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Mass deportation would exacerbate this economic issue, say employers and economists. Leverant says it is still being determined how jobs lost from a mass deportation would be filled. "Looking at specific occupations, about one-quarter of farm workers, agricultural graders, and sorters are undocumented workers. "One of the natural problems with undocumented workers, we don't know how many are here because they are undocumented. A mass deportation is not possible without crippling economic impact," he said.
Persons: Donald Trump, Donald J, Trump, Jason Leverant, Leverant, Chad Prinkey, AtWork, Janeesa Hollingshead, Hollingshead, Uber, Trump's, David Leopold, Leopold, Kristen Welker, isn't, they're, Nan Wu, Wu, Prinkey Organizations: U.S, White, TPS, AtWork, American Progress, American Immigration Council, American Community Survey, Pew Research Center, Consulting, Uber Works, American Immigration, Citizenship, Immigration Services, Trump, NBC News, AIC, USDA, Conservative, CNBC Workforce, cnbccouncils.com, wec Locations: Mexico, Eagle, , Texas, Piedras Negras, U.S, United States, Madison, New York, Greensfelder, California, Prinkey, Boston, Austin
The search platform is prioritizing Reddit's results. Going public, for Reddit, has entailed becoming a more welcoming place for users as well as for investors, Kessler said. "If you're public and these things come out, I mean, that could start having an impact on your market cap. Just as search engine optimization operations have gotten good at gaming Google, they can likely do it on Reddit, too. It's part social media, part search engine, part just a place for real answers, or as close to real as you're going to get on the internet today.
Persons: Reddit, It's, Steve Huffman, you've, Huffman, John Herrman, Mark Lehmann, Anita Ramaswamy, it's, Marcel Hollerbach, let's, Scott Kessler, isn't, Kessler, Jessica Melton, that's, What's, corporatization, Emily Stewart Organizations: Reddit, New Yorker, Google, Twitter, New York Magazine, Citizens JMP Securities, Meta, Facebook, Third, GameStop, WSB, PayPal, Brands, Business Locations: United States, Seattle
Wind gusts and humidity are helping to fuel wildfires burning across the Northeast. A whopping 27 million people from New York to Massachusetts are under fire alerts Saturday afternoon. Cities under fire alerts include New York City and Boston, where wind gusts up to 35 mph and relative humidity of around 25% to 30% is expected. The active wildfires are increasing concerns around air quality, especially in the New York City area. Sunny and dry conditions are expected in the area Saturday, with wind gusts up to 20 mph.
Persons: Amanda E, Reading Mayor Eddie Morán, ” Morán, Kyle Mazza Organizations: New, New York City Fire Department, X, Firefighters, New York, FDNY, Stout Elementary, Reading Mayor, Pennsylvania Department of Conservation, Natural Resources, Forestry, New Jersey Forest Fire Service, National Weather Service, AP, California Department of Forestry, Fire Protection Locations: New York, Massachusetts, New York City, Boston, Prospect, Pennsylvania, Berks County, Reading, , Passaic County , New Jersey, New Jersey, Bergen County, Northern New Jersey, Jersey City, N.J, West Coast, Ventura County , California, Southern California
ChatGPT denied 250,000 requests for deepfake images of candidates in the last month, OpenAI said. AdvertisementIn the run-up to this week's presidential election, OpenAI fielded thousands of requests to generate fake images of candidates. OpenAI said ChatGPT rejected an estimated 250,000 requests to generate images of the candidates using DALL-E, the company's AI art generator, in the month before the election. OpenAI also said that on Election Day, it would answer questions on election results by referring users to news organizations like the Associated Press and Reuters. "Around 2 million ChatGPT responses included this message on Election Day and the day following," the company said in Friday's blog post.
Persons: ChatGPT, OpenAI, , deepfake, Joe Biden, Trump, Harris, Vance, President Biden, Governor Walz, Elon Musk's Organizations: Service, National Association of, State, Associated Press, Reuters Locations: New Hampshire
AdvertisementThe closure of a Kmart store in Bridgehampton, New York, in October marked the end of an era for the iconic chain. Now, just one Kmart store remains in the mainland US, tucked away inside an At Home store in southwest Miami. "We see this in things such as Kmart hacks," where creators showcase how they use Kmart products in novel ways to help in their everyday lives, Lloyd-Wallis said. A race to the bottomSo far, Kmart Australia has weathered the e-commerce storm, in part thanks to the geographical challenges companies like Amazon face in Australia. It seems, then, that Kmart Australia could find itself in a price race to the bottom.
