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☆ A TikTok and Instagram creator with over 1 million followers shares the email template he uses to get brand deals and his top 6 strategies for cold pitching
  + stars: | 2023-04-21 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Eli Stone is a short-form video creator with 1.2 million followers on TikTok and Instagram. Stone has 1.1 million followers on TikTok versus nearly 100,000 on Instagram. This is crucial if you're a TikTok creator, where views can be inconsistent because of the algorithm. Stone also uses an email template when contacting companies. I'm reaching out because recently I dropped everything in my life to chase my dream - and that's to be a content creator (a link to some of my work).
☆ Instagram lands 'body blow' to link-in-bio startups by letting users add up to 5 links to their profiles
  + stars: | 2023-04-19 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +3 min
Instagram announced users will be able to add up to five links to their bios. All accounts will have the ability to add multiple links, including business and creator accounts. Mark Zuckerberg announced on Tuesday that Meta would now let users add up to five links to an account's bio. Until now, Instagram has limited users to one link — which has helped foster a robust industry of third-party link-in-bio solutions such as Linktree. All accounts will have the ability to add multiple links, including business and creator accounts.
☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
  + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com   time to read: +9 min
"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.
☆ I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go.
  + stars: | 2023-03-31 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
A Meta employee built a social-media following by sharing career advice on TikTok and Instagram. Even prior to joining Meta, I had been sharing my career journey on social media. In my last six months at Meta, I moved into a product-marketing role, where I worked very closely with creators. Now, I don't know if I want to work at a corporation, and being a content creator has liberated me from the urgency to figure out my next step right away. After I got laid off, I was worried that my career content would lose credibility.
☆ TikTok sister app Lemon8 is hiring staffers in New York for a US creator team as its downloads surge
  + stars: | 2023-03-30 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com   time to read: +2 min
ByteDance's fast-growing app Lemon8 is building out its creator partnerships team in the US. Lemon8, a social platform from TikTok's parent company that recently rolled out in the US, is starting to build out its creator partnerships team in New York as it looks to expand. The company also has similar creator partnerships roles listed on its jobs site for new hires in London, Jakarta, and Bangkok. ByteDance's push to build out its Lemon8 creator team comes at a tenuous moment for the company as its flagship app TikTok faces threats of a ban or forced divestment in the US. Outside of offering to pay some creators to post on its app, Lemon8 has suggested other incentives to encourage US creators to join its partner program.
☆ 4 content creators launched a camping experience. Here's the 25-page deck they used to get brand partners like Shopify.
  + stars: | 2023-03-27 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
In 2022, four creators launched Creator Camp, an in-person camping event for influencers. Here's the pitch deck they used to secure over $200,000 in sponsorships from brands. They put together a plan for Creator Camp, a three-day camping experience meant for creators to make friends, explore their creativity, and "do well by doing good," Duncan said. "It was really tough to get sponsors, but we were able to get about $30,000 to float the first event," Duncan said. Here's the 25-page pitch deck the creators used to convince brand partners to sponsor Creator Camp:
☆ Leaked documents show how Snapchat's lucrative Snap Stars program pays influencers and best practices the company shares with creators
  + stars: | 2023-03-24 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com   time to read: +6 min
Creators who are part of the Snap Stars program are eligible for the ad-revenue-share beta. When asked about the ad program's eligibility criteria by Insider, Snap declined to comment. Meanwhile, Snap Stars who aren't in the beta program are posting more on the platform in the hopes they'll be selected for this financially lucrative opportunity. "I was really excited because being a Snap Star really helps with your growth," he said. A document for creators shows Snap's best practices for postingSnap has sent some Snap Stars guidelines with best practices for posting.
☆ Influencer-marketing platform Grin lays off staffers across marketing, engineering, and more teams: 'Unfair and unexpected'
  + stars: | 2023-03-23 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com   time to read: +2 min
The layoffs affected staffers across Grin's marketing, engineering, and more teams. Grin, a marketing platform used by brands to run sponsored campaigns with influencers on social media, is the latest creator-economy startup to lay off employees. On Tuesday, the company laid off a number of staffers across its marketing, engineering, and other teams, according to multiple people close to the company. In November, a spokesperson for Grin confirmed the company had laid off 60 staffers. Those November layoffs, which affected about 13% of its staff, mostly impacted staffers in Grin's sales department, the spokesperson said at the time.
☆ Why YouTube subscriber counts have become an unreliable 'vanity metric' in the era of short video
  + stars: | 2023-03-22 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.
☆ I made $55,000 editing YouTube videos as a high-school student. Here's how I did it.
  + stars: | 2023-03-22 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
He also works as a video editor for other YouTubers, which has made him $55,000 since May 2021. This as-told-to essay is based on a conversation with Ammon Runger, an 18-year-old Roblox YouTube creator and video editor from California. A common misconception about creating YouTube videos is that it's incredibly easy. I realized in 2021 this could evolve into a career, when I began editing videos for other creators. When I started searching for clients, I went on Twitter every day and typed phrases like "looking for a YouTube editor" or "hiring a YouTube editor" in the search bar.
