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☆ TikTok had a big impact on book sales in 2022, with Colleen Hoover leading the way, according to new data. Here are 4 key takeaways about BookTok's effect on the industry.
▼ + stars: | 2023-02-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Book sales declined 5.8%, but BookTok authors registered a 66% growth in 2022. NPD's BookTok authors list includes over 100 writers "featured prominently on TikTok's BookTok channel." These two charts show how much BookTok has grown over the years, and which BookTok authors have increased their sales in 2022. The power of BookTok goes beyond fictionIt's not just fiction authors like Hoover and Jenkins Reid who find success on the platform. "I cannot overstate the power of what's happening on BookTok," McLean said.

☆ 6 YouTubers break down how much they're getting paid for Shorts in the first month of ad-revenue sharing — and what they think of the rates
▼ + stars: | 2023-02-16 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +4 min

The platform began sharing advertising revenue from Google-placed ads that show on the Shorts feed — YouTube's short-form video offering — with creators. In 2022, eight YouTube creators shared with Insider their RPMs, which ranged from $1.61 to $29.30. With the debut of the ad-revenue sharing, YouTube is shutting down its Shorts Fund. The final Shorts Fund invites for January activity will go out in mid-February, with final payments in March. Khadair's channel earned a YouTube Shorts Bonus for January of $1,232.75 based on his Shorts' performance.

☆ Digital-commerce startup SendOwl just raised $9 million. Here's the memo it used to pitch investors.
▼ + stars: | 2023-02-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

It has a platform where creators and businesses can sell digital products. SendOwl gave Insider exclusive access to the memo it used to pitch investors. SendOwl, a tech startup that aims to provide infrastructure for creators and businesses where they can market and sell digital products and subscriptions online, has announced it's secured a $9 million seed round. The strategy memoInstead of a pitch deck, the company courted investors with a strategy memo, which it shared exclusively with Insider. Read SendOwl's memo below:Editor's note: Some confidential information was removed at SendOwl's request, including specific financial-performance numbers and descriptions of new products, features, and integrations that are not yet public.

Insider compiled a list of 15 New York-based startups shaping the creator economy. With its top creator agencies, influencer-led businesses, and content studios, the West Coast is often seen as the hub of the creator economy. But when it comes to creator economy startups, New York is giving Los Angeles and Silicon Valley a run for their money. In the past two years, investors have poured hundreds of millions of dollars into New York-based creator economy startups. We considered factors like customer adoption, fundraising success, and a company's contributions to the creator economy.

☆ How much money 6 UGC creators charge brands to make videos and images
▼ + stars: | 2023-02-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads. Here's how much six UGC creators charge to make content for brands. UGC, short for user-generated content, has boomed as a form of advertising on social media — with TikTok driving its rise. This is different from "paid" usage rights, which allow the brand to use the content for paid advertisements.

In our inaugural list, Insider is spotlighting 8 recruiters placing talent in the creator economy. Here are the recruiters to know if you are looking to get hired in the creator economy. As the creator economy becomes a more established industry nestled between media and tech, the space is burgeoning with rising stars and new talent. Insider is highlighting eight recruiters who are actively searching for leaders and emerging talent in the creator economy in 2023. Here are eight recruiters who work with creators, startups in the creator economy, or traditional companies and brands to source talent in the creator space, listed alphabetically by firm:

☆ Read the pitch deck that helped short-form video media company Our Future get acquired by Morning Brew
▼ + stars: | 2023-02-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

In January, business newsletter Morning Brew acquired digital-media startup Our Future. Our Future is a short-form video media brand that covers business news, focused on a Gen-Z audience. Business newsletter Morning Brew acquired short-form video media startup Our Future in January for an undisclosed sum. At the same time, Morning Brew and a publicly-traded media company began showing interest in an acquisition. The cofounders were in talks for about a year, until they signed the deal with Morning Brew in early 2023.

☆ 3 ways TikTokers are changing their content strategies as they jump to YouTube
▼ + stars: | 2023-02-03 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

It's one several reasons some TikTokers are posting on YouTube for the first time in 2023. Here are three ways TikTokers are repurposing their content to fit YouTube. The shift to YouTube comes as some TikTokers have been frustrated with efforts to monetize their content on the short-video app. And if Shorts grows, the amount creators earn grows too." Here are three ways TikTokers are trying to reposition their content for YouTube:

☆ How TikTokers are rethinking their content strategies as they jump to YouTube
▼ + stars: | 2023-02-03 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

☆ Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.
▼ + stars: | 2023-02-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

We are looking for women startup founders in the creator economy and influencer space. But despite a complicated year, the space continues to grow and VC funds continue to invest in startups that cater to creators and influencers — some of them, like Night Ventures or Creator Ventures, have made investments in this area their focus. Now, we are looking to highlight women founders in the creator-economy industry. We will take into consideration factors like customer adoption, funding and financials, and its impact on the creator economy as a whole. You can nominate yourself or someone you know via the Google Form below, until Monday, February 13.

☆ Many brands are offering terrible UGC rates as new creators flood the market, but veterans say you can still make great money if you pitch yourself correctly
▼ + stars: | 2023-02-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.

☆ 4 reasons TikTok creators who never thought they'd try YouTube are suddenly embracing the platform
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. Then, last November, a change in the way YouTube pays creators shifted Taylor's thinking and pushed him to start posting on the platform. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. Creators are starting to fear that TikTok could get banned in the USFor some US creators, YouTube is the way to go because they worry that TikTok could be banned in the country. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

☆ TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing on short videos
▼ + stars: | 2023-02-01 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +11 min

YouTube is set to start sharing ad revenue with Shorts creators beginning February 1. Insider spoke to 10 TikTokers about why they're creating Shorts and longform content for YouTube. YouTube announced that it would start sharing advertising revenue with creators on Shorts, which is similar to TikTok's short-video style. This year, she and her team will also start posting long-form videos in addition to Shorts on her channel. "Like Google's search engine, search on YouTube strives to surface the most relevant results according to keyword queries," a video posted on the company-owned channel YouTube Creators says.

