends, referring each other." Here's how two small-business owners seek out referrals and have used them to generate leads and build their businesses. Connect with your ideal clientsReferrals can reduce the time you spend pitching your company to prospective clients, Wilkerson said. "It really boils down to building long-term business relationships," Nova said, adding that those connections had been the "lifeblood" of his company.

Persons: SBOs, —, Michael Nova, Nova, Kirby Wilkerson's, Wilkerson, it's, you've Organizations: Small, Service, Nova Custom Printing, BMW, American Express, Nielsen Locations: New York City, Michigan

The news outlet is hyper-focused on Trump's legal jeopardy, with a team of experts ready to dissect every ruling, every filing, every comment. “MSNBC has pretty well-established themselves as the leading anti-Trump network, certainly of late,” said Jon Klein, a former CNN president and news analyst. So far this year, Fox has averaged 2.18 million viewers, MSNBC 1.51 million and CNN 639,000. It was par for the course on a day Trump's legal issues made headlines. MSNBC has assembled a team of legal experts that has appeared throughout its lineup and gained trust through familiarity.

Persons: Joe, Donald Trump, Ken Dilanian, ”, Jon Klein, “, you've, Trump, it's, Trump's, Nicolle Wallace, Missouri Sen, Claire McCaskill, Joy Reid, —, Jen Psaki's, Cyrus Vance Jr, Preet Bharara, Rachel Maddow, Jimmy Carter's, “ Donald Trump, Lawrence O'Donnell, that's, Klein, Ari Melber's, Melber, Peter Navarro, Joe Tacopina, Andrew Weissmann, Robert Mueller's, Mary McCord, ” Chuck Rosenberg, Obama, Neal Katyal, Donald Trump ”, Barbara McQuade, Joyce Vance, Weissmann, Andrew, Psaki, Ariana Pekary, “ It's, ” Klein, there's, ” Pekary Organizations: NBC, MSNBC, Trump, CNN, Social, NBC News, Fox News Channel, Nielsen, Fox, GOP, Fox News, Malaysia Airlines, Manhattan District, New, Department of Justice, District of Columbia, FBI, Drug, U.S, Supreme Locations: Russia, America, Ohio, Indiana , Michigan , Illinois, Iowa, spurts, New York, Missouri, New York U.S, Trump, U.S, Michigan, Alabama

Traders work on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., September 26, 2023. A near-miss on a debt ceiling showdown in the Spring led to the loss of another Triple-A sovereign credit rating. A fiscal adjustment akin to the one enacted in 1993 would be enough to do that again over 5 years. "However, this looks unlikely anytime soon given congressional gridlock, a lack of political attention to deficit reduction and the upcoming 2024 election," it concluded. On current poll readings at least, next year's election will do nothing to end the fiscal war.

Persons: Brendan McDermid, it's, Donald Trump, Democrat Joe Biden, Erik Nielsen, what's, Stephen Jen, Jen, Trump, Biden, Goldman Sachs, Goldman, William Maclean Organizations: New York Stock Exchange, REUTERS, U.S, Presidential, AAA, Democrat, Biden, Trump, Congress, Ukraine, Treasury, Republican, Reuters, GRIDLOCK, Thomson Locations: New York City, U.S, loggerheads, Russia, Ukraine, United States

☆ Taylor Swift, a pop culture juggernaut, propels ‘Sunday Night Football’ to record ratings
▼ + stars: | 2023-10-02 | by ( Oliver Darcy | ) edition.cnn.com time to read: +4 min

Sign up for the daily digest chronicling the evolving media landscape here. At its peak, NBC said that a whopping 29.4 million viewers were watching the game across linear television and streaming platforms. By comparison, the 2022 World Series commanded less than half the audience, with 12.8 million viewers in the final Game 6 of the series. And the series-clinching game of the 2023 NBA Finals brought in an average of 13.1 million viewers. On one of its social media accounts, the header image Monday was a series of photographs of an expressive Swift at the game.

