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☆ Apple's new Vision Pro is 'the future of the Mac', one of the top minds in tech says
▼ + stars: | 2023-06-07 | by ( Thomas Maxwell | ) www.businessinsider.com time to read: +5 min

Stratechery founder Ben Thompson believes that Apple's Vision Pro is the "future of the Mac." The Vision Pro will start at $3,499, which is a steep price, likely signaling the cost of manufacturing a complex product. An example of what Apple Vision Pro may look like at work. Those who attended WWDC in person and were able to try the Vision Pro have said that it's a product in search of a purpose. Apple Vision Pro AppleThompson notes that Apple is using "high-bandwidth connections" to share desktop screens with the Vision Pro, suggesting it might create a direct WiFi connection between the two devices to prevent lag.

Persons: Ben Thompson, Thompson, Apple, Apple Thompson, Meta Organizations: Apple, Vision, Mac

☆ The rivalry between Meta and Apple is moving to a new playing field: virtual reality
▼ + stars: | 2023-06-07 | by ( Clare Duffy | ) edition.cnn.com time to read: +8 min

New York CNN —Months after Apple unveiled a privacy change that threatened Facebook’s core advertising business, the social networking company rebranded as Meta and shifted its focus to virtual reality. Apple (AAPL) on Monday unveiled its mixed reality headset, the Vision Pro, in one of its most ambitious product launches in years. On Thursday, just days before WWDC, Meta CEO Mark Zuckerberg tried to preempt the expected Apple headset announcement by teasing the Meta Quest 3. Apple on Monday unveiled its first-ever virtual reality headset, challenging Facebook-owner Meta in a market that has yet to gain widespread consumer adoption. Apple chose not to focus on the term “virtual reality,” nor did it show off disembodied avatars without legs inhabiting a virtual world, as Meta did initially.

Persons: Tim Cook, Mark Zuckerberg, Steve Jobs, Meta, Josh Edelson, Morgan Stanley, “ We’re, ” Sheeva, ” Eric Alexander, Apple, ”, Julie, Forrester, Zuckerberg, that’s, Alexander, ’ ”, It’s, D.A, Davidson, Tom Forte, Forte, Blackberry, ” Forte Organizations: New, New York CNN, Apple, Meta, Vision, Microsoft, Google, VR, Facebook, Getty, Street, IDC, ” Sheeva Slovan, Reality Labs, CNN, Apple's, WWDC, Disney Locations: New York, AFP, ’

☆ Wearing Apple's Vision Pro for 30 minutes put a big red mark on the forehead of WSJ's gadget reviewer
▼ + stars: | 2023-06-07 | by ( Nicholas Carlson | ) www.businessinsider.com time to read: +4 min

Wall Street Journal gadget reviewer Joanna Stern got to try out Apple's new Vision Pro. Stern's video then zooms in, the contrast and lighting shifts, and you see this…WSJ tech reviewer's forehead looks red after she wore an Apple Vision Pro WSJ/Joanna Stern/YouTubeYikes! Apple told Stern any discomfort she encountered after wearing Vision Pro goggles may have been because it only had limited-sized "light seals" at the demonstration space. Apple's Vision Pro is constructed of aluminum alloy and a snazzy single piece of exterior glass, which is why it looks so much nicer than the competition. Apple's new Vision Pro headset was announced on Monday at the company's WWDC conference.

Persons: Joanna Stern, Stern, Apple, Ben Gilbert, Apple It's Organizations: Wall, Apple Vision, Apple

☆ The crowd at the unveiling of Apple's Vision Pro headset let out a collective groan when they found out how wildly expensive it is
▼ + stars: | 2023-06-06 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Apple announced its Vision Pro headset at the WWDC on Monday. There's one product which has been making all the headlines from Apple's WWDC on Monday. The Vision Pro headset marks the tech giant's foray into the metaverse — although the company stayed clear of using that branding. Check out the symphony of boos, groans, and sighs as the Cupertino crowd is told Apple's headset will start at $3,499. "The Vision Pro is Apple's attempt at cracking open the extended reality (XR) door to create an addressable market with iterations of Vision Pro in the years to come."

