New York CNN Business —BuzzFeed on Tuesday said it would lay off approximately 12% of its staff, making the digital news and entertainment conglomerate the latest media company to make painful cuts amid a deteriorating economic climate.
In a note to impacted employees, Jonah Peretti, the company’s founder and chief executive, blamed the cuts on “a combination of worsening macroeconomic conditions” and changes in how people consume media.
The spokesperson added that there were no cuts made to its Tasty food brand, BuzzFeed News, or HuffPost, which BuzzFeed also acquired.
A slew of media companies have slashed costs in recent months as the advertising market weakens and the economic outlook becomes dimmer.
“While I believe in the strategy we’re pursuing, and know it’s necessary to navigate the challenging year ahead, that’s no comfort if you are directly affected.”