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U.S. shale production costs are soaring and there is no sign that tight-fisted investors will change their demands for returns rather than investment in expanding drilling. At Helmerich & Payne (HP.N), one of the largest drilling contractors, its R&D budget will rise only $1 million, from 2022's $27 million. The U.S. government expects overall oil production to reach a new peak next year, but it has several times this year cut its forecasts. Shale production declines rapidly after peaking compared to conventional oil wells, falling about 50% after the first year. Lower production rates are "a longer-term prospect," said Mike Oestmann, chief executive of shale producer Tall City Exploration.

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☆ 13 behind-the-scenes executives leading Apple's $5 billion advertising division
▼ + stars: | 2022-11-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +10 min

Right now its roughly $5 billion-in-revenue ads business largely consists of search ads sold within the App Store. It's been a big year for Apple's ad division. We asked more than a dozen advertising industry insiders and former Apple advertising staffers to identify the most important executives building Apple's advertising business. Teresi's ascent coincides with the explosive growth of Apple's ad business in recent years. A digital advertising veteran — having held senior roles at Yahoo, Quantcast, and Adobe — Teresi joined Apple in 2012 as vice president for its iAd division.

☆ From the future of work to algos for home pricing, these are what the brightest young minds in real estate are working on
▼ + stars: | 2022-11-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +5 min

There's no shortage of ties between Wall Street and real estate. So it's only fitting that we'd highlight Insider's third-annual list of rising stars in real estate. The latter boils down to trying to use tech to automate and innovate a key, but sometimes costly, part of the business, something Wall Street is well versed in. There is Megan LeMense, 34, a former WeWorker who is thinking about the future of the office in her role at Raise Commercial Real Estate. BlockFi is the latest crypto firm caught up in the FTX debacle.

☆ The 5 worst things about my job as a software engineer
▼ + stars: | 2022-11-25 | by ( Jenna Gyimesi | ) www.businessinsider.com time to read: +5 min

I listened to his advice and decided to become a computer science major in college and later become a software engineer. Sure, there are a lot of perks to being a software engineer such as six-figure salaries and free food, but some things are less than ideal. Here are the top 5 things I don't like about being a software engineer. If you are a software engineer, know that you bring value to the tech world and your company. It's extremely hard to even become a software engineer so think about how far you've come already.

☆ Avoid these 10 ‘cringeworthy’ phrases that are annoying your co-workers
▼ + stars: | 2022-11-21 | by ( Morgan Smith | ) www.cnbc.com time to read: +4 min

These jargony phrases are particularly off-putting because they are vague and can often come across as passive aggressive, Dawid Wiacek, a career and executive coach, tells CNBC Make It. Other phrases translate to thinly veiled criticisms of someone's work. "When we celebrate a win or compliment someone on a job well done, we never encourage them to 'take ownership,'" Davis says. "That phrase is always used in a negative tone, it implies that you need to take on more responsibilities or work harder." ET to learn from money masters like Kevin O'Leary how you can increase your earning power.

☆ Some older workers have fond memories of sleeping at the office, but the Elon Musk-style 84-hour workweek is falling flat with younger Americans
▼ + stars: | 2022-11-20 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +7 min

Some Twitter employees are working 80-hour weeks and sleeping at the office. Some older workers have fond memories of sleeping at work, but younger Americans aren't on board. Americans are divided on what to make of this, and a workplace-culture expert believes the schism reveals a generational divide. But younger workers are unlikely to buy in, said the best-selling author and workplace well-being expert Jennifer Moss. While older generations worked through the dot-com craze and the rise of Silicon Valley hustle culture, younger workers are changing attitudes around how far you need to go for your job.

☆ TikTok is still hiring despite the tech downturn. Here's how much it pays for hundreds of engineering, marketing, and other US jobs.
▼ + stars: | 2022-11-18 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +42 min

Insider analyzed US work-visa data to gauge salary levels at TikTok and parent company ByteDance. The data show TikTok and ByteDance offered staffers on US work visas $30 an hour to $400,000 a year. And TikTok has begun to get into its stride with advertisers who are now taking it more seriously as a marketing platform. Based on the data, TikTok and ByteDance offered from late-2020 to mid-2022 base salaries ranging from $30 per hour to $400,000 per year for various roles. TikTok's median annual base salary was roughly $184,000 per year, based on data from 319 foreign-labor certification applications.