Persons: WWDC, everyone's, TikTok, Tim Cook, they've, Anisha Bhatia, Apple Organizations: Apple, Twitter, Wii Sports, Nintendo, Senior, Pro Locations: Cupertino

☆ Apple demoed one of its new features by displaying a downright weird message about finding a bunch of raccoons hidden in a basement
▼ + stars: | 2023-06-06 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Apple unveiled a bunch of new features at its WWDC on Monday. That included "Live Voicemail" which delivers a transcript so users can decide if they want to pick up a call. One example of the tech featured a man preparing to bathe some raccoons he discovered in the basement. While most people were focused on the Vision Pro headset and its enormous pricetag, Apple unveiled a host of updates to its existing products. But it definitely suits the advertised tone of an urgent phone call, and one imaginative copywriter has brought more eyes to this feature that might've otherwise gone under the radar.

Persons: Apple, –, Craig Federighi, Apple's, Nico Schröder –, Soren Iverson, Nico Organizations: Apple

☆ Apple just unveiled its $3,499 Vision Pro headset. Here are some of the coolest things it can do.
▼ + stars: | 2023-06-06 | by ( Thomas Maxwell | ) www.businessinsider.com time to read: +2 min

Called the Vision Pro, the $3,499 headset is Apple's vision for the future of personal computing. Apple on Monday held its annual WWDC keynote, where the company unveiled its much-anticipated mixed-reality headset that it's calling the Vision Pro. Regardless, the Vision Pro represents Apple's vision for the future of personal computers. But perhaps the Vision Pro with its signature Apple build quality and iOS integration is what the AR/VR industry needed all along to go mainstream. Below are the most interesting Vision Pro features:

Persons: Apple, Meta's, it's Organizations: Apple, Vision, Meta's

☆ Tim Cook uses ChatGPT and says Apple is looking at it closely
▼ + stars: | 2023-06-06 | by ( Hayden Field | ) www.cnbc.com time to read: +2 min

Apple CEO Tim Cook arrives for the season three premiere of "Ted Lasso" at the Regency Village Theater in Los Angeles, California, on March 7, 2023. Apple CEO Tim Cook said recently that he uses ChatGPT, the AI chatbot, and is excited about the tool's "unique applications." Cook added that large language models — the AI tools that power chatbots like OpenAI's ChatGPT and Google's Bard — show "great promise" but also the potential for "things like bias, things like misinformation [and] maybe worse in some cases." The Apple CEO also offered his thoughts on regulation and guardrails, saying they're needed but that AI is powerful and the tech's development is moving quickly. "If you look down the road, then it's so powerful that companies have to employ their own ethical decisions," Cook said.

Persons: Tim Cook, Ted Lasso, ABC's, Cook, Bard, they're, Sam Altman, Demis Hassabis, Dario Amodei Organizations: Apple, Village, GMA Locations: Los Angeles , California

☆ I tried the Apple Vision Pro mixed-reality headset — here's what it's like
▼ + stars: | 2023-06-06 | by ( Steve Kovach | ) www.cnbc.com time to read: +7 min

related investing news Here's what analysts are saying about Apple's new Vision Pro headset The promise of Apple's new mixed-reality headset isn't really about the headset I got to take one for a test drive. The Vision Pro isn't large enough to fit glasses if you wear them. Even though most of the focus with Apple Vision is on the visuals, I was equally impressed by the audio. The Vision Pro has a pair of speakers that sit near your temples and provide a surround sound effect. But as someone who has tried just about every mainstream headset to date so far, I can tell you that Vision Pro feels like a $3,500 machine.

