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☆ What's in the 'magic spray' World Cup players use, and does it really work?
▼ + stars: | 2022-12-02 | by ( Angela Yang | Angela Yang Is An Intern For Nbc News Digital. | ) www.nbcnews.com time to read: +4 min

Saudi Arabia's midfielder Salem Al-Dawsari receives medical treatment during the Qatar 2022 World Cup match between Saudi Arabia and Mexico on Nov. 30. It’s common for soccer players to take impacts in bony areas, which can cause pain but don’t often lead to lasting injuries. But if a player suffers a fracture or tear, cold spray might do more harm than good. Serbia's forward Aleksandar Mitrovic receives medical attention during the Qatar 2022 World Cup match between Cameroon and Serbia on Nov. 28. The general public can find versions of these sprays at drug stores or online, sold as “Cold Spray” or “Pain Relief Spray” by brands like Cramer or MyDerm.

☆ How to avoid winter sports injuries
▼ + stars: | 2022-12-02 | by ( Melanie Radzicki Mcmanus | ) edition.cnn.com time to read: +7 min

Sprains, strains, dislocations and fractures were common but also concussions and other head injuries. In fact, head injuries make up 20% of the roughly 600,000 ski- and snowboarding-related injuries that occur annually across North America, according to a study published in The Journal of Trauma and Acute Care Surgery. “Certainly, we worry the most about head injuries,” said Dr. Brian Cole, an orthopedic surgeon at Chicago’s Midwest Orthopaedics at Rush. “You’re less likely to have a catastrophic ligament tear or fracture this way.”Common injuries by age and sexSome winter sports injuries are more common in people of a certain sex or age. Cole sees a lot of sledding injuries in his younger patients, snowmobiling injuries in middle-aged men and downhill skiing injuries in women, especially torn ACLs in the knee.

☆ Try this interval workout to avoid HIIT burnout or injuries
▼ + stars: | 2022-11-27 | by ( Melanie Radzicki Mcmanus | ) edition.cnn.com time to read: +7 min

Yet HIIT workouts require maximum exertion, which means they aren’t for every day — or necessarily for everyone. “But that might not be what you’re really doing.”You can perform HIIT workouts using body weight via circuits of exercises such as lunges. undrey/Adobe StockFull-body workout: Variable-intensity interval trainingA VIIT workout is the sweet spot between HIIT and HVIT sessions, Brock said, featuring intervals of hard, medium and low intensity. “Variable intensity workouts are great because they use the entire gauntlet,” Brock said, offering a more complete, full-body workout. If losing weight is your aim and you don’t have much time, the shorter, calorie-busting HIIT workouts may be the way to go.

☆ Read the pitch decks that helped 9 sports and gaming startups raise millions of dollars
▼ + stars: | 2022-11-11 | by ( Colin Salao | ) www.businessinsider.com time to read: +3 min

Here are pitch decks that nine sports startups used to raise millions in Series A and Seed rounds. This has opened the opportunity for startups to build marketplaces or creator tools to help student-athlete creators. Insider talked with a handful of sports startup founders who've pitched their startups to investors about their process. They broke down the pitch decks they used to secure millions of dollars in funding. Read the pitch decks that helped nine sports-focused startups to raise millions of dollars:

☆ Nikki Hiltz: How this professional runner is making their sport more inclusive
▼ + stars: | 2022-11-09 | by ( Issy Ronald | ) edition.cnn.com time to read: +11 min

“I was open about my sexuality at that point, but not my gender identity,” Hiltz tells CNN Sport. After coming out as trans and non-binary, Hiltz continues to compete in the women’s division. “You know, I have no business putting on an in-person race,” Hiltz jokes. Spencer Cox’s veto of a bill that bans transgender women from competing on women’s and girls’ sports teams. Since coming out as trans and non-binary last year, Hiltz has had conversations with race directors and announcers about making running more inclusive.

As recently as August, Lachlan Murdoch described sports betting as "a huge opportunity" for Fox Sports, telling Wall Street it would fuel viewer engagement. The sports betting app Fox Bet is available in four states, with just 0.2% share of the U.S. market, according to researcher Vixio. A free version called Fox Bet Super 6 has attracted some 6 million users whom Fox hopes to eventually convert to gamblers. The growth of Fox Bet has stagnated since market-leading FanDuel's owner, Flutter Entertainment Plc (FLTRF.L), acquired Stars Group in 2020. The matter is the subject of an arbitration case and Lachlan Murdoch told investors a decision is expected imminently.

☆ NYC Marathon to harness livestream in fight to attract new fans
▼ + stars: | 2022-10-26 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

[1/2] Athletics - TCS New York City Marathon - New York, United States - November 7, 2021 People react at the finish line. REUTERS/Carlo AllegriNEW YORK, Oct 26 (Reuters) - The New York City Marathon is embracing livestreaming in a fight to create a new generation of athletics fans this year, becoming the first marathon major to broadcast the race live on its mobile app, organisers said on Wednesday. The marathon on Nov. 6 will already be broadcast to some 530 million homes worldwide but organisers hope the livestream will reach existing fans abroad without access to a traditional telecast. "So if you have content and you have valuable content, you have to migrate where the audience is." For Des Linden, a two-time Olympian who won the Boston Marathon in 2018, the appeal of livestreaming in athletics is simple.

