BYD teased its upcoming electric pickup truck which the Chinese auto giant said it would launch in 2024.
BYD plans to launch its first electric pickup truck this year, as the Chinese giant steps up competition with global auto firms, from Ford to Tesla.
The midsize-to-large pickup truck has been developed for the global market, BYD said in a press release.
The pickup will look to compete with the likes of the Ford Ranger and F-150 Lightning, the Toyota Hilux and the Tesla Cybertruck.
BYD doesn't sell in the U.S., the most popular market for pickup trucks, but it has a presence in other popular markets for this type of vehicle, including in Thailand.
Persons:
BYD, Tesla
Organizations:
Ford, Toyota
Locations:
U.S, Thailand