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☆ How much money 6 UGC creators charge brands to make videos and images
▼ + stars: | 2023-02-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads. Here's how much six UGC creators charge to make content for brands. UGC, short for user-generated content, has boomed as a form of advertising on social media — with TikTok driving its rise. This is different from "paid" usage rights, which allow the brand to use the content for paid advertisements.

In our inaugural list, Insider is spotlighting 8 recruiters placing talent in the creator economy. Here are the recruiters to know if you are looking to get hired in the creator economy. As the creator economy becomes a more established industry nestled between media and tech, the space is burgeoning with rising stars and new talent. Insider is highlighting eight recruiters who are actively searching for leaders and emerging talent in the creator economy in 2023. Here are eight recruiters who work with creators, startups in the creator economy, or traditional companies and brands to source talent in the creator space, listed alphabetically by firm:

☆ I got a 'useless' fashion-psychology degree — and now work with brands like Maybelline and Depop. Here's how I used it to land my dream career.
▼ + stars: | 2023-02-08 | by ( Lola Christina Alao | ) www.businessinsider.com time to read: +5 min

Shakaila Forbes-Bell is a fashion psychologist who has worked with brands like Next and Depop. It was one of my goals to become a published psychologist, but I still never imagined myself as a fashion psychologist. Even the careers advisors at the job fair I went to after I finished my master's didn't have much knowledge about which jobs I could go into. On my Instagram account, I posted an image of me at my graduation, with the caption "first Black woman to get a degree in fashion psychology." She said that I'd substantiated fashion psychology as a real career.

☆ The millennial boss' guide to managing Gen Z, based on 5 stereotypes of the younger generation
▼ + stars: | 2023-02-05 | by ( Juliana Kaplan | Rebecca Knight | ) www.businessinsider.com time to read: +14 min

Millennial bosses might be daunted by their new reports, but there's a lot they can learn from Gen Z. That may be why some millennial managers think of Gen Z as, erm, high maintenance. Insider spoke with management experts, career coaches, and members of Gen Z itself to reframe the narrative around how Gen Z is changing the workplace. Gen Z has no job loyaltyThe rap on Gen Z is that they're all a bunch of job-hoppers with no loyalty. Both millennials and Gen Z have done "a lot more" to destigmatize mental health challenges and normalize counseling and therapy.

☆ Why Instagram Will Never Be Able to Compete With TikTok
▼ + stars: | 2023-02-02 | by ( Chris Stokel-Walker | ) www.businessinsider.com time to read: +9 min

TikTok's secret sauce is its ability to keep users on the platform, and without sacrificing its core, Instagram won't be able to compete. That's because on TikTok, every video a creator makes has to outperform every other TikTok video. Victim of its own successUnlike TikTok, Instagram has long been seen as a secure place on which to build a digital following. A year ago, when the researcher Valdovinos Kaye was interviewing TikTok creators for his book, he found that they desperately sought to transport their audiences over to Instagram. Rather than copying TikTok's success, Instagram might need to focus on what separates it from the pack.

☆ Many brands are offering terrible UGC rates as new creators flood the market, but veterans say you can still make great money if you pitch yourself correctly
▼ + stars: | 2023-02-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.

☆ How shopping sites are using psychology to trick you into spending more — and 3 ways to avoid them
▼ + stars: | 2023-01-31 | by ( Avery Hartmans | Danni Santana | ) www.businessinsider.com time to read: +10 min

Online retailers use psychological tricks and tools to get consumers to make purchases. Offering incentives for adding more items to online carts like free shipping is another example of the psychological tricks a retailer can play. Buy online, pick up in storeBuy online, pick up instore was all the rage during the pandemic. So much of how we shop and make purchase decisions is subconscious, he said, and while you may rationally know that scarcity is a marketing tactic, your subconscious doesn't. Tips for avoiding retailers' marketing tricksJust being aware of these marketing tactics isn't enough to protect you from them, Goldberg said.

☆ Black women on TikTok want to know, ‘Where’s our Alix Earle?’
▼ + stars: | 2023-01-30 | by ( Uwa Ede-Osifo | ) www.nbcnews.com time to read: +7 min

TikTok creator Danessy Auguste has spent the past few weeks feeling confused over the frenzy surrounding influencer Alix Earle. But for white women, their least successful videos, on average, still have the capability to reach millions of viewers, Boffone said. What would it take to get a ‘Black Alix Earle’? Adding another dimension to the Alix Earle discourse, one influencer posed a provocative question:“Do we deserve an Alix Earle?” Niké Ojekunle, who goes by @specsandblazers on TikTok, said in a video. Communal support with trends such as #BlackGirlFollowTrain have already allowed Black women to intentionally engage with one another’s content.

