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Google cancels plans to kill off cookies for advertisers
  + stars: | 2024-07-22 | by ( Jennifer Elias | ) www.cnbc.com   time to read: +2 min
After years of delay, Google says it will no longer cancel and replace third-party cookies — a practice long used by advertisers — for its internet browser Chrome. Cookies are small pieces of code that websites deliver to a visitor's browser and stick around as the person visits other sites. To do so, Google launched its "Privacy Sandbox" initiative to find a solution that protects user privacy and lets content remain freely available on the open web. But in June 2021, Google pushed back the timeline, giving the digital advertising industry more time to iron out plans for more privacy-conscious targeted ads. In a blog post on Monday, the company said it has received feedback, from both advertisers and regulators, that informed its latest decision to cancel the plan to kill off third-party cookies in its browser.
Persons: , they'd, Anthony Chavez Organizations: Google
CNN —Kamala Harris has spent much more of her life as a prosecutor than as a senator or vice president – and that is exactly how she is now going to run against Donald Trump. The vice president had expected that to be part of her role making the case for Biden. “As a former prosecutor, Vice President Harris has a lot of experience holding convicted felons accountable,” said Massachusetts Sen. Elizabeth Warren, a former primary opponent in the 2020 Democratic race who quickly endorsed Harris after the news of Biden’s decision broke. “The prosecutor approach is really about just deconstructing an issue,” Harris told CNN in an exclusive interview after a campaign stop in Las Vegas in April. He was a for-profit college – literally,” a narrator says, as footage of first Harris and then Trump goes by.
Persons: CNN — Kamala Harris, , Donald Trump, Joe Biden’s, Harris, Trump, Biden, , “ Kamala Harris, It’s, Massachusetts Sen, Elizabeth Warren, ” Warren, Timmaraju, she’s, Roe, Wade, , ” Harris, Harris ’, “ He’s, Maya, Hillary Clinton, fumed, Tyra Banks, Tony West – who’s, , “ She’s, Eleni Kounalakis, Josh Shapiro, Roy Cooper, Pete Buttigieg, JD Vance, Andy Beshear, Arizona Sen, Mark Kelly, Shapiro, Beshear, Cooper, Harris wouldn’t, She’s, Kamala, Devi, ” Timmaraju, Jahana Hayes, Hayes, Laphonza Butler, ” Butler, vouching, hasn’t Organizations: CNN, Naval, GOP, Advisers, Democratic, Senate, Consumer Financial Protection Bureau, Trump, ACLU, Andrews Air Force Base, Air Force, Justice Department, Democratic Party, North Carolina Gov, Transportation, Kentucky Gov, Arizona, Howard University, Democrats, Democrat Locations: New York, Massachusetts, California, Fayetteville , North Carolina, Las Vegas, America, Washington , DC, Provincetown , Massachusetts, Pennsylvania, Provincetown, American, Oakland
AdvertisementPornhub, launched in 2007 and based in Montreal, lets users upload amateur and professional porn videos in much the same way users upload to YouTube. "Performers" remain unverified in many thousands of pre-2024 videos, including those that pop up from search terms involving teens and violence, Mickelwait told Business Insider. Lawsuits and monitoringAn ever-growing number of lawsuits by some 300 plaintiffs allege the site knowingly profited from videos of their abuse. An excerpt from a federal judge's November order granting class-action status to one of dozens of Pornhub lawsuits. AdvertisementMost recently, she said, she reported to state authorities the Pornhub video showing a woman shouting in pain and asking not to be filmed.
