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Insider spoke with 11 "micro" influencers about how they price their rates for paid sponsorships. Some "micro" influencers — those with between 10,000 and 100,000 followers on Instagram — are making thousands of dollars from brand sponsorships. Still, micro influencers face some obstacles without huge followings and business teams behind them. One method two micro influencers said they used to combat this was setting standard rates as a starting point for brand negotiations. The micro influencers are listed below, with the most recent interview first.

Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. To land her first paid deal, Lauren used a media kit. Here's how 21 influencers pitch brands, from email templates to media kits.

☆ YouTube is expanding access to its social shopping tools to more creators heading into the holiday season
▼ + stars: | 2022-10-19 | by ( Geoff Weiss | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Previously, the YouTube Shopping beta comprised just 1,000 creators. On November 10, YouTube will premiere its second annual holiday shopping event, "From YouTube To You." YouTube is expanding access to its social shopping tools to more creators, the company told Insider. YouTube Shopping tools, first introduced in 2021, enable creators to tag products with shoppable links in and around their videos, live streams, and Shorts. In July, YouTube told Insider it was experimenting with paying creators for tagging products via its so-called Creator Incentive Program.

Last year, industry insiders predicted that 2022 would be the year of social shopping in the US. As the year closes, here's the state of play when it comes to social shopping. From TikTok to YouTube, companies introduced features to encourage users to shop in their apps — including native checkout — and shoppable livestreams, photos, and videos. "Everybody is trying to beef up their infrastructure for social commerce," Jason Goldberg, the chief commerce-strategy officer at Publicis Groupe, told Insider. Here's the current state of play in social shopping:

☆ How many YouTube subscribers you need to start making money
▼ + stars: | 2022-10-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Insider spoke with dozens of creators who shared how they got started making money on YouTube. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. To apply, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year, or 1,000 subscribers and 10 million views on Shorts within 90 days. Beginning next year, in place of the YouTube Shorts fund, YouTube will start sharing revenue from Shorts ads with creators. Once those ads start earning money, the creator will receive a check in the mail from YouTube after they have earned at least $100.

☆ Inside YouTube star MrBeast's 'extreme' thumbnail strategy that has led to viral success
▼ + stars: | 2022-10-13 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

With more than 100 million subscribers, Jimmy Donaldson, known online as MrBeast, is easily one of the top performing creators on YouTube. On Donaldson's main channel, his viral videos show him recreating Squid Game (291 million views), burying himself alive (196 million views), and spending 50 hours in solitary confinement (194 million views). Chaudry asked Donaldson what his team does when a video isn't performing well, and how much of an impact switching a video's thumbnail image can have. "Sometimes it's just not the thumbnail," Donaldson added. MrBeast has a dedicated YouTube thumbnail teamStill, Donaldson and his team strategize at length about the thumbnail before uploading a video.

☆ Thumbnails, shorts, and dubbing: 3 key takeaways for creators from VidSummit, the conference where MrBeast and other top YouTubers shared their advice for aspiring influencers
▼ + stars: | 2022-10-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

VidSummit is an annual conference in Los Angeles for content creators and industry professionals. Top creators including YouTubers MrBeast and Ryan Trahan attended and shared their tips for success. YouTube creators, professionals, and brands gathered in September to share their insights on the creator economy at VidSummit, the annual Los Angeles conference for industry insiders. He spoke about his content strategy at VidSummit with Samir Chaudry from the YouTube channel Colin and Samir (1 million subscribers). McBride spoke about the strategy behind his global content, which includes partnering with TransPerfect, a company that dubs his YouTube content in other languages.

One of the first things advertisers ask for during a pitch is to see a creator's media kit. Many influencers, especially those primarily working on Instagram and TikTok, say brand sponsorships are their main source of income. To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Media kits also often include information about the brands that a creator has worked with and their audience demographics. Here are 18 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count):

☆ Influencers who are testing Instagram's Creator Marketplace say it's nearly impossible to get brand deals: 'It's crickets'
▼ + stars: | 2022-09-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Instagram's Creator Marketplace is currently invite only. How Instagram's Creator Marketplace worksInstagram's Creator Marketplace isn't exactly a no man's land: There are more than 100 brands listed in the app's marketplace, Mello said. What influencers want to see from Instagram's marketplaceIn the end, Instagram's Creator Marketplace is still a limited test, and ups and downs are to be expected. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus. Otherwise, the marketplace could alienate smaller creators, Bright said — and Instagram has reiterated that smaller and emerging creators are a core focus.

☆ YouTube announced the biggest revamp to its creator pay program in 15 years, but questions persist over Shorts revenue share. Here are 3 key takeaways.
▼ + stars: | 2022-09-21 | by ( Geoff Weiss | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

YouTube announced the biggest changes to its creator monetization program in 15 years. YouTube will share ad revenue with Shorts creators who have 1,000 subscribers and 10 million views. That's because YouTube is allocating a portion of total Shorts ad revenue to cover music licensing. Shorts monetization is something of an ultimatum to TikTok, but concerns persistBeginning next year, in place of the YouTube Shorts fund, YouTube will start sharing revenue from Shorts ads with creators. Creator Music is currently in beta and launching later this fall with partners including Empire, Believe, Downtown, and Merlin.

