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☆ Nvidia’s earnings will be in focus next week as stocks try to sustain record levels
▼ + stars: | 2024-05-17 | by ( Sarah Min | ) www.cnbc.com time to read: +7 min

The S & P 500 broke above 5,300, also for the first time. The S & P 500 has notched record close after record close in 2024. This quarter, the top-performing S & P 500 sector is utilities, higher by 9%, followed by communication services, up by 4%. The S & P 500 and Nasdaq Composite each closed out a fourth straight week of gains. Sustaining all-time highs Nvidia's earnings will also be a key catalyst at a time when technicians are watching to see whether stocks can sustain the record levels they reached this week.

Persons: what's, they're, Jay Woods, hadn't, Piper Sandler's Harsh Kumar, Kumar, Jensen Huang, Blackwell, Zachary Hill, Chris Zaccarelli, Zaccarelli, Woods, Katie Stockton, Stockton, TJX Cos, Raymond James Thursday, Ralph Lauren Friday, Nick Wells Organizations: Nvidia, Federal Reserve, Dow Jones, Freedom Capital, Dow, Nasdaq, Independent, Alto Networks, Devices, Target, Chicago, PMI, New, . Kansas City Fed, Intuit Locations: Stockton, . Kansas

While he suffered in wet running shoes all day, a few of the guides around him were wearing Teva sandals. In the last 30 years, Paigen's take on the sport sandal, Chaco, has become a cult favorite among outdoor adventurers worldwide. With the sandal design finalized, all that was left to decide was a name. AdvertisementTaking a closer look at the Chaco Z/1 Classic SandalChaco now sells many different sandal styles. For years I was firmly against wearing sandals, but I've softened my stance recently.

Persons: Mark Paigen, Paigen's, Paigen, I've, I'm, Chacos, — Sally Kaplan, they'd, Lavender, couldn't, Connie Chen, Chaco, — Breton Fischetti, REI Organizations: Business, Wolverine Worldwide, Urban Outfitters, Commerce Urban, Amazon, Nordstrom, Nike Locations: Colorado, Chaco, New York, —

☆ 4 powerful mindset shifts that actually save you money, according to a financial therapist
▼ + stars: | 2024-05-16 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +5 min

While everyone's financial situation is different, there are mindset shifts that can help anyone save more, whether they're a cushy DINK or an ALICE living paycheck to paycheck. She said some people can try to "white-knuckle" their financial goals, believing that once they reach them, they won't have to worry about money again. AdvertisementClayman shared a few simple mindset shifts that have helped her clients when faced with different financial issues. Process your disappointmentsIf you feel overwhelmed by the idea of budgeting, Clayman said you should get to the root of why you're overwhelmed. You need a deeper reason to stick to your goals if saving money will require both working a lot and turning down some fun experiences.

Persons: —, DINK, ALICE, Amanda Clayman, isn't, Clayman, it's Organizations: Service, Business

I've been working with wealthy clients for nearly 15 years, and I've noticed a few common habits. I've been advising wealthy clients for nearly 15 years, and I'm often asked for the secret sauce, or the commonalities I see in my wealthiest financial-planning clients that make them successful. My most successful clients lean on us to help them separate those emotions and make sound financial decisions. My most successful clients value receiving comprehensive financial plans specific to their goals and situations. My most successful clients value receiving comprehensive financial plans specific to their goals and situations.

Persons: I've, —, I'm, that's, they've, doesn't Organizations: Service, Everest, Google, Jobs, Relief, Economic Security Locations: Policygenius

☆ I was accepted to Yale. Here's everything I included in my successful Ivy League application.
▼ + stars: | 2024-05-15 | by ( Brian Zhang | ) www.businessinsider.com time to read: +6 min

Read previewI recently reviewed my Yale admissions file after being a student there for three years. I believe that everyone's college application journey is unique and that mine is just one sample, but I equally understand the urge to hear about other people's experiences. So, I'm now sharing a deeper look into my college application. I tried to highlight my passions in my extracurricularsThe author's college application. I wanted to capture who I truly am in my college essayThe author's college essay.

Persons: —, I'm, Brian Zhang, Brian, genuineness Organizations: Service, Yale, YouTube, Business, Dartmouth, Colleges, Ivy League Locations: Sunset Park , Brooklyn, Brooklyn

☆ Everyone's talking about AI, but marketers shouldn't overlook other emerging tech innovations like 5G and robotics
▼ + stars: | 2024-05-15 | by ( Raja Rajamannar | ) www.businessinsider.com time to read: +6 min

Read previewWhen it comes to the trends and technologies shaping marketing today, it's easy to see why AI has dominated the headlines. The rise of generative AI is a watershed moment for marketers, transforming the landscape for creative expression. But it is worth remembering that AI is far from the only emerging technology presenting an outsized opportunity. AdvertisementOne example is the Mastercard Artist Accelerator — a tech- and talent-centered music program geared to helping emerging artists create, collaborate and monetize their work using emerging tech like GenAI and Web3. By embracing change, handling data responsibly and investing in innovation, brand leaders can make emerging tech their stepping stones — not stumbling blocks — as they push the industry forward.

