BeReal is a social media app that encourages users to share a slice of their life in real time.
The result is a far cry from the polished, overly curated photos popular on other social media platforms.
The BeReal app launched in late 2020 and is rapidly growing in popularity among young people.
Telerski says he tries to maintain a certain level of authenticity on social media regardless of the platform.
“For those who think we need a new social media app in order to be truly authentic, maybe we should take that as a sign to be more authentic throughout our existing social media presence,” he says.
Persons:
it’s, Austin Steele, “, Ben Telerski, ”, Telerski, ” Ben Telerski, Alexandra Henn, Ben, you’re, BeReal, BeReal Morgan Nott, Nott
Organizations:
CNN, Facebook, Georgetown University
Locations:
Apptopia, France, Reno