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☆ How brands like Ally and H&R Block are making reality TV-style shows to grab viewers
▼ + stars: | 2024-03-04 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Advertisement"It felt like it was more authentic," Andrea Brimmer, chief marketing and PR officer of Ally Financial, parent of Ally Bank, said of the decision to use the reality format. In another recent example, H&R Block in February dropped "Responsibility Island," a limited series reality spoof based on the popular British reality dating show "Too Hot to Handle." "It is the perfect escape; reality TV is a genre that just delights them." Other brands like Neutrogena have lately co-opted the reality TV format for social media series. Advertisement"To do a purely entertainment reality series is something you don't see every day," said Zoe Fairbourn, head of strategic partnerships and branded entertainment at Hello Sunshine.

Persons: —, Emma Grede, Ashley Graham, Ally, Reese Witherspoon's, Andrea Brimmer, Andrew Brimmer, We've, it's, Jill Cress, Cress, Shopify, Zoe Fairbourn, Rick Parkhill, Block, Brimmer, Jill Kargman, Lara Spotts, It'll Organizations: Service, Ally Bank, Business, Ally Bank Brands, Procter, Gamble, Gen, National Geographic, Samsung, YouTube, Galaxy, Disney, Brand, Brands

☆ Inside The New York Times' big plans for its Cooking app
▼ + stars: | 2024-02-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

She joined the Times in 2007 as a web producer and later helped launch the Cooking app in 2014. Rachel Vanni via The New York TimesWhile many media companies have struggled recently, The New York Times has been a big digital success story. The Cooking app, along with Games, The Athletic, and Wirecutter, have bolstered the company's subscription business by providing different entry points. The "All Access" bundle strategy also lets the Times leverage upticks in demand for different types of content depending on the time of year (such as the winter holidays, which are peak cooking times) or news cycles. Cooking has learned that newer users perceive Times recipes as taking longer than they say.

Persons: foodies, Emily Weinstein, weren't, Rachel Vanni, Camilla Velasquez, Cooking's, Weinstein, Eric Kim, Melissa Clark, Clark, Matthew Tom, Wolverton, Adam Nagourney, Meredith Levien, Los Angeles Times haven't, they're, It's, Wirecutter, Condé, Bon Appétit, Carla Lalli, Molly Baz, Alison Roman, David Lebovitz's Organizations: The New York Times, Times, Business, New York Times, Games, The Athletic, Food, NYT, YouTube, longtime, Journalism, Athletic, Washington Post, Los Angeles Times Locations: America, TikTok

☆ How Overtime is turning high school sports leagues into a $100 million business
▼ + stars: | 2024-02-27 | by ( Lucia Moses | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

This year, Overtime is on track to make $100 million based on deals that are locked in, a 30% year-over-year increase. Amazon pays Overtime to stream its Overtime Elite basketball league, which pays its teen players upwards of $100,000 annually plus bonuses. Advertisement"We have three-year sponsorship deals with major brands," Porter said, referring to Overtime's league deals. For example, GMC and C4 Energy drink pay Overtime to sponsor its Overtime Elite practice courts and Overtime Boxing ring, respectively. Its young audience also poses some limitations.

Persons: —, Dan Porter, CRO Rich Calacci, Porter, it's, that's, Megan Marks, Zack Weiner, It's, Breanna Stewart who's Organizations: Service, GMC, State, Adidas, Amazon Prime, Elite, Business, NBA, C4 Energy, Dentsu Media, millennials, NFL, Endeavor, Liberty Media Corp, Netflix Locations: America

☆ How much Netflix pays employees in jobs ranging from administrative assistant to engineer, according to salary data
▼ + stars: | 2024-02-26 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +1 min

Business Insider analyzed public data to capture how much Netflix employees make in the US. The streaming company has offered some US staffers salaries between $72,000 to $1 million a year. With the company dominating in the streaming wars, Business Insider updated its analysis of how much Netflix employees make in the US. Netflix offered certain staffers between October 2021 and September 2023 base salaries ranging from $72,000 to $1 million a year for a variety of different roles, according to the data. Our full analysis breaks down salaries for jobs including data, product, and engineering; content and marketing; and finance, legal, and administrative roles.

