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As they've grown, creators on this platform have created media kits to pitch brands. Nadja Marrero, a skincare and beauty influencer, even landed more brand deals because of these techniques. However, many creators often have to reach out to brands to get these deals, which is where media kits come into play. Influencers typically email this media kit, tailoring it to the brand they're pitching, and then negotiate their rates with the brand. Here are 10 examples of real influencer media kits from TikTokers (arranged by follower count):

☆ Reddit is letting go of employees in community management and other teams as it evaluates staff performance
▼ + stars: | 2023-01-24 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Reddit has begun letting go of some employees this month as it evaluates staff performance. Several impacted staffers worked across the company in roles like data science and community management. Among those impacted in January were employees who worked in data science, software engineering, community management, and creator relationships. Insider was unable to determine the total number of Reddit employees who were let go during the month. Reddit said it plans to backfill most of the impacted roles, and may adjust or move staff to other teams.

☆ Ex-Instagram Employee on Why Creator Views Might Be Down Recently
▼ + stars: | 2023-01-23 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

A new podcast hosted by a former Instagram employee answers creators' burning questions. One former Instagram employee recently tried to spell out why some creators may have experienced slumps in views. In a new podcast, former Instagram staffer Jon Youshaei fields questions from creators in a segment called "Creator Office Hours." That means more competition for creators' content being seen, Youshaei said. That means more competition for creators' content being seen, Youshaei said.

☆ TikTok is laying off employees from its talent acquisition team
▼ + stars: | 2023-01-20 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +3 min

TikTok has laid off employees on its human-resources team focused on talent acquisition and recruiting. The scale of TikTok's layoffs, which occurred earlier this week, wasn't immediately clear. TikTok initiated a new round of layoffs this week, letting go of staffers who worked in talent acquisition and recruiting at the company, according to two people familiar with the matter. A handful of people who identified themselves as TikTok employees also posted about the layoffs on LinkedIn. It's unclear whether TikTok's layoffs will impact its broader recruiting and talent acquisition strategy.

☆ TikTok is quietly testing a podcast feature that allows users to listen to audio in the background
▼ + stars: | 2023-01-17 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok is testing a new "Podcasts" feature that allows users to listen to audio in the background. TikTok is testing a new "Podcasts" feature that allows users to continue to listen to a video's audio even while the app is in the background. Ordinarily, moving away from a TikTok video pauses it outright. One in three respondents said YouTube was their preferred podcast app, followed by Spotify and Apple Podcasts. Spotify has since borrowed tactics from TikTok, including testing a TikTok-like feed for discovering audio on its app.

☆ Creator merch company Spring has laid off staffers and closed its Kentucky production facility
▼ + stars: | 2023-01-13 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Spring recently laid off staffers and closed its Kentucky production facility. Software company Amaze announced in November that it had acquired the merch company, formerly known as Teespring. Around late October, Spring assured staff that the merger with Amaze wouldn't result in warehouse staffers losing their jobs, two former staffers said. At the beginning of December, the warehouse staffers lost their benefits, two former staffers said. At the time, several former staffers were already speculating that Spring would make an attempt to sell the Kentucky facility.

☆ Why influencer commerce company LTK is hiring in spite of a tech downturn and what it's looking for in job candidates
▼ + stars: | 2023-01-09 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

LTKIn 2022, the Dallas-based company had already grown its staff by 60% in less than a year, Venz Box said. "I want to hear what their boss said," Venz Box added. "I want to hear what their boss said," Venz Box added. "It's actually sometimes very useful that they are not from this space," Venz Box said. LTK employees do have a referral bonus, Venz Box added.

☆ Influencer commerce company LTK is hiring to fill 150 roles in 2023. Here's what it looks for in job candidates.
▼ + stars: | 2023-01-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

LTK, a social-commerce company for influencers and brands, is hiring in spite of economic headwinds. The company's founder and president revealed what it takes to get a job at LTK in 2023. The influencer shopping and affiliate marketing company will try and fill more than 150 roles primarily across engineering, product development, and data insights, according to LTK cofounder and president Amber Venz Box. Two of those hires included C-suite executives, including a new chief technology officer and LTK's first chief people officer. Here are 5 takeaways about LTK's hiring process, according to the company's cofounder and president:

With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.

☆ How much money YouTube pays for 1 million views, according to 3 creators
▼ + stars: | 2022-12-31 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +1 min

Google places these ads and pays a creator a rate based on factors like a video's watch time. Insider spoke with YouTube creators about how much each of them earned. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. How much money a YouTube creator makes for a viral video with 1 million views can vary wildly — but it's usually quite a payday. Insider spoke with three YouTube influencers with vastly different channels about how much they earned from videos with 1 million (or more) views.

☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
▼ + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.

☆ How many Instagram followers you need to start making money
▼ + stars: | 2022-12-30 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money doing this? For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers in 2021. Meanwhile, may other influencers start making money by earning a commission from sales via affiliate marketing. While the doors have opened for many more creators on Instagram to start making a living, often they don't start making full-time incomes immediately (although a fair number of micro influencers with under 100,000 followers work full-time as influencers).