Persons: Josh Edelson, It's, Siri, I've, Apple, — audibly Organizations: Apple's Worldwide, Apple, AFP, Getty, Apple Watch, Quest, Vision, Meta's Locations: Cupertino , California

☆ 10 Things in Tech: Hello, Apple Vision Pro
▼ + stars: | 2023-06-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The Nerd Helmet, as coined by The Wall Street Journal's Joanna Stern, has arrived! Apple on Monday unveiled its first hardware release in almost a decade: The $3,499 Vision Pro mixed-reality headset. But while Meta has aimed to make VR/AR affordable for the masses, with limited success, Apple is squarely aiming the Vision Pro at early adopters and developers. Apple's Vision Pro headset has an exterior "EyeSight" display to make your eyes visible to others around you. Say hello to the Vision Pro.

Persons: Lara O'Reilly, Joanna Stern, Apple, Let's, Tim Cook, Bob Iger, Elizabeth Holmes, Justin Sullivan, Linda Yaccarino, Elon Musk, Sam Altman, Altman, OpenAI, Binance, Changpeng Zhao, Bernstein, Hollywood's, Roy Rochlin, Craig Federghi, Jack Sommers Organizations: Apple, Meta, Apple's Worldwide, Conference, Vision, Getty, Twitter, Venture, Sequoia, US Securities and Exchange Commission, Alliance, Producers, Hollywood, New York Stock Exchange, Wall, nab, Wall Street Locations: London, ChatGPT

☆ Why AI wasn't mentioned at all during Apple's big WWDC presentation
▼ + stars: | 2023-06-06 | by ( Madeline Berg | ) www.businessinsider.com time to read: +3 min

Apple execs didn't mention AI once during the company's WWDC keynote. It was a deliberate choice and a stark contrast to other Big Tech companies that have embraced the term. During Microsoft, Meta, Alphabet, and Amazon's first quarter earnings calls in April, AI was cumulatively mentioned 168 times, for example. Most other Big Tech companies would likely tout these as "AI innovations" to appeal to the current enthusiasm around the term. The word wasn't mentioned one time during the entire keynote, even though many rivals would likely use the word to describe the Vision Pro headset.

Persons: —, Tim Cook, Apple execs, Amazon's, Cook, Apple, There's, Siri Organizations: Apple, Big Tech, Morning, Microsoft, Google Locations: Valley, Dutch

☆ Apple's entry into VR with its new headset is a 'watershed moment,' say top industry execs
▼ + stars: | 2023-06-06 | by ( Ryan Browne | ) www.cnbc.com time to read: +2 min

Apple's mixed-reality headset debut marks a "watershed moment" for the industry, said the executives of some major players in the augmented and virtual reality space as they welcomed competition for the U.S. tech giant. Cher Wang, Taiwanese tech giant HTC's CEO, told CNBC that she sees Apple's move as a validation for the industry. HTC has long been a mainstay of the virtual and augmented industry, pivoting from its ailing smartphone business several years ago to focus on its Vive headsets division. Apple says the Vision Pro will allow users to see apps in a new way in the spaces around them. With the headset, users can watch movies, including in 3D with spatial audio, view their own pictures or videos, and play video games.

Persons: Cher Wang, Apple's, Apple Organizations: Apple, U.S, CNBC, HTC, VR, Microsoft, Vision, iOS Locations: Cupertino

☆ Apple shares notch all-time high ahead of developer conference
▼ + stars: | 2023-06-05 | by ( ) www.reuters.com time to read: +1 min

June 5 (Reuters) - Apple Inc (AAPL.O) shares hit a record high for the first time in 17 months on Monday, ahead of an annual software developer conference, although the company's market value remained short of an all-time peak of $3 trillion. Apple is expected to launch a mixed-reality headset at its Worldwide Developers Conference (WWDC) later in the day, which would be its first big move into a new product category since the introduction of the Apple Watch nine years ago. Shares of the world's most valuable listed company were last up 1.8% at $184.15. Apple became the only company to hit $3 trillion in market capitalization early last year. Reporting by Medha Singh in Bengaluru; Editing by Shounak Dasgupta and Anil D'SilvaOur Standards: The Thomson Reuters Trust Principles.