☆ A leaked Hype House contract reveals the 'rules' influencers have to follow and terms they agree to, which lawyers say are extremely restrictive
▼ + stars: | 2022-09-21 | by ( Tanya Chen | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Hype House, one of the longest-running TikTok groups, has several house rules — 11 to be exact — that new members must agree to when they join. Members live in a Spanish-style mansion located just outside of Los Angeles, and in exchange for housing, they're asked to make content with other Hype House members. "Most contracts would say, 'Hype House has the following duties...' but none of the standard provisions of Hype House and their obligations are in the contract at all. This includes anything that is a "result of accident, casualty or event or in connection with the Hype House Group." The 11 'House Rules' of Hype HouseHere is what the leaked contract says about Hype House's "rules":

☆ How much money YouTubers make, according to dozens of creators
▼ + stars: | 2022-09-02 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

We spoke with dozens of creators who shared how much money they've earned on YouTube. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn. Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads. Here's a comprehensive breakdown of Insider's YouTube money logs series:Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout. Read the full post: YouTubers explain how much money they earn per 1,000 views — and how it's changed in the last yearSo, how much do creators earn per 1,000 views (called the RPM rate)?

☆ How Twitch and OnlyFans star Amouranth built her own talent firm and what she plans to offer clients
▼ + stars: | 2022-08-23 | by ( Geoff Weiss | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Known as Amouranth on social media, she has over 5 million Twitch followers. The OnlyFans and Twitch megastar, whose real name is Kaitlyn Siragusa, has earned over $27 million on OnlyFans to date, she shared recently on Twitter. Today, Houston-based Real Work has 11 employees – three quarters of whom are women – and counts 12 active clients, including some men, Bancroft said. Real Work also has a stats team to optimize distribution, offers copyright protection, and helps clients land sponsorships given Amouranth's longstanding relationship with many brands. With multiple revenue streams, including OnlyFans, Fansly, Twitch, and Patreon, Siragusa said creators are often susceptible to tax auditing.

The company, which helps creators make and sell merch, has raised $60 million. Spring, the merchandise company formerly known as Teespring, is the latest creator economy startup to lay off employees. On Tuesday, the company laid off a number of staffers across its growth, marketing, and other teams, including some high-level execs, according to multiple people close to the company. In partnership with YouTube, Spring created a "merch shelf" feature that lets creators sell merchandise directly below their videos. Spring is among a slew of other creator economy startups that have laid off employees in the last three months, including Cameo, Jellysmack, and Lightricks.

Some influencers have built full-time careers on TikTok by working with brands on ad campaigns. Insider spoke with 11 influencers about how they price their rates for sponsored content on the app. This is the latest installment of Insider's TikTok money logs, where creators break down how much they earn. As demand for TikTok creators has spiked, rates for sponsored content have also risen. The TikTok creators are listed in order by current follower count.

Insider spoke with 5 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

☆ How to create an influencer media kit to get brand deals
▼ + stars: | 2022-05-17 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Social-media influencers use media kits to pitch themselves to brands. Many social-media creators rely on brand deals as their main source of income. To land these deals, some influencers will use a media kit to showcase their value to a company. "I think it's super important if you want to take this seriously," influencer Macy Mariano said of media kits. Mogilko uses a 24-page media kit.

As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.

☆ Inside a secretive management firm for OnlyFans stars, where former staffers say they catfished fans to dupe them into paying to sext: ‘You're basically a professional scammer’
▼ + stars: | 2021-12-16 | by ( Amanda Perelli | Kat Tenbarge | ) www.businessinsider.com time to read: +20 min

Even for account managers like Emma, the money could be "life-changing," she said, adding that she sometimes earned more than $10,000 a month off just 2% commission. Many OnlyFans models (including Unruly clients) offer a free feed of photos. They can add a larger "tip" to be added to an influencer's VIP area to get unlimited chatting (often between $100 and $200 for Unruly models). For instance, it's free to subscribe to Rao's OnlyFans account, but she charges between $5 and $99 for fans to "unlock posts." At the time, Gathrite was dating Jessica Sunok, a model who started an OnlyFans account in May 2019, and who he began to manage.

☆ A top digital-talent exec at WME breaks down the big influencer deals of 2019 and what he's looking for in 2020, from TikTok to touring
▼ + stars: | 2020-01-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

Creators on TikTok are surging in the influencer space, having captured the attention of Gen Zers worldwide, and now looking to build lucrative businesses around their massive audiences. "I think TikTok is super interesting," Jad Dayeh, a partner and the cohead of digital at WME, told Business Insider in a wide-ranging interview. Since the rise of digital media, WME has developed a department for influencers who are popular on platforms like YouTube, Instagram, and now TikTok. Dayeh said WME spent a lot of time last year negotiating these "multimillion-dollar multiyear deals" for the gamers the company represents. WME also focused on securing partnerships between digital talent and major brands.

☆ The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media
▼ + stars: | 2019-10-09 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

We are highlighting 14 power players of talent management, based on who is successfully assisting creators in their digital businesses. YouTube creators are dominating the influencer space, with millions of followers and brand deals that earn them strong incomes. In this inaugural list, we are highlighting the top 14 YouTube talent managers who are assisting creators with their digital brands and businesses. These talent managers help their clients diversify their online brands and build lasting partnerships with companies through influencer marketing campaigns. "One core reason I think YouTube talent managers are important is due to the fact that most successful channels are run by young people," he said.

Persons: Reed Duchscher Organizations: YouTube, Business

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