Persons: , Gary Mortimer, Mortimer, They've, Ian Bailey, it's, Bailey, we've, Anastasia Lloyd, Wallis, news.com.au, Roy Morgan, Laura Demasi, Roy Morgan's Organizations: Kmart, Service, Walmart, Target, Kmart Group, Queensland University of Technology, National Retail Federation, Kmart Australia, Getty, Retail Doctor Group, Lloyd, Amazon Australia Locations: Australia, Bridgehampton , New York, Miami, Australian, Melbourne, New Zealand, Target Australia, Canada, Singapore, Philippines, Sydney, Kmart Australia
Nike recently signed a 12-year deal with the NBA, WNBA, and NBA G League. AdvertisementNike is deepening its partnerships with the NBA and WNBA as basketball explodes in popularity in 2024. That's good news for the company as it tries to get back to its sports roots and reinvigorate sales — and as women's basketball becomes increasingly popular. The sportswear giant announced in October that it signed a 12-year agreement with the NBA, WNBA, and NBA G League to be the exclusive uniform and apparel provider for each league. While Nike started as a running brand, its business has historically been linked with basketball after a 1984 collaboration with Michael Jordan.
Persons: Rachel Wolff, , John Donahoe, Elliott Hill, Michael Jordan, Jordan Brand, Hill, Sue Bird, Kevin Durant, Jayson Tatum, Nike execs, Adam Silver, Nike It's, Goldman Sachs, Nike's, Caitlin Clark, Simeon Siegel, Siegel, Nike, execs, EMARKETER's Wolff, Wolff Organizations: Nike, NBA, WNBA, NBA G League, Service, Paris Olympics, NCAA, Nielsen, ESPN, G League, Adidas, Bloomberg, Business, Street, BMO Capital Markets, BI, BMO Locations: California, Portland , Oregon, Toronto, EMARKETER
For one, the market was already in a sturdy uptrend, the S & P ahead by 20% in 2024 by October. Now, the S & P is up 44% in the past 18 months and the P/E is above 22 on more elevated margins. Here's the S & P 500 Value vs Growth relationship since 2014. His call is for investors to fade any near-term rally that takes the S & P above his 6100 "bull case" target for year end. For sure, the S & P 500 is by some measures running a bit hot, pushing above the top end of its two-year bull-market path.
Persons: Donald Trump's, Jay Powell, Trump, Cyclicals, Russell, YTD, Doug Ramsey, we're, reflating, Scott Chronert, Goldman Sachs Organizations: Republican, Trump Trade, Federal, Treasury, financials, Nasdaq, Group, Investment, Trump, Russell, Citi Locations: upending Washington, U.S, year's
Was music really better when you were younger?
  + stars: | 2024-11-09 | by ( Jemal Polson | ) edition.cnn.com   time to read: +5 min
As I see other generations of music lovers say music was so much better when they were younger, I wondered why. “It’s not that music was better when (we) were younger; it’s that music elicits very, very strong emotions,” said Dr. Rita Aiello, a music psychologist at New York University who examines how people process music and how music and memories shape each other. “Music is episodic,” said Dr. Robert Cutietta, a professor of music at the University of Southern California. A 2022 replication of the latter study in Marketing Letters: A Journal of Research in Marketing found that a person’s music preference peaks as young as 17. It may be because you’re remembering the artists, songs and albums that were meaningful to you and forgetting the ones that weren’t.
Persons: Snoop, , Gwen Stefani’s “, I’m, I’ve, Lil Nas, Sabrina Carpenter, Meghan Trainor, Kesha, “ It’s, Rita Aiello, Aiello, Barbra Streisand’s, Michael Webb, Robert Cutietta, , ” Cutietta, Leonard Bernstein, ” Aiello, Cutietta, “ They’re Organizations: CNN, The Telegraph, Independent, Variety, New York University, , London Palladium, Hulton, University of Southern, Consumer Research, Research, Marketing, Beatles Locations: University of Southern California, There’s
While many tech VCs are optimistic about Trump's second term, some healthcare investors feel stuck. AdvertisementThe lower corporate taxes and deregulation a second Trump term could promise are already amplifying public market optimism. She could be removed as the FTC's head early in Trump's second term — and with relaxed M&A regulations, "anything is possible," said What If Ventures founder Stephen Hays. SOPA Images/Contributor/Getty ImagesMedicaid could also be targeted in Trump's second term. A boon for healthcare AI and Medicare AdvantageTrump's victory could have a positive impact on several big areas of healthcare investment.