Persons: Taylor Swift, Travis Kelce, Swift, ”, “, ” Swift, —, King Midas Organizations: CNN, NBC, Chiefs, Jets, Bowl, Nielsen, NFL, Spotify, Ticketmaster, Federal Reserve Locations: East Rutherford

☆ Amazon will make up to $7 billion in revenue from Prime Video ads, according to Wall Street analysts
▼ + stars: | 2023-10-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Amazon's decision to start running ads within Prime Video in early 2024 could drive up to $7 billion in ad revenue, according to three new Wall Street notes. UBS isn't the only Wall Street firm betting that Amazon's Prime Video ads will drive billions. UBS expects Prime Video ads will likely have a $30-$42 CPM — the cost to reach 1,000 people. Wedbush analysts expect Amazon to charge $50 CPMs for Prime Video ads. Insider previously reported that Amazon estimates that Prime Video ads will initially reach more than 115 million US monthly users.

Persons: Wedbush, Discovery's Max Organizations: UBS, Nielsen, UBS isn't, Disney, Netflix, Warner Bros, Prime Locations: Canada, Germany, France, Spain, Italy, Mexico, Australia

The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer. Included in the deal are well known labels like Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The New York City company also owns SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, and Green Flash Brewing Company. Tilray said that the transaction, which was announced in August, will triple its beer sales volume from four million cases to 12 million. A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video.

Persons: Tilray, Tilray Brands, Irwin Simon, Busch, Bud Light, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Bump Williams Organizations: Anheuser, Busch, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Tilray, New, SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Modelo, Nielsen, Bump Williams Consulting Locations: New York City

With the former president again skipping the debate, how much interest would there be in hearing out a collection of non-Trump candidates? That’s a steep drop from the first debate, which was also held without Trump and attracted about 12.8 million viewers. It also represents — by a significant margin — the lowest TV audience for any Republican presidential debate since the start of the 2016 cycle, when Trump first became a candidate. Below is a chart of estimated viewerships for all GOP debates since the 2016 cycle. By contrast, the decline between the first and second debates of the 2016 cycle — both of which featured Trump — was just 4%.

Persons: Donald Trump, Trump, Trump — Organizations: Republican, Trump, Nielsen, Trump -, Fox Business Network, Fox News Channel, Univision, GOP, Fox News

☆ Netflix and other streamers have to share data with creators now — but the new transparency only goes so far
▼ + stars: | 2023-09-28 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Discovery — would rip the curtain back on the data secrecy practiced by the streamers, that's not quite what happened. And it's not just creators hoping for bigger residual checks who are eager for more transparency about streaming data. As Netflix, Disney, and more companies pitch new ad-supported streamers, advertisers have griped that streamers have been slow to share the data about audience numbers and composition. Brands investing in films for distribution on streamers also are clamoring for more data to understand how many people are watching them. The WGA can share the data with its broader membership, but only in aggregated form.

Persons: that's, —, Tom Ara, DLA Piper, Kevin Krim, Ashwin Navin, Pryor Cashman, Simon Pulman, It's, Ted Hope, Hope Organizations: Netflix, Disney, Writers Guild of America, Alliance, Producers, Warner Bros, EDO, Brands, Samba, WGA, Nielsen

☆ Return to Office Mandates Are Making Remote Jobs Impossible to Find
▼ + stars: | 2023-09-26 | by ( Aki Ito | ) www.businessinsider.com time to read: +7 min

That's more than twice as frenzied as the rush for remote jobs at the beginning of last year. And third, there's been a dramatic slowdown in tech, the industry that supercharged the boom in remote work. The few remaining employers that continue to offer remote jobs have been overwhelmed by the surge of interest. AdvertisementAdvertisementWith so few openings, candidates for remote jobs are being forced to hustle like never before. The dream of remote work, it appears, will soon be more remote than ever.

