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NEW YORK (AP) — Super Bowl Sunday is here — and, as always, there's a vast roster of advertisers ready to vie for fans' attention during game breaks. Airing a Super Bowl commercial is no easy feat. “This Super Bowl is a blast from the past. She added that “everything old is new again,” with successful Super Bowl ads or messages from the past making more returns this year. Of course, not all advertisers release their ads ahead of the game, so there will be surprises on Sunday.

Persons: ”, Linli Xu, Christopher Walken, Kate McKinnon, There’s, Jennifer Aniston, David Schwimmer, Uber, Judy ” Judy Sheindlin —, Gina Torres, Rick Hoffman, Sarah Rafferty, Patrick J, Adams, Gabriel Macht, Kimberly Whitler, “, Taylor Swift Organizations: University of Minnesota, Sunday's San Francisco 49ers, Kansas City Chiefs, CBS, Paramount, BMW, University of Virginia’s Darden School of Business, Mobile Locations: Sunday's, Labrador

☆ What MAGA World Gets Wrong About the N.F.L. and Taylor - The New York Times
▼ + stars: | 2024-02-11 | by ( Jane Coaston | ) www.nytimes.com time to read: +1 min

The National Football League is an American cultural behemoth: Ninety-three of 2023’s 100 most-watched television broadcasts were N.F.L. Among those who will be watching the game is National Review senior editor Charles C.W. A native of England, Cooke has become an avid football fan (specifically, of the Jacksonville Jaguars) and has written about his growing understanding of America’s one true national sport. He has also written about some on the Right’s aversion to the N.F.L., particularly as some concoct convoluted conspiracy theories involving singer Taylor Swift and her boyfriend, the Chiefs tight end Travis Kelce, while others denounce professional sports as a whole. As Cooke wrote in National Review, “Online, one can say that Taylor Swift is a ‘Deep State psyop’ and prompt a million Lost Boys to clap their hands in glee.

Persons: —, Charles C.W, Cooke, Taylor Swift, Travis Kelce, ’, ” Organizations: Kansas City Chiefs, San Francisco 49ers, National Football League, National Review, Jacksonville Jaguars, Chiefs, National, Boys, 49ers Locations: American, England

A general view of Super Bowl signage displayed in the NFL Super Bowl Experience ahead of Super Bowl LVIII on February 06, 2024 in Las Vegas, Nevada. Super Bowl 58 kicks off at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. Even as linear ad revenue slips, companies know there's no opportunity guaranteed to reach more people than the Super Bowl. — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC's Super Bowl coverage.

Persons: Bob Iger, Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson, Addison Rae, Usher, — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson, Jordan Novet Organizations: NFL, Super, AFC, Kansas City Chiefs, NFC, San Francisco 49ers, Disney, CBS Locations: Las Vegas , Nevada, Las Vegas, U.S

☆ NFL-Chiefs Beat 49ers to Repeat as Super Bowl Champions
▼ + stars: | 2024-02-11 | by ( Feb. | At P.M. | ) www.usnews.com time to read: 1 min

LAS VEGAS (Reuters) - The Kansas City Chiefs beat the San Francisco 49ers 25-22 in overtime on Sunday to secure their second consecutive Super Bowl title and cement their status as the National Football League's latest dynasty. The Chiefs have now won three Super Bowls in five years and are the NFL's first repeat champions since the New England Patriots in February 2005. (Reporting by Steve Keating in Las Vegas. Editing by Peter Rutherford)

Persons: Steve Keating, Peter Rutherford Organizations: LAS VEGAS, Kansas City Chiefs, San Francisco 49ers, National Football League's, Chiefs, New England Patriots Locations: Las Vegas

LAS VEGAS (AP) — San Francisco 49ers linebacker Dre Greenlaw went down with a freak Achilles tendon injury in the first half of the Super Bowl against Kansas City on Sunday. Greenlaw bounced up and down on the sideline and then started to run onto the field with a few teammates when he collapsed holding his left leg. Greenlaw started all 15 games he played this season and was the team's second-leading tackler. Greenlaw had dealt with Achilles tendon issues recently, but he missed only those two regular-season games — and one of those was the regular-season finale, which he missed for non-injury reasons. Photos You Should See View All 21 ImagesGreenlaw was limited to three regular-season games in 2021 because of a groin injury, but he was back for that postseason.