Persons: —, smartly, Raja Rajamannar Organizations: Service, Business, Vision, Mastercard Invest, Mastercard, Design

☆ OpenAI may have finally cracked the code on voice interactions with AI
▼ + stars: | 2024-05-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, everyone's talking — literally — about the big update for OpenAI's ChatGPT that could make your job a lot easier . AdvertisementOpenAI may have finally cracked the code on voice interactions with AI, though. OpenAI says GPT-4o's average response to audio inputs is 320 milliseconds, which is on par with a typical human-to-human conversation. "They've essentially made text input almost be the barbaric form of communicating with ChatGPT (or any AI) now," the developer said. ChatGPT, Tyler Le/BIOpenAI's big reveal shows the shockwaves the startup keeps sending through the tech world.

Persons: —, Here's, ChatGPT Holger Scheibe, Tyler Le, OpenAI, Alex Bitter, They've, ChatGPT, Katie Notopoulos, Siri, it's, Apple that's, Andrew Burton, Justin Sullivan, Rebecca Zisser, Tim Cook's, Tesla, Mark Zuckerberg, he's, Nathan Congleton, Melinda, Gates, French Gates, she'd, Melinda Gates, Bill Gates, Doug McMillon, It's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Teen, Business, HAL, Hollywood, Apple, Apple's Worldwide, Conference, GPT, Google, Microsoft, Washington, Getty, Tesla, Melinda Gates Foundation, University of Arkansas, Depot, Sony, Disney, Cannes Locations: NBCU, New York, London

Smarter grids, like Chattanooga's, are just part of what it will take to modernize the American grid in the coming decades. A troubled transition to renewable energyOffshore wind farms are one of the growing areas of renewable energy. And the Edwards & Sanborn project, the US's largest solar energy and energy storage project in California, came online in January. Renewable energy is not only cleaner than fossil fuels but also often less expensive. Breaking down barriersThe US grid isn't designed for fluctuating renewable energy, so much of it goes to waste because clean-energy projects can't connect to the grid.

Persons: Kevin Schneider, Harris, Joe Rand, Joshua Rhodes, barleyman, Edwards, Rand, Philip Odonkor, Seib, headwinds, Julia Bovey, Ørsted, Bovey, Paul Denholm, We'll, Denholm, There's, PATRICK T, FALLON, we're, Schneider, We've, EPB, MISO, it's Organizations: Infrastructure, Service, Pacific Northwest National Laboratory, Nationwide, Biden, Lawrence Berkeley National Laboratory, University of Texas, Renewables, Sanborn, of Systems, Enterprises, Stevens Institute of Technology, Trump, Fork, Eversource Energy, National Renewable Energy Laboratory, Getty, Infrastructure Law Locations: Chattanooga , Tennessee, Chattanooga, EPB, Austin, Maine, North Carolina, California, United States

☆ I live in a bunker with no oven or windows, but it's worth it to save $2,000 a month
▼ + stars: | 2024-05-11 | by ( Alcynna Lloyd | ) www.businessinsider.com time to read: +6 min

Read previewThis as-told-to essay is based on a conversation with Caitlin J., 42, about her experience living in a Southern California bomb shelter. After living on the East Coast for a while, I moved back to Southern California this year. In most Southern California neighborhoods, home prices typically start in the high five to seven figures. The bomb shelter occupies about three-quarters of an acre and spans 1,100 square feet. The first couple of nights in the bomb shelter, I slept for like 12 hours.

Persons: —, Caitlin J, wasn't, Caitlin, I've, I'm, It's, homeownership Organizations: Service, Business Locations: Southern California, Long, East, California, It's, United States, RVs, —

☆ Adam Neumann says Jeff Bezos came up to him at an event and gave him a tip for running better meetings
▼ + stars: | 2024-05-10 | by ( Meghan Morris | ) www.businessinsider.com time to read: +3 min

Jeff Bezos recently advised Adam Neumann to speak last in meetings. Bezos' "speak last" strategy is supported by organizational psychologists like Adam Grant. AdvertisementJeff Bezos recently gave Adam Neumann some unsolicited advice: Speak last in meetings, a leadership style espoused by a leading organizational psychologist. Neumann said Bezos came up to him with the recommendation after the WeWork cofounder spoke at an event. Related storiesAt WeWork, Neumann was famous for his eccentric leadership style.