Persons: , Laila Mickelwait, She's, Mickelwait, It's, Pornhub, Sarah Bain, Aylo —, Rocky Shay Franklin, Nicholas Kristof, Bill Ackman, MindGeek, Netflix —, Laila, Mike Bowe, I've, Bowe, kG2TK2R8sj, Cormac J, Carney, Serena Fleites, Fleites, Bain, Cherie DeVille, Mike Stabile, Stabile Organizations: Service, Business, Ethical Capital Partners, Random House, Justice Defense Fund, Sunday Times, New York Times, Heinz, Unilever, KY, Pornhub, Netflix, Mastercard, Visa, Capital, US, Free Speech Coalition Locations: Montreal, Pornhub, Alabama, Florida, London, Manhattan, California, Bowe's, Bakersfield , California
Read previewWithin minutes of Joe Biden dropping out, the wheels were already in motion in both the Democratic and Republican parties. All of it centered on one person: Vice President Kamala Harris, Biden's endorsed heir apparent. The Trump campaign released a statement on Sunday criticizing Biden and Harris as Trump himself focused on mocking Biden. "Kamala Harris is just as much of joke as Biden is," the Trump campaign's statement said. AdvertisementBefore Biden's bombshell announcement, people familiar with the Trump campaign told The Guardian that Trump and his team wanted Biden to remain the nominee.
Persons: , Joe Biden, Kamala Harris, Biden's, Harris, Jared Polis, Hillary Clinton, Elizabeth Warren —, Jim Clyburn, Clyburn, Biden, Harris —, Trump, Crooked, Mike Johnson, Trump's Organizations: Service, Democratic, Republican, Business, Democrats, Biden, Democratic Colorado Gov, Congressional Black Caucus, Congressional Progressive Caucus, South, Federal, CBS News, Trump, GOP, Republicans, Guardian, New York Times Locations: South Carolina, CA, California
Still, other Democratic megadonors, including Netflix cofounder Reed Hastings and Abigail Disney, pledged to withhold funds from the party until Biden dropped out. Where Biden's money goes nowCampaign finance experts disagree on the specifics of what the Biden campaign will be able to do with its money. The Biden campaign can either refund its donors, Ghosh told Reuters, or, they agreed, the campaign can pass the money back to the Democratic National Committee. Advertisement"It's really a nonargument because that money is not going to go to waste," McMillan told BI. Whoever ends up as the Democratic nominee, McMillan noted, they'll have no shortage of financial support.
Persons: , Joe Biden, Donald Trump, Biden rambled, Biden, Reed Hastings, Abigail Disney, Charles Spies, Kamala Harris, Spies, Harris, Saurav Ghosh, Ghosh, Dan McMillan, — Biden didn't, McMillan Organizations: Service, Sunday, Business, Democratic, Trump, Associated Press, Netflix, Republican, Street Journal, Federal, Reuters, Democratic National Committee, Save Democracy Locations: America
Trump's allies appear to have had attacks on Vice President Kamala Harris locked and loaded. A pro-Trump super PAC released anti-Harris ads within an hour of Biden's withdrawal from the race. AdvertisementPresident Joe Biden's decision to drop out of the presidential race and endorse Vice President Kamala Harris might have been a shock to some, but Team Trump seems to have been ready for it. Allies of former President Donald Trump's election bid had a Harris attack at the ready, and they didn't hesitate to use it. Just an hour after Biden's announcement, an X account run by the pro-Trump super PAC Make American Great Again Inc. shared an ad slamming Harris, who announced she would vie for the Democratic nomination.
Persons: Kamala Harris, Harris, , Joe Biden's, Team Trump, Donald Trump's Organizations: Trump, PAC, Service, Team, Inc, Democratic, Business
Within hours of Biden dropping out of the race and endorsing his vice president on Sunday, Trump’s campaign managers had released a blistering statement tying Harris to the administration’s policies. Instead, Trump’s team had orchestrated an exacting campaign around defeating Biden. But it was soon widely acknowledged within Trump’s camp that Biden bowing out would also throw their own campaign into uncertainty. Trump’s campaign also began privately ramping up and testing new lines of attack on Harris — someone they had largely ignored since she was sworn in as vice president. While polling has shown Harris is the best known among possible Democratic candidates to replace Biden, Trump’s advisers and allies maintain that most Americans don’t know much about her, creating an opening to define her to the public.