Persons: —, Dre Greenlaw, Greenlaw, He's, Achilles, ___ Organizations: LAS VEGAS, — San Francisco 49ers, Super Bowl, Kansas City, 49ers, NFL, San Locations: San Francisco

LAS VEGAS (AP) — A frustrated Travis Kelce bumped Andy Reid on the sideline, knocking the 65-year-old Kansas City Chiefs coach a few steps back after teammate Isiah Pacheco fumbled inside the red zone during the second quarter of the Super Bowl on Sunday. Kelce, with girlfriend Taylor Swift watching from a suite, ran over to Reid and screamed at him after the fumble. CBS reported that Kelce was angry that he wasn’t on the field for the play and yelled at Reid to keep him in the game. But Deommodore Lenoir forced Pacheco to fumble on the next play and Javon Hargrave recovered for San Francisco. This was the second sideline incident involving Kelce and Reid this season.

Persons: —, Travis Kelce, Andy Reid, Isiah Pacheco, Taylor Swift, Reid, Kelce, Patrick Mahomes, Mecole Hardman, Hardman, Deommodore Lenoir, Pacheco, Javon Hargrave Organizations: LAS VEGAS, Kansas City Chiefs, CBS, Chiefs, San Francisco 49ers, San, Raiders Locations: San Francisco

☆ It looks like Taylor Swift will make it to the Super Bowl after all
▼ + stars: | 2024-02-11 | by ( Hannah Getahun | Associated Press | ) www.businessinsider.com time to read: +5 min

It arrived from Tokyo’s Haneda Airport to Los Angeles' LAX airport moments after 3:30 p.m. local time. Fans arrive at the Tokyo Dome, for the Taylor Swift concert, as part of the "Eras Tour" Wednesday, Feb. 7, 2024, in Tokyo. It’s so romantic," said office worker Hitomi Takahashi, 29, who bought matching Taylor Swift sweatshirts with her friend and took photos just outside the Tokyo Dome. Business Insider reported that the jet-setting starlet downsized from two planes to one plane. Representatives for Swift did not immediately respond to a request for comment from Business Insider.

Persons: —, Taylor, Swift, they've, Travis Kelce, sleuths, Taylor Swift, Eric Thayer, ” Swift, Toru Hanai, Hitomi Takahashi, ”, Jack Sweeney, Swift's, “ Organizations: Service, LAX, Business, NFL, Los Angeles International Airport, Kelce's Kansas City Chiefs, San Francisco 49ers, Swift, Chiefs Locations: Los Angeles, Las Vegas, Tokyo, Haneda, Kelce's, Washington, Asia, Australia, Instagram .

Super Bowl 58 in Las Vegas on Sunday is shaping up to be quite a doozy. The 49ers haven't won a Super Bowl since 1995 but have been among the NFL's best teams the past several years, losing to the Chiefs in Super Bowl 54. Here's a guide for watching Sunday's game:What time does the Super Bowl start? Who is performing at the Super Bowl halftime show? In previous years, most Super Bowl performers have included guest stars — except for Rihanna, who was a solo act last year.

Persons: Patrick Mahomes, Travis Kelce, Andy Reid, Brock Purdy, Christian McCaffrey, Nick Bosa, there's Taylor Swift, 49ers haven't, Usher, won’t, Rihanna, Reba McEntire, Jonathan Landrum Jr, ___ Organizations: Kansas City Chiefs, San Francisco 49ers, Mr, Chiefs, Super Bowl, 49ers, Super, CBS, Nickelodeon, Paramount, YouTube, Hulu, AP Locations: Las Vegas

☆ What it’s really like to go to the Super Bowl
▼ + stars: | 2024-02-10 | by ( Harmeet Kaur | Scottie Andrew | ) edition.cnn.com time to read: +14 min

The person who attended the Super Bowl nine timesMike Quackenbush has been to the Super Bowl nine times — but he didn’t personally pay for tickets because, technically, he was there on business. It’s a great event and I was super lucky to go all those years.”The first-time Super Bowl attendee who went during the pandemicChelsea Bear was all smiles at the 2021 Super Bowl. Lennox McLendon/AP Most rushing yards in a Super Bowl: Washington quarterback Doug Williams won the Super Bowl MVP award in 1988, but rookie running back Timmy Smith set a Super Bowl record that year with 204 rushing yards against Denver. Ezra Shaw/Getty Images Longest pass in a Super Bowl: Carolina wide receiver Muhsin Muhammad caught an 85-yard touchdown pass from Jake Delhomme during Super Bowl XXXVIII in 2004. Paul Sancya/AP First score in Super Bowl history: In the first quarter of what we know now as Super Bowl I, Green Bay Packers wide receiver Max McGee scored a touchdown on a 37-yard pass from Bart Starr.