Persons: , Donald Trump's, Trump, He's, he'll, Robert F, Kennedy Jr, Trump's, Michael Greeley, Rebecca Noble, Tesla, JP Morgan Chase, Maven, Omada, Sean Duffy, Lina Khan, Stephen Hays, James Leynse, VCs, Carli Sapir, Jordan Nof, Greeley, Shiv Rao, Kennedy Jr's, Chrissy Farr, Phelps, Phillips, Farr Organizations: Trump, Service, Food and Drug Administration, Centers for Disease Control, Biden, Flare Capital Partners, Getty, Healthcare, Health, Cigna, Humana . Bloomberg, Federal Trade Commission, Investors, Business, Amboy Street Ventures, Tusk Venture, Senate, Affordable, Coalition for Health, Mayo Clinic, Johns Hopkins, Microsoft, Alignment Healthcare, Scrub Locations: Trump's Florida, Tuesday's, Trump's, Boston, America
The exact number of people who could face deportation after arriving in the U.S. legally is not known, but it is estimated to be in the hundreds of thousands. Trump’s plan to end the two Biden programs comes as the president-elect’s promised plan to carry out mass deportations is taking clearer shape. The sources cautioned, though, that they may not be considered top priorities for deportation after Trump takes office, but could still be deported eventually. Since the migrants entered the U.S. legally, any attempt by Trump to deport them will likely be challenged in court by various groups. Trump used a similar policy at the end of his first term when the U.S. deported migrants from third countries to Guatemala.
Persons: Donald Trump’s, Biden, elect’s, Trump, Trump’s Organizations: U.S, NBC News, Biden, NBC, Migrants, Trump, CBP, Enforcement Locations: U.S, United States, Cuba, Haiti, Nicaragua, Venezuela, Mexico, China, Guatemala
By December 2, 2024, the Government shall file a status report indicating its proposed course for this case going forward," the judge wrote. Trump was indicted in the case in August 2023, but significant delays have kept it from going to trial. He's tentatively scheduled to be sentenced in the New York case on Nov. 26 after he was convicted earlier this year on 34 counts of falsifying business records, a low-level felony. The Georgia election interference case has been on hold as Trump and some of his co-defendants are asking an appeals court to remove the prosecutor in the case because of conflict of interest allegations. Trump has denied any wrongdoing in the Georgia case as well.
Persons: WASHINGTON, Donald, Jack Smith, Smith, Tanya Chutkan, Trump, ” Trump, He's, Juan Merchan, Letitia James, E, Jean Carroll Organizations: U.S, Department, DOJ, Trump, NBC News, NBC, New York Locations: Florida, New York, Georgia, York, New
China’s new J-35A stealth fighter jet will be displayed for the first time next week at the country’s biggest civil and military airshow, a biennial event where Beijing showcases its expanding aerospace industry. The J-35A, which uses airstrips to take off and land, is a variant of the J-35, a stealthy aircraft China is developing for use on aircraft carriers. Diplomats and security analysts have closely watched the evolution of J-35 variants given the importance of the plane to China’s aircraft carrier program, which seeks to expand jets’ range and payload to project power beyond China’s home waters. Monday marks the 75th anniversary of the PLAAF, which will have its largest presence at the airshow, according to Xinhua, China’s state-run news agency. This year’s Zhuhai airshow is its first post-pandemic edition since Beijing lifted its zero-Covid policy and travel restrictions in 2023.