Organizations: Netflix, Disney, US Department of Labor's, Foreign Labor

☆ I've lived in 7 different countries. Here are 11 things that surprised me about living all around the world.
▼ + stars: | 2024-02-26 | by ( Nasha Smith | ) www.businessinsider.com time to read: +9 min

Since then, I've lived in places like Wales, the Czech Republic, Spain, Italy, and Greece. But I loved immersing myself in new cultures, forming close friendships, and discovering new delicacies in every possible city. I felt knowledgeable about my destinations from my education, books, and television, but you never truly know a country until you've lived like a local. Here are 11 things that surprised me during my travels. AdvertisementLiving in Spain can require a lot of paperworkSome parts of Spain still embrace the tradition of siesta.

Persons: —, Lucia, I've, you've, Shutterstock There's, Lucian, Nasha Smith, haven't, St, Nasha Smith Kentucky Fried Organizations: Service, Business, siesta, KFC, Barbados, Rihanna Locations: St, Wales, Czech Republic, Spain, Italy, Greece, Prague, Crocetta del, Venice, Bologna, Texas, New York, Kansas , Mississippi, Tennessee, Europe, Caribbean, Olympia, Skafidia, Barcelona, Llobregat, Barcelona's, Nasha Smith Kentucky, Asia, New Zealand, Detroit , Louisiana, Central Europe, Czech

☆ Vice Media will stop publishing on its website and lay off hundreds. Read the memo its CEO sent to staff.
▼ + stars: | 2024-02-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewVice Media is in the process of shutting down its website and shifting focus to its studio, which will involve laying off hundreds, CEO Bruce Dixon wrote in a staff memo Thursday. Vice is also in the process of selling the woman-aimed site Refinery.com, which it acquired in 2019, Dixon wrote. In addition to its flagship Vice.com, Vice Media operates Vice Studios, a film and TV production business; and ad agency Virtue. However, it is no longer cost-effective for us to distribute our digital content the way we have done previously. Separately, Refinery 29 will continue to operate as a standalone diversified digital publishing business, creating engaging, social first content.

Persons: —, Bruce Dixon, Dixon, Vice.com, Shane Smith, Bruce Organizations: Service, Business, Fortress Investment, Vice Media, Vice Studios, Employees

☆ Netflix salary data shows how much the company pays for 220 jobs across content, finance, marketing, and more
▼ + stars: | 2024-02-22 | by ( Ashley Rodriguez | Lucia Moses | ) www.businessinsider.com time to read: +3 min

To maintain its lead and fuel that expansion, Netflix is still hiring, if more slowly than in recent years. Like other US companies, Netflix discloses how much it plans to pay workers it hires on work visas. Netflix may pay employees more than the figures reflected in this data or compensate them in additional ways. While Netflix doesn't give bonuses, it does let employees choose each year how much compensation they want in cash versus stock options. Based on the Department of Labor data, Netflix offered annual base salaries ranging from roughly $72,000 to $1 million yearly, with a median of $184,080, for various roles.

Persons: It's, Read, Reed Hastings Organizations: Netflix, Disney, Business, US Department of Labor's, Foreign Labor, US Department of Labor, Department of Labor

California’s central coast is at risk of “significant flooding,” with up to 5 inches (12 cm) of rain predicted for many areas, according to the weather service. Thunderstorms in valleys around the state capital on Monday could bring “brief tornadoes, large amounts of small hail, heavy rain, lightning, and gusty winds,” the weather service office in Sacramento warned on X, formerly Twitter. “Consider completing Sierra travel during the day Sunday, or rescheduling to later next week,” said the weather service office in Reno, Nevada. The office issued a backcountry avalanche watch for the greater Lake Tahoe area and the eastern Sierra in Inyo and Mono counties. The California Governor’s Office of Emergency Services activated its operations center Saturday and positioned personnel and equipment in areas most at risk.

Persons: Brayden Murdock, ”, “ It’s, Murdock, Flood Organizations: FRANCISCO, National Weather Service, Motorists, Sierra, The California Governor’s, Emergency Services Locations: California, Oakland, San Jose, San Francisco, Santa Lucia, Santa Ynez, Los Angeles, Sacramento, Southern California, Sierra Nevada, Reno , Nevada, Tahoe, Sierra, Inyo, Mono, The California

California's central coast is at risk of “significant flooding,” with up to 5 inches (12 cm) of rain predicted for many areas, according to the weather service. Flood watches and warnings were issued in coastal and mountain areas up and down the state. “Consider completing Sierra travel during the day Sunday, or rescheduling to later next week,” said the weather service office in Reno, Nevada. The office issued a backcountry avalanche watch for the greater Lake Tahoe area and the eastern Sierra in Inyo and Mono counties. The California Governor’s Office of Emergency Services activated its operations center Saturday and positioned personnel and equipment in areas most at risk.