Persons: who’ve, who’d, —, he’d, Mike Quackenbush, didn’t, Quackenbush, Washington Redskins —, ”, he’ll, Peyton Manning’s, it’s, It’s, Bear, Chelsea Bear, Chelsea Bear’s, Chloe, ” Bear, couldn’t, Tom Brady —, I’ll, San, Judy Abad, “, Steve Young, Tom DiPace, Tom Brady, Brady, John David Mercer, Jerry Rice, Lennox McLendon, Doug Williams, Timmy Smith, Bob Galbraith, Rod Martin, Jeff Roberson, Bill Belichick, Belichick, Al Bello, Baltimore's Jacoby Jones, Ezra Shaw, Muhsin Muhammad, Jake Delhomme, Brian Bahr, Willie Parker, Paul Spinelli, Pittsburgh's James Harrison, Kurt Warner, Leon Lett, Lett, Buffalo's Don Beebe, Rick Stewart, Manny Ramirez, Peyton Manning, Denver's Knowshon Moreno, Paul Sancya, Max McGee, Bart Starr, McGee, Neil Leifer, Scott Norwood, Phil Sandlin, Abad, ” Abad, Mike Ryan, Chris Jeter, Ryan, Patrick Mahomes wasn’t, “ I’d Organizations: CNN, Super, Kansas City Chiefs, San Francisco 49ers, NFL, Super Bowl, NFL Players Association, Bowls, Washington Redskins, Buffalo Bills, Chelsea, Chiefs, Tampa Bay Buccaneers, South Florida, Bucs, New England Patriots, Philadelphia, Patriots, Atlanta, USA, Cincinnati, Famer, Washington, Denver, Oakland, Raiders, Philadelphia Eagles, New, New York Giants, Ravens, San Francisco, Getty, Pittsburgh, Dallas Cowboys, Rose, Green Bay Packers, San, 49ers, Buffalo, Bills, Kansas City, Bowl, I’m Locations: Tampa, San Francisco, Diego, Francisco, New England, Carolina, Denver, Seattle, Kansas, Miami

☆ Once an Escape, Sports Talk Embraces Politics
▼ + stars: | 2024-02-10 | by ( Ken Bensinger | Kellen Browning | ) www.nytimes.com time to read: +1 min

Just before flying to Las Vegas this week for the Super Bowl, Clay Travis announced his prediction for the game on his popular sports podcast, “OutKick.” The San Francisco 49ers would defeat the Kansas City Chiefs. Other topics on that episode: the future of college football and whether President Biden is “actually capable” of serving in the White House. The Super Bowl may be the one event that can bring Americans of all stripes together, but the chatter about it — and of sports in general — is increasingly fracturing along partisan lines. A growing number of sports pundits and personalities are eagerly blending sports and politics, taking advantage, like other media, of a thriving market in partisanship. Sports talk listeners skew male, just like Republican voters.)

Persons: Clay Travis, “, Biden, “ That’s, Mr, Travis, — Organizations: Super, San Francisco 49ers, Kansas City Chiefs, Sports, Republican Locations: Las Vegas

☆ Patrick Mahomes will fly the Chiefs to Las Vegas if the team wins Super Bowl 58
▼ + stars: | 2024-02-10 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

Move over Disney World, there's a new celebration destination for one of this year's Super Bowl hopefuls. Indeed, Chiefs quarterback and reigning Super Bowl MVP Patrick Mahomes made clear that he expects his team to be focused on the game instead of the temptations of Sin City. If the Chiefs come out on top and help Mahomes earn his third ring, the 28-year-old said he'll make sure the team gets to experience Vegas properly. It's an expensive proposition — the Chiefs' full Super Bowl roster is 53 players — but Mahomes can afford it. Last Christmas, he gifted each member of the Chiefs offensive line electric golf carts customized with their name and number.

Persons: Patrick Mahomes, James Palmer, Mahomes, he'll, It's Organizations: Disney, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super, NFL Locations: Las Vegas, Sin City, Vegas

Now, if a league or network isn't doing something to appeal to younger fans, they are behind the times. Nickelodeon will air its fifth NFL game on Sunday when the Kansas City Chiefs face the San Francisco 49ers for the Vince Lombardi Trophy. Networks and leagues also continue to experiment with social media and creating more viral highlights to keep younger fans interested. “There’s just so many more tools now at our disposal to address the complex consumption habits of young fans. The pie has many more pieces to it for young fans,” Lehanski said.

