A screen capture of Twitter's official page with an "X" on the profile image is seen on July 23, 2023 in this screengrab obtained from a social media website.
via REUTERS/File PhotoAug 15 (Reuters) - Social media company X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform's timeline to attract new followers, Axios reported on Tuesday, citing an email to advertising clients.
Promoted accounts, or "Follower Objective" ads, generate more than $100 million annually in global revenue for X, according to the report.
Advertisers largely rely on promoted follower ads to drive business on the platform and target certain audiences.
Reporting by Samrhitha Arunasalam in Bengaluru; Editing by Shounak DasguptaOur Standards: The Thomson Reuters Trust Principles.
Persons:
Axios, Linda Yaccarino, Elon Musk's, Samrhitha, Shounak Dasgupta
Organizations:
REUTERS, Social, Twitter, Elon, Thomson
Locations:
NBCUniversal, Bengaluru