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Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.
Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York
Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.
Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox
Finding opportunities beyond the 'Magnificent Seven'
  + stars: | 2024-04-29 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailFinding opportunities beyond the 'Magnificent Seven'Lara Castleton, Janus Henderson Investors U.S. head of portfolio construction, joins 'Power Lunch' to discuss markets, finding opportunities outside of the 'Mag 7', and more.
Persons: Lara Castleton, Janus Henderson Organizations: Janus Henderson Investors U.S
Once a popular target of jokes about bad fashion (and not just from the evening’s featured comedian host), the White House Correspondents’ Association Dinner has morphed in recent years into a less campy, more staid prelude to the Met Gala, which takes place days later. It’s only fitting, really, given the subtext of journalists being jailed around the world. Still, the bar for serious style has been raised by the mix of media, political and Hollywood figures that populate the guest list. Not that it’s just the celebs au fait with stylists and designer brands who are working the entrances. And whether Lara Trump, sitting with Politico, would represent in MAGA glory.
Persons: Biden, Brandon, John Fetterman, Gisele, Lara Trump Organizations: White, Politico Locations: MAGA
Advertisement"We have lawsuits in 81 states right now," Trump told Bolling. "Maybe there are 81 states in the future and she's a time traveler," an X user named Mike Freeman said in a post. AdvertisementLate-night host Jimmy Kimmel couldn't resist mocking Lara Trump either when he referenced the moment in his monologue on Wednesday night. "In 81 states! Last week, she fired back when a viewer questioned her intellect on her podcast, "The Right View with Lara Trump."
Persons: , Lara Trump, — who's, Donald Trump's, Eric —, we're, Eric Bolling, Jocelyn Benson, Trump, Bolling, 3vZ8mRYvgE —, Mike Freeman, Jimmy Kimmel, they're, Kimmel, Donald Trump, Michael Whatley, Lara, MAGA, hasn't, Lara Trump's Organizations: Service, Republican National, RNC, Business, South Virginia ., North, North Carolina GOP Locations: Tennessee, . West Dakota, South Virginia, South Virginia . Indiana, North Carolina
French adtech company Equativ is in talks to acquire Sharethrough, per multiple sources. AdvertisementFrench adtech company Equativ is nearing a deal to acquire fellow adtech firm Sharethrough, according to multiple people familiar with the matter. These people asked for anonymity to discuss private deal talks. Their identities are known to Business Insider. This story is available exclusively to Business Insider subscribers.
Persons: , Equativ, couldn't Organizations: Sharethrough, Service, Business Locations: French, American
Now that the Senate has approved a nearly $61 billion aid package to Ukraine, and with President Biden poised to sign it, desperately needed American weapons could be arriving on the battlefield within days. The weapons package — which has been delayed over political wrangling by House Republicans since last fall — is “a lifeline” for Kyiv’s military, said Yehor Cherniev, the deputy chairman of the Ukrainian Parliament’s national security committee. But it will not include everything that President Volodymyr Zelensky of Ukraine has asked for as his military struggles to hold firm after two years of war against invading Russian forces. Here is a look at what Ukraine says it needs, what it is expected to get in the American aid package and whether it will be enough to make an immediate difference.
Persons: Biden, Yehor Cherniev, Volodymyr Zelensky Organizations: House Republicans, Ukrainian Locations: Ukraine, Russian
With opulent graves but no written records, the empire and its people have remained largely in the shadows of history until recently. But a landmark April 2022 study involving ancient DNA taken from the graves of the Avar elite shed light on the empire’s far-flung origins. A tiny sample is drilled from a bone at the ancient DNA laboratory at the Max Planck Institute for Evolutionary Anthropology in Leipzig, Germany. In the case of men, researchers found two partners in 10 cases, three partners in four cases and four partners in one case. “Polygamy (having multiple marriage partners), serial monogamous marriages and extramarital relations are all possible explanations,” she said.
Persons: , Zsófia Rácz, Rácz, aren’t, Guido Alberto Gnecchi, Max Planck, Eötvös Loránd University Múzeum Lara Cassidy, , polygyny, Ruscone, Cassidy, Bryan Miller, wasn’t Organizations: CNN, of Archaeological Sciences, Eötvös Loránd, Múzeum, University’s, Archaeological Sciences, Max, Max Planck Institute, Eötvös Loránd University, Trinity College Dublin, Turks, Central, University of Michigan Locations: Central, Eastern Europe, Hungary, Rákóczifalva, Budapest, Leipzig, Germany, Europe, Mongolia, Caucasus, what’s, Constantinople, Byzantine, Eurasia
When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.
Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital
Stagwell Group, the advertising agency holding group operated by Mark Penn, a former advisor to Bill and Hillary Clinton, is actively looking to buy adtech companies as it continues to grow through acquisitions. Penn's theory is that by bringing such adtech in-house, Stagwell can offer more self-service software to advertisers who want it while also shrinking those clients' ad prices and expanding its own margins. Challenger brand Stagwell is competing for bigger contractsPenn founded Stagwell Group in 2015 with $250 million in funding from investors, including former Microsoft Chief Executive Steve Ballmer. Stagwell recently made a near-$700-million bid for S4 Capital, another challenger ad company founded by longtime WPP CEO Martin Sorrell, The Wall Street Journal reported. Publicis Groupe has the biggest market capitalization of the largest holding companies, at $28.2 billion, while Stagwell is trading at around $1.6 billion.
Persons: Mark Penn, Bill, Hillary Clinton, Penn, we're, Stagwell, Penn didn't, Ana Milicevic, Milicevic, Brian Wieser, Wieser, Steve Ballmer, Sunny, GALE, Allison, Martin Sorrell, they're Organizations: Stagwell, Penn, Business, Google, Harris Poll, Next Partners, Sparrow, Madison, Challenger, Stagwell Group, Microsoft, MDC Partners, WPP, Publicis Groupe, Veritas, S4 Capital, Street Journal, S4, EMEA Locations: adtech, London
Office politics have always been a point of frustration for workers, but now it's politics in the office that's getting to many American workers. In an era during which more workers have felt emboldened to challenge bosses over politics — with the recent Google worker protests and arrests a prime example — just under half of American workers polled by CNBC and SurveyMonkey say they would support a ban on political conversations at work. Younger workers show less hesitancy toward political discussions, with 41% of Gen Z workers saying they would choose to bar any political discussions at work. That's lower than millennial workers (46%), Gen X workers (52%), and boomers (49%). The CNBC | SurveyMonkey online poll was conducted April 3-5 among a national sample of 5,993 workers in the United States.
Persons: Lara Belonogoff Organizations: Google, CNBC, SurveyMonkey, Survey, Columbia University Locations: Google's San Francisco, Gaza, San Francisco , California, United States, Israel
The study, by the Stockholm International Peace Research Institute, concluded that global military spending reached $2.4 trillion last year — a 6.8 percent increase from 2022. “The unprecedented rise in military spending is a direct response to the global deterioration in peace and security,” said Nan Tian, a senior researcher at the institute, which has tracked military expenditures since at least 1988. He described an “increasingly volatile geopolitical and security landscape.”Ukraine, in its first full year of war with Russia, devoted $64.8 billion to its military in 2023. That accounted for 58 percent of the government’s overall spending last year and 37 percent of the country’s gross domestic product. Only seven other countries spent more on military and defense costs than Ukraine in 2023, analysts found.
Persons: spender, , Nan Tian Organizations: Stockholm International Peace Research Institute Locations: Ukraine, Stockholm, Asia, United States, Russia
Do Tanks Have a Place in 21st-Century Warfare?
  + stars: | 2024-04-20 | by ( Lara Jakes | ) www.nytimes.com   time to read: +1 min
The drone combat in Ukraine that is transforming modern warfare has begun taking a deadly toll on one of the most powerful symbols of American military might — the tank — and threatening to rewrite how it will be used in future conflicts. Over the last two months, Russian forces have taken out five of the 31 American-made M1 Abrams tanks that the Pentagon sent to Ukraine last fall, a senior U.S. official said. A vast majority of those are Soviet-era, Russian or Ukrainian-made tanks; only about 140 of those taken out in battle were given to Ukraine by NATO states. And Russia has so far lost more than 2,900 tanks, the Oryx data show, although Ukraine claims that the number exceeds 7,000. German Leopard tanks have also been targeted in Ukraine, with at least 30 having been destroyed, Oryx says.
Persons: Markus Reisner, Abrams, Organizations: Abrams, Pentagon, NATO, Leopard, Hudson Institute Locations: Ukraine, U.S, Austrian, Russia, Washington
CNN —The Trump campaign and Republican National Committee are pledging to deploy 100,000 volunteers and lawyers to monitor vote counting across battleground states this year – part of what officials describe as a stepped-up focus on “election integrity” by the national party. As the party’s presumptive presidential nominee, Trump now controls the RNC and recently installed a new chairman, Michael Whatley, and his daughter-in-law Lara Trump as party co-chair. “Having the right people to count the ballots is just as important as turning out voters on Election Day,” Trump said in a statement. It’s not unusual for political parties and candidates to work to recruit and deploy lawyers and partisan poll watchers to protect their interests as voters cast their ballots and election officials tally the results. Spies promised aggressive legal action if officials deviate from established election procedures or “try to change them at the last minute.”The new election monitoring program comes as the RNC has engaged in dozens of election-related lawsuits around the country.
