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Trump's change of heart came days after he met with a billionaire investor with 15% stake in TikTok. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementRepublican former President Donald Trump recently said he is against banning Tiktok, a reversal from his previous position. His comments came just days after meeting with a billionaire GOP donor with a large stake in the company. In his interview with CNBC on Monday morning, Trump denied talking to Yass about TikTok.
Persons: Trump, ByteDance, , Donald Trump, Zuckerschmuck, Jeff Yass, Biden, Kellyanne Conway Organizations: Service, Republican, Truth, Facebook, CNBC, US Treasury, Politico, Breakers, New York Times, Trump, Susquehanna International Group, Growth, GOP, Philadelphia Inquirer, Trump Administration, for Growth, Trump White House Locations: TikTok, Palm Beach , Florida, Yass
3 theories to explain Trump's TikTok flip-flop
  + stars: | 2024-03-08 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +6 min
For instance: In 2020, when he was president, Trump said he wanted to ban TikTok from the US. While we are here, let's be even-handed, and note that Trump is not the only politician who has inconsistent and contradictory approaches to TikTok. So that's a lot of TikTok Ban news to consume over a short period. But I'm still sticking with the argument I made Thursday:It's easy to vote for a TikTok ban if you don't really think it's going to result in a TikTok ban. But it's a lot harder to actually ban TikTok for real — particularly during a very close presidential campaign, where the risk of blowback from angry users is a real thing.
Persons: , Donald Trump, Trump, Jeff Yass, — we're, Republican Sen, Rand Paul, Paul, Biden, — Rand Paul, I'm, , TikTok, let's, Joe Biden, ByteDance Organizations: Service, Facebook, Business, Club, Growth, Trump, Republican, Texas, Project Texas, GOP, Street Locations: Yass, Project, China
The proposed bill would force ByteDance to sell TikTok or face a nationwide ban. AdvertisementTikTokers have enthusiastically answered the app's call to bombard members of Congress with calls and messages in an effort to prevent the platform from being banned in the US. AdvertisementA TikTok spokesperson told Business Insider the legislation has a "predetermined outcome," which is a total ban of TikTok in the US. The state of Montana, for instance, banned TikTok entirely in 2023. An increasing number of states have also made the decision to ban TikTok on government-issued devices.
Persons: ByteDance, , TikTokers, Mike Gallagher, Raja Krishnamoorthi, Trump, TikTok, Jamaal Bowman, Ben Stanley, Mary Miller, Shira, Meta Organizations: Service, Republican Rep, Democratic Rep, Energy, Commerce, New, YouTube, Centre for Digital Citizens, Northumbria University, Facebook, Universal Music Group Locations: Wisconsin, Illinois, Montana, Austin, China, Cambridge, Brexit
Nathan Howard | ReutersSince Biden's playful intro post, his campaign's TikTok account has notched over 222,000 followers and over 2.4 million likes. The Biden campaign didn't immediately respond to a request for comment. On the app, users were greeted with a screenshot warning them that Congress was "planning a total ban of TikTok." TikTok goes to WashingtonU.S. political campaigns more broadly are trying to figure out how best to utilize TikTok. Last April, for instance, the White House said it was enlisting a squad of volunteer TikTok and Instagram influencers to help spread awareness of the Biden campaign.
