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With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.

☆ How much money OnlyFans creators make
▼ + stars: | 2023-01-04 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

OnlyFans offers creators a variety of options to earn money. The subscription platform OnlyFans has become a lucrative service for creators to publish exclusive content, and it has boomed among adult entertainers. Creators on OnlyFans can make money in a variety of ways:Karley Stokes, an OnlyFans creator in the top 0.01% of earners on the platform, started a coaching program to help other creators grow their businesses. Courtesy of Karley StokesHow much money OnlyFans models makeCreators on OnlyFans don't generally earn money from a single income stream — they often take advantage of the various monetization options the platform offers, as well as making money off-platform. How much OnlyFans creators with fewer than 10,000 fans earn:How much OnlyFans creators that have between 10,000 and 100,000 fans earn:How much OnlyFans creators with over 100,000 fans earn:

OnlyFans can be lucrative, particularly for adult creators who effectively leverage the platform. OnlyFans creators can earn money several ways, from subscriptions to texting. The subscription platform OnlyFans has proven lucrative for many adult creators who have learned how to effectively leverage it to post and promote their content. OnlyFans creators can earn money several ways on the platform, including paid subscriptions, pre-made photos and videos, personalized photos and videos, and texting services. Several OnlyFans creators Insider spoke with in recent months had become millionaires from the platform.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

It's been another record year for the creator economy. Influencer-marketing spend, which in part fuels many creators' businesses, is expected to exceed $6 billion by next year, according to Insider Intelligence data. Meanwhile, behind the scenes, there is a new class of rising stars. These rising stars have spent the past year making tangible change through their work on products, content, or initiatives at social-media giants like YouTube or Meta. Here are 22 rising stars in the creator economy, listed alphabetically based on their company:

☆ How much a YouTuber with 3.6 million subscribers earned for 1,000 views each month this year
▼ + stars: | 2022-12-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

He shared his monthly RPM rate, or how much he earned from ads on his videos per every 1,000 views. One of Abdaal's income streams is ad revenue from the views he receives on his YouTube channel, which has 3.6 million subscribers. Much like the rest of his business, the RPM on Abdaal's YouTube channel has gone up consistently since 2017, when he first started it. While Abdaal's RPM was relatively stable, it reached highs in the spring and the early summer. Read more about Abdaal's YouTube business:How much a YouTuber with 3.6 million subscribers has earned each month this year from his productivity videos

Insider spoke with 7 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social-media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. These ads earn a certain rate based on viewer demographics and the type of content made. Each month, YouTube creators earn money off the ads that play in their videos. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Insider spoke with 26 YouTube creators about how much money each of them earned in a month from the platform.

☆ A YouTuber with 3.6 million subscribers explains how much he earned per 1,000 views each month this year
▼ + stars: | 2022-12-23 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

☆ Many influencers are leaning away from 'gifted' products as payment, but furniture is still a favorite
▼ + stars: | 2022-12-22 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

For influencers, receiving "gifted" items from brands can feel "excessive and gluttonous," one said. Many decline free products, or if they receive them, they don't always post about them. But some items, like furniture and luxury products, can make such a collaboration attractive. When the TikTok influencer Victoria Paris became famous on social media, she began to get so many free products from brands that she felt overwhelmed. Creators and other industry insiders said gifted partnerships that involve furniture — as well as a few other types of luxury items — could be mutually beneficial.

☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
▼ + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +10 min

Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."

☆ TikTok has laid off a 'significant portion' of its Russian workforce as it evaluates the 'evolving circumstances' in the region
▼ + stars: | 2022-12-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

TikTok laid off a "significant portion" of its Russian workforce, the company confirmed to Insider. TikTok said in statement that it "will continue to evaluate the evolving circumstances in Russia." TikTok has cut "a significant portion" of its Russian workforce, many of whom were working in its Eastern Europe division, a company spokesperson confirmed to Insider. The news was first reported in Russian Telegram channels and picked up by Forbes Russia. A TikTok spokesperson told Insider that these figures are "very far from accurate."

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. These ads earn a certain rate based on viewer demographics and the type of content made. Each month, YouTube creators earn money off the ads that play in their videos. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Insider spoke with 20 YouTube creators about how much money each of them earned in a month from the platform.

☆ Read the pitch deck Anima, an augmented-reality startup, used to raise $3 million
▼ + stars: | 2022-12-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

An augmented-reality startup called Anima announced a $3 million funding round. Anima shared 15 pages of the pitch deck it used to convince investors. Anima plans to offer the technology to allow creators to bring 3D assets into AR and easily view and interact with their creations. Examples of augmented-reality art on Anima include this mirror sculpture on a beach. Anima gave Insider an exclusive look at 15 slides from the pitch deck it used to raise $3 million.