Persons: Donald Trump’s, Trump, Michael Whatley, Lara Trump, , ” Trump, hotlines, It’s, , Charlie Spies, ” “, we’re, , Spies Organizations: CNN, Trump, Republican National Committee, Politico, RNC, Republicans, GOP
Mr. Abu Jayyab said the strike hit less than 10 meters from where the children were playing. Mr. Abu Jayyab said Luji had been eager to meet the new baby that her parents, Mr. Abu Jayyab’s brother and sister-in-law, were expecting. In his grief, Luji’s father decided they would name the baby after her, Mr. Abu Jayyab said. “Doctors say he needs a miracle to survive, and we should prepare ourselves for the bad news,” Mr. Abu Jayyab said in a phone interview. Two of the girls’ cousins, 15-year-old Ahmed and 18-year-old Abdullah, as well as a 60-year-old neighbor were also killed in the strike, Mr. Abu Jayyab said.
Persons: Abu, Yousef Abu Jayyab, Abu Jayyab, , Abdel Kareem Hana, Luji, Abu Jayyab’s, Luji’s, Mila, Ahmed, ” Mr, Abdullah, Aric Toler Organizations: Palestinian, The New York Times, Al Aqsa Martyrs Hospital, Associated Press, United Nations Locations: Gaza, Israeli, Al Aqsa, Credit
NPR editor who criticized outlet for liberal bias out
  + stars: | 2024-04-17 | by ( Oliver Darcy | ) edition.cnn.com   time to read: +2 min
CNN —Uri Berliner, a National Public Radio senior editor who wrote a scathing online essay accusing the public radio network of harboring a liberal bias, said Wednesday he had resigned from the outlet. “I am resigning from NPR, a great American institution where I have worked for 25 years,” Berliner wrote in a resignation letter to NPR chief executive Katherine Maher, which he posted to his X account. Berliner’s resignation came after he was suspended for five days without pay over his 3,500-word piece in the anti-establishment publication The Free Press. In his resignation letter, Berliner said he did not support calls to defund NPR and that he wants to see the audio-focused outlet thrive. Berliner’s allegations of network bias were billed as a top story, with right-wing outlets and personalities portraying Berliner as a “whistleblower.”
Persons: CNN — Uri Berliner, ” Berliner, Katherine Maher, Berliner’s, Berliner, Donald Trump colluded, Hunter, Edith Chapin, Maher, Trump, Isabel Lara, Maher “, Donald Trump, Organizations: CNN, Public Radio, NPR, Free Press, Fox News Locations: American, Russia, York,
It described the notice as a “final warning,” saying Berliner would be fired if he violated NPR’s policy again, Folkenflik reported. An NPR spokeswoman told CNN the outlet “does not comment on individual personnel matters, including discipline.” Berliner did not immediately respond to a CNN request for comment. Other NPR staffers publicly rejected Berliner’s assessment in social media posts. “Many things wrong w/terrible Berliner column on NPR, including not observing basic fairness,” NPR TV critic and media analyst Eric Deggans wrote. On his Truth Social media platform, Trump called NPR a “LIBERAL DISINFORMATION MACHINE,” that “NOT ONE DOLLAR” of government funds should be sent to in the future.
Persons: NPR’s David Folkenflik, Uri Berliner’s, Berliner, Folkenflik, ” Berliner, Donald Trump colluded, York Post’s Hunter Biden, Edith Chapin, Eric Deggans, “ Didn’t, Trump, , , Jesse Watters, Katherine Maher, Isabel Lara, Christopher Rufo, Maher “ Organizations: New, New York CNN, NPR, CNN, Free Press, York, Corporation for Public Broadcasting, Social, Trump, Fox News, Berliner Locations: New York, Russia, LIBERAL
For months, Western governments have provided military support for Israel while fending off accusations that their weapons were being used to commit war crimes in Gaza. But as a global outcry over the growing death toll in Gaza mounts, maintaining that balance is becoming increasingly difficult, as was clear on a single day this past week. On Tuesday, in a United Nations court, Germany found itself having to defend against accusations that it was complicit in genocide against Palestinians in Gaza by exporting weapons to Israel. A few hours later, in Washington, a top Democrat and Biden administration ally, Representative Gregory W. Meeks of New York, said he might block an $18 billion deal to sell F-15 fighter jets to Israel unless he was assured that Palestinian civilians would not be indiscriminately bombed. And two miles away, at a media briefing at the State Department, Britain’s foreign minister, David Cameron, was pressed on what his government had concluded after weeks of internal review about whether Israel has breached international humanitarian law during its offensive in Gaza.