Persons: Vince Lombardi, Sean McManus, “, ” McManus, they've, SpongeBob SquarePants, Patrick Star, Travis Kelce, it's, ”, Hans Schroeder, “ I’ve, Nate Burleson, Marvel, Dave Lehanski, Goofy, SpongeBob, Bruce Beck, Julie Sobieski, ESPN's, “ There’s, ” Lehanski, ___ Organizations: CBS, NFL, Nickelodeon, Kansas City Chiefs, San Francisco 49ers, CBS Sports, Media, Disney, ESPN, Atlanta Falcons, Jacksonville Jaguars, Nielsen, NHL, Big City Greens, NBA, Business Development, Innovation, Walt Disney Company, MLB Little, Williamsport, . Networks Locations: London, Williamsport , Pennsylvania

☆ DraftKings and FanDuel are set to be the big Super Bowl winners amid record betting activity fueled by Taylor Swift
▼ + stars: | 2024-02-10 | by ( Filip De Mott | ) www.businessinsider.com time to read: +3 min

Read previewSports betting companies are set to score big at this weekend's Super Bowl, with DraftKings and FanDuel leading the rush, Bank of America said in a Friday note. Sunday's game will see the Kansas City Chiefs play against the San Francisco 49ers, paving the way for blowout betting activity. DraftKings and FanDuel stand to benefit the most from this weekend of big betting, BofA equity strategists led by Shaun Kelley wrote. AdvertisementSports betting industry players are also positioned to benefit from the expected attendance of Taylor Swift, whose presence may kick betting activity into a higher gear, BofA wrote. Some examples of these proposition bets — wagers not tied to the game's outcome — include DraftKings' "how you get the girl," where Kelce scores a touchdown in each half.

Persons: —, FanDuel, Shaun Kelley, Kelley, Taylor Swift, BofA, Travis Kelce's, Swift, FanDuel isn't, Goldman Sachs, it's, Research Ben Andrews, Jim Chanos Organizations: Service, Bank of America, Kansas City Chiefs, San Francisco 49ers, Business, 49ers, Chiefs, NYSE, Leisure, Research

HENDERSON, Nev. (AP) — The Super Bowl represents a natural ending point to the season, one for which every team in the NFL strives. “Listen,” Reid acknowledged this week, “every team is going to be a little bit different. The two biggest decisions staring at the Chiefs involve what to do with Chris Jones and L'Jarius Sneed. Jones, the All-Pro defensive tackle, has been a part of each of their Super Bowl runs, and the Chiefs would love to keep him around the next few years. The Chiefs probably would have the cash available for Jones if they didn't also want to sign Sneed to a long-term deal.

Persons: HENDERSON, ”, Andy Reid, Travis Kelce, Patrick Mahomes, ” Reid, “, Chris Jones, L'Jarius Sneed, Jones, Sneed, ’, Brett Veach, Chris, Donovan Smith, Willie Gay Jr, Derrick Nnadi, Tershawn Wharton, Tommy Townsend, ” Veach, Nick Bolton, Creed Humphrey, Trey Smith, Justin Reid, Charles Omenihu, ” Mahomes, Reid, Clark Hunt, hasn't, ” Hunt, haven’t, ” Kelce, Taylor Swift, I've, I'm Organizations: NFL, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super Bowl, Hollywood Locations: Nev, Las Vegas

HENDERSON, Nev. (AP) — Nick Bosa has been making a high-profile impact for the San Francisco 49ers on Sundays ever since entering the league as the No. "Nick’s gotten really good at it. I’m not as nervous anymore.’"He is really good at it. Nick doesn’t waste words because he doesn’t use many of them.”The speeches aren't long, lasting just a few minutes. “But once I get it down what I’m thinking what I’m going to say, I’ll be fine.”___

Persons: HENDERSON, Nick Bosa, Bosa, ”, John Lynch, Kyle Shanahan, Bosa's, Shanahan, hasn't, ” Shanahan, Nick’s, I’ve, I’m, Nick doesn’t, he's, “ It’s, “, ” Lynch, Tony Dungy, Kyle, doesn’t, ” Bosa, Charvarius Ward Organizations: San Francisco 49ers, Niners, of Fame Locations: Nev, Tampa Bay

LAS VEGAS (AP) — The Kansas City Chiefs placed All-Pro left guard Joe Thuney on injured reserve and activated running back Jerick McKinnon on Saturday, finalizing the roster that they will take into the Super Bowl against the San Francisco 49ers. The Chiefs ruled Thuney out for Sunday's game earlier in the week because of an injury to his pectoral muscle that he sustained in their divisional win in Buffalo. Veteran backup Nick Allegretti will get his second start in a Super Bowl in his place. McKinnon is especially useful in the passing game, where he had 25 catches and four touchdowns in 12 games this season. The Chiefs designated defensive tackle Mike Pennel to be their lone practice squad elevation for the Super Bowl.

