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☆ Elon Musk's mood and intensity at Twitter are 'worse' than during Tesla's existential crisis 5 years ago, staff says
▼ + stars: | 2023-02-15 | by ( Kali Hays | ) www.businessinsider.com time to read: +7 min

People who have worked for him at Tesla and now Twitter think recent months have proved worse. There's a new refrain among some Tesla employees who continue to work out of Twitter's San Francisco headquarters: "worse than 2018." Still, there is "zero talk" inside Twitter of a new CEO coming in to replace Musk, this person added. There are some similarities between Musk at Tesla then and him at Twitter now. Musk's overall mood at Twitter seemed to start deteriorating toward the end of last year, two of the people familiar said.

☆ I was a Tesla fan but I feel like I've been duped by Elon Musk's self-driving claims. I'll never buy another Tesla again.
▼ + stars: | 2023-02-12 | by ( Grace Kay | ) www.businessinsider.com time to read: +5 min

Vivek Wadhwa once called himself a friend of Musk and a Tesla fan, but he sees things differently now. Wadhwa loves his Tesla, but he says he'll never buy another one again. Before that, we had drinks and I said, "Tell me the craziest thing you're going to do." He said, "I'm going to retire on Mars." I've been waiting for six years for this car to drive itself and I know it's never going to happen.

☆ After years in Big Tech, laid off workers are coming to grips with a harsh new reality: jobs that offer lower pay, fewer perks and less purpose
▼ + stars: | 2023-02-11 | by ( Kali Hays | Ashley Stewart | ) www.businessinsider.com time to read: +5 min

Big Tech has long been known for sparing little expense to make workers happy. A few weeks ago, the former Twitter worker started a new job at another tech company. Many people who spent years in Big Tech, with its big salaries, generous stock grants, and luxurious perks, are being forced to adjust to a new, lower, standard of work. Yet the employees that remain in Big Tech still have it good. And a tech job market now flush with experienced workers is letting companies force pay down dramatically.

☆ The 25 Tweets That Show How Twitter Changed the World - The New York Times
▼ + stars: | 2023-02-10 | by ( ) www.nytimes.com time to read: +2 min

On Wednesday, Twitter announced that users who pay extra will be able to send their thoughts into the world in tweets of up to 4,000 characters, instead of 280 or less. We wanted to capture the ways that Twitter — a platform used by a tiny percentage of the world’s population — changed how we protest, consume news, joke and, of course, argue. What you see below is our list, compiled with the help of experts, of the 25 most important tweets. Like all such rankings, we hope it can serve as a starting point for discussions and arguments, both on Twitter and off. We asked them to submit tweets they thought were good candidates for the most important of all time, with the only criterion being that the tweets had to be in English.

☆ Twitter suffers 'massive outage' under Elon Musk leaving users unable to tweet, message and more
▼ + stars: | 2023-02-09 | by ( Kali Hays | ) www.businessinsider.com time to read: +5 min

Twitter users on Wednesday were suddenly unable to tweet, direct message, or use other features. The ability to tweet, retweet, quote tweet and direct message on Twitter, each core functions of the platform, stopped for many users on Wednesday. By Wednesday afternoon Pacific Time, tweeting and likes were functioning again for many users, while the ability to direct message and retweet was still out. Fortune reported that Musk message earlier on Wednesday. A former Twitter executive previously told Insider how Twitter was likely to degrade over time, not simply implode all at once.

Tiny-home startup Boxabl amassed a 160,000-person wait list since Elon Musk was linked to a Casita. Max, who put down a $2,400 deposit for a Casita in 2021, told Insider he is fed up with the delay. They told Insider they've received little communication from the company about when the homes, called Casitas, will be finished. One Arizona-based prospective buyer, Max, told Insider that he put $2,400 down for two Boxabl homes in 2021. Boxabl's founders — the colorful father-and-son team of Paolo and Galiano Tiramani — told Insider the six-year-old startup is now worth $3 billion.

