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☆ 16 years ago, people spent days in lines around the block to buy iPhones. Apple is announcing a new gadget today and no one seems to care.
▼ + stars: | 2023-06-05 | by ( Nicholas Carlson | ) www.businessinsider.com time to read: +3 min

Today, Apple is launching itself into a whole new area of gadgets. No one seems to care, with Apple reportedly projecting low sales the first year. Just about 16 years ago — on June 29, 2007 — the Internet was introduced to a new micro-celebrity. The fact remains that behind him on that day 192 months ago, a line curled around the block. Did you even know, before you opened this post, that today, Apple is launching another massive new product?

Persons: Greg Packer, Dima Gavrysh, REMY, Steve Jobs's, Hasan Chowdhury, Dan Ives, Siri Organizations: Apple, Press, LA, Associated, Reuters, Developers, Bloomberg, Wedbush Securities Locations: New York, France, Cupertino

☆ AR/VR and Mixed Reality will be the focal point of Apple's WWDC: Morgan Stanley's Erik Woodring
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAR/VR and Mixed Reality will be the focal point of Apple's WWDC: Morgan Stanley's Erik WoodringErik Woodring, equity research executive director at Morgan Stanley, joins 'Squawk on the Street' to discuss why AR/VR and Mixed Reality will be the focal point of Apple's WWDC, which kicks off today at its headquarters in Cupertino, California.

Persons: WWDC, Morgan Stanley's Erik Woodring Erik Woodring, Morgan Stanley Locations: Cupertino , California

☆ Here's what Apple unveiled at WWDC: Vision Pro, 15-inch MacBook Air, OS updates
▼ + stars: | 2023-06-05 | by ( ) www.reuters.com time to read: +4 min

Vision Pro sports 12 cameras and a digital crown similar to the Apple Watch to toggle between the AR and VR environments. M2 ULTRA CHIPApple unveiled M2 Ultra, its most-powerful processor so far, that comes to its desktop computers Mac Pro and Mac Studio. LARGER MACBOOK AIR, POWERFUL DESKTOPSApple launched a 15-inch MacBook Air featuring the M2 chip and an 18-hour battery life. The company beefed up its desktop computers, introducing a new version of its flagship Mac Pro with the M2 Ultra chip, starting at $6,999. WIDGETS FOR APPLE WATCH, OS UPGRADES, JOURNALING APPApple announced fresh versions of operating systems across its products.

Persons: Apple, Yuvraj Malik, Maju Samuel Organizations: Apple Inc, Meta, PlayStation VR, Sony Group, Apple Watch, Disney, Microsoft, Adobe Inc, Vision, Apple, Mac, Mac Pro, Max, APP Apple, Thomson Locations: Bengaluru

☆ WWDC 2023: Apple is about to hold its most highly anticipated product event in years
▼ + stars: | 2023-06-05 | by ( Samantha Kelly | ) edition.cnn.com time to read: +1 min

CNN —Apple may be just hours away from unveiling its most ambitious new hardware product in years. The highly anticipated release of an AR/VR headset would be Apple’s biggest hardware product launch since the debut of the Apple Watch in 2015. Apple CEO Tim Cook has expressed interest in augmented reality for years, and talked up the technology’s potential to help people communicate and collaborate with each other. The headset is just one of many announcements expected at Apple’s developer event. As with its prior developer events, Apple will also show off a long list of software updates that will shape how people use its most popular devices, including the iPhone and Apple Watch.

Persons: Tim Cook Organizations: CNN, Apple, Worldwide Developers Conference, Apple Watch, YouTube Locations: Cupertino , California, Silicon Valley

☆ Meta's heated rivalry with Apple enters new phase as the tech giants go after headsets
▼ + stars: | 2023-06-05 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +5 min

But Apple hasn't said exactly when Vision Pro will be available, only that it will be early next year. Meta's Quest family of VR headsets include the $300 Quest 2 and the $500 Quest 3, which will be available in the fall. Apple CEO Tim Cook stands next to the new Apple Vision Pro headset is displayed during the Apple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. And Apple has its own new operating system for the Vision Pro that it's calling visionOS. "And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality."