Persons: Joe Thuney, Jerick McKinnon, Thuney, Nick Allegretti, McKinnon, Mike Pennel, Alex Barrett, T.Y Organizations: LAS VEGAS, The Kansas City Chiefs, Super, San Francisco 49ers, Chiefs, Eagles, 49ers, McGill Locations: The, Buffalo

☆ Superb Owl weekend has arrived! Enjoy the fruits of your typo.
▼ + stars: | 2024-02-10 | by ( Katie Balevic | ) www.businessinsider.com time to read: +1 min

It's Superb Owl weekend! As fans search for Super Bowl news, many will mistakingly type Superb Owl. To make the mistake worth their while, here are some owls that are, indeed, superb. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . So to make your typo worth it, we've collected some images from what is likely to be this weekend's most popular typo: Superb Owl.

Persons: —, hasn't, we've Organizations: Super Bowl, Service, San Francisco 49ers, Kansas City Chiefs

☆ The Super Bowl's 15 highest-paid players and coaches
▼ + stars: | 2024-02-10 | by ( Cork Gaines | ) www.businessinsider.com time to read: +1 min

The Kansas City Chiefs and San Francisco 49ers are set to compete in Super Bowl LVIII. Both teams invested heavily in their rosters, with the Chiefs' Patrick Mahomes being the highest-paid player. AdvertisementThe Kansas City Chiefs and San Francisco 49ers will face off Sunday in Super Bowl LVIII in Las Vegas. However, even before that, both teams handed out enormous contracts to their top players and head coaches, aiming to build rosters that could contend for a Super Bowl. While the Chiefs have the most expensive player in the big game, with quarterback Patrick Mahomes making $45 million annually, the 49ers have the next three highest-paid players.

Persons: Patrick Mahomes, — Organizations: Kansas City Chiefs, San Francisco 49ers, Chiefs, 49ers, Service, Business Locations: Las Vegas

☆ Watch what you say about Taylor Swift around your kids. Why it’s important
▼ + stars: | 2024-02-09 | by ( Analysis Dr. Katie Hurley | ) edition.cnn.com time to read: +5 min

Rapper Eminem stands on the field before the January 14 game between the Detroit Lions and Los Angeles Rams. Kevin Mazur/TAS23/Getty Images for TAS Rights ManagementOwn your narrativeDespite near-constant media scrutiny and rumors, Swift continues to own her narrative. This is a great lesson for young girls and women of all ages who can feel judged and criticized by others. There’s not a single reason to take that away from the many young fans who look up to her. She is the author of five books, including “No More Mean Girls: The Secret to Raising Strong, Confident, and Compassionate Girls.”

Persons: CNN —, Eminem, Taylor Swift, Travis Kelce’s, Kevin Sabitus, Kelce, I’ve, tween, Swift’s, shouldn’t, Swift, David Eulitt, It’s, Lana Del Rey, Valerie Macon, Kevin Mazur, doesn’t, Katie Hurley, Strong, ” Organizations: CNN, San Francisco 49ers, NFC, Detroit Lions, Kansas City Chiefs, Chiefs, Los Angeles Rams, Super, Denver Broncos, Getty, Mutual, Teen, MetLife, Management, Compassionate Locations: AFP, East Rutherford , New Jersey

THE HAGUE (AP) — Dutch music producer DJ Tiësto has withdrawn from performing at Sunday's Super Bowl due to an undisclosed family matter. “It was a tough decision to miss the game, but family always comes first,” the 55-year-old wrote on X. The Grammy-winning musician was selected as the first ever in-game DJ, slotted to warm up the crowd before kickoff and throughout the game. He previously performed at the 2004 Summer Olympics in Athens and at the Las Vegas Grand Prix. American DJ Ryan Raddon, better known as Kaskade, will replace Tiësto during Sunday’s game.