Persons: Donald Trump, Lockheed Martin, China’s, Kelly Ortberg, COMAC Organizations: China International Aviation, Aerospace, , People’s Liberation Army Air Force, Shenyang Aircraft Corporation’s, SU, Lockheed, People’s Liberation Army, Diplomats, Airbus, Embraer, Boeing, Industry, U.S Locations: Beijing, Greater Bay, Zhuhai, Taiwan, South China, China, Russia, West, Xinhua, China’s
Microsoft — like its Big Tech competitors — is introducing AI to its consumer products, from virtual chatbot assistants to notetaking and editing tools. In October, Microsoft introduced a sweeping update to its Copilot virtual assistant in an effort to make it more useful and user-friendly, CEO of Microsoft AI Mustafa Suleyman previously told CNN. Microsoft users will also see AI features in Notepad, Microsoft’s writing platform, allowing them to use the new technology to help rewrite or edit sentences. For example, users can type a sentence, and then prompt the AI tool to rewrite the sentence or modify its tone or length. Apple’s “Writing Tools,” an editing tool, is similar to Microsoft’s AI features in Notepad.
Persons: Picasso, OpenAI’s Dall, it’s, Dave Grochocki, Mark Zuckerberg, ” Zuckerberg, Mustafa Suleyman Organizations: CNN, Microsoft, Big Tech, , Windows, OpenAI, Facebook, Apple Locations: Europe, Notepad
Here's why ETFs often have lower fees than mutual funds
  + stars: | 2024-11-08 | by ( Greg Iacurci | ) www.cnbc.com   time to read: +2 min
Some experts say comparing average ETF fees to those of mutual funds isn't quite fair, because most ETFs have historically been index funds, not actively managed funds. To that point, index ETFs have a 0.44% average annual fee, half the 0.88% fee for index mutual funds, according to Morningstar. Similarly, active ETFs carry a 0.63% average fee, versus 1.02% for actively managed mutual funds, Morningstar data show. 'Cheap mutual funds also exist'ETFs and mutual funds are similar. While ETFs tend to be cheaper, on average, that's not to say mutual funds are always more expensive.
Persons: Zachary Evens, Evens, Michael McClary, that's, Bryan Armour Organizations: Morningstar, Investors, Valmark Financial, ETF, Trust, Mutual, North America Locations: U.S
That’s just one example of companies eliminating an endless assortment of products to boost profit. Hormel is cutting some pepperoni products. Cutting products boosted companies’ profit margins by 0.9% compared to 2019, L.E.K. The strategy is going to make customers’ choices “a little simpler” and reduce re-stocking work for store employees, he said. Companies can upset customers who are loyal to a specific version of a product, pushing them to switch to another brand or stores’ private-label versions.
Persons: New York CNN — Pepperoni, Applegate, Jennie, Hormel, , That’s, Gene J, Rob Wilson, Levi’s, Todd Vasos, Scott Olson, Gina Goetter, Bob Eddy, Taco Bell, David Garfield, “ We’ve Organizations: New, New York CNN, CNN, Companies, L.E.K, Consulting, Starbucks, Hasbro, Dollar, BJ’s Wholesale, Walmart Locations: New York, Turkey, mayo, Asia
CNBC's Jim Cramer on Friday identified what to look out for next week on Wall Street, highlighting earnings from Home Depot , Disney and new consumer price index data from the Labor Department. Cramer also reflected on the Trump-fueled market rally over the past few days, saying there are likely more gains to come. Tuesday has more action, with earnings from Home Depot, Shopify , Tyson Foods and Spotify . Because Tyson Foods is a major meat seller, Cramer said investors can learn a lot about grocery pricing from the company's earnings commentary. Cramer added that some believe there's weak demand in the semiconductor capital equipment sector, but he said it's possible an earnings report from Applied Materials could "change that dynamic."
Persons: CNBC's Jim Cramer, Cramer, Tyson, Shopify, he's Organizations: Home Depot, Disney, Labor Department, Trump, Home, Tyson Foods, Spotify, Federal, Cisco Locations: Shopify
CNN —Supreme Court Justice Amy Coney Barrett stands apart. And that is why Barrett has become the best hope for what remains of the liberal wing, particularly after Trump’s election victory. As Trump returns to the White House, the Supreme Court may be even more positioned to check the balance of powers. Nonetheless, progressives have few options, and an uncertain horizon, and cannot help but imbue Barrett with hope. “As Justice Barrett said…,” is a common Kagan refrain, too.
