A video sign displays the logo for Roku Inc, a Fox-backed video streaming firm, in Times Square after the company's IPO at the Nasdaq Market in New York, September 28, 2017.
Roku said Thursday it will sell the first smart TVs designed and made by the company exclusively at Best Buy and the electronic retailer's website.
Roku's hardware items, including streaming players and sound-amplifying devices, have often been the money-losing parts of the business.
Roku CEO Anthony Wood told CNBC in January he is optimistic about selling the new TVs.
The new TVs will feature Roku's voice remote pro, Bluetooth private listening, automatic brightness and local dimming.