Persons: Donald Trump, Joe Biden’s, Biden, Kamala Harris, Harris, Trump, , It’s, anoint Harris, won’t, , surrogates, Harris ’, Harris “, Chris LaCivita, LaCivita, can’t, , Biden deputized, Ohio Sen, JD Vance, pollsters, Biden –, Biden’s, “ Biden, Kamala, ” Brian Bartlett, Mitt Romney’s, ” Bartlett, Arizona Sen, Mark Kelly, Josh Shapiro, Roy Cooper, they’ve, Gretchen Whitmer, Gavin Newsom, Hillary Clinton, Andy Beshear, CNN’s David Wright Organizations: CNN, Democratic, Trump, ABC, Fox News, Biden, Committee, California Democrat, Republican, Convention, MAGA Inc, Republican National Convention, Georgia, Democrats, Black, North Carolina Gov, Michigan, Kentucky Gov Locations: California, Arizona , Georgia, Nevada, Pennsylvania, Milwaukee, Central America, Arizona, Kentucky
But people making the same exact purchases as you aren’t necessarily paying the same exact prices as you. Companies have used this kind of information to effectively offer different prices to different groups of consumers. Using AI, companies can now answer questions like, “What is this person going to buy next? Rather, its bread and butter is providing companies with “all of the analytics and predictive scenarios” to figure out prices themselves. Then, by predicting how much consumers will buy at different price points, Revionics helps retailers manage their inventories.
Persons: New York CNN —, Shikha Jain, Simon, Kucher, , , Jim Presley, What’s, Presley, Jain, Matt Pavich, David Paul Morris, Mary Winn Pilkington, Revionics wasn’t, it’s “ Organizations: New, New York CNN, Starbucks, North, Starbucks . Companies, Companies, Tractor Supply Co, Revionics, Bloomberg, Getty, Tractor Supply, CNN Locations: New York, North American
“2024 is the first American presidential election year at this intersection of election-related mis- and disinformation and the rapid growth of AI generated content. Misinformation spread rapidly through Pennsylvania during the 2020 election as the swing state faced baseless allegations about voting in Pennsylvania, perceived unfairness toward Republican poll-watchers and violations of election rules. Sabir said the misinformation fighting efforts will target voters where they are, including social media, billboards and radio ads. Fontes was recognized in May for his office’s work creating election security tabletop training exercises aimed to protect the state’s election infrastructure. Bellamy said it’s critical to fight misinformation going into this election, and elections are gaining a lot of negative attention.
Persons: CNN —, Ginny Badanes, Ashley O’Rourke, Badanes, O’Rourke, , it’s, Megan Bellamy, Donald Trump, Seth Bluestein, “ It’s, ” Bluestein, Omar Sabir, ” Sabir, Sabir, Lawrence Norden, Brennan, ” Norden, Adrian Fontes, Fontes, He’s, ” Fontes, Bellamy, it’ll, ” Bellamy, , Alexander Kolodin, Kolodin, Katie Hobbs, David Edmonson, TechNet’s, ” Edmonson, Tony Evers, Adam Neylon, they’re, ” Neylon, Lia Holland, ” Holland, I’ve, Trump Organizations: CNN, Republican National Convention, Microsoft, State, Republican, Arizona, Arizona Republican, HB, Democratic, Wisconsin Gov Locations: Philadelphia, Pennsylvania, Atlanta , Milwaukee, In Arizona, Arizona, Wisconsin
Donald J. Trump’s campaign is preparing a major effort to attack Vice President Kamala Harris if President Biden steps aside as the Democratic nominee, including a wave of ads focusing on her record in her current office and in California, according to two people briefed on the matter. The Trump team has already prepared opposition research books on Ms. Harris, and has similar dossiers on other Democrats who could become the nominee if Mr. Biden were to drop out of the race. But the bulk of the preparations so far have been focused on Ms. Harris, including a recently concluded poll testing her vulnerabilities in a general election contest, according to the two people. The Trump team’s attention on Ms. Harris is based on its assumption that if Democrats were to bypass the first Black woman to serve as vice president, it would drive even deeper divisions in the party and risk alienating their base of Black voters.