Persons: Jaap Arriens, Joe Biden, TikTok, Maggie Macdonald, Biden, Kansas City Chiefs —, Macdonald, China's ByteDance, Troy Balderson, Shou Zi Chew, Nathan Howard, Donald Trump, Aaron Earls, Biden's, Karine Jean, Pierre, didn't, influencers, it's, Kennedy, Earls, Marilyn Monroe, Joe DiMaggio, Anupam Chander, , Vivek Ramaswamy, wouldn't, We've, we'll, Anish Mohanty, Mohanty, that's Organizations: Nurphoto, Kansas City Chiefs, University of Kentucky, Washington , D.C, U.S, Chinese Communist Party, CCP, CNBC, U.S . Capitol, Reuters, Republican, Democratic, Senate, White, Biden, Washington U.S, Facebook, Democratic National Committee, Climate Power, Georgetown University Law Center, Congress, Trump, TikTok, Republican Party Locations: Australia, Singapore, Mexico, Washington ,, U.S, Ohio, Washington , U.S, Washington, China, Gaza
A bipartisan panel of lawmakers unanimously approved a controversial bill on Thursday that could lead to TikTok being blocked in the U.S. if it doesn't break with Chinese parent ByteDance. The committee voted 50-0 to advance the bill to the full House or Representatives. On the app, they were greeted with a screenshot warning them that Congress was "planning a total ban of TikTok." "Today, it's about our bill and it's about intimidating members considering that bill," said Rep. Mike Gallagher, R-Wi., chair of the Select Committee on the Chinese Communist Party. WATCH: Biden campaign joins TikTok despite ban of app on government phones
Persons: TikTok, Cathy McMorris Rodgers, Mike Johnson, Joe Biden, Lawmakers, Mike Gallagher, Biden Organizations: U.S, Lawmakers, Energy, Commerce Committee, National Security, American Civil Liberties Union, Computer & Communications Industry Association, Center for Democracy & Technology, CNBC, Chinese Communist Party Locations: U.S, ByteDance, China
Advertisement"I always remember early label conversations when we'd run TikTok campaigns," Ramzi Najdawi, cofounder at the music-marketing firm ATG, told BI. In 2024, most artists now need to get directly involved in creating social content in some form, said 10 music marketers who spoke to BI about their strategies. AdvertisementTo make influencer campaigns work better, music marketers ask artists to post original content first, creating organic interest in a song that creators can then push forward with additional videos. "Influencer campaigns don't really work in the way that people think they do," Prophet Media's founder Steph Rinzler told BI. Many marketers are now seeking out an artist's fans, rather than random influencers, to make videos for song campaigns.
Persons: , TikTok, Taylor Upsahl, wasn't, influencers, we'd, Ramzi Najdawi, doesn't, it's, Ed Winters Ronaldson, Najdawi, scrappy, Cynthia Parkhurst, Jonas, Parkhurst, Matine Kazemi, Lawrence, Prophet Media's, Steph Rinzler, Omid Noori, Taylor Swift, Olivia Rodrigo, Simon Friend, Sean Kane, Kane Organizations: Service, Business, BI, Universal Music, Creative, YouTube, Prophet Media
It turned out her former student was the product director for a new app YouTube was building, and they were looking for a design lead. De la Paz landed the job in 2022. She helped launch in September the mobile-editing app called YouTube Create in a beta version for Android users. De la Paz said her team aims to speak directly to YouTube creators at least once a month for app feedback. AdvertisementThere's a higher expectation from these editing apps now, de la Paz said, because every creator has used an editing app on their phone in some capacity.
Persons: , De la Paz, de la Paz, la Paz, De la Organizations: Service, Stanford University, Cielo de la, YouTube, LinkedIn, Android, Business, De la Paz Locations: Cielo de, TikTok, Australia, Brazil
The 132-day itinerary includes 47 ports in 39 countries on all seven continents. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIn 2026, the only flight you'll have to take to visit 39 countries in less than half a year is the one from your home to Fort Lauderdale, Florida. This story is available exclusively to Business Insider subscribers.
Persons: , Royal Organizations: Holland America Line, Service, Business Locations: Holland, Fort Lauderdale , Florida
Read previewPaul Hourican, TikTok's global head of music partnerships and programming, is leaving the company, the executive confirmed to Business Insider. Hourican joined TikTok around four-and-half years ago in London as an executive heading up the company's UK music operations. From there, he jumped into a role overseeing its European music operations before expanding into a global leadership position on the music team. AdvertisementTikTok launched a massive push into the music business during Hourican's tenure at the company, rolling out a creator-hosted radio station on SiriusXM , a music-streaming app in five countries, and an artist-services arm called SoundOn. Recently, the company has been flexing its influence in music as it battles with Universal Music Group over song licensing.
Persons: , Paul Hourican, Hourican, TikTok Organizations: Service, Business, Universal Music Group, LinkedIn Locations: London, SiriusXM, TikTok
"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."
Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver
LONDON (AP) — The European Union said Monday it is investigating whether TikTok has broken the bloc's strict new digital rules for cleaning up social media and keeping internet users safe. The European Commission, the EU's executive branch, said it has “opened formal proceedings to assess" whether TikTok has breached the Digital Services Act, which took effect last year. The commission is focusing on whether TikTok is doing enough to curb “systemic risks” stemming from its design, including "algorithmic systems" that might stimulate “behavioral addictions." The EU has deemed nearly two dozen of the biggest online and social media platforms including TikTok, as ones that deserve the highest level of scrutiny under the DSA and hefty fines if they fail to comply. The bloc is already investigating Elon Musk’s X, previously known as Twitter, for breaches including failure to curb the spread of illegal content.
Persons: TikTok, ” Thierry Breton, We’ll, Elon Musk’s Organizations: Union, European Commission, Digital Services, DSA, EU
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The move was an about-face for the president, whose administration had spent years calling it a national security risk. AdvertisementIt’s been deep in a public spat over music licensing with one of its most important partners, Universal Music Group. Some users have said it’s ruining the app by promoting shopping over the funny skits and dancing videos that first made TikTok popular. For leaders at ByteDance, who often have the final say over product decisions at TikTok, copying ideas from Douyin to TikTok is part of their playbook.
Persons: , TikTok, Joe Biden, Biden, Brandon, TikTok isn’t, it's, Taylor Swift, Olivia Rodrigo, UMG, ” TikTok, it’s, TikTok's, ByteDance, It’s, Meghana, Pissing, ” Michael Huppe, Katie Notopoulos, ” Dhar Organizations: Service, White, Business, Universal Music Group, Music, Black, Facebook, Google, Big Tech, , YouTube, Shopping Network Locations: TikTok, Washington, Meghana Dhar, China, ByteDance
But for music marketers tasked with helping artists and new releases go viral on social media, the show must go on. Others are encouraging creators and performers to use unofficial, user-uploaded versions of UMG artists' songs in TikTok videos. Other marketers have similarly shifted promotional efforts from TikTok to reels for UMG songs. Still, even without UMG artists' songs, TikTok remains a critical part of the song-marketing playbook, music marketers told BI. Some marketers are asking creators to swap in these unofficial tracks into muted videos to promote the UMG artists, several of the music marketers said.
Persons: TikTok, Olivia Rodrigo, Taylor Swift, they've, Simon Friend, Timothy Collins, Benjamin Ingrosso's, Benjamin, Collins, Friend Organizations: Universal Music, Business, Round, BI, Creed Media, Universal Music Group, TikTok
President Joe Biden's reelection campaign launched an official TikTok account Sunday evening. The account is noteworthy because TikTok is currently banned on most U.S. government-issued devices. The TikTok account, with the handle "@bidenhq," debuted Sunday during Lunar New Year celebrations in China and Super Bowl 58 in the U.S. Biden campaign advisors told NBC News the TikTok account is part of an effort to meet voters where they are. The Biden White House has carried on a love-hate relationship with TikTok since Biden took office.
Persons: Joe Biden, John F, Joe Biden's, TikTok, Biden, Shou Zi Chew, Jeffrey Yass, ratcheted Organizations: Kennedy International Airport, Super, China, Harvard Business School, TikTok's, Susquehanna International Group, Billionaire, U.S, NBC, Pew Research, Biden White Locations: New York City, U.S, China
Loud budgeting is a financial trend that has gone viral as people look to save money. CFP Chloe Moore says loud budgeting can help you spend on the things that really matter to you. According to Certified Financial Planner Chloe Moore , loud budgeting can be a great way to stick to your savings goals, set financial boundaries, and even reduce anxiety around money. AdvertisementHere are 3 ways Moore says you can incorporate loud budgeting into your finances:1. Set financial boundariesWhatever your budget is for entertainment, eating out, or clothes shopping, set it and stick to it.
Persons: Chloe Moore, , ” Moore, Moore, don’t, SoFi, , you've Organizations: Service, Finance
Let's start with what deserves most of the blame: the TikTok Shop. The emphasis on Shop content has two bad effects. AdvertisementThe first is the simple fact that I'm being shown lots more low-quality videos that I'm not actually interested in. Tiktok / ScreenshotIt used to be that TikTok would try to convince me I had undiagnosed ADHD; now, it just insists I want to buy Halara brand pants. Reels is still way worse than TikTok: The content is awful and the algorithm is stupider.