☆ Influencers pick their 14 favorite creator-economy startups that help them monetize, grow their audiences, and build online businesses
▼ + stars: | 2023-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

The number of influencers continues to climb alongside the rise of creator-economy startups. Insider spoke with 14 creators about which startups they use and why they like them. Creators, like lifestyle influencer Joseph Arujo, also look to startups to help them get paid their worth. Today, creators have many options when it comes to the startups they work with. Here are their top 14 picks, listed in alphabetical order (we excluded startups the creators had invested in or had a current paid relationship with):

☆ I'm the first 'chief creator officer' at my company. Here's why I think more C-suite roles should focus on influencers and brands.
▼ + stars: | 2023-01-30 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

She's now the company's first global chief creator officer, leading a team of 30 professionals. This as-told-to essay is based on a conversation with Ashley Rudder, Whalar's global chief creator officer. Now, I'm the company's first-ever global chief creator officer, a position I started in December after bringing some of my ideas to upper management. I'm responsible for all global creator sourcing, identification, and execution, including negotiations, contracts, and creative consultation on all creator-led campaigns. I hope we'll see many more chief creator officers in the future.

☆ Influencers share their 14 favorite creator-economy startups, from design apps to platforms that help them make more money from brand deals
▼ + stars: | 2023-01-26 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

☆ I'm Whalar's first global chief creator officer, a new position focused on influencers and brands. Here's why I think more companies should add this role.
▼ + stars: | 2023-01-25 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

☆ Small-business owners still see value in paid ads. Here are their 3 tips for getting the most bang for your buck.
▼ + stars: | 2023-01-25 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

It's a tough market for paid advertising, but these marketers found a way to see results from it. Justin Fredlender, the VP of growth for vitamin brand Ritual, said to start with one ad channel. Not so fast: There are still plenty of companies finding value in paid marketing to get in front of new customers, grow their brand reach, and increase sales. Sporer, Fredlender, and other small-business owners shared with Insider the strategies that have been helping them get results from paid advertising. Justin Fredlender, the vice president of growth at Ritual, says paid advertising is "part art, part science."

☆ Nanny sharing, co-parenting, and the YMCA are helping parents meet their childcare needs as costs rise and shortages persist
▼ + stars: | 2023-01-22 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +7 min

They're turning to a variety of options to get by, including nanny sharing and co-parenting. Unable to find or afford childcare, many parents are exploring all their options on the table. While she told Insider this is meeting most of their childcare needs for now, it's costing them $1,000 to $1,500 per month. Some families have tried "nanny sharing" — when two or more families hire one nanny to watch their children at one of their homes and split the expense. "It seems that it eases the cost a bit," said Wilson-Demarco, who says she knows some families that have nanny shared.

☆ 12 AI tools that could transform the creator economy and influencer marketing, according to industry experts
▼ + stars: | 2023-01-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

AI tools could be helpful for content creators to streamline processes like copywriting and editing. Insider asked 16 creator-economy experts to highlight the most promising AI tools for creators. Ollie Forsyth, global community manager at VC fund Antler, put together a landscape of generative AI startups with his team. "Simply put, generative AI tools provide creators a magic wand to create enchanting content." Here are 12 AI startups that creator-economy experts recommended, listed in alphabetical order:

☆ The 10 best and worst brands for influencers to work with, according to data from about 9,600 creator reviews
▼ + stars: | 2023-01-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +3 min

Creator-review platform FYPM ranked the 10 best and worst brands for influencers to work with. F*** You Pay Me, a platform for creators to anonymously review brands, published in January its first list of the best and the worst brands to work with, based on data from 9,578 responses from influencers on its platform. The list, which was published on FYPM's blog, described some of the characteristics that the best brands have in common. Adobe, at the top of the "best" list, garnered good feedback about its relationships with influencers. Lugrin also said that the variety of businesses that made the "best" list may surprise people, and shows that influencer marketing touches everything.

☆ Welcome to Salesforce's week from hell.
▼ + stars: | 2023-01-09 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

While I learn how to math, my editors Matt Weinberger and Jake Swearingen will update you on tech this week via this newsletter. Before I bounce, let's catch up on the big pains of Big Tech. This type of messiness will likely permeate throughout Big Tech this year. Welcome to Salesforce's week from hell. The day after announcing big layoffs last week, CEO Marc Benioff didn't seem to notice that he was a full 18 minutes late to an all-hands meeting to discuss the cuts.