Persons: Donald J, Kamala Harris, Biden, Harris, Mr Organizations: Democratic, Trump Locations: California
From the Playing Field to Wall Street
  + stars: | 2024-07-20 | by ( Ken Belson | ) www.nytimes.com   time to read: 1 min
That scene spread quickly online — it was even featured on the Hot Topics segment of “The View” — and Jason Kelce has since become something of a social media star. Building on the success of the popular podcast the brothers host and the Campbell’s Soup commercials they have starred in with their mother, he has regularly appeared in ads for hot sauce, charcoal and other consumer products. But since retiring from the N.F.L. in March, what happens for Jason off-mic and off-camera has become increasingly important. Since 2019, Mr. Kelce has personally invested in 20 companies, including some of the ones he represents in ads.
Persons: Jason Kelce, Jason, Kelce Locations: Cholula
In a first, Anheuser-Bush InBev is the beer sponsor for the Olympic games with a non-alcoholic brew taking the torch. “If you think about the Olympics … it’s about travel, dining, culture, excitement, community.”All of those things meet every four years at the Olympics, which brings together millions of fans and thousands of athletes. Paris, a city known for its opulence, plays host this year to the first post-Covid games without any crowd restrictions for the first time in six years. (Both the summer games in Tokyo 2021 and 2022 winter games in Beijing either barred or limited spectators or visitors.) Even the most recent summer games, held in 2021 Tokyo and that barred spectators at the events, registered a 20% increase.
Persons: Chase, it’s, Sam Palmer, Chase Sapphire, Alexandre III, Olympia De Maismont, , Louis Vuitton, Yannick Allen, Taylor Swift, Vincent Koebel, ” Carolyn Addison, Maja Hitij, De Maismont, Paul Caine, ” Caine, “ It’s, Emmanuel Macron, Yoan, Roland Garros, Caine, there’s, , Corona, Kenzo Tribouillard, Cero, Marcel Marcondes, ” Chase’s Palmer Organizations: New, New York CNN, Sapphire Reserve, Omega, Anheuser, Bush InBev, Getty, Sapphire, CNN, Paris, Paris Olympic Games, Raffles, Southern Hemisphere, Delta Air Lines, Team USA, Air, Hotel de Ville, Eiffel, Michelin, luxe, International Olympic Committee, Busch InBev, Corona, ” Anheuser, Locations: New York, Paris, AFP, Tokyo, Beijing, France, Tuileries, Provence, Nice, Rio de Janeiro, Accor, Rio, Air France, Hotel de, Tahiti, French, United States
Read previewContent recommendation firm Outbrain is closing in on a deal to acquire or merge with Teads, the adtech company owned by European telecommunications giant Altice, according to four sources familiar with the matter. Spokespeople for Outbrain and Teads said it was company policy not to comment on M&A speculation. Teads parent company Altice International reported net debt of 9.2 billion euros, around $10 billion, at the end of the first quarter, while Altice France had some 24 billion euros, about $26 billion, in debt in the same period. AdvertisementTeads reported 601 million euros ($654 million) in revenue in 2023, down 5.5% from the prior year. Its adjusted earnings before income tax depreciation and amortization were 157 million euros ($170 million), an 8.7% decrease from 2022.
Persons: , Outbrain, couldn't, Teads, it's, Taboola, Patrick Drahi, pare, Altice, Moody's, Morgan Stanley Organizations: Service, Business, Altice, chum, CNN, Fox News, Altice International, Drahi Locations: Altice France, USA, France
In today's big story, President Biden's comeback plan isn't working , and Democratic leaders are ready to move on . President Joe Biden's reelection campaign appears to be on its last legs as calls within his party have grown from whispers to shouts since his disastrous debate last month. AdvertisementBut perhaps the biggest blow to Biden's reelection campaign came with the news that his former running mate has doubts. But for some Democrats, the risk of Biden continuing his reelection campaign could extend from the White House to Capitol Hill. Still, despite mounting pressure, Biden's campaign has remained steadfast about his reelection bid.
