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☆ Adobe shares slip 10% on soft sales forecast
▼ + stars: | 2024-03-14 | by ( Jordan Novet | ) www.cnbc.com time to read: +2 min

Adobe CEO Shantanu Narayen speaks during an interview with CNBC on the floor of the New York Stock Exchange on Feb. 20, 2024. During the quarter, Adobe abandoned its $20 billion acquisition of design software startup Figma after U.K. regulators found competitive concerns. Adobe will work with OpenAI around Sora, David Wadhwani, president of Adobe's digital media business, said on the earnings call. Adobe sees fiscal second-quarter earnings of $4.35 to $4.40 per share on an adjusted basis, with $5.25 billion to $5.30 billion in revenue. Leaving out the after-hours movement, Adobe shares have fallen 4% so far this year, while the S&P 500 index has gained 8% over the same time period.

Persons: Shantanu Narayen, OpenAI, Sora, David Wadhwani, LSEG, Wadhwani Organizations: CNBC, New York Stock Exchange, Adobe, LSEG, Firefly Services Locations: Sora

☆ Watch CNBC's full interview with Adobe CEO Shantanu Narayen
▼ + stars: | 2024-03-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWatch CNBC's full interview with Adobe CEO Shantanu NarayenAdobe CEO Shantanu Narayen joins 'Closing Bell Overtime' to talk Adobe Q1 results, embracing generative AI, stock buybacks and more.

Persons: Shantanu Narayen Organizations: Adobe

☆ Adobe CEO Shantanu Narayen: Firefly adoption in Photoshop and Illustrator 'pretty good'
▼ + stars: | 2024-03-14 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAdobe CEO Shantanu Narayen: Firefly adoption in Photoshop and Illustrator 'pretty good'Adobe CEO Shantanu Narayen joins 'Closing Bell Overtime' to talk Adobe Q1 results, embracing generative AI, stock buybacks and more.

Persons: Shantanu Narayen

☆ Stock futures are little changed after strong inflation data spooks investors: Live updates
▼ + stars: | 2024-03-14 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Stock futures are near flat Thursday night as investors analyzed the fresh batch of corporate earnings and attempted to look beyond the latest inflation reading. S&P 500 futures and Nasdaq 100 futures were also both little changed. The S&P 500 and Nasdaq each fell around 0.3%. Bond yields climbed in the session — with the benchmark 10-year Treasury reaching 4.29% — as investors wondered if the recent economic data was too strong for the Federal Reserve to loosen monetary policy. Investors will watch Friday morning for economic data on topics such as consumer sentiment, import prices and industrial production.

Persons: Dow, Mark Luschini, Janney Montgomery Scott, Luschini Organizations: Dow Jones Industrial, Nasdaq, Adobe, Treasury, Federal Reserve, Dow

☆ Kate’s doctored photo raises concerns about tools that let everyone easily edit images
▼ + stars: | 2024-03-11 | by ( Brian Fung | Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

Although celebrities have altered photos with editing tools for years, images taken of the royal family have a historical importance and are expected to be authentic. The use of image editing to present a false narrative goes back almost to the dawn of photography itself. Image tools with generative AI will allow so much more than photo manipulation because people will be able to create images from completely new scenarios. As AI images hit the mainstream, it will open up more discussions around transparency and the need to regulate usage so news outlets and the public can better spot AI-generated and augmented images, he said. Although AI image watermarks already being implemented on certain platforms, mandating that will be a challenge, Hayden said.

Persons: Catherine , Princess of Wales, Wales, Kate, ”, Princess of, Prince Louis, Prince George, Princess Charlotte, Princess, Google’s, Ramesh Raskar, who’s, Raskar, Reece Hayden, Hayden Organizations: CNN, Kensington Palace, Agence France, Presse, Reuters, Associated Press, Adobe, Google, MIT Media, Apple, Facebook, ABI Research Locations: Princess of Wales, Kensington

☆ Here are Monday's biggest analyst calls: Nvidia, Tesla, Netflix, Adobe, Amazon, Eli Lilly, Procter & Gamble & more
▼ + stars: | 2024-03-11 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Here are Monday's biggest calls on Wall Street: Morgan Stanley reiterates Nvidia as overweight Morgan Stanley said the stock is a top idea after coming out of the company's recent TMT conference. " Morgan Stanley downgrades Hyatt to equal weight from overweight Morgan Stanley said in its downgrade of the stock that risk/reward is more balanced. Morgan Stanley reiterates Eli Lilly as overweight Morgan Stanley said the next catalyst for Eli Lilly is the results from the company's sleep apnea trial. Morgan Stanley initiates Phinia as overweight Morgan Stanley initiated the auto components and supplier company and says it's a "key beneficiary of the EV reset." Morgan Stanley reiterates Meta as overweight Morgan Stanley said it's standing by shares of Meta.

