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☆ Instagram is expanding its creator marketplace to improve discoverability of brand deals and let influencers include media kits
▼ + stars: | 2022-10-20 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Instagram's creator marketplace is also being updated to improve discoverability. In November, Instagram will begin to let some influencers build media kits within the app through a new feature called "creator portfolios." Creator portfolios are part of the Meta-owned platform's broader creator marketplace offerings, which are currently only available to select influencers within the US. "A media kit is really important in that relationship between the brand and the creator, so the fact that they now have a creator marketplace, media kits are a natural fit." Instagram is doubling down on its creator marketplaceAlong with the media kit update, Instagram hopes to improve discoverability on its creator marketplace with "Projects" — Instagram's name for brand sponsorship campaigns.

☆ A photography creator is adapting to platforms' changing priorities with 4 diversified income streams. Here's how much he earns.
▼ + stars: | 2022-10-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

As a photo and video creator, he's had to shift his strategy as platforms' priorities have changed. In his five years as a creator, Manny Ortiz has tried his hand at both video and static photo content. Since then, Ortiz has been working mainly as a YouTube video creator, using Instagram as a complementary platform to showcase his work as a photographer. Over his four years as a full-time creator, he's had to adapt to changes in the platforms, such as Instagram's shift to Reels and YouTube's move toward short-form video. Ortiz said this can be annoying, especially for someone like him who already spends significant time editing video content for YouTube.

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 18 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

☆ This is the DM a TikToker used to land her first sponsorship deal. She shares her tips for how to approach brands you want to work with.
▼ + stars: | 2022-09-28 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

TikTok creator Lillian Zhang landed her first paid brand deal when she had only 10,000 followers. Success came fast for Lillian Zhang, a TikTok micro influencer, after she went viral on the platform. At the same time, brands' TikTok accounts began commenting on her posts and following her. This is the DM Zhang sent, which landed her first paid brand deal:Zhang sent a job-search company this DM after its TikTok account began interacting with hers. Lillian Zhang.

☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
▼ + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.

Insider asked 12 top VCs what ad and marketing tech companies excited them the most this year. Check out the 19 most promising adtech startups, and what they do that makes them unique. It hopes to raise a Series A funding round in the coming months. Emperia is currently raising its next funding round. Why it's on the list: Tech companies are being scrutinized for their wasting energy consumption, and the digital advertising industry is no exception.

☆ How Blackstone, the private equity giant behind cult-favorite sunscreen Supergoop, is thinking about its next big consumer bet
▼ + stars: | 2022-09-26 | by ( Michelle Abrego | ) www.businessinsider.com time to read: +6 min

The growth of e-commerce has opened new private equity opportunities, a top investor said. The $941 billion private equity firm took a majority stake in Supergoop last December. The investment valued Supergoop, which makes sunscreen and sun protection-focused makeup, at some $600 million to $700 million at the time, Bloomberg News reported. "What is at work here is the colossal, growing nature of private equity everywhere," said Carter Dougherty, communications director for the progressive advocacy coalition Americans for Financial Reform. Some $78 billion of that is in private equity, with the rest across real estate, hedge fund solutions, and credit and insurance, according to filings.

☆ The State of the Creator Economy
▼ + stars: | 2022-09-21 | by ( Insider Intelligence | ) www.businessinsider.com time to read: 1 min

In “The State of the Creator Economy,” we detail the latest trends in the creator economy, including new monetization options, popular social platforms, and recent growth. Find out what the future of influencer marketing and monetization looks like, and how creators are transforming it. Enter your information to get a copy of this exclusive PDF and to start receiving the eMarketer Retail newsletter, which covers today's most important trends in the world of commerce.

Tapping into that millennial nostalgia has become the way Miller and many other creators with similar throwback content pay their bills. And brands know that partnering with such creators, who have specifically built their followings around nostalgia content, can help them get more exposure from a desired demographic. It’s no surprise that nostalgia content has become so popular — as the age-old saying goes, everything old becomes new again. Nostalgia content feels authentic and plays to shared experiences, which helps it perform well with Gen Z and millennials alike, Karwowski said. In one video, Miller collaborated with the singer and 2000s heartthrob Jesse McCartney to promote his U.S. tour.

☆ A new sports-betting app that lets gamblers trade bets like stocks is launching, as startups race to build the Robinhood of wagering
▼ + stars: | 2022-09-15 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

Its app, which lets users to trade sports bets like they would stocks, launches in New Jersey Thursday. On Thursday, its new app that allows users to trade sports bets like they would stocks goes live in New Jersey. Sporttrade, which Insider trialed in its beta version this week, looks more like a trading app than a sportsbook. In the US, there are now various peer-to-peer exchanges from BettorEdge to Prophet that let users bet against each other instead of playing against the house. It's also hoping to build on that with word of mouth as people start to experience the app firsthand.