Persons: , Biden's, Mario Tama, Tyler Le, Joe Biden's, it's, Insider's Brent D, Griffiths, Sen, Bernie Sanders, Biden, doesn't, That's, BI's Bryan Metzger, Chuck Schumer, Hakeem Jeffries, Nancy Pelosi, Sarah Gray, Kelsey Vlamis, Barack Obama, Kent Nishimura, don't, Schumer, Jeffries, Adam Schiff, Quentin Fulks, Cros, Steve Schwarzman, it'll, Michael M, Jensen, Goldman Sachs, Peter Naylor, Amy Reinhard, Jamie Dimon's, cushy, Ernst & Young, Joe Biden, Kamala Harris, It's, Harris, Harvey Weinstein, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Annie Smith, Amanda Yen Organizations: Service, American Airlines, United Airlines, Democratic, Business, Getty, Trump, Biden, Capitol, Case, Senate, Wall, Google, Bank of America, Blackstone, Nvidia, Netflix, EV, Mercedes, Benz, Warner Bros Discovery, Warner Bros, Discovery, WarnerMedia, Investors, JPMorgan, McKinsey, Ernst, American Express, Convention Locations: Crowdstrike, Biden's, AFP, New York, London
The Platinum Card® from American Express offers a ton of value from its welcome bonus and benefits. Introduction to American Express premium benefitsThe Platinum Card® from American Express has one of the highest annual fees of any publicly available consumer card: $695. Activating your Amex Platinum benefitsThe Platinum Card® from American Express Apply now lock icon An icon in the shape of lock. Apply and select your preferred metal Card design: classic Platinum, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu. Add your Amex Platinum card to your Uber accountThe Amex Platinum Card offers cardholders up to $200 in Uber Cash credits each calendar year.
Persons: Uber, Wiley, Julie Mehretu, Peacock, Uber Cash, you've, you'll, It's, doled, it's, You'll, , cardholders Organizations: American Express, Read, Express, Hilton, Marriott, Saks, Entertainment, Disney, ESPN, The New York Times, Street, American, Walmart, TSA, Global, Saks Fifth, Spirit Airlines, Card, Hulu —, Hulu, Paramount, Nickelodeon, Comedy Central, MTV, CBS, Marriott Bonvoy, Gold, & Resorts, Fine Hotels & Resorts, Amex, Rockefeller, Avis, Hertz, Chevron, Saks Fifth Avenue Locations: Hulu
New York CNN —Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. Modelo Especial, made by rival Constellation Brands, remains the top-selling beer at retailers in the US after surpassing Bud Light last year. For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Michelob Ultra’s rise to the top isn’t solely because of the decline of Bud Light. For Bud Light, its marketing efforts pivoted to win back conservatives.
Persons: Bud Light, leapfrogged Bud, Bud Light’s, influencer Dylan Mulvaney, It’s Organizations: New, New York CNN, Anheuser, Busch, Especial, Constellation Brands, Modelo, Industry, Copa America soccer, Team USA, US, UFC Locations: New York, United States
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNetflix is competing with both traditional media and tech companies for ads, says DoubleVerify CEOMark Zagorski, DoubleVerify CEO, joins 'Closing Bell Overtime' to talk Netflix's ad tier and how they are stacking up to the competition when it comes to attracting ad dollars.
Persons: Mark Zagorski Organizations: Netflix
Netflix just shook up its ads leadership again as ad sales VP Peter Naylor exits. Netflix is launching in-house ad tech and partnering with adtech firms like The Trade Desk. AdvertisementNetflix dominates streaming, but its ads business is still a work in progress. Ad sales VP Peter Naylor is moving on, less than a year after he got a new boss in Amy Reinhard. Reinhard said in a statement that she would be hiring a head of US and Canada Ad Sales to replace Naylor's more global role.
