On Jan. 11, Monique Rodriguez, founder and CEO of multi-million-dollar natural hair care brand Mielle Organics, announced she had sold her company to P&G Beauty, sending Black Twitter into a frenzy.
"I don't wanna hear nothing about supporting Black businesses because the second Black companies get all the support they need from the Black dollar they hand everything over to the person with the biggest check," said one Twitter user.
Some would consider selling your company — often for millions — to be a major accomplishment, but Black founders are continually scrutinized by their peers and customers for making this choice.
However, when Dennis sold the brand to Unilever in for an estimated $1.6 billion, he was called a sellout.
"If there were Black conglomerates, and Black, big, private equity firms and partnerships that allowed them to inject capital and allow us to grow, we would go to those Black companies," Rodriguez says.