☆ Seeking nominations for the top athlete creators and media personalities in 2022
▼ + stars: | 2022-10-20 | by ( Colin Salao | ) www.businessinsider.com time to read: +3 min

Nominees may include active or recently retired professional or amateur athletes. LeBron James, Pat McAfee, and Alex Morgan are just some of the athletes that have started media companies. Recently retired athletes are those that have retired within the last five years (since 2018). Eligible retired athletes include Brandon Marshall (last played in 2018) and Redick (retired in 2021). Ineligible athletes include Lobo (2003), Rose (2007), and Pat McAfee (2017).

☆ Amazon's head of sports video is riding the success of 'Thursday Night Football' and setting her sights on deals with the NBA, college sports, and more
▼ + stars: | 2022-10-13 | by ( Colin Salao | ) www.businessinsider.com time to read: +3 min

Amazon's VP of global sports video spoke Wednesday on "The Marchand and Ourand Sports Media Podcast." The exec described how "Thursday Night Football" is attracting a younger demographic to the NFL. She also said Amazon is targeting deals with more "marquee sports partners," like the NBA. Amazon VP of global sports video Marie Donoghue. She mentioned interest in college sports and the NBA, whose current rights deals with Disney and TNT expire after the 2024-25 season.

☆ Read the pitch decks that helped 7 sports and gaming startups raise millions of dollars
▼ + stars: | 2022-10-13 | by ( Colin Salao | ) www.businessinsider.com time to read: +3 min

Sports betting has also added new facets to the industry in the S.Here are pitch decks that seven sports startups used to raise millions in Series A and Seed rounds. This has opened the opportunity for startups to build marketplaces or creator tools to help student-athlete creators. Insider talked with a handful of sports startup founders who've pitched their startups to investors about their process. They broke down the pitch decks they used to secure millions of dollars in funding. Read the pitch decks that helped seven sports-focused startups to raise millions of dollars:

☆ 14 top private equity firms investing in sports, as a swell of funding enters the sector and helps teams, leagues, and stadiums build businesses beyond game day
▼ + stars: | 2022-10-11 | by ( Colin Salao | Claire Atkinson | Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

Private equity firms are investing more in sports teams, leagues, and other ancillary businesses. From Apollo to Sixth Street, here are 14 private equity firms betting on sports. A few factors are drawing private equity firms to the sector. And sports betting has hastily altered the landscape, opening a new sector for media, leagues, teams, and other businesses to tap. Below are 14 private equity firms — listed alphabetically by company — that have made prominent investments in sports through 2022.

☆ The NFL updates its concussion protocol after Tua Tagovailoa injury, but a culture change is still needed
▼ + stars: | 2022-10-11 | by ( Marguerite Ward | ) www.businessinsider.com time to read: +10 min

Miami Dolphins player Tua Tagovailoa was injured in a game against the Cincinnati Bengals. A number of former NFL players are taking to social media saying the NFL failed him. On Saturday, The NFL and NFL players union agreed to modify the league's concussion protocol. After leaving the league, Martin was arrested in 2018 for a social-media post that police deemed threatening. "Tua Tagovailoa will never be the same."

☆ 6 top podcasts that sports media execs from ESPN to Amazon say help them keep up with the evolving industry
▼ + stars: | 2022-09-28 | by ( Colin Salao | ) www.businessinsider.com time to read: +1 min

Insider interviewed top sports media leaders that are shaping the industry. Execs from ESPN, Amazon, CBS, and Overtime shared their favorite sports media and business podcasts. This evolution means that even the most established leaders in sports media are trying to keep up with how the industry is changing. Some of these podcasts tackle the sports media business directly, while others are more about the culture within sports. Here are six podcasts recommendations from some of the sports media industry's top executives, listed alphabetically.

☆ Sports streamer DAZN agrees to buy rival ELEVEN
▼ + stars: | 2022-09-26 | by ( ) www.reuters.com time to read: +2 min

Register now for FREE unlimited access to Reuters.com RegisterInternet streaming service DAZN's logo is pictured in its office in Tokyo, Japan March 21, 2017. Team Whistle, a short-form original social media content provider, is also included in the deal, which will bring total revenue of around $300 million a year, DAZN said. DAZN Group CEO Shay Segev said the deal was "a big step forward in our mission to be the leading global sports platform". Backed by billionaire Len Blavatnik, DAZN has expanded into more than 200 countries, offering sports including soccer and boxing. Register now for FREE unlimited access to Reuters.com RegisterReporting by Paul Sandle; Editing by Ken FerrisOur Standards: The Thomson Reuters Trust Principles.