Persons: Mark Zuckerberg, Michael Nagle, Leo Gebbie, hasn't, Zuckerberg, Cook, Tim Cook, Justin Sullivan, visionOS, Bob Iger, Iger, We're, Meta didn't Organizations: Meta, Inc, Bloomberg, Getty, CCS, Vision, VR, Labs, Apple, Google, Facebook, Apple Vision, Apple Worldwide, Disney Locations: New York, Covid, Cupertino , California, Brussels

☆ Apple unveils new 15-inch Macbook Air laptop
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple unveils new 15-inch Macbook Air laptopApple holds its annual WWDC event from Cupertino, Calif. The tech giant just revealed a new 15-inch Macbook Air.

Organizations: Apple Locations: Cupertino , Calif

Club holding Apple (AAPL) on Monday unveiled its long-awaited mixed-reality headset, known as Apple Vision Pro, expanding the technology giant's unrivaled hardware-and-software ecosystem into a new realm of computing. Of course, some investors may not be wowed by the Vision Pro. Vision Pro — Apple's first new major piece of hardware since the Apple Watch in 2014 — joins a fledgling field of mixed- and virtual-reality headsets. Bottom line More important than anything announced Monday, we're finally getting a glimpse of Apple's vision for this next-generation computing platform. It's too early to tell where Apple's headset business will be in five or 10 years.

Persons: Morgan Stanley, Steve Jobs, it's, Tim Cook, Cook, Apple, —, Bob Iger, we're, It's, Jim Cramer's, Jim Cramer, Jim, Brittany Hosea, BRITTANY HOSEA Organizations: Apple, Apple Vision, Developers Conference, Vision, Pro, Apple Watch, Meta, PlayStation, Club, Disney, Vision Pro, CNBC, Getty, Afp Locations: Cupertino , California, AFP

Apple unveiled its first mixed-reality headset, the Apple Vision Pro, on Monday. Tim Cook revealed Apple's first mixed-reality headset, the Vision Pro, during the company's annual keynote at the Worldwide Developers Conference on Monday. The Apple Vision Pro AppleWhen the headset detects someone else is nearby, it'll populate the outer display with your face. Apple's Vision Pro lets others in the room know when you're busy inside an application. The "Reality Dial" on Apple's Vision Pro headset AppleThe headset's input can also be physical — Apple's new headset works with the company's Magic Trackpad, keyboard, and MacBook.

Persons: Tim Cook, Bob Iger, Apple's, —, Apple, Iger, it's, You'll, Mark Zuckerberg Organizations: Apple, Apple Vision, Disney, Vision, Worldwide, Apple Watch, Apple's, Meta's, Sports, Bloomberg, Meta, Reality Labs, New York Times

☆ Apple unveils Vision Pro augmented reality headset during WWDC event
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple unveils Vision Pro augmented reality headset during WWDC eventCNBC’s Deirdre Bosa joins 'Power Lunch' to report on Apple's unveiling of its augmented reality headset.

Persons: Deirdre Bosa Organizations: Apple

☆ Apple's WWDC kicks off
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple's WWDC kicks offCNBC's Steve Kovach reports on what to expect from Apple's WWDC 2023, which starts today at its headquarters in Cupertino, California.