Persons: Peter Naylor, Amy Reinhard, , Reinhard, Jeremi Gorman, Gorman, Naylor Organizations: Netflix, Service, Canada, Business
If you want to chip in to help me defeat Donald Trump again, I’d appreciate your support today. Read full email ›biden President, not King July 6 at 6:49 p.m. Read full email ›biden 🇺🇸 To all of President Biden’s supporters and anyone who wants to beat Donald Trump ⛅️ July 6 at 8:55 p.m. biden The American people have seen who Donald Trump really is July 7 at 9:18 p.m. Donald Trump is a threat to our democracy. Read full email ›trump I’m launching the Trump War Council.
Persons: biden, Donald Trump, Trump, Mr, Biden, , Roe, John, BIDEN, › biden, m., I, m. M, m. I, m. J Organizations: AMERICA, SAVE, TRUMP PATRIOTS, BIDEN, Security, Biden, Trump Force, THE
The pandemic accelerated the rise of telehealth, which these DTC companies are a part of both culturally and legally. Hims & Hers Health has a market cap of over $4 billion. Those at the forefront of the DTC health revolution have American guys right where they want them: insecure, on edge, and ready to open their wallets. Plenty of doctors have sounded the alarm about DTC telehealth companies, and some firms have gotten into legal trouble, too. For all the issues with DTC companies, it's fair to note that traditional healthcare settings are far from perfect.
Persons: Paul, he'd, who's, He's, doesn't, Nobody, didn't, Matthew McCoy, what's, Ashwini Nagappan, Joshua Halpern, Halpern, Nagappan, McCoy, Hims, , you've, They're, men's, Ro, Emily Stewart Organizations: View Research, Department of Medical, University of Pennsylvania, UCLA's Fielding School of Public Health, Northwestern University's Feinberg School of Medicine, telemedicine, of Justice, Business Locations: Hims
Read previewLex, a social network that helps people find and build queer communities in their cities, has laid off most of its staff. "We're committed to building Lex to be a thriving social app for LGBTQ+ community," Lewis said in a written statement. AdvertisementLike many other newer social-media platforms, Lex has been experimenting with ways to monetize its product. In June, Lex announced its "Team Gay Agenda" campaign to raise funds from its users via recurring monthly pledges and told users that the "Lex community is at risk." "With the well documented demise of queer spaces, our number one priority will always be making sure our community has space to thrive on Lex," Lewis added.
Persons: , Kel Rakowski, Jennifer Rhiannon Lewis, Lewis, Rakowski, We're, Lex, Gen Z Organizations: Service, Business, Gen
Read previewBefore his 2019 death in jail, Jeffrey Epstein spent hours being interviewed on camera by Steve Bannon. AdvertisementAlexandra Preate, a spokesperson for Bannon, told BI in December 2021 that the documentary about Epstein would be screened "probably around Labor Day." In the 2000s, Trump and Jeffrey Epstein fought over Trump's purchase of a Palm Beach mansion that Epstein coveted. Mark Epstein said Jeffrey Epstein told him he wasn't subpoenaed for any depositions at that time. "You were the only person I was afraid of during the campaign," Bannon told Epstein, according to Wolff's book.