Persons: Brayden Murdock, ”, “ It’s, Murdock, Flood Organizations: FRANCISCO, National Weather Service, Motorists, Sierra, The California Governor’s, Emergency Services Locations: Northern California, Oakland, San Jose, San Francisco, Santa Lucia, Santa Ynez, Los Angeles, Sacramento, Southern California, Sierra Nevada, Reno , Nevada, Tahoe, Sierra, Inyo, Mono, The California

☆ Saint Vincent Court Rejects Challenge to Colonial-Era Anti-Gay Laws
▼ + stars: | 2024-02-16 | by ( Feb. | At P.M. | ) www.usnews.com time to read: +2 min

By Robertson S. HenryKINGSTOWN (Reuters) - The top court in Saint Vincent and the Grenadines dismissed a challenge to anti-gay laws dating to British colonial rule on Friday, leaving the Caribbean country among a handful that still prescribes harsh criminal penalties against gays and lesbians. Local laws call for up to ten years incarceration for anyone who has same-sex relations, under a 1988 criminal code that upheld laws from the colonial era. In her ruling, Judge Esco Henry held that Johnson and Macleish did not have the standing to challenge the laws since they do not live in the country. Activists argue that the laws that criminalize consensual same-sex relations between adults encourage physical abuse and discrimination, even though they are rarely if ever enforced. But elsewhere in the Caribbean, Saint Kitts and Nevis, Antigua and Barbuda, and Barbados have decriminalized gay sex in 2022, while Trinidad and Tobago struck down its ban altogether in 2018.

Persons: Robertson S, Henry KINGSTOWN, Javin Johnson, Sean Macleish, Judge Esco Henry, Johnson, Macleish, Cristian Gonzalez, Saint Vincent, Henry, Sarah Morland, David Alire Garcia, Raju Gopalakrishnan Organizations: Reuters, Eastern Caribbean Court of Appeal, Activists, Rights Watch Locations: Saint Vincent, Grenadines, Caribbean, Jamaica, Dominica, Saint Lucia, Guyana, Grenada, Saint Kitts, Nevis, Antigua, Barbuda, Barbados, Trinidad and Tobago, Kingstown, Mexico City

☆ There's still time to plan next weekend's travel
▼ + stars: | 2024-02-10 | by ( Joi-Marie Mckenzie | Jordan Parker Erb | ) www.businessinsider.com time to read: +5 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . I'm Joi-Marie McKenzie, the editor in chief of Life at Business Insider and your new Saturday anchor. Emily HartDispatchThere's still time to plan next weekend's travelRaise your hand if you're taking advantage of the upcoming Presidents’ Day weekend. If you’re like me and forgot to plan an amazing three-day vacation, don’t worry.

Persons: —, I'm Joi, Marie McKenzie, Let's, Emily Hart, There's, There’s, it’s, Richard Chance, Anthony Farrer, Farrer, Reed Hoffmann, Ed Zurga, RJ Sangosti, Rebecca Zisser, Taylor Swift, Swift, Andrea Chronopoulos, DINK, Tyler Le, John Goodman, Goodman, Dan Conner, Roseanne, ”, Walter Sobchak, he’d, Coen, Gilles Mingasson, Peacock, Adrienn Szabo, Abbott, Quinta Brunson's, dino, Joi, Dan DeFrancesco, Jordan Parker Erb Organizations: Business, Service, ’, Amtrak, MediaNews, Kansas City Chiefs, Super, Polygram, Entertainment, Universal Pictures, Circle Films, Paramount, Hulu Locations: Florida, Alaska, St, Lucia, Amtrak’s, American, New York

☆ Why Hollywood should be terrified of YouTube, not Netflix
▼ + stars: | 2024-02-09 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Its advantage wasn’t lost on Netflix cofounder and former CEO Reed Hastings, who’s namechecked YouTube as a threat to Netflix. YouTube has become a media giant without Hollywood contentMany in media dismiss or overlook YouTube because it doesn’t look like a Hollywood player. Its TV business, YouTube TV, is a bundle of other people’s channels. And YouTube TV is now the fourth-largest pay-TV service in the country, with more than 8 million subscribers. The real threat is that Netflix and YouTube dominate and everyone else fights over a tiny slice of pie.

