After Gap 's earnings report topped Wall Street's expectations on Thursday, CEO Richard Dickson told CNBC's Jim Cramer how his company is managing to turn its business around.
"We've been reigniting this brand and drawing on what the brand was so special in the first place, really taking on trend products and amplifying it in new ways that only Gap can," he said.
"We're using music, we're using fashion as entertainment, and we're taking basic product—linen, denim, wovens, pants—and we're amplifying the narrative around these categories and driving share growth."
In addition to its namesake brand, Gap owns brands including Old Navy, Banana Republic and Athleta.
"Zac's creative expertise, his cultural clarity, it's consistently evolved American fashion," Dickson said.
Persons:
Richard Dickson, CNBC's Jim Cramer, We've, Dickson, he's, Mattel's Barbie, Zac Posen, Richard Dickson's
Organizations:
Mattel, Old Navy, Banana, Navy
Locations:
Banana Republic