☆ Google emails some Canadian employees to tell them they're being laid off as part of its plan to cut 12,000 jobs globally: 'Feels as harsh as being fired'
▼ + stars: | 2023-02-07 | by ( Kate Duffy | ) www.businessinsider.com time to read: +3 min

Some Google employees in Canada found out on Monday they were laid off, per reports. The layoffs in Canada come as part of the 12,000 global job cuts Sundar Pichai recently announced. They couldn't confirm how many Canadian employees were laid off or which departments were impacted the most, per the report. Laid-off employees in the US found out their fate soon after the announcement. "Today I am among the 12K employees impacted by layoffs at Google Canada.

☆ Snap cuts more costs by replacing employee performance bonuses, long a cornerstone of tech pay
▼ + stars: | 2023-02-07 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Snap is moving to replace its cash performance bonuses with a more limited potential pay increase. Snap will change its employee performance bonus system as the company continues to reduce costs amid struggles with profitability. For many years, Snap employees could receive an annual cash bonus equal to 10% of their base salary after performance reviews. Moving away from a cash performance bonus, however, is rare, even as guaranteed grants of stock in compensation packages become more costly for companies. A performance bonus can range from 5% to 20% of a person's base salary at major tech firms, according to data from tech compensation database Levels.fyi.

☆ Elon Musk is changing Twitter so much, even investor Marc Andreessen is getting upset and complained to him directly
▼ + stars: | 2023-02-04 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Issues with how Twitter looks and operates have been frequent since billionaire Elon Musk took over. Investor Marc Andreessen invested in Musk's takeover and is said to have complained directly to him. Twitter CEO Elon Musk is pushing so many changes to the social media site so fast that high profile users, Musk fans, and even some of his investors are complaining. Representatives of Twitter and Andreessen Horowitz did not respond to requests for comment. "Musk knows it's bad right now, but it's going to get better over time," a person familiar with Twitter said.

☆ An ex-TikTok employee turned full-time creator shares the exact DM and email she used to score a brand deal when she had 2K followers
▼ + stars: | 2023-02-02 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Ayomi Samaraweera used to be an Ernst & Young consultant before working at TikTok and Jellysmack. Here is the DM and email she used to get her first brand deal with Fishbowl with 2,000 followers. She had used Fishbowl since beginning her career at Ernst & Young. Today, Samaraweera has almost 20,000 TikTok followers, which has allowed her to charge more for sponsored content than she used to. I'm reaching out as I connected with the Fishbowl account on TikTok and they pointed me in your direction re a possible brand partnership.

☆ Mark Zuckerberg is finally embracing his new role as Meta's Chopper-in-Chief. Here are the plans he just laid out to further cut costs in 2023.
▼ + stars: | 2023-02-02 | by ( Kali Hays | ) www.businessinsider.com time to read: +5 min

The company is canceling multiple data center projects. Canceling multiple data center projectsMeta has also been canceling multiple data center projects, and incurred $1.3 billion in charges related to that. Li said the same operational "scrutiny" being applied to other areas of the company is going toward data centers as well. The company did not disclose which current data centers are being closed or affected by the design changes. "And we are going to optimize our overall approach to building data centers."

☆ Meta CEO Mark Zuckerberg makes a U-turn on metaverse spending as Reality Labs is hit with a new 'efficiency' mantra
▼ + stars: | 2023-02-02 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Metaverse spending will continue, although "we're constantly shifting how we execute," he said. The Reality Labs division, tasked with building the metaverse, lost $13.7 billion this year, according to Wednesday's disclosure. Still, Reality Labs would be subject to the same push for efficiency as other parts of the company, Zuckerberg said. David Wehner, the then-CFO who is now chief strategy officer, said spending on the Reality Labs division would increase "significantly" in 2023. Such boasting of the metaverse and the Reality Labs division was nowhere to be found during Wednesday's discussion of the year ahead.