Persons: Morgan Stanley, Oppenheimer, underperform Jefferies, Jefferies, Tesla, Evercore, Tesla's, Tesla's Austin Gigafactory, Wolfe, XEL, Morgan Stanley downgrades Hyatt, JPMorgan, Stifel, Eli Lilly, Truist, Guggenheim, it's, PDD, Locker, Meta, Goldman Sachs, Goldman Organizations: Netflix, Jefferies, Wyndham, Underperform, Wyndham Hotels, Adobe, & Highland, JPMorgan, Energy, Hyatt, Petrobras, Procter, Gamble, Guggenheim, Nike, ICE, UBS, Apple, Meta, & & / Locations: Tesla's, Texas, bullish, China, Kazakhstan, America

☆ Top 10 things to watch in the market Monday, including 5 portfolio stocks
▼ + stars: | 2024-03-11 | by ( Jeff Marks | ) www.cnbc.com time to read: +3 min

The analysts say in 2024 look for consumer packaged goods companies with volume growth, which has been our view, too. The analysts say "stay the course" and have trust that leadership will innovate. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Morgan Stanley, Eli Lilly, Oppenheimer, Jefferies, Jim Cramer's, Jim Cramer, Jim Organizations: Nasdaq, Procter & Gamble, Nike, Guggenheim, Netflix, UBS, Apple, Troubled, Adobe, Jim Cramer's Charitable, CNBC Locations: Truist, U.S

☆ Here’s why the Fed cares about the cost of your haircut and your doctor’s visit
▼ + stars: | 2024-03-10 | by ( Bryan Mena | ) edition.cnn.com time to read: +7 min

Overall, consumer prices rose 0.3% in January 2024 from December 2023, according to the latest Consumer Price Index. The Labor Department releases its Consumer Price Index for February on Tuesday. The drivers of services inflation have been threefold: Vehicle insurance, hospital insurance, and financial services. The US Labor Department releases its Consumer Price Index for February. The US Commerce Department releases February figures on retail sales in addition to January data on business inventories.

Persons: don’t abate, Price, it’s, Bell, Saira Malik, They’ve, I’ve, Biden, Joe Biden, I’m, ”, Biden’s, Read, Guess Organizations: Washington CNN, Federal Reserve, Labor Department, Oracle, Asana, Vail Resorts, US Labor Department, US Treasury Department, National Statistics, Adobe, Dollar, Sporting Goods, Getty, US Commerce Department, The New York Fed, Manufacturing Index, University of Michigan Locations: Nuveen, Thursday’s State, America

☆ 4 economic reports the market cares about most next week, including a fresh look at inflation
▼ + stars: | 2024-03-09 | by ( Zev Fima | ) www.cnbc.com time to read: +8 min

Within the Club, we heard this week from Foot Locker on Wednesday, then from Costco and Broadcom on Thursday. The big economic data drop of the week arrived Friday with February's nonfarm payrolls report . The center of attention is Tuesday's February consumer price index report . On Thursday, the February produce price index is due out. ET: Producer Price Index 8:30 a.m.

Persons: FactSet, Locker, Foot Locker, February's nonfarm, Jerome Powell, he's, we'll, MANU, LEN, Jim Cramer's, Jim Cramer, Jim, Mostafa Bassim Organizations: Nasdaq, Dow Jones Industrial, Costco, Broadcom, Commerce, Federal, PPI, Ballard Power Systems, Fortrea Holdings, Casey's, Vail Resorts, MTN, Daniels, Midland, Kohl's Corporation, Kanzhun, Game Technology, Manchester United, Blade Air Mobility, Clover Health, Beauty Health, Energy Vault Holdings, PHX Minerals, Guild Holdings, Finance, Heron Therapeutics, ZIM Integrated Shipping Services, Arcos Dorados Holdings, ARCO, Petco, Wellness Company, Farms, Sonoma, WSM, ESS Tech, DICK'S Sporting, Inc, Futu Holdings, Bear, Autolus Therapeutics, III Apparel, Solo Brands, Weibo Corporation, Embraer, CNBC, Washington DC, Anadolu, Getty Locations: U.S, Asana, ASAN, Williams, Washington, United States