Persons: It’s, wasn’t, Reed Hastings, who’s, Nielsen, Z, it’s, Gen Z, Forrester, Dan Salmon, Martin Scorsese, Brian Albert, Google's, Neal Mohan, he’s, ’, YouTube’s, isn’t, can’t, else’s, Piper Sandler’s Organizations: Service, Netflix, Disney, Business, YouTube, Nielsen YouTube, Hollywood, Street Research, Amazon Prime, Google, Hulu Locations: Hollywood

☆ Latino-focused media company Sonoro wants to be the next 'IP machine' like Warner Bros. TV. Here are its expansion plans and the pitch deck it used to get investment.
▼ + stars: | 2024-02-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Latino-focused media company Sonoro has raised $12.5 million from Lerer Hippeau, Greycroft, and others. Its pitch deck shows how it turns podcasts into TV and film for Netflix and others. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Latino-focused media company Sonoro has raised $12.5 million from Lerer Hippeau, Greycroft, and others to turn audio content for English and Spanish speakers into film and TV.

Persons: Sonoro, —, it's, Josh Weinstein, Camila Victoriano, Gerónimo, Weinstein Organizations: Netflix, Service, Universal Pictures, Business Locations: Mexico, Ulta

Disney's fiscal first-quarter earnings per share beat expectations and it said its full-year EPS will rise at least 20% from 2023. Iger also unveiled his strategy and timeline for bringing Disney's flagship sports network ESPN into the streaming era. AdvertisementThe company will launch a stand-alone streaming service with ESPN and its sister networks in the fall of 2025, something Iger called "inevitable." Even if there's consumer demand, the JV faces several hurdles, from challenges brought by existing distributors to antitrust opposition, LightShed Partners wrote in a note published ahead of Disney's earnings release. Challenges aside, the new sports streaming strategy is a big step forward for Iger and Disney.

Persons: —, Bob Iger's, Iger, Taylor Swift, Nelson Peltz, Bob Chapek's, Peltz's, Disney, Paul Verna, Alpha, LightShed, Iger didn't, Trian, Elon Musk, Gina Carano's, Iger's Organizations: Service, Disney, Epic Games, Peltz's Trian Fund Management, Blackwells, ValueAct, Business, Iger, Insider Intelligence, ESPN, Disney's, Fox, Warner Bros, JV, LightShed Partners, Marvel, CNBC Locations: Moana

☆ After Vice Media's fall, 4 of its top marketers are starting their own agency focused on AI. Here's how they're pitching clients.
▼ + stars: | 2024-02-07 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

The result is Sounds Fun, which they call an AI and innovation studio and announced this month. He also said Sounds Fun would treat artists with respect, using their creative work with their consent and ensuring they're credited and compensated. One of their highest-profile projects at Virtue, and the kind of work Sounds Fun hopes to build on, was Coke's Y3000 project . For Microsoft's developer conference, Ignite, Sounds Fun worked with artists on a variety of AI experiences, including an AI vending machine that made individualized pieces of art and haikus based on people's utterances. Check out slides from the deck Sounds Fun is using to pitch marketers its work with AI and other technologies.

Persons: It's, Iain S, Thomas, Isabel Muñoz Cadilla, Alex Gangi, Martin Magner, they're Organizations: Virtue, Business, Media, Companies

☆ Disney's making a $1.5 billion bet on video games with Fortnite maker Epic Games
▼ + stars: | 2024-02-07 | by ( Paul Squire | Lucia Moses | ) www.businessinsider.com time to read: +1 min

Disney is taking out a $1.5 billion minority stake in the company behind Fortnite. Iger said the move will be the company's "biggest foray into the games space ever." download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDisney is teaming up with video game giant Epic Games, taking out a $1.5 billion minority stake in the company behind the smash hit Fortnite, CEO Bob Iger announced Wednesday. In an interview with CNBC, Iger said the company's bet is "our biggest foray into the games space ever."

Persons: Bob Iger, Iger, — Organizations: Disney, Service, CNBC, Epic Games, Business

☆ Read the pitch deck that helped Latino-focused fintech platform Suma raise $2.2 million to teach money management through videos and gaming
▼ + stars: | 2024-02-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +2 min

Suma Wealth, a 3-year-old fintech company that combines culturally relevant content and experiences with financial tools to help Latinos build wealth, raised $2.2 million in new funding. Leading the round was Radicle Impact, which was joined by Vamos Ventures, OVO fund, and the American Heart Association Impact fund. She got the idea for Suma during the pandemic when she saw its disproportionate impact on Latinos, Acevedo told TechCrunch. Along with closing the seed round, Suma announced that it had passed 1 million users on its platforms and acquired Intellecto, a platform designed to personalize users' learning experiences. Check out the pitch deck that Suma used to raise its most recent funding.