☆ Bed Bath & Beyond just missed another debt payment. See the full list of stores it will close, including Harmon and Buybuy Baby locations.
▼ + stars: | 2023-02-02 | by ( Avery Hartmans | Dominick Reuter | ) www.businessinsider.com time to read: +20 min

In addition to 87 more Bed Bath & Beyond stores, the company now says it will close all of its remaining Harmon health and beauty stores, and five Buybuy Baby stores. San Leandro: 15555 East 14th St., Suite 24015555 East 14th St., Suite 240 Burbank: 201 East Magnolia Blvd. Marina: 117 General Stilwell Drive117 General Stilwell Drive Vallejo: 105 Plaza Drive, Suite 107105 Plaza Drive, Suite 107 * Palm Desert: 72459 Highway 11172459 Highway 111 * Visalia: 3125 South Mooney Blvd. Arterial * Coralville: 2515 Corridor Way Suite 5Kansas:Lawrence: 3106 S. Iowa St., Suite 2153106 S. Iowa St., Suite 215 Manhattan: 425 3rd Place425 3rd Place * Olathe: 15335 W. 119th St.Kentucky:Elizabethtown: 1998 N. Dixie Ave.1998 N. Dixie Ave. New Hartford: 4805 Commercial Drive4805 Commercial Drive Kingston: 1187 Ulster Ave.1187 Ulster Ave. Plattsburgh: 73 Centre Drive, Suite 10073 Centre Drive, Suite 100 Farmingdale: 251 Airport Plaza Blvd.

Advertising meme account @digital_chadvertising had decidedly humble beginnings on its way to becoming a popular outlet for industry workers to voice their frustrations, connect with each other and share marketing news. @digital_chadvertising has since gained nearly 80,000 followers on Instagram while mocking everything from industry acronyms to Twitter’s recent advertiser exodus. That does not match the Instagram followings of the leading ad trade publications, but it tops those of large ad-agency networks and other industry accounts. Some prefer formats and platforms that don’t fit the strict definition of a meme but still use the meme world’s sardonic tone to target an industry niche. “The line is so thin between meme and work with my specific niche,” said @digital_chadvertising.

☆ A senior director at LinkedIn shares 3 tips for job searching right now — and how to DM someone who has the job you want
▼ + stars: | 2023-02-01 | by ( Monica Lewis | ) www.businessinsider.com time to read: +4 min

Monica Lewis is the senior director of product management at LinkedIn. Despite a downturn in many industries, she says job opportunities are still out there. Her job-search advice is to get specific with what you're looking for and firm up your skill set. Figure out what you want and whyThe clearer you can be about what you're looking for in your next job, the better. You could say something like: "I'm interested in moving from engineering to product management, and I saw that you made a similar transition.

☆ Snapchat has a plan to start charging users to restore broken Snapstreaks
▼ + stars: | 2023-01-31 | by ( Kali Hays | ) www.businessinsider.com time to read: +3 min

Some users have hundreds, or even thousands, of consecutive days of Snaps with friends on the app. The company is planning to have Snapchat users pay a fee to restore a broken Snapstreak, according to two people familiar with the situation. Many users have Streaks going for more than 100 days and some have streaks for thousands of days. Users frequently go to the Snapchat Support website to try to get their Streaks restored, both of the people said. Snap often does restore a streak at no cost, but it's a process that can take several days, further upsetting users.

☆ Tesla has growing competition in China — these are the most popular electric SUVs challenging Elon Musk in the crucial market
▼ + stars: | 2023-01-31 | by ( Tim Levin | ) www.businessinsider.com time to read: +3 min

(Note: Since China considers both electric and plug-in hybrid vehicles as "new energy vehicles," this ranking includes both types of EVs.) BYD SongThe BYD Song Plus DM-i plug-in hybrid. The BYD Song Plus DM-i plug-in hybrid. BYD Yuan PlusThe BYD Yuan Plus. BYD TangThe BYD Tang electric SUV.

☆ Workers at Facebook, Snap fear second round of layoffs is on the way
▼ + stars: | 2023-01-31 | by ( Kali Hays | ) www.businessinsider.com time to read: +7 min

Recent comments by CEOs at Meta and Snap have workers bracing for yet another round of cuts. For tech workers who in 2022 saw tens of thousands of colleagues lose their jobs amid a wave of layoffs, this year has brought little besides déjà vu. Fear is spreading among many tech employees that even more layoffs will happen in the coming weeks. Performance reviews are more severe. Snap is another company where employees are starting to suspect another round of layoffs is being considered, if not already on the way.

