On Wednesday morning, many marketers, journalists and news junkies were met with a paywall they have been dreading: X, formerly known as Twitter, started charging users to access TweetDeck.
TweetDeck, now called X Pro, allows users to view and customize multiple feeds that update in real time.
The service has historically been free to use, but X announced in a post in July that it would become a subscriber-only feature.
Starting Wednesday, users who want access to X Pro will have to pay for X Premium, the service introduced by the site's owner, Elon Musk, as a way to generate additional revenue for the company.
Twitter Blue relaunched again in December, though impersonation problems persisted.
Persons:
Elon Musk, Musk
Organizations:
Twitter, X, SpaceX