Persons: Steve Kovach Locations: Cupertino , California

☆ Apple's practical approach to A.I.: No bragging, just features
▼ + stars: | 2023-06-05 | by ( Kif Leswing | ) www.cnbc.com time to read: +2 min

On Monday during Apple's annual developer's conference, WWDC, the company subtly touted just how much work it's doing in state-of-the-art artificial intelligence and machine learning. As Microsoft , Google , and startups like OpenAI embraced cutting-edge machine learning technologies like chatbots and generative AI, Apple appeared to be sitting on the sidelines. But on Monday, Apple announced several significant AI features, including an improved iPhone autocorrect based on a machine learning program using a transformer language model, which is the same technology underpinning ChatGPT. Unlike its rivals, who are building bigger models with server farms, supercomputers, and terabytes of data, Apple wants AI models on its devices. On-device AI bypasses a lot of the data privacy issues that cloud-based AI faces.

Persons: Apple, Craig Federighi, OpenAI's Organizations: Apple, Worldwide, Conference, Microsoft, Google Locations: Cupertino , California

☆ Apple is ready to enter its metaverse era with a mixed reality headset. The rest of the world might not be.
▼ + stars: | 2023-06-04 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +6 min

Apple is on the cusp of revealing its future post-iPhone with a big bet on the metaverse. Tim Cook is expected to unveil a new mixed reality headset at WWDC in his riskiest move yet. Apple has the tough task of convincing the world the metaverse is still the future as interest dips. But emerging signs suggest Apple would have a seriously tough time shipping units for its metaverse bet. "If you believe there's something beyond a smartphone then it's probably the metaverse," Munster said.

Persons: Tim Cook, that's, Mark Zuckerberg's Meta, it's, Zuckerberg, Palmer Luckey, —, ChatGPT, Gene Munster, he's, Siri, That's, Apple, Munster, Bill Gates, Apple's Cook Organizations: Apple, Developers, Bloomberg, Meta, Deepwater Asset Management, Microsoft Locations: Cupertino

☆ Apple WWDC 2023: What to expect at Apple's big developer event
▼ + stars: | 2023-06-04 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

The highly anticipated release of an AR/VR headset would be Apple’s biggest hardware product launch since the debut of the Apple Watch in 2015. Here’s a closer look at what to expect:A ‘mixed reality’ headsetFor years, Apple CEO Tim Cook has expressed interest in augmented reality. Apple’s new headset is expected to pack apps for gaming, fitness and meditation, and offer access to iOS apps such as Messages, FaceTime and Safari, according to Bloomberg. New MacBooksA mixed reality headset may not be the only piece of hardware to get stage time this year. New features for iPhone, iPad and Apple WatchConsidering WWDC is traditionally a software event, Apple executives will likely spend much of the time highlighting the changes and upgrades coming to its next-generation mobile operating systems, iOS 17 and iPadOS 17.

Persons: Tim Cook, it’s, Siri, Justin Sullivan, Apple Organizations: CNN, Apple, Worldwide Developers Conference, Apple Watch, YouTube, Bloomberg, VR, MacBook, Wall Street, Big Tech Locations: Cupertino , California, Silicon Valley

☆ Watch: Saudi Arabia Cuts Oil Output Following OPEC+ Meeting
▼ + stars: | 2023-06-04 | by ( ) www.wsj.com time to read: 1 min

Does Apple Copy Ideas From App and Accessory Makers? Big software updates by Apple often include new features which are similar to popular third-party apps. Developers find that out by watching events like WWDC. WSJ’s Dalvin Brown explains why, how Apple does this and who might be next. Photo illustration: Noah Friedman

Persons: WSJ’s Dalvin Brown, Noah Friedman Organizations: Apple

☆ More Than 270 Killed in Train Derailment in Eastern India
▼ + stars: | 2023-06-03 | by ( ) www.wsj.com time to read: 1 min

Persons: WSJ’s Dalvin Brown, Noah Friedman Organizations: Apple

☆ Apple headset is attempt to define post-iPhone platform, says Jefferies' Andrew Uerkwitz
▼ + stars: | 2023-06-02 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple headset is attempt to define post-iPhone platform, says Jefferies' Andrew UerkwitzAndrew Uerkwitz, Jefferies senior analyst, joins 'Closing Bell' to discuss Apple as the company nears a record high and gears up for its WWDC next week.