☆ I'm the first 'chief creator officer' at my company. Here's why I think more C-suite roles should focus on influencers and brands.
▼ + stars: | 2023-01-30 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

She's now the company's first global chief creator officer, leading a team of 30 professionals. This as-told-to essay is based on a conversation with Ashley Rudder, Whalar's global chief creator officer. Now, I'm the company's first-ever global chief creator officer, a position I started in December after bringing some of my ideas to upper management. I'm responsible for all global creator sourcing, identification, and execution, including negotiations, contracts, and creative consultation on all creator-led campaigns. I hope we'll see many more chief creator officers in the future.

☆ Mark Zuckerberg reportedly said he doesn't like seeing 'managers managing managers,' fueling speculation of more layoffs
▼ + stars: | 2023-01-28 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +2 min

Mark Zuckerberg reportedly said managers should not be rewarded for creating larger teams. Zuckerberg reportedly said he doesn't think a structure of "just managers managing managers" is ideal. Meta's chief product officer Chris Cox has discussed the need to "flatten" the management structure, Command Line said. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy PolicyManagers managing managers managing managers managing managers…There's a corporate tongue-twister if there ever was one. "I don't think you want a management structure that's just managers managing managers, managing managers, managing managers, managing the people who are doing the work," Zuckerberg reportedly said during an internal Q&A session in late January, according to Command Line.

☆ Elon Musk is the 'enemy' inside Tesla, a top Wall Street analyst warns
▼ + stars: | 2023-01-28 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

Houchois called Musk "the enemy" inside of Tesla, in an interview with Yahoo Finance. "We've published research many times in the past where we say the enemy is inside of Tesla," Houchois said in an interview with Yahoo Finance after the carmaker's earnings call. So he is the person who is going to decide, can I do SpaceX, Tesla, Twitter?" Some Tesla investors have also been critical of Musk as Tesla's stock has plunged over 20% since the Tesla CEO took Twitter private in late October. Last month, Tesla investor and former self-proclaimed "Elon fanboy" Leo Koguan said on Twitter that Musk has "abandoned" the company and Tesla needs a new CEO.

☆ VCs have swapped out tennis rackets and golf clubs for pickleball paddles. Here's why the sport has become one of the hottest hobbies in Silicon Valley.
▼ + stars: | 2023-01-28 | by ( Stephanie Palazzolo | ) www.businessinsider.com time to read: +5 min

Pickleball has exploded in popularity in recent years, becoming America's fastest-growing sport. From building relationships to escaping stress, here's why VCs are obsessed with the sport. In the background, pop music floated through the air as the group prepared for a trying battle of wits and athletic prowess — pickleball. Once reserved for the quiet neighborhoods of suburbs and 55-plus retirement communities, pickleball has exploded onto the tech and VC scene in recent years, investors say. A networking toolAnd other aspects of the sport make it an ideal pick for a hobby or networking tool, VCs added.

☆ I'm Whalar's first global chief creator officer, a new position focused on influencers and brands. Here's why I think more companies should add this role.
▼ + stars: | 2023-01-25 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

☆ Successful startup founder tells Elon Musk he'd pay $100 to get old Twitter back
▼ + stars: | 2023-01-24 | by ( Travis Clark | ) www.businessinsider.com time to read: +2 min

Nikita Bier, cofounder of social-media startup Gas, isn't a fan of Twitter's product changes. He tweeted at Elon Musk on Tuesday saying he'd pay $100 for the option to reverse the changes. Bier tweeted at Musk on Tuesday, saying: "Monetization idea: I would pay $100 to revert all product changes back what it was before you acquired Twitter." This isn't the first time Bier, whose startups have been acquired by Discord and Facebook, has tweeted at Musk about Twitter. 1 social-media app on the App Store after launching last year.

☆ Twitter recruiters are keeping busy by reaching out to select former employees Elon Musk laid off
▼ + stars: | 2023-01-24 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Some Twitter recruiters are getting back to work about three months after Elon Musk's acquisition. Despite being laid off by Musk in his first round of cuts, former employees are being contacted by Twitter recruiters. At least two emails have been sent by Twitter recruiters to laid-off workers with the subject line "Hello from Twitter!," according to messages seen by Insider. That subject line has been used by Twitter recruiters for years in reaching out cold to prospective job candidates, one of the people familiar said. "That's dirty," one former employee said of Twitter recruiters contacting people who worked there only a couple of months ago.

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