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☆ Condé Nast has reached a deal with its union, and some call it bittersweet
▼ + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewThe labor union representing Condé Nast employees reached a tentative agreement with the company, hours before the union was set to strike ahead of one of fashion's biggest events of the year, the Anna Wintour-cohosted Met Gala. AdvertisementThe win is bittersweet for some union members. Union members who spoke with Business Insider expressed relief and elation over the contract achievement and resulting employment benefits at Condé Nast, historically known for its low starting pay. Related stories"There's just not going to be any more, 'You're going to make 30 grand a year and work your fingers to the bone,'" said one Condé Nast staffer. "I'm definitely thinking about layoffs," a second Condé Nast staffer said.

Persons: —, Condé, Anna Wintour, cohosted, repped Condé, Roger Lynch, There's, Condé Nast, couldn't, Nast, Mark Alan Burger, we're Organizations: Service, Condé Nast, Business, Union, Vogue, GQ, New York, Metropolitan Museum of Art Locations: New York, New York City, Bon, Union

☆ Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
▼ + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.

Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media

☆ Man Behind California Forever, Silicon Valley's City of the Future
▼ + stars: | 2024-05-05 | by ( Hugh Langley | Adam Rogers | ) www.businessinsider.com time to read: +29 min

He sees California Forever. And if he can't undo the damage, there may never be a California Forever. California Forever may be a subdivision, but it's precisely the kind of subdivision America needs right now. But here's the thing: California Forever may be a subdivision, but it's precisely the kind of subdivision America needs right now. Places like California Forever aren't being opposed by the people who are desperate for a place to live.

Persons: Jan Sramek's, Goldman Sachs, Sramek, Reid Hoffman, Laurene Powell Jobs, Marc Andreessen —, They've, Christie Hemm, Peter Thiel, Jan Sramek, Jan, Thiel, Goldman, CheatSheet, Sramek's, hadn't, Jonas Rave, who's, —, Guy Saidenberg, Evernote, Marc Andreessen, Jane Jacobs, He's, he'd, Robert Moses, growth.y Christie Hemm, Flannery, Bronson Johnson, David George, Andreessen Horowitz, Marilyn Farley, Farley, Solano County's, Kathleen Threlfall, Bill Mortimore, California Forever's, Jessica Christian, he's, Lyle Lanley, Solano, Sam Houston, weren't, Gabriel Metcalf, You've, John Garamendi, Garamendi, isn't, they'll, latte, Christie, Travis, I've, aren't, They're Organizations: Silicon, California, BI Development, University of Cambridge, London School of Economics, Party, Rising Star, Facebook, York, Sramek's, BI Sramek, Google, American, Planners, Sacramento -, Travis Air Force Base, Area, titans, Farmers, councilwoman, California Forever, Sacramento Municipal Utility District, Air Force, Flannery Associates, Disney, San Francisco, Vallejo Naval, Historical Museum, Rep, BI, Solano, Sierra, Goldman Locations: San Francisco, It's, Sramek, California, Rio Vista, Solano County, Napa, Sacramento, Silicon Valley, America, London, Zurich, England, Czech Republic, Dřevohostice, York, British, Eastern Europe, Cambridge, Bay Area, Hayes Valley, America's cutest, Atlanta, Phoenix, Copenhagen, Barcelona, New York, Sacramento - San Joaquin, San Francisco Bay, Lake Tahoe, Toledo , Ohio, Silicon, Google's, Toronto, Big Tech, China, Calif, Springfield, Vallejo, He's, Atherton, Foreverville, Fairfield, Austin, Solano, Valley, Europe

☆ AB InBev is making another push into Hollywood-style entertainment with a new primary partner
▼ + stars: | 2024-05-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.

Persons: —, Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business

☆ We're entering advertising's new era
▼ + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.

Persons: —, Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London

☆ Carlyle thinks it's a good time to move on sports teams, but investors should be careful
▼ + stars: | 2024-05-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Carlyle also sees an opportunity to take advantage of sports' greater openness to institutional capital as teams get more expensive. Advertisement"Post-COVID, no content is more important than sports content," Fund said. Successfully running a team isn't as easy as investing in oneCarlyle sees openings for outside investors in teams as their valuations soar. "As teams become more expensive, you're running out of people to buy controlling stakes in teams," Fund said. Key to the Reign deal, for example, was having the Sounders, with its deep market knowledge, as a day-to-day operator.

Persons: —, Carlyle, Ben Fund, Alex Popov, cochair David Rubenstein, We've, We're Organizations: Service, National, Soccer, Seattle, FC, Seattle Sounders, Business, Fund, Baltimore Orioles, NFL, Sounders

☆ Disney just named 2 new top execs to advise on strategy and M&A as it considers its future: Read the memo
▼ + stars: | 2024-05-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Disney has appointed two senior executives to oversee corporate strategy as it considers the future of its linear business and contends with streaming losses. Veteran Disney exec Justin Warbrooke, meanwhile, was named EVP and head of corporate development, overseeing M&A as well as divestitures, among other areas. Mayer was Disney's EVP of corporate strategy and business development before going on to run strategy and the DTC and international businesses. As such, we are evolving the Corporate Strategy function to better align with this vision, which includes two leadership roles — one focused on Corporate Strategy and another focused on Corporate Development — both reporting directly to me. In addition to strategy, Andre has advised clients on the topics of operations, organization, customer journey design, and M&A.