☆ How an Instagram influencer earned $1 million from brand deals in her first year as a full-time creator
▼ + stars: | 2022-12-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

2022 was her first full calendar year working as a full-time influencer. She broke down for Insider how much she earned in brand deals each month. Now, Agutu is wrapping up her first year as a full-time influencer with about about 488,000 Instagram followers, and 730,000 total followers across Instagram, TikTok, and YouTube. Repped by Digital Brand Architects, a talent agency under the UTA umbrella, Agutu is closing 2022 with more than $1 million in revenue from brand deals on social media. Here's a full breakdown for Agutu's earnings from brand deals in 2022:Month (2022) Earnings from Brand Deals January $84,000.00 February $110,500.00 March $30,500.00 April $81,000.00 May $212,848.53 June $127,250.00 July $36,000.00 August $58,500.00 September $76,073.00 October $8,000.00 November $65,000.00 December $77,500.00Agutu is still waiting on about $76,000 from brand deals to be paid out, according to DBA.

It's been another record year for the creator economy. Influencer-marketing spend, which in part fuels many creators' businesses, is expected to exceed $6 billion by next year, according to Insider Intelligence data. Meanwhile, behind the scenes, there is a new class of rising stars. These rising stars have spent the past year making tangible change through their work on products, content, or initiatives at social-media giants like YouTube or Meta. Here are 22 rising stars in the creator economy, listed alphabetically based on their company:

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

Insider spoke with 7 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social-media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. These ads earn a certain rate based on viewer demographics and the type of content made. Each month, YouTube creators earn money off the ads that play in their videos. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Insider spoke with 26 YouTube creators about how much money each of them earned in a month from the platform.

☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
▼ + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +10 min

Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."

☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
▼ + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +12 min

"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.

☆ Shopping startup Nate has abruptly paused its creator program and influencers are wondering what's happened to their credits
▼ + stars: | 2022-12-17 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Shopping startup Nate has abruptly paused its creator program. Nate, a New York-Based shopping startup, has paused its creator program that pays influencers for promoting the app, according to an email obtained by Insider. The company informed members of its creator program about the change on December 16. Some influencers noticed changes with the app's creator program early last week. "I didn't have a ton of Nate Cash in my account, but I feel cheated," content creator Haylee-Rae told Insider.

☆ Read the 9-page pitch deck that July, a 'talent manager in your pocket' for creators, used to raise $2.3 million from investors like Alexis Ohanian
▼ + stars: | 2022-12-15 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

It just announced a $2.3 million pre-seed fundraising round led by Seven Seven Six. "Hands down, the biggest problem that we have all run into was how can we effectively source and manage brand deals?" Led by Alexis Ohanian's Seven Seven Six fund, July raised a $2.3 million pre-seed round with participation from Genius Ventures, Z Fellows, and several angel investors. The fundraising environment for creator economy startups isn't as ablaze as it was a year ago, however. Check out the 9-page pitch deck July used to raise its pre-seed round:

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. These ads earn a certain rate based on viewer demographics and the type of content made. Each month, YouTube creators earn money off the ads that play in their videos. To start earning money from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Insider spoke with 20 YouTube creators about how much money each of them earned in a month from the platform.

☆ Instagram is the new 'business card' for creators. Here's why industry experts say this could be Meta's secret weapon.
▼ + stars: | 2022-12-12 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Instagram has become a "business card" or "Rolodex" for creators and business owners. Here's why creator industry insiders and experts say messaging is a big opportunity for Instagram. "I could not do my business without Instagram DMs," said Eric Wei, a former Instagram staffer who left to found creator economy fintech startup Karat. Meta's making moves to monetize messagingCracking how to monetize messaging isn't so straightforward. This year, Meta hosted "Conversations" in May, a developer event focused on business messaging, after canceling its annual and broader developer event, F8.

Insider is keeping tabs on which creator economy companies are cutting back on staff. For more than a year, the creator economy was a red-hot industry flowing with new players, big deals, and massive investments. According to Crunchbase, funding for VC-backed creator economy startups topped $939 million in 2021. Those sunny days are coming to a halt, however, as creator economy startups grapple with a looming recession. Here are 24 creator economy companies that have laid off staff, as of December 2022:Note: Companies are listed in order of when layoffs occurred, with the most recent first.

☆ CHART: All the ways Instagram influencers can make money from the platform and how it's changed in the last year
▼ + stars: | 2022-12-05 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram has launched more than 10 money-making tools for creators since 2020. From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money. Insider made a timeline to show all of Instagram's monetization features — and which ones are gone. "I'm always a little cautious because Instagram changes all the time," Yesenia Hudson, a content creator with 40,000 Instagram followers, told Insider. Meanwhile, this past year has been focused on ways creators can earn money from their followers with tools like Subscriptions or Digital Collectibles (Meta's NFT feature).

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