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☆ Elon Musk demands Twitter staff commit to 'long hours' or leave: Read the email
▼ + stars: | 2022-11-16 | by ( Lora Kolodny | ) www.cnbc.com time to read: +3 min

The Twitter profile page belonging to Elon Musk is seen on an Apple iPhone mobile phone. This week, he also fired veteran engineers at Twitter after they criticized him in public, or in the company's internal Slack channels. One change that he insisted the company roll out quickly, called Twitter Blue verification, had to be rescinded, however. Musk now plans a revised Twitter Blue Verified release on Nov. 29th. Here's the full email that Elon Musk sent to Twitter employees on Wednesday (transcribed by CNBC):From: Elon MuskTo: Team [at Twitter]Subj.

☆ Twitter's trust and safety team sent Elon Musk a 7-page list of the risks with his paid verification system, and he launched it anyway: report
▼ + stars: | 2022-11-15 | by ( Matthew Loh | ) www.businessinsider.com time to read: +4 min

Twitter warned Elon Musk of the dangers in his new badge system before its launch, per Platformer. The trust and safety team said the rework would give rise to impersonation issues and confusion. The warning came from Twitter's trust and safety staff a week before the billionaire implemented his overhauled verification system, per Platformer. In their recommendations, the trust and safety team warned of "impersonation of world leaders, advertisers, brand partners, election officials, and other high profile individuals," according to Platformer. In its memo, the trust and safety team also highlighted the consequences of removing checkmarks from accounts that were already verified before Musk bought Twitter, according to Platformer.

☆ Amazon's driver pay raise could slash the profits of the small businesses that make up its delivery network
▼ + stars: | 2022-11-15 | by ( Emma Cosgrove | ) www.businessinsider.com time to read: +5 min

Amazon in September announced a pay raise for some of its delivery drivers. The moves were part of a $450 million investment into the small businesses that make up Amazon's delivery network and employ those drivers, known as Delivery Service Partners. When Amazon told DSPs about the move at their annual Ignite Live convention in Las Vegas, the room cheered, according to two DSPs present. "It's going to be a bloodbath," one DSP told Insider. But one DSP told Insider to expect an exodus after the business owners receive their Employee Retention Tax Credit payouts in January.

☆ Google will pay $391.5 million to a settle a lawsuit on accusations of misleading users on its location-tracking practices
▼ + stars: | 2022-11-14 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Google agreed to pay $391.5 million settle accusations of misleading location tracking practices, reported the New York Times. The decision comes after Google announced that it will limit Android's ad-tracking practices. The accusations also comes in the wake of an ongoing debate between Democrats and Republicans on how far federal privacy laws should go to limit businesses like Google from collecting personal user data. Google, in particular, collects user geolocation data and uses it to sell targeted ads which can be beneficial for retailers to sell their products. In October, Google settled a similar $85 million lawsuit with the state of Arizona.

☆ Twitter has re-rolled out its 'official' badges for some accounts after previously saying it would not add them
▼ + stars: | 2022-11-11 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Twitter's "official" badges seem to have been re-rolled out after appearing, then vanishing. Twitter's support account confirmed on Friday the badges had been added to some accounts. A post from the support account said on Friday: "To combat impersonation, we've added an "Official" label to some accounts." What you saw him mention was the fact that we're not focusing on giving individuals the 'Official' label right now." However, accounts including the New York Times and Twitter itself did not appear to have an "official" label.

☆ Elon Musk calls Twitter's 'official' labels an 'aesthetic nightmare' and says they create a two-class system
▼ + stars: | 2022-11-10 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +3 min

Elon Musk has called Twitter's gray "official" labels an "aesthetic nightmare." The labels were rolled out on Wednesday to some public figures and news organizations. In a confusing rollout, the "official" labels appeared on the Twitter accounts of some public figures and news organizations. Later in the day, he called them an "aesthetic nightmare" during a Twitter Space conversation. During Wednesday's Twitter Space, Musk said: "Apart from being an aesthetic nightmare when looking at the Twitter feed, is that it was simply another way of creating a two-class system."

