I think it's the speed and the impact you're going to be able to drive.
I think we're going to be able to see a scale of personalization that I'm not sure we completely appreciate it.
That's the kind of level of personalization that I think we're going to be stepping into.
And whether that's on our TVs, in our hands, on a billboard, wherever else we spend time, that's where I think we're heading.
It's probably still three to five years away, but I think it's going to come a lot quicker than we realized.
Persons:
Alex Craddock, it's, I've, It's, I'd
Locations:
geolocation