After all, I knew perfectly well what I'd signed up for: learning Portuguese from the biggest asshole on the App Store.
It might be an overstatement to call tough love the secret sauce for engaging Gen Z customers.
It followed that in 2023 with a send-up of personal-injury-attorney TV ads: "Lawyer Fights Duolingo Owl for $2,700,000."
Despite the research, Duolingo insists its guilt-tripping notifications do the trick of enticing people to drop whatever they're doing to log on to the app.
When Duolingo's head of product, Cem Kansu, posted a thread in 2020 about the success of "the passive aggressive reminder," several unhappy Duolingo users chimed in.
Persons:
I'd, —
Locations:
Lisbon