[1/2] Beyonce accepts the award for Best Dance/Electronic Music Album for "Renaissance" during the 65th Annual Grammy Awards in Los Angeles, California, U.S., February 5, 2023.
REUTERS/Mario AnzuoniLONDON, March 28 (Reuters) - Adidas (ADSGn.DE) has ended its fashion partnership with Beyoncé, the Wall Street Journal reported on Tuesday, citing people familiar with the matter.
If confirmed, it would mark a second high-profile split between Adidas and a celebrity partner, after the German sportswear giant ended its collaboration with Kanye West over his antisemitic comments.
Adidas, which had signed a deal with Beyoncé in April 2019 to relaunch her brand Ivy Park, declined to comment.
The Wall Street Journal said sales of Ivy Park have been underperforming expectations for years.