Persons: Jeff Bezos, Adam Neumann, Neumann, Adam Grant, —, Bezos, Flow's, Andreessen Horowitz, Lex Fridman, Jeff Organizations: Service, Thursday's Bloomberg Tech Summit, Business, Wharton School, University of Pennsylvania, Business Insider Locations: San Francisco

☆ Inside Balyasny's summer internship, where how you accept feedback can make or break your chance of a full-time offer
▼ + stars: | 2024-05-09 | by ( Emmalyse Brownstein | ) www.businessinsider.com time to read: +8 min

That goes for summer interns, too, and may be especially important for them considering the bar to entry is high at Balyasny. The firm said it usually converts about 50% of its top-performing summer interns into full-time hires. AdvertisementThe hedge fund also has a formal feedback process where interns get a progress report about halfway through the summer, and again at the end. Anna Gietl, intern summer of 2022 BalyasnyDon't just hear feedback — implement itBalyasny's culture is about more than accepting feedback or seeking it out. Feedback can also be a catalyst to help build connections and solicit mentorship from people outside your team, Gietl added.

Persons: Hannah Dinardo, Dinardo, San Francisco —, execs, Dmitry Balyasny, Brendan McDermid, aren't, it's, Andrew McHugh, Anna Gietl, Gietl, —, I've, Balyasny, It's, McHugh Organizations: Service, Business, BAM, Balyasny Asset Management Locations: York, New York, Chicago, Austin, Houston, San, London , Hong Kong, Singapore

☆ Chad Michael Murray said that parenthood changed his perspective on acting. Here's everything to know about his wife and 3 kids.
▼ + stars: | 2024-05-09 | by ( Olivia Singh | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview"One Tree Hill" star Chad Michael Murray's perspective on his acting career lately has been influenced by fatherhood. Murray and his wife Sarah Roemer, who co-starred on the TV show "Chosen," have three children together. The pair haven't publicly disclosed any of their names, but occasionally share photos of their kids on social media. "I don't want my kids going to school, being freshman in high school, and dad's butt posted all over their locker," Murray explained.

Persons: —, Chad Michael Murray's, Murray, Sarah Roemer, he's, Roemer, Jim Kelly's, Sarah, I've, We've, emoji, Numéro Organizations: Service, Numéro, Business, Us Weekly, Buffalo Bills, Entertainment, Netflix

☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ I don't have a group of close friends. It's taught me to be more independent.
▼ + stars: | 2024-05-07 | by ( Angel Martinez | ) www.businessinsider.com time to read: +5 min

While watching "Friends," I realized I'm Monica and Chandler in equal measure, with my attention to detail and choice of humor as a coping mechanism. Despite our glaring similarities, I lack what holds them all together in the world of television: a constant friend group. It's worth noting that I do have friends, people I've handpicked from different social circles at different points of my life, all of whom have yet to intersect. Today, I have best friends from high school, my K-pop phase, college, clubs, and the weird limbo between student and work life. Angel Martinez has friends from different stages of her life.

Persons: I'm Monica, Chandler, Schmidt, Cece, Carrie, I've, it's, Angel Martinez, —, I'm, Carrie Bradshaw Organizations: Catholic

☆ Lance Bass shares 1 workout and 1 diet hack he uses to keep his body young — and offset the wear and tear of his NSYNC days
▼ + stars: | 2024-05-07 | by ( ) www.businessinsider.com time to read: +5 min

Former NSYNC member Lance Bass said his boyband years took a toll on his body. Bass said he has focused on stabilizing his blood sugar after a post-NSYNC diabetes diagnosis. He has also discovered the power of broccoli and some other nutrient-rich vegetables to stabilize his blood sugar, he told Business Insider in an interview. There are no plans right now, but I think the future is bright for NSYNC," Bass said. Eating broccoli and spinach helps balance his blood sugarBass has been paying more attention to his blood sugar, and eating balanced meals, after a recent diabetes diagnosis.

Persons: Lance Bass, Bass, —, he'd, I'm, NSYNC, Justin Timberlake, I've, Allegra, Michael Turchin, Violet, Alexander, we're Organizations: Service, Allegra Airways Locations: LA

A Master Promissory Note, or MPN, is a legal document that outlines the terms and conditions of your federal student loans. Promissory notes are used for all types of loans, like auto loans, mortgages, and personal loans, though an MPN is a special type of promissory note used exclusively for federal student loans. Why the MPN mattersIt's important for student loan borrowers to sign and understand an MPN for the following reasons:It's Not Optional: Required to receive federal student loans. In general, you'll default on most federal student loans if you have not made a payment in more than 270 days. Ryan Wangman, CEPF Loans Reporter Ryan Wangman was a reporter at Personal Finance Insider reporting on personal loans, student loans, student loan refinancing, debt consolidation, auto loans, RV loans, and boat loans.

