Brenetta Smith used to buy brand-name foods like Oreos and Doritos without thinking twice.
But when she noticed that food prices at her local supermarket, Aldi, were soaring, she realized she had to do something different: “I have to change the way I shop,” she said.
So Ms. Smith, 40, a stay-at-home parent in Memphis, started stocking up on dry goods like rice and flour, freezing meat that she bought on sale and avoiding packaged foods, which meant no more Oreos and Doritos.
“Even when the world returns to normal, you can still maximize your paycheck and your income,” Ms. Smith said.
She started posting budget tips on TikTok in December, and she quickly amassed a following.