☆ Twitter Launches Gray ‘Official’ Label to Verify Certain Accounts
▼ + stars: | 2022-11-09 | by ( Joseph De Avila | ) www.wsj.com time to read: 1 min

Twitter is launching a new ‘official’ label for accounts of governments, companies, major media outlets and others. Twitter Inc. is launching a new, gray “official” label that will indicate whether the social-media company has verified the authenticity of an account, the latest development in the platform’s verification process under new owner Elon Musk. Accounts that will receive an official label include those of governments, companies, major media outlets, publishers and some public figures, said Esther Crawford , director of product management at Twitter, according to her LinkedIn profile.

☆ Twitter will distinguish 'verified' Twitter Blue accounts from 'official' accounts with different colored check marks, product manager says
▼ + stars: | 2022-11-09 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +3 min

Twitter will distinguish between Twitter Blue "verified" accounts and "official" accounts with different check marks. Not all verified accounts will get an "Official" label, which is not available for purchase, Crawford said. The change has not yet been made to the current Twitter profile, as the Twitter Blue changes are set to roll out on November 9. "Not all previously verified accounts will get the "Official" label and the label is not available for purchase," Crawford added. "Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures."

☆ Twitter exec says there will soon be three types of accounts: official, paid, and unlabeled
▼ + stars: | 2022-11-08 | by ( Lora Kolodny | ) www.cnbc.com time to read: +4 min

Some originally verified accounts will soon sport an "official" label, she said, while any user who pays $7.99 per month for Twitter Blue, the company's subscription product, will sport a blue checkmark. Musk himself has benefitted from having the Twitter verification checkmark. Under Musk's direction, the new Twitter Blue checkmark will instead work as a paying subscriber badge that the company nonetheless plans to call "verification." "The new Twitter Blue does not include ID verification – it's an opt-in, paid subscription that offers a blue checkmark and access to select features. "Not all previously verified accounts will get the 'Official' label and the label is not available for purchase.

☆ Twitter to debut gray ‘official’ check mark to verify government accounts, media and major brands
▼ + stars: | 2022-11-08 | by ( Brian Fung | ) edition.cnn.com time to read: +2 min

The screenshot displayed Twitter’s own account profile, which included the standard blue check mark beside its display name as well as a gray check mark and the word “Official” underneath its account handle. A visit to Twitter’s currently live profile did not display the gray check mark, suggesting the feature has not yet been implemented. “Not all previously verified accounts will get the ‘Official’ label and the label is not available for purchase,” Crawford tweeted. “Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.”Crawford also confirmed that the forthcoming option to pay for a blue check mark will not include an identity verification requirement. Election security experts warned of the likelihood that bad actors could pay for a blue check mark, then change their display names to impersonate government officials or other authoritative sources of information.

☆ The Twitter manager who went viral for sleeping on the floor of company HQ survived Elon Musk's layoffs
▼ + stars: | 2022-11-07 | by ( Grace Kay | ) www.businessinsider.com time to read: +3 min

The manager who went viral for sleeping at Twitter's headquarters survived Elon Musk's layoffs, sources told Insider. Last week, a Twitter employee posted a photo of Esther Crawford in a sleeping bag at the office. Previously, the company had offered Twitter Blue for $2.99 per month as a service that would allow users to access special features like editing tweets or reducing ads. "The Twitter team is legendary. The Information reported last week that the manager "appears to be rising in prominence" at Twitter since Musk completed his purchase.

☆ Twitter could be a new wild card for the midterms
▼ + stars: | 2022-11-07 | by ( Brian Fung | ) edition.cnn.com time to read: +10 min

CNN Business —For years, Twitter has been a leader in countering misinformation and protecting elections. But concerns are growing that tumult inside Twitter in the first week after it was acquired by Elon Musk could weaken its safeguards for elections, just before the midterms are set to take place. Musk promised not to alter any of Twitter’s content policies until after the midterms. He tweeted: “Going forward, any Twitter handles engaging in impersonation without clearly specifying ‘parody’ will be permanently suspended,” and without warning. The shakeup at Twitter has turned the company itself into an election wildcard.