☆ I made $500,000 in revenue in under 2 years from my candle business. Here's how I did it without any paid ads.
▼ + stars: | 2022-08-10 | by ( Kiera Fields | ) www.businessinsider.com time to read: +6 min

Gaby Jones, 26, made her first candle in 2020 after she and her partner bought $725 of materials. Here's how Jones grew her business by scoring major department-store deals, as told to Kiera Fields. I made a basic website for "Caia Candle" on Squarespace and put the website live in June 2020. We hired our operations manager in January 2021 to oversee the London studio so I could focus on the business side of things. We want to develop deep DTC branding, so we are using the money to get content creation, paid ads, website updates, and more staff.

Alphin is an online-marketing startup based in Berlin. It recently raised $6 million in a funding round that Scale Capital led. Take a look at the pitch deck it used to raise the funds. The Berlin-based online-marketing startup Alphin originally launched in 2017 — under the name Freachly — and intended to be a platform for local-influencer marketing. There are also plans for further expansion within Europe and a proof of concept in the US at the end of 2023.Insider has a copy of the pitch deck that Alphin used to raise the $6 million funding round.

☆ After Instagram rolled back changes due to use backlash, 4 entrepreneurs share their strategies for finding customers on social media
▼ + stars: | 2022-08-02 | by ( Alexandra York | ) www.businessinsider.com time to read: +4 min

Social media can help small businesses find customers, but the platforms regularly change. Four entrepreneurs shared their strategies for social media, including cross-platform promotion. Despite the perplexity among small-business owners, many have launched comprehensive social-media marketing campaigns in the hopes of converting users into paying customers. Four founders shared their experiences with social media and best practices for turning followers into customers to keep in line with the platform changes. Use influencers to expand your audienceInfluencer marketing is a continually growing sector of social-media marketing.

☆ A Russian YouTuber who said he's lost 80% of his revenue following sanctions is scrambling to shift his followers onto other social platforms
▼ + stars: | 2022-05-15 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com time to read: +6 min

He told Insider his YouTube channel had lost 80% of its revenue since February 24. We want to live and work in a global and open world," Lapotkov told Insider, adding, "unfortunately, we can't change the global situation right now." Lapotkov told Insider it would not be easy to replace the lost income by sending fans to platforms like VK and Telegram. He told Insider that rebuilding a profitable following on alternative sites is incredibly challenging. Diana Akhmadishina, a brand ambassador for Adidas Russia who has moved her business ventures onto VK, told Insider that "VK just isn't as cool anymore in Russia.

☆ Influencers and small businesses in Russia lost lucrative Western brand deals after the Ukraine war began. Here's how three are coping.
▼ + stars: | 2022-05-07 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com time to read: +5 min

Big Western brands like Adidas and Reebok pulled out of Russia after the Ukraine war began. The boycott is hurting influencers and small businesses in Russia that rely on Western brand deals. "We're losing money every month that goes by," Che told Insider. Incomes slumpTwo small Russian business owners told Insider their income had collapsed since the Ukraine war began. Diana Akhmadishina, a sports coach who was a brand ambassador for Adidas Russia, told Insider that her photoshoots and other projects with the brand had been put on hold.

☆ Social Commerce 2022: Social media and ecommerce convergence trends bring growth opportunity for brands
▼ + stars: | 2022-01-27 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +8 min

US retail social commerce sales will reach $36.62 billion in 2021, but that’s still about one-tenth the size of China’s social commerce market. Social commerce trendsThanks to the example set by China, brands remain optimistic about the future of social commerce. Examples of social commerce companiesSocial media companies have comparative strengths that determine its approach to social commerce. TwitterProbably the least popular social platform when it comes to social commerce is Twitter—especially after dropping its buy button feature in 2017. Social commerce market stats & outlookInsider Intelligence forecasts that US retail social commerce sales will rise by 24.9% to $45.74 billion in 2022.

☆ How Tom Ward's YouTube side hustle became the go-to interview for influencers and YouTubers
▼ + stars: | 2021-12-01 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +6 min

But in 2015, determined to take his career in a new direction, Ward started blogging on his personal website. By early 2017, Ward started blogging about influencer marketing for Forbes, although he didn't follow YouTubers or YouTube culture at the time. When Paul tweeted Ward's article and Ward's Twitter handle, Ward said his phone started "blowing up." After he published his interview with Paul, Ward started interviewing even bigger YouTubers and influencers, like Shane Dawson and Lele Pons. Now, Ward's YouTube channel has more than 5.3 million views, and his easy rapport with influencers has led to even bigger opportunities, like co-hosting a branding-focused podcast with TikToker Griffin Johnson.

