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"We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend.
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Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said.
In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.
Persons:
—, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin
Organizations:
Service, Business, Lego, Petronas, BMW, Mercedes