☆ Inflation will be on investors' minds next week as worries over sky-high valuations grow
▼ + stars: | 2024-03-08 | by ( Sarah Min | ) www.cnbc.com time to read: +6 min

The February consumer price index, set for release Tuesday, and the producer price index, due out Thursday, could hurt equities if the reports come out hotter than expected. The S & P 500 closed out the week with losses, but has advanced more than 7% for the year. Some stubborn spots in inflation February's consumer inflation data next week comes after January's surprisingly hot report dented investor hopes the so-called last mile to the Fed's 2% inflation target will be easy. Export Price Index (February) 8:30 a.m. Import Price Index (February) 8:30 a.m.

Persons: Giuseppe Sette, FactSet, James Ragan, Davidson, Nordstrom, Davidson's Ragan, Kathleen Grace, Russell, Office's Grace, Grace, Price, Jeff Cox, Nick Wells Organizations: Fed, Nvidia, Meta, Oracle, Treasury Budget, Adobe, Price, Index, Manufacturing Locations: chug, Michigan

☆ Cramer's week ahead: Earnings from Adobe, Dollar Tree and Dollar General
▼ + stars: | 2024-03-08 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

CNBC's Jim Cramer on Friday guided investors through next week's most important happenings on Wall Street, highlighting Adobe 's earnings report, as well as ones from Dollar General and Dollar Tree . Dollar Tree reports on Wednesday, and Cramer said Wall Street has long favored dollar stores, adding that the company has a "good a handle on the psyche of the American consumer." The producer price index will be released Thursday, as well as earnings from Dollar General. Like Dollar Tree, he thinks the company will do well, and it will "tell a story of price cutting that the analysts will lap up." But by the end of the week, Wall Street will be buzzing about Nvidia 's conference, which is set to take place from March 18 to 21.

Persons: CNBC's Jim Cramer, Cramer, Kohl's, Tom Kingsbury, Williams, Lennar, Jabil Organizations: Adobe, Dollar, Oracle, Vail Resorts, Holding, Burlington Stores, Sporting Goods, Nvidia Locations: Sonoma

☆ Here are Tuesday's biggest analyst calls: Nvidia, Tesla, Apple, Microsoft, Oracle, Arm, Rivian, Lyft & more
▼ + stars: | 2024-03-05 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Here are Tuesday's biggest calls on Wall Street: Goldman Sachs reiterates Tesla and Rivian as neutral Goldman said further price cuts are needed for Tesla and Rivian. Morgan Stanley downgrades Sunnova to equal weight from overweight Morgan Stanley said in its downgrade of the solar company that it sees stock "dislocation." JPMorgan upgrades Sea Limited to overweight from neutral JPMorgan said the Singapore-based internet tech conglomerate is on an "upswing." JPMorgan initiates Amphastar as overweight JPMorgan said it's bullish on shares of the pharmaceutical company. JPMorgan initiates Metagenomi as overweight JPMorgan said it's bullish on shares of the biotech company.

Persons: Goldman Sachs, Tesla, Goldman, TD Cowen, Arm's, Ian Thornton, Morgan Stanley downgrades Sunnova, Morgan Stanley, Baird, DA Davidson, it's, Jefferies, BJ's, it's bullish, Oppenheimer, Wolfe, Rosenblatt, Moffett, Philip Morris, Guggenheim Organizations: Tesla, Nvidia, NVIDIA, Microsoft, JPMorgan, Jefferies, UBS, disinflation, Barclays, Oracle, Citi, Novo Nordisk, CMD, Costco, Adobe, Williams, Apple, Cable, . Cable, Argus, Guggenheim, Lyft Locations: Singapore, China, Sonoma

☆ Here are the top AI picks for 2024 from Baird
▼ + stars: | 2024-03-05 | by ( Lisa Kailai Han | ) www.cnbc.com time to read: +3 min

To try and offer up some alternate names, Baird released an updated 2024 edition of its stock picks targeting top ideas in artificial intelligence and machine learning in a 34-page report out Tuesday. "While the implications of AI vary across sectors, we collectively believe the AI tidal wave is still in the early innings," a team of analysts led by Tristan Gerra wrote. Another name Baird recommended was cloud cybersecurity firm Cloudflare , which surged last month after topping analyst expectations in its fourth quarter. "Though AI's impact on NET's revenue is still unfolding, the company is strategically positioning itself for the shift from AI training to inference," wrote Baird analyst Shrenik Kothari. "Cloudflare's focus on connectivity for AI applications and the optimization of its network for diverse AI use cases showcases its commitment to facilitating AI adoption and exploring new monetization avenues as the AI landscape evolves."

