Facebook is targeting young adults to boost usage, and the company says it's working.
In the US and Canada, there are 40 million daily active users aged 18-29, Facebook said.
Still, Facebook's young adult usage trails behind most other social media apps, data shows.
AdvertisementFacebook is targeting its young adult audience to increase usage, and the social media giant says it's succeeding.
That's the highest usage for the young adult group Facebook has seen in the last three years, the company said, noting that comes after "five quarters of healthy growth in young adult app usage."
Persons:
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Organizations:
Facebook, Service, Business
Locations:
Canada