Persons: That's, Ashlee Anderson, there's, Angel Medina hasn't, it's, he's, He's, It's, Medina, Atlassian, —, Barbara Matthews, Lisa Nielsen, Slack, they're, Matthews, Anderson, we're, Aki Ito Organizations: Cribl, Harvard, Verizon, Google, subreddits, Meta, Comcast Locations: Ohio, Cribl

☆ Traditional TV adds viewers in August as back-to-school dents streaming
▼ + stars: | 2023-09-19 | by ( ) www.reuters.com time to read: +2 min

REUTERS/Elijah Nouvelage Acquire Licensing RightsSept 19 (Reuters) - More people in the U.S. turned to traditional TV for news and drama shows in August, with the start of the back-to-school season making a slight dent on the streaming viewership, market researcher Nielsen said. Broadcast viewership, which has declined since January, rose 1.6% in August, thanks to shows like "America's Got Talent" on NBC and "Big Brother" on CBS. Streaming saw a sequential decline of 1.6% in viewers to 38.3% last month, but still accounted for the largest share of viewership. Reuters GraphicsNielsen said that despite the seasonal weakness in streaming, the category has gained 7.0 share points since August last year. Legal dramas "Suits" and "The Lincoln Lawyer" were the top two streaming titles in August, Nielsen said.

Persons: Raphael Warnock, Herschel Walker, Elijah Nouvelage, Nielsen, Reuters Graphics Nielsen, Peacock, Mario, Samrhitha, Dawn Chmielewski, Tasim Zahid Organizations: Republican, Georgia Public Broadcasting, REUTERS, NFL, NBC, CBS, Reuters Graphics, WWE, Hall of Fame, Lincoln, Thomson Locations: Atlanta , Georgia, U.S, Bengaluru, Dawn, Los Angeles

☆ Traditional TV Adds Viewers in August as Back-To-School Dents Streaming
▼ + stars: | 2023-09-19 | by ( Sept. | At A.M. | ) www.usnews.com time to read: +1 min

(Reuters) - More people in the U.S. turned to traditional TV for news and drama shows in August, with the start of the back-to-school season making a slight dent on the streaming viewership, market researcher Nielsen said. The combined share of broadcast and cable television, rose to 50.6% of total TV usage in August from 49.6% in July, according to Nielsen's monthly report on the state of the television market. Streaming saw a sequential decline of 1.6% in viewers to 38.3% last month, but still accounted for the largest share of viewership. Nielsen said that despite the seasonal weakness in streaming, the category has gained 7.0 share points since August last year. Legal dramas "Suits" and "The Lincoln Lawyer" were the top two streaming titles in August, Nielsen said.

Persons: Nielsen, Comcast's Peacock, Mario, Samrhitha, Dawn Chmielewski, Tasim Zahid Organizations: Reuters, NFL, Republican, NBC, CBS, WWE, Hall of Fame, Lincoln Locations: U.S, Bengaluru, Dawn, Los Angeles

The truth is we are going to wreck the billionaire economy," said UAW President Shawn Fain. UAW vice president Chuck Browning, who is leading talks with Ford, told a rally of hundreds of UAW workers in downtown Detroit on Friday afternoon that recent talks have made "good progress, but we have far to go." Striking workers said "tier two" employees can make only half the hourly wages of senior UAW workers and get worse benefits. GM said on Thursday the UAW wage and benefits proposals would cost the automaker $100 billion, but did not elaborate. Biden's likely opponent, former president Donald Trump, on Friday criticized the shift to EVs as a job-killer for the UAW.

Persons: Ford, We’re, Shawn Fain, Chuck Browning, Joe Biden, Bruce Baumhower, Rebecca Cook, Arthur Wheaton, Jim Farley, Mary Barra, Bernie Sanders, “, Sofus Nielsen, Biden, Julie Su, Gene Sperling, White, Stellantis, Fain, Biden's, Donald Trump, Joseph White, Kevin Krolicki, David Shepardson, Steve Holland, Mehr Bedi, David Gaffen, Peter Henderson, Matthew Lewis, Chris Reese Organizations: DETROIT, United Auto Workers, General Motors, Ford Motor, Chrysler, Ford Bronco, Chevrolet, UAW, Ford, Detroit, Ford Michigan Assembly Plant, REUTERS, Cornell's School of Industrial, Labor, CBS, Reuters Graphics, Tesla, GM, Thomson Locations: Chevrolet Colorado, Kansas, Detroit, Toledo , Ohio, Wayne , Michigan, Barra, Wayne, Milan, Washington, Bengaluru

