A Microsoft study found positive market sentiment on Bing and ChatGPT's potential to challenge Google.
Bing could potentially "level the playing field" with Google search, according to the study.
Sprinklr, which analyzes online sentiment, studied a wide range of comments about Microsoft, its Bing search engine, ChatGPT, and Google.
Many people see "ChatGPT + Bing as a 'threat' or 'challenge' to Google Search," it added.
"Bing can leverage the power of ChatGPT for improved results and challenge Google's monopoly," the report, marked Microsoft Confidential, explained.