Persons: Baird, Tristan Gerra, Pinterest, Colin Sebastian, BofA, Shrenik Kothari, Marc Benioff's, Goldman Sachs, Goldman, Kash Rangan, — CNBC's Michael Bloom Organizations: Nasdaq, Nvidia, Micro Computer, Apple, Bank of America, Wall Street, TAM

☆ A historic Texas ranch on the market for $180 million has been devastated by wildfires, owners say
▼ + stars: | 2024-03-01 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +3 min

About 80% of Turkey Track Ranch, listed for $180 million, has been destroyed by wildfire. The fire has spread to nearly 1.1 million acres — an area bigger than Rhode Island. AdvertisementMost of a historic Texas ranch, on the market for $180 million, was badly burned by wildfires spreading across the Texas Panhandle, the owners said Thursday. AdvertisementAccording to Icon Global, the Dallas-based brokerage running the marketing for the property's sale, the Turkey Track Ranch was one of the original ranches of the Panhandle. Situated in northern Texas, the ranch was overrun by the Smokehouse Creek Fire, the largest of several wildfires blazing through the Panhandle.

Persons: —, It's, Greg Abbott, Joe Biden Organizations: Service, Texas Panhandle, Adobe, Panhandle, West, West Odessa Volunteer Fire Department, Austin American, Statesman, Texas Gov Locations: Turkey, Rhode, Texas, Dallas, West Odessa, Maine, Mexico

☆ AI can 'disproportionately' help defend against cybersecurity threats, Google CEO Sundar Pichai says
▼ + stars: | 2024-02-23 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +5 min

Justin Sullivan | Getty Images News | Getty ImagesMunich, GERMANY — Rapid developments in artificial intelligence could help strengthen defenses against security threats in cyber space, according to Google CEO Sundar Pichai. Amid growing concerns about the potentially nefarious uses of AI, Pichai said that the intelligence tools could help governments and companies speed up the detection of — and response to — threats from hostile actors. But AI, I think actually, counterintuitively, strengthens our defense on cybersecurity," Pichai told delegates at Munich Security Conference at the end of last week. Sundar Pichai CEO at GoogleHowever, Pichai said that AI was also lowering the time needed for defenders to detect attacks and react against them. Google last week announced a new initiative offering AI tools and infrastructure investments designed to boost online security.

Persons: Sundar Pichai, Emily Chang, Justin Sullivan, Pichai, —, Hillary Clinton, Mark Hughes, DXC, Hughes, That's Organizations: APEC, Summit, Moscone West, Getty, Munich, Cybersecurity Ventures, Britain's, Cyber Security, Google, MSC, Adobe, IBM, Meta, Microsoft, Twitter, U.S, Iran's, Guard, CNBC Locations: San Francisco , California, San Francisco, Munich, GERMANY, cybersecurity, GCHQ, Russia, China, Iran

☆ AI is having a '1995 moment'
▼ + stars: | 2024-02-23 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Read previewArtificial intelligence is having a 90s-like boom — and one analyst says Nvidia is leading the charge. "This is a 1995 Moment as now the AI Revolution and $1 trillion of incremental spending over the next decade is hitting the software ecosystem and rest of tech sector," Dan Ives, a tech analyst at Wedbush Securities, wrote in a recent analyst note. "The AI Revolution starts with Nvidia and in our view, the AI party and popcorn is just getting started," Ives said. "We started the AI journey with the hyperscale cloud providers and consumer internet companies," Huang said. "We're really just getting started," Huang said.