☆ Reselling brand gifts can be easy money influencers, but it comes with big risks
▼ + stars: | 2022-12-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

But other influencers, when they find themselves flooded with gifted products, turn to reselling them online. One particular brand Campbell worked with in the past would even vet influencers by checking if they were reselling gifted products on third-party websites before partnering with them. Brands and audiences may lose trust in influencers who resellFor many brands, seeing an influencer reselling a gifted product is a definite red flag. Influencers who consider reselling gifted products should also be careful about their taxes, said Qianna Smith Bruneteau, founder of the American Influencer Council. Reselling is most common in niches like fashionThe practice of reselling gifted products on second-hand websites like Depop or Poshmark is most common in the fashion space, industry insiders say.

☆ How a YouTuber has earned nearly $600,000 this year from his productivity videos
▼ + stars: | 2022-12-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Ali Abdaal is a British YouTuber who focuses on productivity and entrepreneurship content. After leaving medicine in 2020 to pursue a career making YouTube videos, Ali Abdaal built a multimillion-dollar business. In 2021, his company generated $3.6 million, and so far in 2022, he earned half a million dollars from ad revenue on his YouTube channel, where he has 3.6 million subscribers. Abdaal is well-known for teaching courses about topics like productivity, training to get into med school, and growing a YouTube channel. The content-creation side and the YouTube channel have kept growing despite the economic slowdown.

☆ Brand gifting to influencers has gotten 'excessive and gluttonous.' But reselling products is a big risk for creators.
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

☆ How to make money as a content creator, according to dozens of influencers
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Content creators can earn money in many ways. In the past few years, earning money as a content creator and building an influencer career have become more accessible. Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders. For example, Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, recently launched a deck of affirmation cards. Platform creator funds and bonusesSeveral platforms offers bonuses or "creator funds" that pay influencers money for the views they receive on their content, primarily short-form videos.

Insider is keeping tabs on which creator economy companies are cutting back on staff. For more than a year, the creator economy was a red-hot industry flowing with new players, big deals, and massive investments. According to Crunchbase, funding for VC-backed creator economy startups topped $939 million in 2021. Those sunny days are coming to a halt, however, as creator economy startups grapple with a looming recession. Here are 24 creator economy companies that have laid off staff, as of December 2022:Note: Companies are listed in order of when layoffs occurred, with the most recent first.

☆ Leaked emails reveal what Revolve is paying influencers in its December ambassador contest — and some creators aren't impressed
▼ + stars: | 2022-12-02 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +5 min

Online fashion retailer Revolve has established a large customer base by leveraging influencers. Leaked emails that were shared with Insider reveal the requirements and payment for its December contest. Online fashion retailer Revolve has grown its customer base by leveraging influencers through seasonal contests centered on product sales. But some influencers say Revolve's ambassador program and "product gifting" strategy are out of touch with typical payments. "I honestly am so fed up," this person said, noting another frustration with Revolve: that it requires influencers to buy their products without guaranteeing payment.

☆ Influencers Reveal What Pinterest Was Paying Them for Short Videos
▼ + stars: | 2022-12-02 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +4 min

Pinterest is ending its paid, invitation-only beta program that rewarded creators for short videos. Pinterest is ending its paid, invitation-only beta program that rewarded creators for engagement on short videos. The Information first reported that Pinterest would be ending the test program and would shift to developing other paid features for Pinterest creators. As part of the program, Pinterest rewarded creators monthly for completing specific posting goals related to the platform's short-video feature called Idea Pins. Example of Pinterest Creator Rewards goals in April (left) and in May (right).

☆ I'm a high-school senior who earns thousands a month editing YouTube videos. It's taught me lessons I want to apply to feature films.
▼ + stars: | 2022-12-01 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Ayden Naenna is 17 and works part time as YouTube video editor while in school. This as-told-to essay is based on a conversation with Ayden Naenna, known as Aidden on social media, a 17-year-old YouTube video editor from Santa Clarita, California. I didn't know a lot about video editing when I started getting paid for it. The way YouTube videos are edited, however, is very different from that of movies or TV shows. With a YouTube video, it's more a brief moment that you won't necessarily think about later.

Insider spoke with 13 influencers about how they price their rates for sponsored content on the app. As demand for TikTok creators has spiked, rates for sponsored content have also risen. "It's important to note that engagement with creators is growing, not slowing down," Rob Horler, CEO of influencer-marketing firm Whalar, told Insider. "It's something that I always wanted to pursue; I just never had the courage to do it," Baiden told Insider. The TikTok creators are listed in order by current follower count.

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