The couple behind Crumbs Bake Shop said they don't regret selling it even though it eventually failed.
The couple bought the Crumbs brand back again seven years after it went bankrupt.
Gus Lubin / Business Insider"We watched from the sidelines as the business suffered," Jason told Insider.
After Crumb's collapse, Jason started a real estate brokerage that he operated for three years.
Jason said he enjoyed his WeWork stint, but their cupcake business was always at the back of the couple's minds.
Persons:
—, Jason, Mia Bauer, Gus Lubin, Mia, WeWork
Organizations:
Service, New, Girls Scouts, Fischer Enterprises
Locations:
New York, WeWork