Persons: Mark Kantrowitz, You'll, Stacey MacPhetres, Andrew Pentis, Ryan Wangman, Read Organizations: Parent PLUS, Department of Education, Bright, Borrower's, Loan, Federal, Aid, Finance, Northwestern University, Boston Globe Locations: Chevron

☆ More Americans are feeling a six-figure salary can't afford them a middle-class lifestyle
▼ + stars: | 2024-05-06 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at people who feel like a middle-class salary doesn't equal a middle-class lifestyle . The big storyMiddle-class meltdownMichael Raines"Lately, I'm getting the feeling that I came in at the end. AdvertisementBusiness Insider's Jennifer Sor has a report on the people making over six figures who think the middle-class lifestyle they dreamed of isn't realistic for their salary . AdvertisementMarco Bottigelli/Getty, Yevgen Romanenko/Getty, Maskot/Getty, Tyler Le/BILet's address the elephant in the room: A six-figure salary is still a lot of money. Words like "AI Infrastructure" and "generative AI" point to more money heading to Nvidia for its popular H100 GPU chip.

Persons: —, Michael Raines, I'm, It's, Tony Soprano bemoaned, Jennifer Sor, Vincent, it's, Marco Bottigelli, Yevgen Romanenko, Tyler Le, Jenny Chang, Rodriguez, Warren Buffett, Buffett, Shruti Gandhi, Dalton Caldwell, James Cham, Hemant Taneja, Jenny Lefcourt, Nick Little, Sam Altman, Alice Zhang, Serena Williams, Jack Dorsey, Dorsey, — Dorsey, Bluesky, Alyssa Powell, Katie Notopoulos, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Grace Lett Organizations: Service, Business, Pew Research Center, nab, Adobe, Wall, Hamptons, Nvidia, Genomics, Serena Ventures, Fortune, Starbucks Locations: New York, Zillow, Santa Barbara , California, Berkshire, Bluesky, London, Chicago

☆ Insider Today: My home-renovation nightmare
▼ + stars: | 2024-05-04 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +5 min

This post originally appeared in the Insider Today newsletter. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . On the agenda:But first: Get in, we're going to the Met Gala. An aerial shot shows Jared Leto on the red carpet at the 2023 Met Gala.

Persons: —, Jared Leto, Neilson Barnard, MG23, Anna Wintour, Bunny, Jennifer Lopez, Chris Hemsworth, Shou Zi Chew, I'm, Yulia Reznikov, everyone's, Morimoto, Chris Burnett, hasn't, they're, Tyler Le, Anne Hathaway's sizzling, Jerry Seinfeld Organizations: Business, Service, Disney, Victoria & Alberts, Metropolitan Museum, Art's Costume, Vogue, Costume Institute, Social, BI, HGTV, Netflix Locations: Epcot, Victoria, Scottsdale , Arizona, Scottsdale Scottsdale , Arizona, Scottsdale, Michigan

☆ I build discreet bomb shelters for wealthy American clients who fear nuclear war. Here are some of their common requests.
▼ + stars: | 2024-05-04 | by ( Katie Balevic | ) www.businessinsider.com time to read: +4 min

Josh Jordan started Houston Bomb Shelter to construct emergency shelters for nuclear disasters. Clients often want discretion to protect themselves from neighbors who don't have their own shelters. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThis is an As Told To essay based on a conversation with Josh Jordan, a Texas-based engineer who founded Houston Bomb Shelter, which constructs private emergency shelters. The danger of nuclear war has been around for almost 100 years, but recently renewed concern is driving a new interest in bomb shelters.

Persons: Josh Jordan, —, I'm, I've, they're nosy, aren't Organizations: Houston, Service Locations: Texas

☆ Don't rate Tesla's Full Self Driving too highly, tech investor says: 'By no means autonomous driving'
▼ + stars: | 2024-05-03 | by ( Ryan Browne | ) www.cnbc.com time to read: +1 min

News of electric car giant Tesla's progress toward rolling out its advanced driver-assistance feature in China isn't as groundbreaking as investors are treating it, according to a top tech investor. Mark Hawtin, GAM Investment Management's investment director focused on investing in disruptive growth and technology stocks, told CNBC' "Squawk Box Europe" Thursday that such expectations were misleading — not least because Tesla's Full Self Driving service doesn't offer full autonomous driving. "We should say what they're doing — everyone's talking about this full self-driving capability," Hawtin told CNBC. On Monday, shares of Tesla rose sharply, notching their best day since March 2021, after it passed a significant milestone toward the launch of FSD in China. This raised expectations that Tesla's FSD would soon be available in China.