☆ How college athletes are getting paid from brand sponsorships as NIL marketing takes off
▼ + stars: | 2021-10-16 | by ( Dan Whateley | Colin Salao | ) www.businessinsider.com time to read: +13 min

In addition to brand deals, student-athletes have run branded training clinics and have been paid for appearances and autograph signings. Read about how much an FCS national champion who thought he would 'strike gold' with NIL deals actually earnedLike Sproles, Amherst College wide receiver Jack Betts thought he would profit significantly from the NIL deals, but quickly realized that it wouldn't be easy for a Division III athlete. However, by pitching himself to brands, Betts has been able to secure 35 NIL deals in 2022 alone. Some colleges and universities have developed policies to stop student-athletes from making brand deals that would interfere with their own lucrative sponsorship contracts. Here's Insider's list of 13 top companies helping student-athletes make money and shaping the future of NIL marketing

☆ How TikTok is changing the music industry and the way we discover new, popular songs
▼ + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +19 min

In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado

☆ Influencer marketing stats: How creators have impacted businesses in 2021
▼ + stars: | 2021-05-17 | by ( Insider Intelligence | ) www.businessinsider.com time to read: +4 min

Nearly 68% of US marketers from companies with 100 or more employees will use influencer marketing in 2021. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year. Insider IntelligenceInfluencer marketing 2021 forecastAccording to our latest forecast, 67.9% of US marketers from companies with 100 or more employees will use influencer marketing in 2021, up from 62.3% last year. "Social commerce in particular has made influencers very powerful," said Stacy DeBroff, founder and CEO of influencer marketing platform Influence Central. According to January 2021 research by Influencer Marketing Hub and influencer marketing platform Upfluence, 62% of marketers worldwide said they intend to increase their influencer marketing budgets this year, while one-fifth expecting their influencer budgets to remain the same as they were in 2020.

☆ Here's how many social media followers you need to make $100,000
▼ + stars: | 2021-04-30 | by ( Jade Scipioni | ) www.cnbc.com time to read: +1 min

TikTok influencers Florin Vitan (L) and Alessia Lanza perform a video for the social network TikTok in the "Defhouse", a TikTok influencers incubator in Milan, on January 21, 2021. YouTubeAccording to the calculator, You need a minimum of 1,000 YouTube subscribers and about 24 million yearly views to generate $100,000. In order to make money on YouTube, you need to be enrolled in YouTube's Partner Programme (YPP), which allows you to make money through ads on your videos. InstagramYou need a minimum of 5,000 Instagram followers and 308 sponsored posts a year to generate $100,000. To make money on Instagram, switch your account to a professional account and select business.

Și nimeni nu o să-l depășească pe Emilian Crețu, chiar dacă vor avea mai mulți urmăritori. Eu mai bine aș investi în publicitate pentru Instagram, decât în sponsori care pur și simplu au un anumit număr de urmăritori și sunt din categoria «goană după premii». Calificăm relația dintre influencer și sponsor drept un contract de prestări servicii. Scopul urmărit de sponsori este altul, diferit de cel de a primi premiul – ei vor urmăritori, nu premiu. E antreprenoare și a reușit să-și dezvolte niște proiecte bazate pe ceea ce îi place – limbile străine.

Persons: Florin Grozea, influencer, ., Emilian Crețu, Emil, Emilian, ?, Nata, Andrei Bolocan, Artur Gurău, Artur, Maxim Macovei, Roșca, Andrei, participantul, Niculăeș, Ana, Alina Țurcanu, Alina, Ea, Nicoleta Marga, ludmila, Ludmila, Beatricia Petrașcu Organizations: Facebook, Digital Communications, Moldovei, Asociații, Fiscal Locations: tutoriale, Giveaway, Republica Moldova, Hub, Republicii Moldova, Canada, SUA, America

☆ The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media
▼ + stars: | 2019-10-09 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

We are highlighting 14 power players of talent management, based on who is successfully assisting creators in their digital businesses. YouTube creators are dominating the influencer space, with millions of followers and brand deals that earn them strong incomes. In this inaugural list, we are highlighting the top 14 YouTube talent managers who are assisting creators with their digital brands and businesses. These talent managers help their clients diversify their online brands and build lasting partnerships with companies through influencer marketing campaigns. "One core reason I think YouTube talent managers are important is due to the fact that most successful channels are run by young people," he said.

Persons: Reed Duchscher Organizations: YouTube, Business

It doesn't take a million followers to start earning thousands on Instagram, as Emily King and Corey Smith of @wheresmyofficenow have learned. Users with a few million followers, like the couple Jack Morriss and Lauren Bullen, make six-figure incomes and as much as $9,000 per post traveling the world and snapping eye-popping photos. The second most popular post was of King wearing a bikini, standing on the van's front bumper. In the next most popular, King is in a bikini, slicing lemons. "'They want to see Emily in a bikini, they want to see a sun flare, they want to see the van,' Smith said.

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