[1/3] Reed Hastings, Co-CEO, Netflix speaks at the 2021 Milken Institute Global Conference in Beverly Hills, California, U.S. October 18, 2021.
"It was a baptism by fire, given Covid and recent challenges within our business," Hastings said in a statement.
To kick-start growth, Netflix introduced a cheaper, ad-supported option last November in 12 countries.
We believe we have a clear path to reaccelerate our revenue growth," Netflix said in its quarterly letter to shareholders.
That 2011 initiative cost the company 800,000 subscribers and sent the stock plunging.