Persons: Suma, Beatriz Acevedo, Acevedo, they've, Wells Organizations: Vamos Ventures, American Heart Association, Ulu Ventures, Fund, Chingona Ventures, Business, FDIC, Suma, JPMorgan Chase, TechCrunch Locations: Wells Fargo

☆ I'm a travel expert and often travel with my family. These 5 romantic destinations are surprisingly great for families.
▼ + stars: | 2024-02-04 | by ( Taryn White | ) www.businessinsider.com time to read: +8 min

In fact, the world is brimming with destinations that effortlessly cater to both lovebirds and jet-setting families, merging fine dining, lavish lodging, and kid-approved activities. Go adventuring in St. LuciaSt. Lucia holds a special place in my family's hearts, as one of our first international destinations. Taryn White says that while CrossKeys Vineyard is great for couples, families with kids can also enjoy the atmosphere. Courtesy The Trip Wish ListFor those seeking a luxurious family retreat, there are many options, like Salamander Middleburg in Loudoun County. It also has family suites complete with bunk beds or twin beds, ensuring that everyone has plenty of space to unwind after a day of sightseeing.

Persons: —, I've, Lucia St, Lucia, Bean, there's, Walsh, Taryn White, CrossKeys, Paris isn't, Gigi, Angelina Organizations: Service, des Pitons, Gros, Petit, Resorts, Aurora, Aurora Entertainment, Virginia Wine, Veritas, Keswick Hall, Michelin, Jardin du, Jardin des, Louvre Museum, Fish Locations: Maldives, French Polynesia, Caribbean, St, Sulphur Springs, New Jerusalem, Morne, des, Anguilla, Little Bay, Sandy Islands, Zemi, Aurora, Morais, Salamander Middleburg, Loudoun County, Albemarle County, Clifton, Paris, Jardin, Jardin du Luxembourg, Jardin des Tuileries, Hana, Makena

☆ The Wall Street Journal made deep cuts to its DC bureau and insiders are calling it a 'bloodbath'
▼ + stars: | 2024-02-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Rupert Murdoch's The Wall Street Journal made widespread cuts to its DC bureau on Thursday in a restructuring that several insiders called a "bloodbath." They were also, however, expected, since staffers had been told a restructuring was coming in preparation for the installation of the Journal's new Washington coverage chief Damian Paletta, who starts February 5. The new Washington bureau will focus on politics, policy, defense, law, intelligence and national security. The expanded Finance & Economics coverage area will unify our reporting on the macroeconomy, global economic trends, monetary policy, credit and banking, and financial markets. Brent Kendall, the law bureau chief, will take on the expanded role of Justice, Judiciary and Law Editor.

Persons: Rupert Murdoch's, Amara Omeokwe, James Graff, Emma Tucker, Tucker, Damian Paletta, Jodi Green, Liz Harris, they'd, Marie Beaudette, Marie, Damian, Brent Kendall, Brent, Emma Organizations: Journal, Business, News Corp, Staff, Finance, Federal Reserve, Economics, Justice, Judiciary Locations: Washington, New York, China, U.S

☆ 300 local TV news stations are teaming up to launch a streaming service to capture shifting audiences and ad dollars
▼ + stars: | 2024-02-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Gray Television is teaming up with other TV stations to launch a free, local-news streamer, and running Super Bowl ads starring John Stamos to get the word out. Perry's pitch to local stations is that Zeam removes the tech and ad barriers from the process of adapting to streaming. "It's a whole new way for stations to interact with their viewers and reach viewers in other markets," Perry said. At the same time, local TV ad revenue is shifting online. Digital is set to account for 10% of the $23.8 billion local TV ad pie in 2024, or $2.1 billion, per BIA Advisory Services .