Persons: Something's, I'd, I'm, TikTok, whimsy, it's, Rebecca Jennings, Vox, I've Organizations: Business, New York Times Locations: lifecycles
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewAn ex-managing director at TikTok has accused the company behind the popular social media app and its China-based owner of unlawfully firing her because the corporate big-wigs deemed she "lacked the docility and meekness" required of women working there. "Zhang and other corporate executives determined that Ms. Puris lacked the docility and meekness specifically required of female employees," the complaint says. "By the second quarter of 2021, it became very evident that Ms. Puris was on Lidong Zhang's 'kill list,'" the lawsuit says. "Part of Lidong Zhang's 'kill list' approach was to build a case against any employee he placed on the list and instruct other employees to do the same."
Persons: , Katie Ellen Puris, Lidong Zhang, ByteDance, Puris, United States —, Zhang, TikTok, Marjorie Mesidor, Monica Hincken Organizations: Service, Business, TikTok's New, TikTok Inc, Google, Facebook, Cannes Lions, Cannes Lion Locations: TikTok, China, New York, Beijing, TikTok's New York, United States, France, Lidong
TikTok's latest financial trend, "loud budgeting," can be as simple as saying "Hey, I don't want to spend money right now," Lukas Battle explained on CNBC's "Power Lunch." Battle, a comedian and writer who first coined the term loud budgeting, said his idea has been largely met with relief, which is why it has proved popular. Alternatively, "loud budgeting'" is centered around the everyday person, or the "average Joe," according to Battle's viral TikTok video. "It's not 'I don't have enough,' it's 'I don't want to spend,'" Battle added. In that way, loud budgeting is "it's almost more chic, more stylish, more of a flex."
Persons: Lukas, Allison Bornstein, TikTok, Gwyneth Paltrow's, Prada, Joe Organizations: Finance
Beauty , the viral cosmetics brand beloved by young consumers, raised its guidance for the third time in a row on Tuesday after it posted 85% sales growth during its holiday quarter. The company saw torrid revenue growth even as it faced tough comparisons. It now expects net sales to be between $980 million and $990 million in fiscal 2024, compared to a previous range of $896 million to $906 million. Online sales represented 24% of overall revenue during the quarter, compared to 15% in the year-ago period. During the quarter, E.l.f.
Persons: E.l.f, Tarang Amin, Gen Z, Jennifer Coolidge, Amin, Read Organizations: LSEG, CNBC, Gen, Alpha, Walmart, Target Locations: skincare, E.l.f
Indonesia's presidential election is due 14 February and candidates are going all out to win over voters in this country of 274 million. Sopa Images | Lightrocket | Getty ImagesJAKARTA — Indonesia's presidential hopefuls are pulling out all stops to win over voters on social media ahead of the Feb. 14 election. This time it's the TikTok election," says Aryo Seno Bagaskoro, a young spokesperson for the presidential campaign of Ganjar Pranowo, the former governor of Central Java. One of his supporters is a 22-year-old female student who posts on social media platform X about Anies and his campaign using Korean hangul captions. The Ganjar campaign has gimmicks of its own too, such as "Top Gun"-style jackets and penguin symbols.
Persons: TikTok, Seno, Ganjar Pranowo, Prabowo, Ganjar, Anies, belying, Karaniya Dharmasaputra, Mahfud, Pak Mahfud Organizations: Getty, Central Java, Defense, CNBC Locations: JAKARTA, Central, Indonesia, Jakarta, Islam, TikTok
Sarah J. Maas' latest book, "House of Flame and Shadow," was published on Tuesday. Publishers are prioritizing romantasy, with Entangled creating Red Tower, an imprint focused on sci-fi and fantasy romance books in 2022. But an organic community of Maas readers formed on social media recently, making her even more widely loved. The pair, who are good friends thanks to BookTok, post videos breaking down the smallest details of Maas' works. Studios founder Molly Werts, 26, runs her shop full-time and met her roommate because they connected over one of Maas' books.