☆ How to make $10,000 a month or more on OnlyFans, according to creators
  + stars: | 2023-03-21 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
From DMs to personalized content, here's how creators make $10,000 a month or more on OnlyFans. Ami Gan, the company's CEO, said in October 2022 that OnlyFans had paid out $10 billion to creators since its founding in 2016, and that the platform had over 2 million creators. Read more about how seven OnlyFans creators established their pricing strategiesDirect messaging: Some creators build their presence on OnlyFans based on the direct communication they establish with their fans and on connecting with them on a personal level through messaging. Promo "shoutouts": Creators rely on marketing tactics to get new customers, like buying and selling "shoutouts" from each other to advertise on OnlyFans and on other social-media platforms. How 6 OnlyFans creators built their incomes to over $10,000 per month:How 3 OnlyFans creators are making over $100,000 per month:
☆ 20 women who have founded creator-economy startups and broken through in an industry where funding often goes to men
  + stars: | 2023-03-20 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Insider is highlighting 17 female founders of popular startups, like Hashtag Pay Me and Roster. These trends have created a difficult climate for women founders in the creator economy, most notably first-time entrepreneurs who are actively fundraising. "The creator economy is largely influenced and run by women but creator-economy startups — especially startups that have received funding — are all run by men," she said. Insider is highlighting 20 women founders who have launched successful startups that are helping remedy problems in the creator economy. Here are 20 women founders within the creator economy, listed alphabetically by company:
☆ We built a database of the top talent managers and agents for creators and who they represent
  + stars: | 2023-03-16 | by ( Amanda Perelli | Dan Whateley | Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
As the influencer industry continues to grow, so does the demand for talent managers and agents. Managers and agents help creators make money and choose which business opportunities to pursue. Like traditional stars, creators have built up teams with managers and agents to help them expand and run their businesses, and those supporting players have raced to sign the next generation of stars. "I felt that most brands were not seeing the value of diverse creators and the audiences they serve. Some influencers have both a talent manager and an agent.
☆ Seeking nominations for top European and UK digital talent-management firms
  + stars: | 2023-03-14 | by ( Marta Biino | ) www.businessinsider.com   time to read: +1 min
Insider is looking for the top European and UK digital talent-management firms for our inaugural list. Nominees must be firms that were founded in Europe and the UK and serve those markets. For the first time, Insider is compiling a list of some of the top digital talent-management firms from Europe and the UK, to complement our database of influencer managers and agents. We will highlight firms that were founded in Europe and the UK and whose businesses are heavily involved in those markets. The firms we include must provide their roster and have a focus on digital talent management.
☆ I'm an influencer who makes 80% of my 6-figure income from Amazon. Here are my top 5 strategies for success.
  + stars: | 2023-03-14 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
About 80% of his six-figure influencer income comes from promoting products on Amazon. One night while we were having dinner, my kids were watching funny videos on TikTok. Now, 80% of my six-figure yearly income as a creator comes from Amazon commissions, and the rest comes from partnerships with brands. This will make it easier for you to promote the products and for your audience to trust your recommendations. Go live with Amazon Live shoppable videos — here's how I do itShare your favorite finds live on Amazon, where viewers can watch your streams, chat with you, and shop the products you recommend.
☆ How podcasters use ChatGPT and other AI tools in their workflows — and what listeners think the rules should be
  + stars: | 2023-03-14 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
Podcasters have been testing ChatGPT and a variety of other AI tools to support their workflow. 5 podcasters shared how they use AI tools and how they approach ChatGPT. Insider spoke with five podcasters about their use of ChatGPT and other AI tools in their everyday workflow. They also said they'd successfully experimented with other AI tools that cut down the editing and marketing portion of the process. Osborne and Motiversity founder Joel Huculak have used ChatGPT to write scripts for these videos.
☆ 9 ways creators and influencers are using ChatGPT, from writing video hooks to drafting emails to brands
  + stars: | 2023-03-13 | by ( Marta Biino | ) www.businessinsider.com   time to read: +2 min
Since then, some creators have been using it to make content creation easier and faster. Here are 9 ways creators are leveraging ChatGPT, from finding content ideas to drafting emails. Arujo is one of hundreds of millions of users who have tried their hand at using ChatGPT. "It's very accurate to what I've seen before," said creator Jade Darmawangsa, who used ChatGPT to help with putting together an NDA. Here are 9 ways creators say ChatGPT has helped them:
☆ I make 6 figures reviewing tech products with the Amazon influencer program. Here are my 6 tips for success.