Persons: Gregory W, Meeks, David Cameron Organizations: Israel, United Nations, Biden, State Department Locations: Gaza, Germany, Israel, Washington, New York
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.
Persons: , we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris
So, I tested popular apps with VR workouts like Supernatural, Litesport, Xponential+, FitXR, and Les Mills XR Bodycombat. The Supernatural VR app combined beautiful surroundings with full-body workoutsI worked out while wearing my Meta Quest 3 VR headset. The app's music library set it apart from the other VR workout apps I've tried, many of which didn't have recognizable songs. Many of the workout apps I tried tapped into my competitive drive by creating a video-game-like environment. The next time I feel unmotivated to work out, I might try a VR exercise app.
Persons: , Lara Walsh, I've, FitXR, Les, Mills, would've, they're Organizations: Service, VR, Les, Pico Locations: Machu Picchu, China, Barre, StretchLab
The stolen election falsehood that dominates the GOPJohnson’s willingness to lend the authority of his office to Trump’s “election integrity” campaign shows how Trump’s stolen election conspiracy theory has consumed almost every pillar of power in the GOP. Trump and Johnson are also expected to relitigate the 2020 election during Friday’s press conference, a Trump adviser told CNN. “IT’S SO THEY CAN VOTE, VOTE, VOTE,” Trump said on his Truth Social network in December. Two days after the election, Trump declared, “If you count the legal votes, I easily win. “I support President Trump, I’m one of his biggest fighters here in Congress.
Persons: Mike Johnson, Donald Trump, Trump, Aileen Cannon, Trump’s, Johnson, , CNN’s Kristen Holmes, Fredreka Schouten, CNN’s KFile, Lara Trump, William Barr, Hillary Clinton, Joe Biden’s, ” Trump, ” Johnson, Biden, There’s, , Matt Gaetz –, , ” Gaetz, Marjorie Taylor Greene, Greene, she’d, ” Greene, CNN’s Manu Raju, Kevin McCarthy, McCarthy —, Trump — Organizations: CNN —, Republican, GOP, Trump’s, Trump, Republicans, Republican National Committee, RNC, CNN, Democratic, Electoral, , Christian Broadcasting Network, Biden, Georgia Republican, House Republicans, Capitol Locations: Trump, Congress, Lago, Florida, New York, Georgia, American, Texas, Georgia , Michigan, Pennsylvania, Wisconsin, Ukraine, Mar, November’s
Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.
Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger
Lara Trump has a long history of echoing his election fraud claims, according to a CNN KFile analysis of her past statements as a commentator and surrogate for the former president. There is no evidence of widespread fraud in the 2020 election, as even some state GOP election officials and former Trump Attorney General William Barr have acknowledged. But in the years since the 2020 election, Lara Trump has continued to push claims of fraud. In the same interview, Trump also added the GOP needed to “trust mail-in voting.”Neither the RNC nor Lara Trump responded to multiple requests for comment. “No, we don’t believe that.”On her internet show and podcast, and in public events, she often spread outlandish and nonsensical claims about the 2020 election.
Persons: Lara Trump, Donald Trump, Donald Trump’s, , Trump, , CNN’s KFile, Michael Whatley, Drew McKissick, Ronna McDaniel, William Barr, who’s, Joe Biden’s “, ” Trump, Cecile Clocheret, Biden, Joe Biden, Lara, They’re, We’re Organizations: CNN, Republican National Committee, RNC, GOP, Trump, Republicans, NBC, , Getty, Biden, US Census Bureau, Pew Research Locations: American, Houston, AFP, South Carolina, United States
IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective. In April 2020, our CEO Arvind Krishna said IBM is going to be the leading hybrid cloud and AI company. That means acquisitions, that means divestitures, that means prioritizing some areas of work over others. Dropping 'hybrid work' from the return-to-office vernacularI think a lot of what drives productivity in the wrong direction is when you get people not focused on the must-haves and spending more time on the nice-to-dos.
Persons: Jonathan Adashek, , Arvind Krishna, we've, Intentionality Organizations: IBM, Service, Adobe, Masters, Java
Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.
Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures
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