☆ How Josh Harris, the owner of the 76ers and Devils, upset Apollo insiders with the time he spent on personal investments
▼ + stars: | 2022-09-20 | by ( Casey Sullivan | Hayley Cuccinello | ) www.businessinsider.com time to read: +16 min

One former Apollo executive couldn't wrap his mind around how the firm got investors onboard with Harris' personal activities. One advisor to Harris' family office said there would be an internal conversation every year to ensure the proper expense allocations. Several former Apollo employees, however, said other Apollo executives were concerned about Harris' use of firm resources. Few if any sources Insider spoke with expected much to change in how private-equity executives managed their personal investments. The lawyer said that the documents often state that a firm's executives will dedicate "as much time as reasonably necessary" to managing their investments.

☆ Mark Cuban fires business partners and NBA players for the same reason: 'A team can have 1 knucklehead, you can't have 2'
▼ + stars: | 2022-09-16 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

In boardrooms and on basketball courts, billionaire Mark Cuban says he's noticed one factor that consistently leads to success: team culture. He said he's fired business partners and traded basketball players because of their personalities — especially when the team has multiple self-centered or combative members. When he's hiring, Cuban specifically looks for people who can help make the workplace a better experience for others. "[They] may not have had the experience on the business side that we otherwise would have gone for," Cuban said. In basketball, Cuban said he doesn't necessarily screen new players for narcissism, but he has traded players to spark motivation within the team.

☆ How sports betting is changing the media industry in the US
▼ + stars: | 2022-09-07 | by ( Ashley Rodriguez | Colin Salao | ) www.businessinsider.com time to read: +3 min

The ties between media outlets and gambling operators have only deepened since. Read more about how FuboTV is rethinking its sports betting strategy after August layoffs. On top of that, the US sports gambling industry is still in its infancy. New York turned on mobile sports betting in January, which could be a boon for the media industry even though the market could be tricky for gambling companies. A list of our recent coverage of the US sports betting industry follows.

☆ How Tom Brady, LeBron James, Serena Williams and more older athletes can refuse to retire
▼ + stars: | 2022-03-19 | by ( Dr. Jalal Baig | Dr. Jalal Baig Is A Physician | Writer Based In Chicago. His Work Has Appeared In The Washington Post | ) www.nbcnews.com time to read: +6 min

Despite that, the Tampa Bay Buccaneers quarterback led the league in regular season passing yards, completions and touchdown passes. And he was the starting quarterback in four of the past six Super Bowls, bagging three Lombardi Trophies in that span. At the game Brady attended, Ronaldo became the highest scorer in FIFA history after netting his 807th career goal. Not everyone is brimming with the baseline talents of James or Brady or has the discipline or resources to stick with such regimens. With time, this may radically alter how athletes at all levels are nurtured, and even how nonathletes fend off the crippling effects of age.

☆ Studiu: Sedentarismul creşte riscul de deces din cauza COVID-19
▼ + stars: | 2021-04-14 | by ( Publika.Md - Aici Sunt Știrile | ) www.publika.md time to read: +3 min

Factorii de risc cei mai asociaţi cu o formă severă de COVID-19 sunt vârsta înaintată, sexul masculin şi anumite patologii preexistente, cum ar fi diabetul, obezitatea şi bolile cardiovasculare. Vârsta medie a pacienţilor a fost de 47 de ani şi aproape două treimi dintre aceştia au fost femei (62%). În medie, indicele lor de masă corporală (IMC) a fost de 31, imediat peste pragul de obezitate. Toţi îşi declaraseră nivelul de activitate fizică regulată de cel puţin trei ori între martie 2018 şi martie 2020 în timpul vizitelor la clinicile ambulatorii. Dintre aceştia, 15% s-au descris ca fiind inactivi (între 0 şi 10 minute de activitate fizică pe săptămână); 7% au dat asigurări că respectă sistematic directivele sanitare (cel puţin 150 de minute pe săptămână).

Persons: Toţi Organizations: British Journal, Sports Locations: Statele Unite

☆ Малоподвижный образ жизни увеличивает риск смерти от COVID-19
▼ + stars: | 2021-04-14 | by ( Mld Media Srl | ) noi.md time to read: +1 min

Малоподвижный образ жизни удваивает вероятность госпитализации при заражении коронавирусом и почти в три раза увеличивает риск смерти от осложнений при заболевании COVID-19. Результаты своей работы ученые изложили в British Journal of Sports Medicine. Они призвали здравоохранительные органы всех стран мира учитывать это в работе с населением. По мнению медиков, это «особенно важно, учитывая то, как тяжело поддерживать форму во время изоляции». К слову, как писал сайт kp.ru, ученые из Массачусетского технологического института назвали простой, но эффективный способ заставить себя заниматься физкультурой: нужно найти компанию.

Persons: Kaiser Permanente, Роберт Саллис Organizations: British, of Sports Medicine, Медицинский центр, Массачусетский технологический институт Locations: Kaiser, Калифорния

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