Netflix's cheaper, ad-supported tier has reached 70 million global monthly active users two years after it was launched.
The company said Tuesday more than 50% of its new sign-ups are for ad-supported plans in countries that offer the option.
When Netflix launched its ad platform two years ago, the company said Nielsen would rate its content.
Netflix offered its last update on its ad-supported tier in May, when it said it reached 40 million global monthly active users, nearly doubling the figure it had shared in January.
Netflix also announced in May it would launch its own advertising platform, ending a partnership with Microsoft for that technology.
Persons:
Nielsen, it's
Organizations:
Netflix, Wall, May, National Football League, FanDuel, Verizon, Media, Microsoft
Locations:
Madrid, Upfronts, Canada, U.S