☆ The best social-media moments and trends last year, according to rising stars of the creator economy
▼ + stars: | 2023-01-05 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

We asked 22 rising stars in the creator economy what their favorite social-media moment was in 2022. As part of Insider's inaugural list highlighting the next generation of leaders in the influencer space, we asked individuals what their favorite social-media moment was in 2022. These rising stars have spent the past year making tangible change through their work on products, content, or initiatives at startups or social-media giants. (Read our full list of 22 rising stars of the creator economy.) Read the full list of rising stars for more favorite moments and details about their careers:

With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.

☆ 9 tech predictions for 2023 from seed investor in Uber, Pinterest, and other top companies
▼ + stars: | 2023-01-03 | by ( Scott Belsky | ) www.businessinsider.com time to read: +16 min

2022 was a pivotal year for:Collaborative web apps disrupting every function of the enterprise. Internet browsers will shift from generalized to specializedAs web apps, communal browsing, and decentralized technology continue to grow, browsers have become too generalized and antiquated for the future of web apps. Web apps offer virality and infinite possibilities for product-led growth, and are finally powerful enough for sophisticated apps like Photoshop. Browsers will be reimagined for collaboration and higher performance web apps — like Arc from The Browser Company. Content creators will own their audience and some will become "platform-less"Content creators with mass audiences are seeking novel ways to own the relationship.

☆ Shopify had a bumpy 2022, with a stock split, layoffs, and more. These are the biggest stories about the e-commerce company.
▼ + stars: | 2022-12-29 | by ( Madeline Stone | ) www.businessinsider.com time to read: +10 min

After seeing explosive sales and revenue growth during the earlier days of the Covid-19 pandemic, the Canadian e-commerce company saw its business come back down to earth this year. Shopify employees are granted restricted stock units, or RSUs, in addition to their base salaries. MayOn May 2, Shopify announced plans to acquire e-commerce fulfillment startup Deliverr for more than $2 billion. The acquisition was intended to help Shopify merchants offer one and two-day shipping to their customers. On December 15, Shopify announced that it was doubling down on its sustainability efforts by investing $11 million in carbon removal projects.

☆ How an Instagram influencer earned $1 million from brand deals in her first year as a full-time creator
▼ + stars: | 2022-12-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

2022 was her first full calendar year working as a full-time influencer. She broke down for Insider how much she earned in brand deals each month. Now, Agutu is wrapping up her first year as a full-time influencer with about about 488,000 Instagram followers, and 730,000 total followers across Instagram, TikTok, and YouTube. Repped by Digital Brand Architects, a talent agency under the UTA umbrella, Agutu is closing 2022 with more than $1 million in revenue from brand deals on social media. Here's a full breakdown for Agutu's earnings from brand deals in 2022:Month (2022) Earnings from Brand Deals January $84,000.00 February $110,500.00 March $30,500.00 April $81,000.00 May $212,848.53 June $127,250.00 July $36,000.00 August $58,500.00 September $76,073.00 October $8,000.00 November $65,000.00 December $77,500.00Agutu is still waiting on about $76,000 from brand deals to be paid out, according to DBA.

☆ Black creators say they ‘have to be perfect’ to get promotional products from brands. They want that to change.
▼ + stars: | 2022-12-27 | by ( Daysia Tolentino | Daysia Tolentino Is A Culture | Trends Reporter For Nbc News. | ) www.nbcnews.com time to read: +12 min

Black creators, like Bumba, have been vocal about how the lack of gifting to creators of color demonstrates the inequity in influencer marketing. Black creators say they still feel they have to work twice as hard as their white counterparts. Nimay Ndolo, a Black comedy creator with 1.9 million TikTok followers, said Black creators are often excluded from such opportunities, which limits their success. Black creators have to be “extraordinary” to get what white influencers appear to get with ease, Ndolo said. “I want to see, like, these creators that I’ve been watching — these Black creators, these queer creators, these Hispanic creators, these Asian creators — get more opportunities," she said.

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

☆ How many TikTok followers you need to start making money
▼ + stars: | 2022-12-23 | by ( Dan Whateley | ) www.businessinsider.com time to read: +7 min

But you don't need to have millions of fans to start making money on TikTok. Read more about how TikTok creators make money from brand deals:Jalyn Baiden. Emmanuel BaidenMaking money through sponsored song challengesOne common way for TikTok creators to make money is by promoting songs in videos. Music marketers and record labels pay TikTok creators to include tracks in posts in an effort to make a song take off on the app. Read more about how TikTok creators make money from song promotions:

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