Persons: , Jeffrey Epstein, Steve Bannon, Bannon, Epstein, Ghislaine Maxwell, Epstein —, Donald Trump's, He's, Kevin McCarthy, Alexandra Preate, Preate, Trump Bannon, Mark Epstein, Jeffrey Epstein's, Donald Trump, Melania Knauss, Jeffrey, Trump, Bannon's, Steve Bannon's, Jacob Shamsian, wasn't, would've, Brett Kavanaugh, Kavanaugh, he's, Mike Lindell, I've, It's, Guo Wengui, Guo —, Ho Wan Kwok, Miles Guo —, Guo, Leon Black, Black, Epstein's, David Bossie, Bobbi Sternheim, Gloria Allred, Arick Fudali, didn't, David Schoen, Brad Edwards, Emma, Jo Morris, Hunter, Morris, Michael Wolff, Wolff, Julie K, Brown, Alexander Acosta, Acosta, Ehud Barak, Reid Weingarten, Rachel Maddow, Gayle King, King, Patrick Semansky, he'd, Diana, Jean Carroll, Bergdorf Goodman, Carroll Organizations: Service, New York, Business, Global, Victory Films, Trump, Capitol, Labor, Daily, Miami Herald, Davidoff, BI, Voting Systems, Apollo Global Management, White, Citizens United, Office, Southern, of, New, Trump White Locations: Manhattan, Paris, Palm Beach , Florida, Mexico, Danbury , Connecticut, Palm Beach, New York, jshamsian@businessinsider.com, JacobShamsian, York, Miami, Florida, Trump
JPMorgan highlighted Amazon as its best idea going into the second-quarter earnings season for technology stocks, followed by Uber and Google . JPMorgan analyst Doug Anmuth wrote that the Wall Street bank remains bullish on larger players in the industry, for now. The analyst highlighted Amazon as his favorite stock for the near and long term. Amazon stock has gained 27% this year. "Google remains focused on innovation, and we continue to believe there is healthy runway across Search and YouTube ads as AI drives higher ROI & TV dollars shift online," the analyst wrote.
Persons: Uber, Doug Anmuth, Anmuth, Michael Bloom Organizations: JPMorgan, Google, Amazon Web, Costco, YouTube
Read previewThe battle between streamers for TV ads is ushering in a new push for brand partnerships, from joint marketing campaigns to product placements. It's also bringing in ad chief Peter Naylor's team into conversations brands are having with VP Magno Herran, who's long overseen marketing partnerships. AdvertisementBrand reps looking to discuss partnerships have noticed Netflix and Amazon ad salespeople popping up unexpectedly in meetings. To fuel their efforts, they're hiring legacy TV ad sellers, throwing extravagant TV upfronts presentations, and adding live events and sports to sweeten their offerings for advertisers. AdvertisementApple TV+ doesn't have an advertising tier (yet), but it's pushing more into brand partnerships, recently hiring an Endeavor exec to work on brand deals across its titles.
Persons: , who've, It's, Peter Naylor's, Magno Herran, Lauren Anderson's, Alan Moss, Jennifer Verdick, Elisabeth Daniels, Maisel, They're, Jen Cowan, Libby Bush, Bush Organizations: Service, Netflix, Business, MGM Studios, WWE, Cannes, Brands, Amazon, Marriott, PQ Media, Talent, CAA, Ally, Apple, Endeavor Locations: Banks
The next hot jobs for Gen Z
  + stars: | 2024-07-16 | by ( Aki Ito | ) www.businessinsider.com   time to read: +8 min
Silicon Valley has been laying off workers by the tens of thousands, making tech work almost impossible to come by. Millennials believed they were heading to Silicon Valley in service of a lofty mission. AdvertisementIf Silicon Valley is going out of vogue, what will take its place as the next hot destination? Civil service doesn't come with the pay or the glamour of tech jobs, but it offers the stability that college students say they want. When I speak to college students these days, I'm struck by how they lack the naivete I suffered from when I was their age.
Persons: Zers, Tesla, Instagram, Christine Cruzvergara, You've, Cruzvergara, Gen, Millennials, Lehman Brothers, Jude Children's, ironies, I'm, they're, they'll, Aki Ito Organizations: National Society of High School, Disney, Google, Facebook, Dow Chemical, Tech, Big Tech, Jude Children's Research, Mayo, Disease Control, FBI, NASA, CIA, CDC, Big Tech's, Star, Business Locations: Silicon, Silicon Valley, Washington
Total: 25