Persons: Jefferies, Andrew Uerkwitz Andrew Uerkwitz Organizations: Jefferies, Apple

☆ If you bought Apple stock ahead of Monday's WWDC 'prepare to be dissapointed', says Jim Cramer
▼ + stars: | 2023-06-02 | by ( Jim Cramer | ) www.cnbc.com time to read: 1 min

If you bought Apple stock ahead of Monday's WWDC 'prepare to be dissapointed', says Jim Cramer'Mad Money' host Jim Cramer gives his take on owning Apple stock right now.

Persons: Jim Cramer Organizations: Apple Locations: Monday's

☆ Mark Zuckerberg shows off $499 Quest 3 just four days before Apple is expected to announce a rival headset costing around $3,000
▼ + stars: | 2023-06-01 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +2 min

The announcement comes four days before Apple is expected to announce its mixed-reality headset. Apple's headset is expected to cost around $3,000 and reportedly faces some internal skepticism. It's official — Mark Zuckerberg just announced Meta's latest headset, the Quest 3, is coming this fall with a price tag starting at $499. Meanwhile, Apple's rumored mixed-reality headset is expected to be unveiled next week after delayed releases in 2019 and 2022. ET, so check back here Monday afternoon for any news on the big headset reveal.

Persons: Mark Zuckerberg, Zuckerberg, Apple's Organizations: Meta, Apple, Facebook, Apple's, Meta's Connect, Bloomberg

☆ Why Apple's VR headset could succeed where every similar product has failed
▼ + stars: | 2023-06-01 | by ( Kif Leswing | ) www.cnbc.com time to read: +3 min

On Monday, Apple is expected to announce its first new major product line since the Apple Watch in 2014. During Apple's software-focused developer conference, WWDC, it could release its first mixed-reality headset, according to analyst research, media reports and increasingly, vague references from Apple itself. The headset, according to reports, will feature high-definition screens in front of the user's eyes. But since then, sales for existing VR headsets haven't been great, usage has been worse and the anticipated explosion in successful VR software companies hasn't happened. Apple's headset is expected to be more powerful than what's out there — even current $6,500 VR headsets.

Persons: what's, Apple, Wamsi Mohan, Microsoft's Hololens, Ming, Chi Kuo, Cowen, Krish Sankar, Peggy Johnson, it's Organizations: Apple, Apple Watch, Bank of America, Facebook, Meta, VR, U.S . Army, TFI Securities, CNBC

☆ Zuckerberg unveils Meta Quest 3 VR headset days before Apple reveals its own
▼ + stars: | 2023-06-01 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +3 min

Meta CEO Mark Zuckerberg teased his company's latest virtual reality headset, the Quest 3, on Thursday. Apple is expected to debut its competing VR headset next week as part of the company's June WWDC event. The iPhone-maker's consumer headset, which could also incorporate augmented reality technologies, will reportedly work with hundreds of thousands of iPad apps and cost at least $3,000. Meta continues to be spending heavily in the metaverse, the yet-to-be-developed digital universe that requires virtual reality and augmented reality technologies to access. Last October, Meta debuted its Quest Pro VR headset intended for businesses as opposed to consumers.

Persons: Mark Zuckerberg, Zuckerberg, it'll, Meta Organizations: Qualcomm, Apple, Labs, Meta, Quest Pro, Research, NPD Group, CNBC, Nvidia Locations: U.S

☆ Zuckerberg unveils Meta's latest VR headset days before Apple reveals its own
▼ + stars: | 2023-06-01 | by ( Delon Thornton | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailZuckerberg unveils Meta's latest VR headset days before Apple reveals its ownThe Quest 3 will be priced starting at $499 and is the successor to Meta's Quest 2 headset, which was released in the fall of 2020 at a starting price of $299. Apple is expected to debut its competing VR headset next week as part of the company's June WWDC event. Meta's Reality Labs unit, which is developing VR and AR technologies, recorded an operating loss of $3.99 billion in the company's first quarter while generating $339 million in revenue.

