Walmart is rolling out new educational programs to court advertisers.
Rivals Amazon and Instacart already offer similar programs aimed at grabbing bigger ad budgets.
A big chunk of Walmart's first courses pitch Sponsored Brands, a popular search ad format.
Retailers that sell ads are expected to pocket $104 billion by 2025, according to Morgan Stanley .
To stay competitive, Walmart's advertising arm Walmart Connect is launching an educational program called Walmart Connect Academy Ad Certification, to help advertisers fully understand how Walmart's ad business works and what sort of products and ad units it offers.
Persons:
Morgan Stanley
Organizations:
Walmart, Rivals
Locations:
Instacart