☆ Activist Elliott makes inroads at Catalent to build value. Here’s what could happen next
▼ + stars: | 2023-09-16 | by ( Kenneth Squire | ) www.cnbc.com time to read: +7 min

This segment also handles the formulation, development and manufacturing for parenteral dose forms, including vials and prefilled syringes. Activist Commentary: Elliott is a very successful and astute activist investor, particularly in the technology sector. While as an activist Elliott will do whatever it feels is necessary to enhance shareholder value, in the past the firm has made significant use of the strategy of offering to acquire its portfolio companies as the best catalyst to enhance shareholder value. Like Catalent, Syneos is an outsourced pharma solutions company: It outsources R&D for pharmaceutical companies, whereas Catalent outsources manufacturing. If this does turn from a strategic review to an operational review, there is no guarantee that he keeps his job.

Persons: Catalent, there's, Elliott, Steven Barg, Frank D'Amelio, Stephanie Okey, Michelle Ryan, Johnson, Barg, Ryan, John Greisch, There's, Danaher, Alessandro Maselli, Ken Squire Organizations: Oral Technologies, Clinical, Pfizer, Rom Holdings, Bloomberg, Merck, Citrix Systems, Nielsen Holdings, Square, Veritas Capital, Syneos Health, 13D Locations: COOs, North America

☆ Nielsen Names a New CEO Amid Swirling Change in Media Measurement
▼ + stars: | 2023-09-14 | by ( Joe Flint | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/nielsen-names-a-new-ceo-amid-swirling-change-in-media-measurement-db6c859e

Persons: Dow Jones Organizations: nielsen

☆ Disney starts drafting broadcast TV’s grand finale
▼ + stars: | 2023-09-14 | by ( Jennifer Saba | ) www.reuters.com time to read: +9 min

It was pretty much the only way to watch “Gunsmoke” or “Howdy Doody” until cable networks arrived in force in the 1980s, bundled together for a monthly subscription fee. For Disney, ABC represented a watershed moment. Look deeper and the big broadcasters attracted only one in five viewers, while one in three watched cable networks. The TV group, excluding cable networks such as Fox News, generated an EBITDA margin of nearly 12% for the year ending June 30. Assume any deal includes cable networks such as Disney Channel and National Geographic.

Persons: Walt Disney, Bob Iger, ”, Howdy Doody, Fox, Rupert Murdoch, Michael Eisner, Iger, what’s, “ Abbott, Singer, Morgan Stanley, Disney’s, they’re, reckons Morgan Stanley, Jeffrey Goldfarb, Sharon Lam, Aditya Sriwatsav, Oliver Taslic Organizations: Reuters, Magic Kingdom, ABC, Disney, ESPN, Charter Communications, American Broadcasting Company, NBC, CBS, Capital Cities, RJR Nabisco, Paramount Global, Comcast, Warner Bros Discovery, Fox, Paramount, National Football League, NFL, Reuters Graphics Reuters, Bloomberg, Apple, Nielsen, BET, Wall Street Journal, Charter, U.S . Federal Communications Commission, Local, Disney Channel, Geographic, Apollo Global Management, TPG, Walt Disney, Thomson Locations: U.S, United States

NEW YORK (AP) — The iconic stopwatch won't be reset, but for six episodes this fall, “60 Minutes” will become 90 minutes. Political Cartoons View All 1154 ImagesMore than a half century in, “60 Minutes” remains the most popular show in television news. “60 Minutes” has almost completely turned over its correspondent corps since its glory years, with Lesley Stahl remaining as the elder stateswoman. It's almost a defiant normalcy.”Besides Whitaker, Stahl, Vega and Pelley, the current “60 Minutes” correspondent team includes Sharyn Alfonsi, Anderson Cooper and Jon Wertheim. “I think Morley would be proud of this show.”