Persons: Amy Coney Barrett, Donald Trump’s, Barrett, Trump, imbue Barrett, Sandra Day O’Connor, Reagan, Anthony Kennedy, Sonia Sotomayor, Elena Kagan, Ketanji Brown Jackson, Barrett homed, Sotomayor, , Kagan, Kagan interjected, , Richard Glossip, Brett Kavanaugh, Thomas, Roberts, Kavanaugh, Adam Feldman, Jake Truscott, Republican centrists O’Connor, Kennedy, Lewis Powell, Ruth Bader Ginsburg, Dobbs, Antonin Scalia, Scalia’s, Scalia, Jesse, Warren Burger, Clarence Thomas, Samuel Alito, Neil Gorsuch, they’ve, Gorsuch, ” Barrett, Jackson, Alito, ” Alito, Biden, Justice Roberts, CNN Kagan, Barrett’s, Roe, Wade, , ’ Barrett, Adrian Zackheim, Justice Barrett, ” Zackheim, Sentinel publicists, Sen, Mitch McConnell, McConnell, Barack Obama’s, Merrick Garland, Ginsburg Organizations: CNN, Republican, White, Republicans, Representatives, Notre Dame, Trump, Democratic, Glossip, Jackson, Health Organization, New York, Association, Harvard, ., Biden, Capitol, of Education, Ronald Reagan, Sentinel, Penguin Random, Wall Street, University of Louisville McConnell Center Locations: America, Oklahoma, , . United States, New Orleans, Washington, Haiti, Idaho, California, Louisville
AdvertisementSome venture capitalists expect US President Donald Trump to dial back regulation, potentially making it easier to develop new technologies and do business in Silicon Valley. Related VideoWhile many in Silicon Valley dislike Trump, many VCs and startup founders crave more freedom to pursue riskier new technologies unburdened by regulation. E-acc," referring to the recent Silicon Valley movement that wants technological advancements in AI to move as fast as possible, without any guardrails. Regulation has held Silicon Valley back in recent yearsVCs during Biden's presidency have complained about how tough it's been to get deals done. AdvertisementVCs anticipate an innovation boomAmerica is a country of entrepreneurs, and that's especially true in Silicon Valley.
Persons: , Donald Trump, Elon, Ben Narasin, we've, Trump, Musk, cheekily, Vance, Augustus Doricko, Kamala Harris, Aaron Levie, Harris, Mark Pincus, Biden's, Louis Lehot, Foley, Lardner, Lina Khan —, it's, Biden, JD Vance, Khan, Mason Angel, who's, he's, Narasin, Ben Thompson, Rainmaker's Doricko, Angel Organizations: Service, Elon, Venture, White, Department of Government, Zynga, acc, Google, Microsoft, Nvidia, Federal Trade Commission, Department of Justice, Trump, Republican, Big Tech, FTC, SpaceX, Space Force Locations: Silicon Valley, Silicon
Andrew Yeung, a former Google and Meta lead, goes on coffee chats three to five times a week. I spent a few years as a product lead at Google and a business operations lead at Meta before leaving to build a 7-figure business and invest in over 20 early-stage companies. Most of my business partnerships, clients, and — dare I say — friendships started with a coffee chat. Once I have clarity, I use my goal outcome to shape three discussion topics or broad questions for the conversation. Listen to learn, not to respondCome prepared to learn, but don't over-program your coffee chat.
Persons: Andrew Yeung, , Kate Cronin, I've, would've Organizations: Google, Service, Meta Locations: Fibe
Jefferies reiterates Nvidia and Marvell as buy The firm says the two chipmakers still have the most upside. Citi upgrades Bank of America to buy from neutral Citi says the bank could be a beneficiary of lighter regulation. Bank of America downgrades Rivian to neutral from buy Bank of America said it sees regulatory risk under a Trump administration. Bank of America upgrades Teledyne Technologies to buy from neutral The firm says it sees upside ahead for the industrial conglomerate. Goldman Sachs upgrades Wingstop to buy from neutral The firm says the wings restaurant has "best-in-class" growth.
