The Race winner trophy is seen in a Louis Vuitton trunk on the grid prior to the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo, Monaco.
Liberty Media -owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from the companies Wednesday afternoon.
The partnership will officially launch at the start of next F1 season and will include "hospitality, bespoke activations, limited editions and outstanding content."
The official arrangement will not be the first time that LVMH and F1 have worked together.
F1 worked with one of LVMH's brands during last year's Las Vegas Grand Prix and the team-up was a success, according to Liberty Media president and CEO Greg Maffei.
Persons:
Greg Maffei, Maffei, Bernard, Frédéric
Organizations:
of Monaco, Circuit de Monaco, Carlo, Liberty Media, Las Vegas, Prix
Locations:
Louis, Monte, Monaco