Matt Upham, who has 522,000 followers on TikTok, 113,000 on Instagram, and 56,000 on YouTube, got his big break on social media after four years of trial and error.
Upham, who's based in San Francisco, started out in 2016 with photography accounts on Instagram, then briefly tried personal-finance content before finding success during the pandemic with coding and tech content on TikTok.
Now most of his content covers general tech news and tips, including advice on how to get tech and coding jobs.
Although he got his start with photography, Upham now focuses primarily on short-form video — which he repurposes on TikTok, YouTube Shorts, and Instagram Reels.
Upham's income has come mainly from partnerships with brands — a side of the business that has suffered amid the slowing economy.