Persons: DJ Tiësto, Verwest, Singer Usher, Reba McEntire, Tiësto, Annika Backes, ”, Ryan Raddon, Travis Kelce, Taylor Swift, Swift Organizations: HAGUE, San Francisco 49ers, Kansas City Chiefs, Las Vegas, Prix, Chicago, Embassy, Washington , D.C Locations: Las Vegas, New York, Athens, America, Kansas, Tokyo, Washington ,, Nevada

Super Bowl Sunday in Las Vegas will feature the Kansas City Chiefs against the San Francisco 49ers. The two teams from the Midwest and West Coast will face off in the Super Bowl for the second time in five seasons. Sunday’s game is a rematch of Super Bowl LIV in 2020, when the Chiefs beat the 49ers. But football isn’t the first thing that comes to mind for all schools set to be represented in the Super Bowl. When it comes to schools in the two states represented in the Super Bowl, California wins out.

Persons: Taylor Swift, Travis Kelce, –, Kansas City –, Stanford – Organizations: Kansas City Chiefs, San Francisco 49ers, Midwest, Super Bowl, Bowl LIV, Chiefs, 49ers, San, Kansas City, University of Oklahoma, University of Georgia, Football Playoff, University of Florida, University of Michigan, Wolverines, Super, ., Best National Universities, Stanford, U.S, Harvard, University of Pennsylvania, Duke, Golden State, – UCLA, USC, University of Missouri, Missouri University of Science, Technology, . News, State, Missouri Locations: Las Vegas, Missouri, California, West, Kansas, San Francisco, U.S

☆ Pro Sports in Las Vegas Aren’t Cheered by Everyone
▼ + stars: | 2024-02-09 | by ( Ken Belson | Jenny Vrentas | ) www.nytimes.com time to read: +1 min

The history of Las Vegas has been marked by a relentless churn of hotels, casinos, theaters and restaurants. The Golden Knights of the National Hockey League were the first to start play here in 2017. The Aces of the Women’s National Basketball Association started in 2018, and the National Football League’s Raiders arrived from Oakland in 2020. Last year, Major League Baseball’s Athletics were given the go-ahead to make the same Oakland-to-Las Vegas move, and the National Basketball Association is expected to add a team in the coming years. Las Vegas’s transformation into a pro sports town reflects not just the leagues’ interest in the city and their general embrace of sports betting, but also the power of the region’s primary economic driver, tourism.

Organizations: Golden Knights, National Hockey League, Aces, National Basketball Association, National Football League’s Raiders, Major League Baseball’s Athletics, Allegiant, Raiders, Kansas City Chiefs, San Francisco 49ers Locations: Vegas, Oakland, United States

☆ Whatever Happens at the Super Bowl, She’s Already Won
▼ + stars: | 2024-02-09 | by ( Vanessa Friedman | ) www.nytimes.com time to read: +1 min

Whichever team takes home the Vince Lombardi Trophy in Super Bowl LVIII, the San Francisco 49ers or the Kansas City Chiefs, there is already one indubitable winner. Not Taylor Swift, whose interest in football has attracted almost as many conspiracy theorists as fans, or even the N.F.L. itself, which is trying to figure out how to hang onto its sudden influx of Taylor-related female fans, but rather another player’s significant other: Kristin Juszczyk. On Sunday, as her husband takes the field, Ms. Juszczyk, 29, will be in the stands, modeling one of her creations to an estimated 200 million viewers. And Ms. Juszczyk didn’t even have to buy a $7 million 30-second ad spot to get it.

Persons: Vince Lombardi, Taylor Swift, Taylor, Kristin Juszczyk, Juszczyk, Kyle Juszczyk, Juszczyk’s, Olivia Culpo, Christian McCaffrey, Brittany Mahomes, Patrick Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, 49ers, Footwear, Vogue Locations: catwalks

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

☆ Taylor Swift Gives Kansas City Its Own Love Story
▼ + stars: | 2024-02-09 | by ( Julie Bosman | ) www.nytimes.com time to read: +1 min

Prayer candles adorned with the faces of Travis Kelce and Taylor Swift gaze out from shop windows. Kansas City, Mo., has lost its mind, and happily so. Swift, who since last summer has been dating Mr. Kelce, the Chiefs’ star tight end, and occupying a regular place at football games, restaurants in Kansas City and Mr. Kelce’s $6 million mansion in the suburbs. Most important in the minds of Kansas City residents is a Super Bowl victory over the San Francisco 49ers. Could Kansas City, a place that is often left out of the national conversation, see its fortunes and economy buoyed because of Ms.

Persons: Travis Kelce, Taylor Swift, Swift, Kelce, Kelce’s Organizations: Kansas, Chiefs, Super, San Francisco 49ers Locations: Kansas City, Mo, Kansas

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