Persons: Mark Hawtin, Hawtin, Tesla, Elon Musk Organizations: Investment, CNBC Locations: China, U.S, China . Local, FSD

☆ US Marine Corps urgently modernizes its counter-drone capabilities to keep pace with Russia and China
▼ + stars: | 2024-05-03 | by ( Drew F. Lawrence | ) www.businessinsider.com time to read: +5 min

Read previewThe Marine Corps wants to field better counter-drone capabilities yesterday. Since that is not possible, the service says it's looking to get them to Marines right now, or at least very soon. Over the last five years, the Marine Corps has been improving its counter-drone systems as it looks to reshape the force and compete with near-peer adversaries. US Marines observed targets during a counter-unmanned aircraft system (UAS) range on Marine Corps Base Camp Lejeune in North Carolina. That challenge has only grown, according to officials Tuesday, and the need for the Marine Corps to thwart it is critical.

Persons: —, Steve Bowdren, It's, it's, Neil Mabini Bowdren, Stephen Lightfoot, Moises Sandoval Lightfoot, Camp, Military.com, Col, Brendan Sullivan, Lance Cpl, Anakin Smith, David Berger, Lightfoot Organizations: Service, Corps, Marines, Marine Corps, Modern, Business, Marine Air Defense Integrated Systems, US Navy, Marine Air Defense Integrated, Carter, . US Navy, Air Defense Battalion, Darwin, 1st Marine Division, Marine Corps Base, US Marine Corps, 24th Marine Expeditionary Unit, Light Marine Air Defense Integrated Locations: Washington ,, Russia, China, Yuma, Yuma , Arizona, Ukraine, Brig, Camp Lejeune, North Carolina

☆ First Berkshire Hathaway annual meeting without Charlie Munger: What to expect from Warren Buffett
▼ + stars: | 2024-05-03 | by ( Yun Li | ) www.cnbc.com time to read: +1 min

When Warren Buffett kicks off Berkshire Hathaway 's annual shareholder meeting on Saturday, the absence of Charlie Munger will be on everyone's mind. The annual meeting will be exclusively broadcast on CNBC and livestreamed on CNBC.com. For the first time, Berkshire will broadcast its annual meeting movie that had previously always been reserved only for those in attendance in Omaha. Vice Chairman of Non-Insurance Operations Greg Abel, Buffett's designated successor, will fill Munger's seat in the afternoon session, helping answer shareholder questions. "The tone of the meeting is certainly going to be a lot different without Charlie," said Steve Check, CEO of Check Capital Management and a longtime Berkshire shareholder.

Persons: Warren Buffett, Berkshire Hathaway, Charlie Munger, what's, Buffett's, David Kass, Munger, Greg Abel, Ajit Jain, Abel, Buffett, Charlie, Steve Check, Ajit, Greg Organizations: Berkshire, University of Maryland, CNBC, - Insurance, Buffett, Check Capital Management Locations: Omaha, Woodstock, Munger, Berkshire, CNBC.com

☆ The market is hostage to everyone's worries about the Fed, says Jim Cramer
▼ + stars: | 2024-05-02 | by ( Jim Cramer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe market is hostage to everyone's worries about the Fed, says Jim Cramer'Mad Money' host Jim Cramer takes a closer look at how obsession with the Federal Reserve is hurting markets.

Persons: Jim Cramer Organizations: Federal Reserve

☆ Busy Philipps got diagnosed with ADHD after her daughter did — a very millennial mom experience
▼ + stars: | 2024-05-02 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +5 min

Some get diagnosed after finding it especially difficult to parent with ADHD symptoms — something Philipps related to. Philipps was previously diagnosed with ADHD as a childPhilipps said she was first diagnosed with ADHD when she was about seven or eight years old. Like many women diagnosed with ADHD, Philipps had more inattentive symptoms than hyperactive ones — a contributing factor to women often being underdiagnosed or diagnosed later in life compared to men. She manages ADHD symptoms with medication and a few hacksPhilipps takes Qelbree, a non-stimulant ADHD medication, which she recently partnered with. AdvertisementThe ADHD diagnosis brought clarity and helped her stop being so hard on herself.

Persons: —, Philipps, Birdie, She's, she's Organizations: Service, Business, Epic Research

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

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