Persons: “, Bill Owens, George Cheeks, Owens, ”, Bill Whitaker, That's, Lesley Stahl, Cecilia Vega, ” Owens, Vega, Whitaker, Scott Pelley —, Edward R, Murrow, ” Whitaker, Stahl, Alfonsi, Anderson Cooper, Jon Wertheim, Pelley, Morley Organizations: CBS, NFL, Hollywood, Nielsen, ABC, U.S ., “ Locations: Coast, Isle of, Poland, Russia, Ukraine, Russian, Europe, U.S

☆ Streaming subscribers are ready for added services, new research shows, as companies like Disney and Warner Bros. Discovery race to build bundles
▼ + stars: | 2023-09-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

The greatest interest was in shopping discounts (50%); 45% expressed interest in a bundle of more than one streaming service. "There's a way to differentiate yourself by tapping into those opportunities," he said of respondents' interest in other services. Of all countries surveyed, the appetite for streaming bundles was the strongest in the US, with 59% interested in streaming packages that included other streaming services or broadband/internet. Disney offers Disney+, ESPN+, and Hulu for one price and is in the process of migrating Hulu content into Disney+. EY also asked about recent price hikes for streaming services and found rising subscription fees haven't caused widespread cancellations.

Persons: EY, Tom Loozen, Peacock, HBO Max, David Zaslav, They're, Bob Iger, Loozen Organizations: EY Global Telecommunications Leader, Media, Comcast, Warner Bros, Discovery, AMC, Paramount, Walmart, Sky . Disney, Disney, ESPN, HBO, Apple, Hulu, Star, Paramount Global, Showtime Locations: Canada, EU, Asia, Hulu

The Netflix golf documentary series “Full Swing” won’t have full access at the Ryder Cup. “I would say all things involving the team we leave to the team and the captain. I think there’s a sanctity to the team room, and the experience is important to them. Netflix has had extensive access to the players it has profiled from the “Full Swing” series, at their homes and during travel to tournaments. Justin Thomas, another captain’s pick who has taken part in the Netflix series, said it was an easy decision for Johnson to eliminate any source of distraction.

Persons: Zach Johnson, ”, Seth Waugh, “, Marco Simone, Johnson, ” Johnson, Stefan Schauffele, Xander Schauffele, LIV Golf, Justin Thomas, ” Thomas Organizations: Netflix, Ryder, U.S, PGA of America, Nielsen Media Research, PGA, USA Locations: Rome

☆ ‘Infinite Life’ Review: Is There a Cure for Pain and Desire?
▼ + stars: | 2023-09-12 | by ( Jesse Green | More About Jesse Green | ) www.nytimes.com time to read: +3 min

But if you think you see where that’s going, you will be both right and wrong; Baker’s structures are so strong and yet open that, within them, anything or its opposite may happen at any moment. “Infinite Life” (a co-production with Britain’s National Theater) gets that and more from James Macdonald, who has notably staged plays by Baker in London and by the British playwright Caryl Churchill here in New York. Indeed, “Infinite Life” most closely reminded me of Churchill’s great “Escaped Alone,” in which four women sit in a garden chatting into the apocalypse. They are all expressions of Baker’s refusal to reduce the world to a unitary lesson; “Infinite Life” offers moral philosophy but no moral. Which, by the way, is what “Daniel Deronda,” past page 152, is about — and “Infinite Life” is always.

Persons: James Macdonald, Baker, Caryl Churchill, “, Macdonald, Tennessee Williams, Albee, Nielsen, Ásta Bennie Hostetter, Birdsong, Bray, Isabella Byrd’s, ” Sofi, Daniel Deronda, Linda Gross Organizations: Britain’s, New York, Linda, Linda Gross Theater Locations: London, British, New York, Tennessee, Manhattan

☆ How Parrot Analytics shook up Hollywood by picking streaming hits
▼ + stars: | 2023-09-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

The Hollywood strikes thrust Parrot Analytics, which measures film and TV demand, into the spotlight. Parrot Analytics, a decade-old research firm, has in recent years built a complicated reputation in Hollywood with its proprietary system for measuring audience interest in films and TV shows. As streaming consumption skyrocketed and companies like Netflix kept audience data under wraps, Parrot offered one of the few apples-to-apples measurements across different series and films. Some producers and agents say Parrot has brought much-needed transparency to content measurement. "Parrot Analytics would reward quite a few shows that weren't the most viewed shows in America," he wrote.