Persons: Morgan Stanley, Erik Woodring, Woodring, Medha Singh, Shounak Dasgupta, Anil D'Silva Organizations: Apple Inc, Apple, Worldwide Developers, Apple Watch, Thomson Locations: Bengaluru

☆ Apple Set to Launch Virtual-Reality Headset Monday, First Major Product in Decade
▼ + stars: | 2023-06-05 | by ( Aaron Tilley | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/articles/apple-vr-headset-ios-17-new-mac-wwdc-21178480

Persons: Dow Jones

Tim Cook speaks at an Apple special event at Apple Park in Cupertino, California on September 7, 2022. Brittany Hosea-Small/AFP/Getty Images/FILEFor years, Apple CEO Tim Cook has expressed interest in augmented reality. Now Apple finally appears ready to show off what it's been working on. Apple's rumored new VR/AR headset could be called Reality One or Reality Pro, according to Bloomberg. The decision to unveil it at WWDC suggests Apple wants to encourage developers to build apps and experiences for the product in order to make it more compelling for customers and worth the hefty price tag.

Persons: Tim Cook, Brittany Hosea, it's, Apple's, Siri, Apple Organizations: Apple, Getty, Bloomberg Locations: Cupertino , California, AFP

☆ Apple Releases Vision Pro Headset, First Major New Product in a Decade
▼ + stars: | 2023-06-05 | by ( Aaron Tilley | ) www.wsj.com time to read: 1 min

Persons: Dow Jones

☆ Apple's WWDC kicks off: Here's what to expect
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple's WWDC kicks off: Here's what to expectCNBC's Steve Kovach and Deirdre Bosa reports on what to expect from Apple's WWDC 2023, which starts today at its headquarters in Cupertino, California.

Persons: Steve Kovach, Deirdre Bosa Locations: Cupertino , California

☆ Apple's new headset lets you see your surroundings with breakthrough 'EyeSight' tech — here's how it works
▼ + stars: | 2023-06-05 | by ( Will Gendron | ) www.businessinsider.com time to read: +2 min

Apple announced its Vision Pro headset on Monday at the company's WWDC 2023. Vision Pro will cost $3,499 and is set to become available early next year. When someone approaches a Vision Pro user, the headset brings them into the user's field of vision, while at the same time displaying the user's eyes. At the moment EyeSight is not currently available in competitors, like Meta's Quest 3, which was announced just days before Apple's Vision Pro. Apple said Monday Vision Pro will be available in early 2024, while the Quest 3 comes out this fall.

Persons: Alan Dye, Apple Organizations: Apple, Apple Watch, Vision, Vision Pro, Apple's Locations: Cupertino , California

☆ Apple's WWDC will assert its presence in the AR/VR space, says Sand Hill's Brenda Vingiello
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple's WWDC will assert its presence in the AR/VR space, says Sand Hill's Brenda VingielloBrenda Vingiello, Josh Brown, Joe Terranova, Stephanie Link, and Jim Lebenthal join 'Halftime Report' to discuss Apple hitting a new all-time high, expectations for Apple's Worldwide Developers Conference announcements, and the competitive landscape for virtual reality headsets.

Persons: Sand, Brenda Vingiello Brenda Vingiello, Josh Brown, Joe Terranova, Stephanie Link, Jim Lebenthal Organizations: Apple, Apple's Worldwide

Apple announced its mixed-reality headset, the Vision Pro, on Monday during its WWDC developer conference. The $3,499 headset is its first major new product since the Apple Watch in 2014. The Vision Pro will allow users to see apps in a new way, in the spaces around them. Disney CEO Bob Iger appeared on stage to announce that Disney+ would be available on the Vision Pro from day one of its release. Unity stock spiked over 20% and trading was briefly halted after Apple announced a partnership with the game development platform.

Persons: Bob Iger Organizations: Apple, Vision, Apple Watch, Microsoft, Disney

Apple's about to kick off WWDC 2023 where it's expected to unveil its highly-anticipated VR headset. Apple also typically uses the event to preview new software for the iPhone, iPad, Mac and Watch. Analysts and media reports say Apple could unveil a virtual reality headset that can also show the user the real world through high-powered cameras mounted on the device — a concept often called mixed reality. If Apple does release a headset, it will be its first major new product line since it announced the Apple Watch in 2014. Apple could also unveil updates to some of its other hardware, like the Mac line of computers, which developers use to write software for Apple's devices.

