Apple's definition of "services" includes advertising, which Apple routinely says is a major driver of its services growth.
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But as we've pointed out many times, iPhone sales won't grow forever.
Which is why, for the last several years, Apple has been taking pains to highlight its growing "services" business.
"Services," per Apple's description, is a fast-growing grab-bag of stuff, all of which doesn't directly involve Apple hardware: money Apple makes from App Store sales; money Apple makes selling warranties and cloud storage; and money Apple makes selling you music and TV subscription services.
Persons:
—, doesn't
Organizations:
Apple, Service, Business