Persons: —, Dan Ives, Ives, Nvidia didn't, Jensen Huang —, Nvidia who's, Huang Organizations: Service, Nvidia, Wedbush Securities, Business, Adobe, Oracle

☆ Tesla placed a $16K bakery order for Black History Month — then suddenly canceled it, the bakers say, costing them thousands
▼ + stars: | 2024-02-23 | by ( Mia Jankowicz | ) www.businessinsider.com time to read: +3 min

Read previewA San Jose bakery has slammed Tesla after a company employee placed a massive pie order for Black History Month, only to cancel it after the Black-owned business scrambled to meet the request, according to multiple reports. Voahangy Rasetarinera, the owner of The Giving Pies, wrote on Instagram that Tesla "hurt my small Black women-owned business" through the last-minute cancellation. According to Rasetarinera's account, on February 14 a Tesla company representative called her and asked for 2,000 mini pies to be delivered by the following week. But that evening, the representative called back and doubled the order — setting the bakery rushing to ensure it could meet the demand, Rasetarinera wrote. Rasetarinera said in a February 2 post celebrating Black History Month that she is of Madagascan heritage.

Persons: —, Tesla, Voahangy Rasetarinera, Rasetarinera, it's, she's Organizations: Service, Business, Tesla, NBC Bay, ABC7, Apple, Adobe Locations: Jose

☆ Why can’t we stop calling X, Twitter?
▼ + stars: | 2024-02-23 | by ( Saira Mueller | ) edition.cnn.com time to read: +10 min

While some people (mainly fans of Musk) have embraced the X brand, most have not. Many people, both online and in person, still call the platform Twitter, and refer to posts as tweets. WHY ARE WE STILL CALLING THIS PLATFORM TWITTER. Even when you do see X, it's framed as "X, formerly Twitter". So the brand is what they say it is… it’s not that customers can’t stop calling it Twitter, it’s that they won’t.”

Persons: it’s, adieu, Elon Musk, — Jack Scalfani, ”, — Sherrye Pomeroy, Linda Yaccarino, It’s, ” Ramon Jimenez, Wolff Olins, “, ” Marty Neumeier, —, Musk, ’, Zoë Schiffer, Schiffer, Josh Adelson, X, x.com, ” Musk, wasn’t, Neumeier, “ It’s, ’ ” Elon Musk, Alain Jocard, James Withey, Kirill Kudryavtsev, Withey, — Sandy Horne Organizations: CNN, Twitter, Premium, Twitter Twitter, Global, Merriam, Webster, Oxford English, Liquid Agency, Elon, Musk, Twitter Inc, X Corp, Getty, The New York Times, Apple, Adobe, Google, Strategy, Innovation, Nissan, Datsun Locations: @sherrye_pomeroy, San Francisco, Paris, AFP, Frankfurt, Germany, @SandyHorne61

Learn moreAdobe's Creative Cloud All Apps plan gives you access to over 20 popular Adobe apps for one monthly payment. The apps in the Creative Cloud include Photoshop, After Effects, and Acrobat Pro, as well as Dreamweaver, Illustrator, and InDesign. So, it actually works out cheaper to subscribe to the Creative Cloud All Apps plan if you want access to more than one Adobe app. As part of the All Apps plan, you'll get access to tutorials that will teach you how to make the most out of the tools. The All Apps plan also includes 20,000+ fonts and over one million free photos, drawings, and video clips to help you create your own unique look for your brand.

Persons: There's Organizations: Business, Acrobat, Creative, Adobe

☆ San Jose bakery loses thousands of dollars after Tesla reportedly cancels large order
▼ + stars: | 2024-02-22 | by ( Kris Sanchez | ) www.cnbc.com time to read: +2 min

Voahangy Rasetarinera speaks on San Jose bakery loss of thousands of dollars after Tesla cancels large order. A catering contract to celebrate Black Heritage Month turned into a tough lesson for a Black-owned bakery in the South Bay earlier this month. What started as a $16,000 deal ended up costing the small business owner thousands of dollars instead. But two days after taking the Tesla job, the bakery owner got a simple text message canceling the order. A Tesla spokesperson did not respond to the specific questions but told NBC Bay Area they've been in touch with Rasetarinera.

Persons: Voahangy Rasetarinera, Tesla, Rasetarinera, it's, Tesla hadn't Organizations: Black Heritage Month, Tesla, Google, Apple, NBC Bay Area, NBC Bay Locations: Jose, Willow Glen

US consumers are struggling with soaring credit card debt and rising interest rates. Credit card debt is now at record levels, and interest rates on those cards have soared. AdvertisementOf that total debt, credit card balances are growing the fastest. While this could create a parallel between today's credit card crisis and the mortgage crisis of 15 years ago, there are a few important differences today. AdvertisementStill, the rise in credit card debt and delinquencies could point to cracks in the strength of Americans' spending power.