  + stars: | 2023-03-13 | by ( Marta Biino | ) www.businessinsider.com   time to read: +6 min
About 80% of his six-figure influencer income comes from promoting products on Amazon. He shared his top tips to build a successful business as an Amazon Influencer. Here are my top tips for finding success as an Amazon Influencer. This will make it easier for you to promote the products and for your audience to trust your recommendations. Go live with Amazon Live shoppable videos — here's how I do itShare your favorite finds live on Amazon, where viewers can watch your streams, chat with you, and shop the products you recommend.
☆ 9 ways content creators are using ChatGPT, from writing hooks for videos to email drafting
  + stars: | 2023-03-08 | by ( Marta Biino | ) www.businessinsider.com   time to read: +2 min
Since then, some creators have been using it to make content creation easier and faster. Here are 9 ways creators are leveraging ChatGPT, from finding content ideas to drafting emails. Arujo is one of hundreds of millions of users who have tried their hand at using ChatGPT. "It's very accurate to what I've seen before," said creator Jade Darmawangsa, who used ChatGPT to help with putting together an NDA. Here are 9 ways creators say ChatGPT has helped them:
☆ 7 YouTubers share their takeaways and payouts from the first month of the Shorts ad revenue sharing program
  + stars: | 2023-03-07 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
On February 1, YouTube began sharing advertising revenue from short-form videos with creators. With this program, revenue from ads is pooled and then shared with creators based on their views. In February, he made about $1,455 for 32.4 million views — about $0.04 for every 1,000 views. Here's how much seven creators made in February:To determine payments on Shorts, YouTube pools revenue from the ads shown on the Shorts feed. Creating short-form content isn't something I'm passionate enough about to dedicate the time it takes."
☆ 17 women founders innovating in the creator economy, with startups from Tezza to Fanhouse
  + stars: | 2023-03-03 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Insider is highlighting 17 female founders of popular startups, like Hashtag Pay Me and Roster. These trends have created a difficult climate for women founders in the creator economy, most notably first-time entrepreneurs who are actively fundraising. "The creator economy is largely influenced and run by women but creator-economy startups — especially startups that have received funding — are all run by men," she said. Insider is highlighting 17 women founders who have launched successful startups that are helping remedy problems in the creator economy. Here are 17 women founders within the creator economy, listed alphabetically by company:
☆ How an OnlyFans creator built a 7-figure business and boosted her career by appearing on podcasts
  + stars: | 2023-02-23 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
Amber Sweetheart has made more than $2 million as an OnlyFans adult-content creator. She said she grew her subscriber base by appearing on OnlyFans-themed podcasts. Unlike platforms like TikTok and Instagram, OnlyFans lacks an algorithm that allows users to discover accounts within the platform. Amber Sweetheart, a Swedish creator and self-styled "Queen of Sexting," said that promoting her two accounts "has taken over my life." Sweetheart has made almost $2.6 million from her profiles since she started posting on OnlyFans in late 2020.
☆ TikTok helped Colleen Hoover sell 14.3 million copies of her books in 2022, new data shows. Here are 3 other key takeaways about BookTok's impact on sales.
  + stars: | 2023-02-22 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Book sales declined 5.8%, but BookTok authors registered a 66% growth in 2022. NPD's BookTok authors list includes over 100 writers "featured prominently on TikTok's BookTok channel." These two charts show how much BookTok has grown over the years, and which BookTok authors have increased their sales in 2022. The power of BookTok goes beyond fictionIt's not just fiction authors like Hoover and Jenkins Reid who find success on the platform. "I cannot overstate the power of what's happening on BookTok," McLean said.
☆ TikTok owner ByteDance has quietly launched a new app, Lemon8, in the US and UK, and is paying creators to post
  + stars: | 2023-02-22 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
TikTok owner ByteDance has quietly launched a new app in the UK and the US called Lemon8. Creators said they're getting paid to post on the app, which they described as Instagram meets Pinterest. TikTok owner ByteDance has quietly launched a new app called Lemon8 in the UK and the US, and is paying creators to post on it, according to industry insiders. The app launched in Japan in 2020, and has since also expanded to Thailand, Indonesia, Malaysia, Vietnam, and Singapore. ByteDance has been paying creators in the UK to post on the app in recent weeks, three influencers told Insider.
☆ YouTubers and creator-economy insiders react to the sudden CEO shake-up, and describe the challenges that will define the future of the platform
  + stars: | 2023-02-18 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +6 min
YouTube CEO Susan Wojcicki is stepping down, and being replaced by chief product officer Neal Mohan. YouTube chief Susan Wojcicki's sudden announcement on Thursday that she is stepping down has sent shockwaves through the creator community. Wojcicki has been YouTube's CEO since 2014, and joined parent company Google in 1999 as its first marketing manager. Chief product officer Neal Mohan will be taking over her role, having previously been in charge of key products like the short-video platform YouTube Shorts and launched subscription services YouTube Premium and YouTube TV. "Susan understood from the beginning the importance of content creators on YouTube," said Alessandro Bogliari, CEO and cofounder of The Influencer Marketing Factory.
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