Beyond Meat will introduce a whole-muscle steak alternative as part of its pivot to win over health-conscious consumers.
In recent months, Brown has blamed some of the plant-based meat industry's woes on misinformation from the meat industry and cattle farmers, such as skepticism about plant-based meat's processing.
Beyond already sells plant-based steak tips, but the new product mimics the texture of a filet with mycelium, the rootlike part of fungi.
Brown envisions the steak alternative as a substitute for chicken, topping salads and stuffing burritos as a source of protein.
The new products have short ingredients lists, in the hopes of winning over customers who previously thought plant-based meat was too processed.
Persons:
Ethan Brown, Dunkin, Brown
Organizations:
PepsiCo, American Cancer Society