Persons: Zuckerberg, Meta's Organizations: Apple, Labs

☆ 4K screens are typically the size of TVs. Apple may have squeezed two of them into its upcoming headset.
▼ + stars: | 2023-05-31 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +4 min

A supply-chain analyst said Apple's anticipated mixed-reality headset has 4K displays for each eye. The latest rumbling about Apple's mixed-reality headset is that there will be two 4K resolution displays, one for each eye, according to a tweet from Ross Young, CEO of Display Supply Chain Consultants. Apple is expected to debut its first mixed-reality headset at the Worldwide Developers Conference on June 5. The company has been working on a mixed-reality headset for seven years, Bloomberg previously reported. If Young's prediction on the displays within Apple's headset prove correct, Apple could be gearing up to wow people with a headset unlike any other currently on the market.

Persons: Apple's, Ross Young, Young, it's, Michael Gartenberg Organizations: Apple, Consultants, Worldwide, Apple Watch, Bloomberg, New York Times, Microsoft, Glass Locations: WWDC

☆ Here are Wednesday's biggest analyst calls: Apple, Nvidia, Chevron, Amazon, Avis, SeaWorld & more
▼ + stars: | 2023-05-31 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

Here are Wednesday's biggest calls on Wall Street: Needham initiates Sovos Brands as buy Citi said Sovos' Brands Rao's Tomato Sauce will be a $1 billion brand in the next three-to-four years. " Citi reiterates Anheuser-Busch InBev as buy Citi said investors should buy the dip in the beer giant. Deutsche Bank upgrades Avis to buy from hold Deutsche said the rental car company that it has upside potential. "In a tougher recession and sharp travel fall-off where revenue growth is cut in half, we estimate mid to high single digit EPS risk, implying an excellent risk/reward given valuation. Citi reiterates Nvidia as buy Citi said investors should "stay long" in shares of Nvidia.

Persons: Needham, Sovos, Michael Angelo's, Bernstein, Wedbush, it's, Goldman Sachs, Goldman, Bud, Baird, Mobileye, XYL, Wells, Key, AMBA, Mizuho, Piper Sandler, Piper Organizations: Brands, Citi, Amazon, Worldwide, Conference, SeaWorld, Anheuser, Busch InBev, Deutsche Bank, Avis, Deutsche, UBS, American Express, American, Palo Alto Networks, JPMorgan, Chevron, Service, Nvidia, TAM, Liberty, Microsoft Locations: US, Noosa, Cupertino, European, Wells Fargo, CrowdStrike, Zscaler, Palo, America, F2023E

☆ Apple's nascent ad business faces more competition than ever, and it's set to launch a major charm offensive to get big advertisers to buy in
▼ + stars: | 2023-05-25 | by ( Lara O'Reilly | Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple usually plays it so low-key at big industry events, you wouldn't even know the company had attended. It has rented a space at the top of the iconic Carlton hotel, situated on the busy Croisette promenade, according to multiple advertising industry sources. It's also planning a week of programming, with panel topics expected to include sports on Apple TV+, Apple News, apps, and the broadening Apple advertising offering, those sources said. All of which were "not necessarily a strong-point with Apple advertising in the past," Auzins said. Today, Apple's ad business largely consists of search ads sold within the App Store, which Insider Intelligence forecasts will generate $8.7 billion this year.

☆ Even Apple will have a hard time making the metaverse cool
▼ + stars: | 2023-05-19 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Apple must do what no other tech company has done: make the metaverse cool. The iPhone maker is widely expected to debut its mixed-reality headset next month. The company's making a risky move as the tech world retreats from the metaverse and fixates on AI. In other words, Apple has more to lose by not making a wager on a mixed-reality headset than if it did. "If you believe there's something beyond a smartphone then it's probably the metaverse," Munster said.

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