Persons: John Stamos, Gray, Jack Perry, Zeam, what's, Perry, Kagan, Andrew Heyward, Syncbak, Perry wouldn't, Mike Braun, there's Organizations: Gray Television, National Association of Broadcasters, CBS, Hearst, Business, Services, CBS News, Netflix, VUit, Super Bowl, Google, Super, Sunday, Amazon, Apple Locations: Gray, Syncbak

☆ The most-streamed show of 2023 wasn't a Netflix original – but it's still a huge win for the streamer
▼ + stars: | 2024-01-30 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +4 min

Nielsen released data on the most-streamed shows in 2023, and "Suits" came out on top. The analytics firm released its fourth annual end-of-year streaming report, detailing the top television series and movies on streaming platforms in 2023. As a caveat, Nielsen's rankings are by minutes watched — meaning that longer series have an advantage. "Bluey" on Disney+ (43.9 billion), "NCIS" on Netflix and Paramount+ (39.4 billion), "Grey's Anatomy" on Netflix (38.6 billion), and "Cocomelon" on Netflix (36.3 billion) round out the top five. AdvertisementEven the most-watched streaming-original series of the year — "Ted Lasso," with 16.9 billion minutes watched — couldn't crack the top 10 most-viewed television series.

Persons: Nielsen, —, Gilmore, Ted Lasso, Lucia Moses, Peter Kafka, it's, I've, Aaron Korsh Organizations: Netflix, Service, Globes, USA Network, Disney, Paramount, Hollywood, Nielsen

☆ Nike's Sue Bird documentary is heading to Netflix and it's another coup for brand-funded films
▼ + stars: | 2024-01-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

"Sue Bird: In the Clutch," a documentary on the career and personal life of the WNBA star, wasn't the most buzzed-about film at Sundance. Nike's success could encourage more brands to follow its leadNike has long been a big player in brand-funded films. Many brands dream of getting their films on Netflix, where even relatively small viewership numbers are bigger than they'd get on a rival streamer. Brands often work alongside traditional Hollywood players, which lends credibility to film projects. But the more films like "In the Clutch" get wide distribution, the more other brands could be encouraged to pursue similar storytelling.

Persons: Sue Bird, Werner Herzog, Sarah Dowland, RogerEbert.com, IndieWire, it's, Beckham, Justin Biskin —, Ron Howard, Brian Grazer's, Oscar, Alex Gibney's Jigsaw, Jay Ellis's Organizations: WNBA, Sundance, Entertainment, Business, Netflix, Nike, Iron Entertainment, Apple, HBO, Procter, Gamble, Marriott, Hollywood Locations: Canada, Hollywood

☆ Licensing to Netflix has become a big business for studios again, but some insiders worry it could backfire
▼ + stars: | 2024-01-29 | by ( Lucia Moses | James Faris | ) www.businessinsider.com time to read: +7 min

Read previewCash-hungry entertainment studios are back in the content licensing game, sending their valuable shows like HBO's "Sex and the City" and Disney's "Grey's Anatomy" back to Netflix. Licensing has historically been a mainstay of entertainment companies, except for a brief period when many hoarded content while they built up their own streaming services. "It's the future," said Dan Cohen, the chief content licensing officer at Paramount. Netflix and other entertainment companies that sought full ownership of content as they built up their streaming services are now becoming more agnostic about it. But, for now, the major entertainment companies don't have much of a choice.

Persons: —, Mike Pears, Pears, Jessica Reif Ehrlich, Dan Cohen, Reif Ehrlich, Mitch Metcalf, Metcalf, Meeka Bondy, Perkins, John Hodulik, Tim Nollen, Netflix's, it's, Nollen Organizations: Service, Netflix, Business, AMC, Apple, Warner Bros . Discovery, Paramount, Bank of America, ABC, NBC, Metcalf Entertainment Intelligence, UBS, CBS, Macquarie, Hulu

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

☆ Netflix's password crackdown worked. It could have more tricks to lure subscribers.
▼ + stars: | 2024-01-25 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +6 min

Read previewWhen Netflix announced it was mulling a ban on password sharing a few years ago, subscribers immediately balked. For years, Netflix turned a blind eye to password sharing, even winkingly encouraging it on social media. Sorry, the password crackdown workedTo the dismay of the #CancelNetflix-ers, the password reckoning has paid off — handsomely. In the third quarter of 2023, Netflix reported that it added 8.8 million subscribers, vastly exceeding expectations. The fourth quarter numbers yielded even better results: 13.1 million global subscribers for a total of more than 260 million, Business Insider's Lucia Moses reported.

Persons: —, Nobody, Netflix's, leeching, Insider's Lucia Moses, That's, Jadrian Wooten, Wooten, What's Organizations: Service, Netflix, Business, Disney, Paramount, Virginia Tech, Virginia Tech News

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