Persons: Wared Seger, Seger, Parrot, he's, Seger's, Nielsen, Discovery's Max, Julia Alexander —, —, It's, HBO's Casey Bloys, Avalon, Jon Thoday, Matthew Ball, shouldn't, Guy, aren't, it's Organizations: Hollywood, Netflix, SAG, Alliance, Producers, ABC, Nielsen, Disney, CAA, Amazon's, Writers Guild of America, Warner Bros, Amazon Studios Locations: Hollywood, LA, Seger, New Zealand, Boston, America

☆ 3 ways YouTube and Amazon are changing how brands advertise on the NFL
▼ + stars: | 2023-09-08 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Brands have to change their NFL advertising expectations on streamers like YouTube and Amazon. That's no longer the case, as platforms like YouTube and Amazon influence how some NFL ads are bought and evaluated. Here are three ways YouTube and Amazon are changing how brands advertise against the NFL. YouTube TV has over five million subscribers, its chief Neal Mohan said during a MoffettNathanson conference in May. YouTube is betting on promotions to juice YouTube TV subscribers.

Persons: YouTube —, Kasha Cacy, Neal Mohan, Jonathan Schaaf, Schaaf, Mike McHale Organizations: NFL, Brands, YouTube, Amazon, Verizon, Stagwell Media Networks, Consumers, Disney, Noble

☆ Dollar rises on robust U.S. economy, yuan sinks to 16-year low
▼ + stars: | 2023-09-07 | by ( Joice Alves | ) www.reuters.com time to read: +4 min

Japanese yen and U.S. dollar banknotes are seen with a currency exchange rate graph in this illustration picture taken June 16, 2022. China's onshore yuan slid to a 16-year low, under pressure from a property slump, weak consumer spending and shrinking credit growth in the world's second-largest economy. ONSHORE YUAN HIT 2007 LEVELSThe onshore yuan sank to 7.3296 per dollar, its weakest since December 2007. The Australian dollar was about flat at $0.6384, while the New Zealand dollar rose 0.3% at $0.5885, with both languishing near their recent 10-month lows. “We see yuan staying under pressure (against the dollar) in the near term," said Becky Liu, head of China macro strategy at Standard Chartered Bank.

Persons: Florence Lo, Kirstine Kundby, Joseph Capurso, Becky Liu, BoE, Andrew Bailey, Joice Alves, Rae Wee, Zhou, Sharon Singleton, Chizu Organizations: U.S, REUTERS, U.S ., Nielsen, Danske Bank, Federal Reserve, Commonwealth Bank of Australia, New Zealand, Standard Chartered Bank, People's Bank of China, European Central Bank, Bank of England, Thomson Locations: U.S, China, Beijing, China's, Japan, Asia, Bank

Japanese yen and U.S. dollar banknotes are seen with a currency exchange rate graph in this illustration picture taken June 16, 2022. The greenback scaled a fresh top of 147.875 yen in early Asia trade, its highest since last November. "Stronger-than-expected ISM services reaffirmed the U.S. outperformance narrative, adding broad support to the U.S. dollar," said Kirstine Kundby-Nielsen, analyst at Danske Bank. The onshore yuan slid to a fresh 10-month low of 7.3270 per dollar, not far from hitting a 16-year low. The Australian dollar was about flat at $0.6386, while the New Zealand dollar was up 0.2% at $0.5881, with both languishing near their recent 10-month lows.

Persons: Florence Lo, Kirstine Kundby, Joseph Capurso, Matt Simpson, Sterling, BoE, Andrew Bailey, Joice Alves, Rae Wee, Sharon Singleton Organizations: U.S, REUTERS, U.S ., Nielsen, Danske Bank, Federal Reserve, Commonwealth Bank of Australia, New Zealand, Index, Bank of England, European Central Bank, Thomson Locations: SINGAPORE, U.S, Asia, China's, Beijing, China, Bank, Japan, London, Singapore

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