Bernstein thinks the two best stocks to do so are Microsoft and Adobe.
"Within our coverage, MSFT , and ADOBE are best positioned to profitably leverage GenAI, as they control a big portion of their AI tech stack," wrote analyst Mark Moerdler in a Tuesday note.
Both Microsoft and Adobe have benefitted in 2023 from enthusiasm around AI and its growing addressable market in the wake of ChatGPT's debut.
Earlier this year, Microsoft debuted its Copilot, which brings AI capabilities to its Office suite for $30 a month .
"While the $30/month price tag generates handsome profit for Microsoft, it might be hardly profitable for others who have to rent model as a service," he wrote.
Persons:
Bernstein, Mark Moerdler, They've, OpenAI, — CNBC's Michael Bloom
Organizations:
Microsoft, Adobe, ADOBE
Locations:
ChatGPT