Persons: William Blair, Warby Parker, Bernstein, Apple, Lowe's, Jefferies, Goldman Sachs, Sweetgreen, Goldman, outperformance, it's bullish, BNTX, Oppenheimer, Piper Sandler, Wells, Airbnb, Gross, Trump, TDY Organizations: Apple, Apple Intelligence, Nvidia, Marvell, Enterprise, JPMorgan, China EV, Catalyst, Holdings, Barclays downgrades, Body, Citi, U.S, Deutsche Bank, UBS, Molson Coors, OW, Bank of America, Trump Administration, " Bank of America, Teledyne Technologies Locations: AVGO, 4Q24, DPZ, UW
Donald Trump's second presidency could help supercharge small cap stocks further, according to Fundstrat managing partner and head of research Tom Lee. "Since 1987 small caps traded on a median price-to-earnings [ratio] at a premium basis to the S & P 500, and the S & P 500 is at 17 times. I think small caps could over the next couple of years outperform by more than 100%," Lee told CNBC's " Squawk Box " on Friday. Lee is also bullish on equities more broadly, and doesn't limit his optimistic outlook to only small caps. He also forecast the S & P 500 could break above 6,000 before the end of the year and top 6,700 in 2025.
Persons: Donald Trump's, Tom Lee, Lee, CNBC's, Russell, Stocks, Trump's, haven't, FundStrat Organizations: Trump, U.S, Granny Shots, Tesla, Oracle
From AI healthcare solutions to groundbreaking mobility and cybersecurity tech, GITEX GLOBAL 2024 showcased innovations and industry shifts set to shape the future digital landscape. Hassan Alnaqbi, CEO of Khazna Data Centers, joins a panel discussion at GITEX GLOBAL 2024. Xpeng Aeroht's flying car prototype and Zapata's Airscooter on display at GITEX GLOBAL 2024. Confronting global challengesWith global cybercrime damage projected to hit $10.5 trillion annually by 2025, cybersecurity was a hot topic at GITEX GLOBAL 2024. Find out more about GITEX GLOBAL 2024 here.
Persons: GITEX, Hassan Alnaqbi, Denis Ledenkof, Robosculptor, , Shameer Khader, Salahaldeen AlMarzooqi, cybersecurity, Cybersecurity, Mohamed Al Kuwaiti, , ” Todd Conklin, Siyuan Liu, Peng Xiao Organizations: Dubai World Trade, Khazna Data, GITEX, Oracle Health, Precision Medicine, Sanofi, Mobility, Transport Authority, Metro, Department, RTA, UAE Government, UAE, US Department of, Treasury, IoT, Strategy, Nissan Hyper Force Locations: cybersecurity, China
Lyft expects bookings in the current quarter of $4.28 billion to $4.35 billion, while analysts polled by FactSet expected $4.23 billion. SolarEdge — The solar panel inverter stock slipped more than 16% after a third-quarter revenue miss. SolarEdge reported revenue of $261 million, while analysts surveyed by LSEG were looking for $269 million. Third-quarter revenue surpassed Wall Street estimates, and the company expects fourth-quarter revenue of $256 million to $262 million, compared with an estimate of $260 million. Moderna — Shares rallied 7% after Moderna's third-quarter earnings and revenue topped expectations.
Persons: FactSet, SolarEdge, , Zillow, Gilead, LSEG, Armour, Hershey, Samantha Subin, Hakyung Kim, Sarah Min Organizations: Arm, Wall, LSEG, FactSet, , Qualcomm, Gilead Sciences, Hershey Locations: Gilead
It all started with a summer project when he was 12 and "super into the game Minecraft," Guo tells CNBC Make It. He recently moved from Southern California to Bali, Indonesia, where he splits a villa with friends and spends his free time surfing. The expense is well worth it for high-quality food, Guo says: "One of the best parts about Bali is how clean and healthy the food is. "Most of my expenses go towards food, but if I do spend money, it's typically towards gifts for family or my girlfriend." As far as what he doesn't spend on, "I absolutely refuse to spend money on things that depreciate in value," like luxury goods, Guo says.
Persons: Steven Guo's, Guo, Steven Guo, Roth, frugally, China who's, We're Organizations: CNBC, University of California, Amazon Prime, YouTube, Transportation Locations: Southern California, Bali, Ruda Putra, Indonesia, Irvine, U.S, Philippines, UK, India, California, Canggu, Portugal, Australia, Hawaii, China, Canada
Jim Cramer checks in on cosmetic company e.l.f.
  + stars: | 2024-11-07 | by ( Jim Cramer | ) www.cnbc.com   time to read: 1 min
Jim Cramer checks in on cosmetic company e.l.f. 'Mad Money' host Jim Cramer checks in on e.l.f. and how to play the cosmetic stock.
Persons: Jim Cramer Locations: e.l.f
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