Oct 25 (Reuters) - German sporting goods maker Adidas AG (ADSGn.DE) plans to end its partnership with American rapper Kanye West, following a rash of offensive behaviour from the performer and designer, Bloomberg News said on Tuesday, citing people familiar with the matter.
Adidas may announce the move as early as Tuesday, the report added, saying the rapper, who now goes by the name Ye, has made controversial statements, including anti-Semitic social media posts, in recent weeks.
Adidas on Oct. 6 said it was reviewing its business partnership with the rapper and fashion designer.
West which has been partnering with Adidas since 2013 had been publicly critical of Adidas and its CEO, adding that the sporting goods maker were copying his ideas, CNBC had earlier reported.
Ye recently has agreed to buy Parler, the social media platform popular among U.S. conservatives.