Persons: there's Organizations: Apple, Apple Watch

☆ Apple's Vision Pro headset will launch with Disney+ streaming
▼ + stars: | 2023-06-05 | by ( Sarah Whitten | ) www.cnbc.com time to read: +1 min

Dubbed Vision Pro, the headset will allow users to interact with digital content in mixed reality. The Walt Disney Company has always been at the forefront of new storytelling technology. On Monday, it announced a new partnership with Apple to bring its streaming service Disney+ to the tech giant's new augmented reality headset. "And we believe Apple Vision Pro is a revolutionary platform that can make our vision a reality." "This platform will allow us to bring Disney to our fans in ways that were previously impossible."

Persons: Bob Iger, We're, Iger, Apple's, Mickey Organizations: Disney, Walt Disney Company, Apple, Star

The Apple Vision Pro headsetApple's Vision Pro headset can dynamically run multiple apps in mixed-reality "environments." New models of the Mac Studio and Mac Pro with a new M2 Ultra chipApple's new Mac Studio and Mac Pro computers. AppleApple also announced new editions of its desktop computers, the Mac Studio and Mac Pro. AppleThe new Mac Studio starts at $1,999 while the new Mac Pro starts at $6,999. Apple Mac Pro (2023) The new Mac Pro desktop features Apple’s new M2 Ultra chip.

Persons: Apple, we've Organizations: Apple, Developers Conference, Mac, Mac Pro, Vision, MacBook, Apple MacBook, MacBook Air, Apple Apple, Apple Mac

☆ Parents are going to love the new 'Check In' feature in Apple's iOS 17
▼ + stars: | 2023-06-05 | by ( Will Gendron | ) www.businessinsider.com time to read: +2 min

Apple's WWDC 2023 kicked off on Monday, with iOS 17 among the big announcements. A feature called "Check In" provides real-time updates to location which parents should love. The 2023 edition of Apple's Worldwide Developer's Conference kicked off on Monday where the company introduced iOS 17, the latest version of the company's mobile operating system. "Check In" is a new safety feature that allows family or friends to see that their loved one safely arrived at a destination according to plan. Check In makes it easier, automatic and realtime for iPhone users to alert others if something went wrong while traveling alone.

Persons: Apple's Organizations: Apple's, Developer's Conference

Club holding Apple (AAPL) on Monday unveiled its long-awaited mixed-reality headset, known as Apple Vision Pro, expanding the technology giant's unrivaled hardware-and-software ecosystem into a new realm of computing. Of course, some investors may not be wowed by the Vision Pro. Vision Pro — Apple's first new major piece of hardware since the Apple Watch in 2014 — joins a fledgling field of mixed- and virtual-reality headsets. Bottom line More important than anything announced Monday, we're finally getting a glimpse of Apple's vision for this next-generation computing platform. It's too early to tell where Apple's headset business will be in five or 10 years.

Persons: Morgan Stanley, Steve Jobs, it's, Tim Cook, Cook, Apple, —, Bob Iger, we're, It's, Jim Cramer's, Jim Cramer, Jim, Brittany Hosea, BRITTANY HOSEA Organizations: Apple, Apple Vision, Developers Conference, Vision, Pro, Apple Watch, Meta, PlayStation, Club, Disney, Vision Pro, CNBC, Getty, Afp Locations: Cupertino , California, AFP

☆ Wedbush's Dan Ives on WWDC: Apple is on the 'offensive' with new AR hardware
▼ + stars: | 2023-06-05 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWedbush's Dan Ives on WWDC: Apple is on the 'offensive' with new AR hardwareDan Ives, Wedbush Securities, joins 'Power Lunch' to discuss Apple after the company's WWDC event.

Persons: Dan Ives Organizations: WWDC, Wedbush Securities, Apple

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