Persons: Sarah J, Maas, , Samantha Grindell, Harry Potter, it's, Feyre, she's, fae Bryce Quinlan, Stephanie Meyer's, Cassandra Clare's, Tor, Rebecca Yarros, Bramble, Jennifer L, BookTok, TikTok, superfans, Rosie Dent, Dent, Lili, BookTokers, Jaclyn Wooten, Wooten, Molly Werts, romantasy, they've Organizations: Service, Bloomsbury, Marvel, New York Times, Reuters, Publishers, Wings, Studios, Jupiter's, Publisher's, Writers of America Locations: Brooklyn , New York, New York, Connecticut, Florida, Maas, Bloomsbury, Crescent, BookTok
Mark Zuckerberg has a new look
  + stars: | 2024-02-03 | by ( Katie Notopoulos | ) www.businessinsider.com   time to read: +2 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Mark Zuckerberg was forced to stand up and apologize to the parents of dead children in the room. Zuckerberg has kept his hair short over the last decade. AdvertisementLet's investigate:Mark Zuckerberg walks into the Senate with a new growth. Kevin DietschAnd yet here, the hair doesn't look long at all; it's barely touching the top of his collar:Here, the hair is just slightly down his neck.
Persons: , Mark Zuckerberg, Linda Yaccarino, Sen, Tom Cotton, Zuckerberg, Caesar, he's, Alex Wong, Anna Moneymaker, Kevin Dietsch, BRENDAN SMIALOWSKI, Champ, Brittany Stevens Organizations: Service, Meta, Business, Pillsbury, Senate, Alex Wong Computer, USA
As of early Thursday, a vast roster of popular songs were disappearing from the social media platform's library. The complete removal of UMG-licensed music will likely take a few days — but chances are, avid TikTokers are already seeing the effects. Artists will also not be able to post the audio of their UMG-licensed songs on TikTok. “It is sad and disappointing that Universal Music Group has put their own greed above the interests of their artists and songwriters,” TikTok said. Mall stressed the overall consequences of pulling music from social media platforms like TikTok — particularly for younger developing artists.
Persons: , Taylor Swift, Bunny, Drake —, TikTok, UMG, , Andrew Mall, Ariana Grande, Justin Bieber, Billie Eilish, ” UMG, ” TikTok, we're, , UMG's Virgin EMI Records Ted Cockle, Cockle, Alexandra J, Roberts, SZA, Drake, Billie Eilish —, Jessica Henig, it's, Henig, Michelle Chapman Organizations: Universal, Group, Associated Press, “ Universal, Northeastern University, UMG, Universal Music, UMG's Virgin EMI Records, Music Management, , Associated, Virgin EMI, AP Locations: UMG, New York
(L-R) Shou Zi Chew, CEO of TikTok, Linda Yaccarino, CEO of X, and Mark Zuckerberg, CEO of Meta testify before the Senate Judiciary Committee at the Dirksen Senate Office Building on January 31, 2024 in Washington, DC. Tillis and other lawmakers accused the tech executives of failing to protect children from sexual exploitation on their respective social media platforms. Growing appetite for regulationTo be sure, both Republican and Democratic senators were united in their conviction that social media firms are failing the American public and directly harming young people. Still, it takes time for bills to get passed, and all of these social media firms are still getting slammed for child-safety related issues, which could keep the topic fresh in the minds of politicians. Watch: Meta CEO Mark Zuckerberg apologizes to parents at online child safety Senate hearing.
Persons: Shou Zi Chew, Linda Yaccarino, Mark Zuckerberg, Meta, Alex Wong, Sen, Thom Tillis, Tillis, Josh Hawley, Zuckerberg, Tom Cotton, Chew Organizations: Dirksen, Facebook, Republican, Democratic, Meta, New, Apple, Lawmakers, Chinese Communist Party Locations: Washington , DC, Cambridge, China
A music licensing agreement between UMG and TikTok, which is owned by Chinese tech giant ByteDance, expired on Wednesday, and new terms have not been agreed. This means that UMG could pull its music catalog from TikTok. Universal Music Group said on Wednesday that it will cease licensing its music to TikTok and accused the short-form video giant of bullying and intimidation in its contract negotiations. UMG also said that TikTok "makes little effort to deal with the vast amounts of content on its platform that infringe" artists' music. By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars."
Persons: UMG, Taylor Swift, Drake, TikTok Organizations: TikTok, Universal Music Locations: UMG, TikTok
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