☆ Read the 8-page Notion document an AI-gaming startup used to raise $6 million
▼ + stars: | 2023-01-31 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Scenario is a startup that allows users to train AI models using their own images. Here's the pitch deck the cofounders used to raise a $6 million seed round. Artists start by uploading training images, from which Scenario's AI can generate other images in the same style, based on text prompts. De Maistre set out to raise $1 million for the company in November, but within three weeks, it had raised $6 million. Here's the eight-page Notion document that helped Scenario raise a $6-million seed round.

As they've grown, creators on this platform have created media kits to pitch brands. Nadja Marrero, a skincare and beauty influencer, even landed more brand deals because of these techniques. However, many creators often have to reach out to brands to get these deals, which is where media kits come into play. Influencers typically email this media kit, tailoring it to the brand they're pitching, and then negotiate their rates with the brand. Here are 10 examples of real influencer media kits from TikTokers (arranged by follower count):

☆ Influencers pick their 14 favorite creator-economy startups that help them monetize, grow their audiences, and build online businesses
▼ + stars: | 2023-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

The number of influencers continues to climb alongside the rise of creator-economy startups. Insider spoke with 14 creators about which startups they use and why they like them. Creators, like lifestyle influencer Joseph Arujo, also look to startups to help them get paid their worth. Today, creators have many options when it comes to the startups they work with. Here are their top 14 picks, listed in alphabetical order (we excluded startups the creators had invested in or had a current paid relationship with):

☆ Influencers share their 14 favorite creator-economy startups, from design apps to platforms that help them make more money from brand deals
▼ + stars: | 2023-01-26 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

☆ I booked over $120,000 in revenue with podcast ads in 2 years. Here's how I grew and monetized my show.
▼ + stars: | 2023-01-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

In early 2020, he decided to start a podcast and has since booked over $120,000 in sponsorships. Here's how he began monetizing, as well as his tips for new podcasters to make money from ads. It took about six months for me to start landing regular sponsorship deals with brands for the podcast, and since then, I've booked partnerships worth over $120,000. These types of sponsorships were my second-biggest revenue stream in 2022, at about $53,000 for both the newsletter and the podcast. The quality of your audio mattersOne of the first things I did was hire an audio engineer to make the audio sound good.

☆ An OnlyFans creator who made $6.4 million in revenue shares her strategies for success
▼ + stars: | 2023-01-20 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Bryce Adams is an OnlyFans adult-content creator with more than 700,000 fans on three accounts. She shared her strategies for success and how she's approaching OnlyFans in 2023.Business in 2022 went "smashingly well," Bryce Adams, an adult-content creator, told Insider. Adams and her boyfriend, Jay — who both use stage names for privacy reasons — have been active on the subscription platform OnlyFans for two years. Bryce and Jay made their first million dollars within 10 months of their first post, and generated over $6.4 million in revenue in 2022 from OnlyFans alone. In addition to the adult content, Bryce and Jay regularly appear together sharing snippets of their routines, their workouts, their cats, and their meetups with friends.

☆ A YouTube Shorts creator made a 12-page financial report detailing his income, expenses, and growth in 2022. Here's what it showed about his business.
▼ + stars: | 2023-01-18 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

Mann made a year-end financial report for 2022 breaking down his revenue and expenses as a creator. For Alasdair Mann, 2022 was the year of YouTube Shorts. The London-based creator started posting short-form videos on TikTok and YouTube in the summer of 2021. He started receiving 25 million views a month on TikTok, and over 75 million on YouTube. One of them is the YouTube Shorts Fund, a $100 million fund that pays eligible creators up to $10,000 a month depending on how their short-form videos perform.

☆ I make $5,000 a month writing scripts for YouTube videos. Here's what makes a good script.
▼ + stars: | 2023-01-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

George Blackman, 25, writes scripts for YouTube videos full time. I had never worked in the YouTube space before; my only vaguely related experience was years spent writing comedy with a friend. When I applied to work with Abdaal, this writing experience helped — and it also helped that I wasn't obsessed with him. A good script needs to be generated from the YouTuber's mind and written in their style. Before writing, I always ask my clients, "What are the things that I absolutely have to hit in this script?"

☆ I'm a college student with a YouTube side hustle that brought in $31,000 in 2022. Here's how I found editing and producing gigs.
▼ + stars: | 2023-01-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Leonardo Orantes-Paz, 23, is a YouTube producer and editor who also attends college full time. He worked as a producer for the esports organization NRG's YouTube channel and as a video editor. This as-told-to essay is based on a conversation with Leonardo Orantes-Paz, a 23-year-old YouTube-channel producer and video editor from Las Vegas. They were launching a new channel, NRG Speedrunning, and they needed a video editor. For example, I met one of my friends, who is also a video editor, while he was livestreaming on Twitch.

☆ 12 AI tools that could transform the creator economy and influencer marketing, according to industry experts
▼ + stars: | 2023-01-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

AI tools could be helpful for content creators to streamline processes like copywriting and editing. Insider asked 16 creator-economy experts to highlight the most promising AI tools for creators. Ollie Forsyth, global community manager at VC fund Antler, put together a landscape of generative AI startups with his team. "Simply put, generative AI tools provide creators a magic wand to create enchanting content." Here are 12 AI startups that creator-economy experts recommended, listed in alphabetical order:

☆ 12 AI startups that could change how creators make content, according to industry experts
▼ + stars: | 2023-01-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

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