Persons: Thomas Nitzsche, Gen Z, millennials, Nitzsche, Ginger Chambless, Chambless Organizations: Business, Money Management, MMI, Federal Reserve Bank of New, Federal, JPMorgan Chase, Federal Reserve, Adobe Locations: Federal Reserve Bank of New York, Wells Fargo

☆ Adobe launches AI assistant that can search and summarize PDFs
▼ + stars: | 2024-02-20 | by ( Alex Koller | ) www.cnbc.com time to read: +2 min

Adobe on Tuesday launched an artificial intelligence assistant in its Reader and Acrobat applications that can produce summaries of and answer questions about PDFs and other documents. The AI assistant, currently in beta, is now available on Acrobat, "with features coming to Reader over the coming days and weeks," according to a news release. The AI assistant will help users digest information from long PDF documents by generating brief overviews of their contents, the company said. Adobe's AI assistant is a built-in feature. You want to understand the summary, you want to have a conversation with it, you want to ask questions," Narayen said.

Persons: David Wadhwani, Adobe, Shantanu Narayen, you've, Narayen Organizations: Adobe, Adobe Creative, CNBC PRO Locations: San Francisco

☆ Leading tech firms pledge to address election risks posed by AI
▼ + stars: | 2024-02-16 | by ( Clare Duffy | ) edition.cnn.com time to read: +3 min

Now, a group of leading tech companies say they are teaming up to address that threat. More than a dozen tech firms involved in building or using AI technologies pledged on Friday to work together to detect and counter harmful AI content in elections, including deepfakes of political candidates. Tech companies generally have a less-than-stellar record of self-regulation and enforcing their own policies. “Every election cycle, tech companies pledge to a vague set of democratic standards and then fail to fully deliver on these promises. To address the real harms that AI poses in a busy election year … We need robust content moderation that involves human review, labeling and enforcement.”

Persons: Brad Smith, OpenAI, “, ”, Sam Altman, ” Nora Benavidez Organizations: New, New York CNN, Google, Meta, Microsoft, Adobe, “ Tech Accord, ”, Munich, Tech, Free Press Locations: New York

Tech executives from Adobe, Amazon, Google, Meta, Microsoft, OpenAI and TikTok gathered at the Munich Security Conference to announce a new voluntary framework for how they will respond to AI-generated deepfakes that deliberately trick voters. Thirteen other companies — including IBM and Elon Musk's X — are also signing on to the accord. Instead, the accord outlines methods they will use to try to detect and label deceptive AI content when it is created or distributed on their platforms. That pressure is heightened in the U.S., where Congress has yet to pass laws regulating AI in politics, leaving AI companies to largely govern themselves. Many social media companies already have policies in place to deter deceptive posts about electoral processes — AI-generated or not.

Persons: TikTok, Elon Musk's, ”, Nick Clegg, ” Clegg, Joe Biden’s, Suharto, Jeff Allen, McAfee, —, Linda Yaccarino Organizations: . Tech, Adobe, Google, Meta, Microsoft, Munich Security, IBM, Elon, Facebook, “, Federal Communications Commission, Integrity Institute, Arm Holdings, Twitter, Associated Press, AP Locations: U.S, San Francisco

☆ Microsoft, Google, Amazon and tech peers sign pact to combat election-related deepfakes
▼ + stars: | 2024-02-16 | by ( Hayden Field | ) www.cnbc.com time to read: +2 min

A group of 20 leading tech companies on Friday announced a joint commitment to combat AI misinformation in 2024 elections. The industry is specifically targeting deepfakes, which use deceptive audio, video and images to mimic key stakeholders in democratic elections or to provide false voting information. Microsoft , Meta , Google , Amazon , IBM , Adobe and chip designer Arm all signed the accord. News of the accord comes a day after ChatGPT creator OpenAI announced Sora, its new model for AI-generated video. The accord reflects the industry's effort to take on "AI-generated election misinformation that erodes trust," he said.

Persons: Sam Altman, OpenAI, Sora, Kent Walker, Christina Montgomery Organizations: Economic, Microsoft, Meta, Google, IBM, Adobe, Tech Locations: Davos, Switzerland

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