☆ Twitter prepares to roll out new paid subscription service that includes blue checkmark
▼ + stars: | 2022-11-05 | by ( Brian Fung | ) edition.cnn.com time to read: +2 min

CNN’s testing of the service on Saturday afternoon, however, suggested the rollout was not yet complete. A fresh Twitter account created by CNN that signed up for the paid feature did not show the checkmark on its public profile. Twitter also still appeared to be charging $4.99, an outdated price. The feature was not mentioned on Twitter’s page on the Google Play Store for Android devices as of early Saturday afternoon. Musk has argued that allowing all users to pay to be verified on Twitter will raise the costs of producing spam and misinformation.

☆ Twitter rolls out changes for some users ahead of launching new paid verification system
▼ + stars: | 2022-11-05 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Twitter began rolling out changes to its platform for some users on Saturday in preparation for the launch of its revamped subscription service Twitter Blue. Updates outlined in the App Store confirmed that users will be able to purchase Twitter Blue and receive a blue checkmark for $7.99 per month. In an earlier thread of tweets, Musk criticized the current system, which gives a blue checkmark, or verification, to notable users like politicians, members of the press, executives and organizations. Musk said he plans to give "power to the people" by offering verification to anyone on the platform through Twitter Blue for $8 a month. Musk said in a tweet Saturday that Twitter Blue will roll out worldwide once it is confirmed to be working in the initial set of countries.

☆ Elon Musk says sleeping on factory floors was important so Tesla employees would 'give it their all,' days after a Twitter boss was pictured sleeping in the office
▼ + stars: | 2022-11-04 | by ( Aaron Mok | Hayley Cuccinello | ) www.businessinsider.com time to read: +3 min

Elon Musk talked about his sleeping habits, including past nights spent on Tesla's factory floor. Musk's comments come after a Twitter employee shared a photo of his boss sleeping in the office. Musk said that sleeping on the floor was "damn uncomfortable" and made him "smell like dust." Musk's comments come days after a Twitter employee shared a photo early Wednesday morning of his boss Esther Crawford, the director of product management at Twitter, sleeping on the office floor. Musk has publicly talked about his sleeping habits in the past.

☆ Why this CEO says new grads should ditch social media to get ahead at work: 'Find somebody to talk to you in the flesh'
▼ + stars: | 2022-11-02 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

According to Indeed, new graduates struggle to get hired after college due to high competition, inadequate work experience and little networking. Here are three ways young professionals can stand out, according to Lisa Lewin, CEO of education company General Assembly. According to Lewin, these skills include software engineering, data analytics, data engineering, data science, digital marketing skills and digital product management. And technical skills don't "just apply to IT-based roles," Lewin says. "They include whatever hard skills you've obtained through education and practice, and young professionals should remember to highlight them in their job application materials."

☆ A Twitter employee shared a picture of his boss in a sleeping bag and mask on the office floor, illustrating Elon Musk's new hardcore work culture
▼ + stars: | 2022-11-02 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

A Twitter employee shared a photo appearing to show his boss asleep on the office floor. Insider previously reported that some staff have been asked to work 24/7 since Elon Musk's takeover. "When you need something from your boss at elon twitter," Evan Jones, a product manager at Twitter Spaces, tweeted at around 2:00 a.m. New York time Wednesday. Jones' Twitter page says he is based in New York, while Crawford's says she is based in Los Angeles. An internal message told Twitter staff working on changes to the company's verification process that "the expectation is literally to work 24/7 to get this out," Insider previously reported.

☆ Meet the 'stone-cold-brilliant' Apple exec heading up Apple TV+, Sports, gaming and more, who insiders think could succeed Eddy Cue
▼ + stars: | 2022-10-26 | by ( Claire Atkinson | ) www.businessinsider.com time to read: +10 min

The former Time Warner Cable exec is driving Apple's subscription businesses including TV+, Sports, and Apple One. But inside and outside the tech giant, people are eyeing one cable TV alum who is being positioned for bigger things under Eddy Cue, the company's longtime Services SVP. As VP, Services, Stern is responsible for running strategy and operations for multiple growth businesses inside Apple. Here's how Stern ascended from cable TV to the top of the tech giant, and what his moves mean for the future of Apple Services. He appeared on stage in 2019 as the frontman for the Apple TV app, in a pair of dark-wash jeans and an untucked gray button-down.

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