"On the other hand, we don't know who is safe, we don't know who has the coronavirus.
"Moving from isolation facility quarantine to home quarantine will not increase retail sales significantly," said Iris Pang, chief economist for greater China at ING.
A spa at a mall in downtown Beijing that resumed business on Friday said most staff had returned but customers were far fewer.
Luca Solca, a luxury analyst with Bernstein, said the end of the curbs was good news for the luxury industry, heavily dependent on Chinese spending.
"My base-case scenario is that the softening should prompt Chinese consumers to go back to enjoying life and spending money – benefiting, among others, top luxury brands," he said.