Persons: Disney, Nelson Peltz, It's, Bob Iger, Bain, Andre James, Justin Warbrooke, James, Marvel, Hugh Johnston, Kevin Mayer, Mayer, Iger, Tom Staggs, —, Andre, Justin, Hugh Organizations: ESPN, Business, Veteran Disney, Coopers, Lybrand's, DTC, Century Fox, Disney, Media, Walt Disney Company, Corporate, Strategy, Development, of Media, Entertainment, Bain & Company, Consumer, Marvel, Reliance, Fox, Warner Bros . Discovery, Finance Locations: Hulu, India

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Trouble brews at The Wall Street Journal, where EIC Emma Tucker faces falling morale and the union edges toward a strike
▼ + stars: | 2024-04-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

Read previewEmma Tucker's arrival at The Wall Street Journal a little over a year ago was met with enthusiasm. This story is available exclusively to Business Insider subscribers. Business Insider talked to a dozen insiders for this story; many of them said they had felt a shift from optimism to angst regarding Tucker and the newsroom generally. A Journal spokesperson said Tucker wasn't available to comment but offered an interview with Taneth Evans, Tucker's associate editor. Evans told Business Insider that the changes were drawn out to give the new leadership time to understand how the newsroom works.

Persons: —, Emma Tucker's, Tucker, She's, effused, Liz Harris, Dow Jones, IAPE, Tucker wasn't, Taneth Evans, Tucker's, Evans, I've, Harris, Emma Tucker, Joy Malone, Rupert Murdoch, Matt Murray, Murray, Elon, Taylor, I'm, OpenAI's Sam Altman, Michael Bloomberg's, Lachlan Murdoch, Adrian Edwards, Axel Springer Organizations: Service, Wall, Business, Dow, Independent Association of Publishers ' Employees, CWA, Associates, Sunday Times, The New York Times, Times, Boeing, News Corp Locations: New York, London, Tesla, Gaza, New York City

☆ Raine details 3 themes driving its sports investing as it hunts for more deals
▼ + stars: | 2024-04-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Raine was an early investor in DraftKings — which helped establish the US sports-betting sector — and has been investing at a rate of about three companies a year. Raine is looking to take stakes in leagues with rights they can monetize in various ways and invest in growing, founder-led companies. Raine says college sports still hold a big opportunity for outside investors, even if the structure of college athletics adds complexity. In 2019, Raine helped the Pac-12 Conference explore raising private equity (which it ultimately decided against doing). Raine also helped the PGA Tour raise $3 billion this year through a for-profit entity.

Persons: Joe Ravitch, Jeff Sine's, It's, Raine, Colin Neville, that's, Garrett Gomes, Raine isn't, Banks, JPMorgan Chase, Neville Organizations: Imagine, Business, Apple, Premiere Lacrosse League, RCX Sports, Private, Florida State, Sixth, JPMorgan, CNBC, PGA Locations: DraftKings, Florida

☆ Key Solar Panel Ingredient Is Made in the U.S.A. Again
▼ + stars: | 2024-04-25 | by ( Ivan Penn | ) www.nytimes.com time to read: +1 min

A factory in Moses Lake, Wash., that shut down in 2019 will soon resume shipping a critical ingredient used in most solar panels that for years has been made almost exclusively in China. REC Silicon reopened the factory, which makes polysilicon, the building block for the large majority of solar panels, in November in partnership with Hanwha Qcells, a South Korean company that is investing billions of dollars in U.S. solar panel production. As part of the deal, Hanwha this month said it has become the largest shareholder in REC Silicon, which is based in Norway. Executives at the companies say they reopened the factory in part because of incentives for domestic manufacturing in the Inflation Reduction Act, President Biden’s signature climate law. They expressed hope that their decision would also encourage other companies to revive production of a technology that was created in the United States about 70 years ago.

Persons: Hanwha Qcells Organizations: REC, South Locations: Moses Lake, China, Southeast Asia, South Korean, Norway, United States

☆ Even Gwyneth Paltrow is worried about becoming an empty nester
▼ + stars: | 2024-04-25 | by ( Amanda Goh | ) www.businessinsider.com time to read: +3 min

Gwyneth Paltrow is worried about becoming an empty nester too. "It's kind of giving me a nervous breakdown, if I'm honest," Paltrow said at her 11th In Goop Health summit. Paltrow has two kids, Apple and Moses, with her ex-husband Chris Martin. AdvertisementGwyneth Paltrow is nervous about becoming an empty nester when her son heads off to college this fall. This isn't the first time Paltrow has spoken about becoming an empty nester.

Persons: Gwyneth Paltrow, Paltrow, Moses, Chris Martin, —, Coldplay, Apple, Brad Falchuk, Jennifer Freed, Jessica Sosso Organizations: Service, Hollywood, Apple, Vanderbilt University, Brown University, Times, Mayo Clinic Locations: Wisconsin, Mayo

☆ Queens Park Ladies Joined a Boys’ League. Then They Went Undefeated.
▼ + stars: | 2024-04-24 | by ( Claire Moses | ) www.nytimes.com time to read: +1 min

With about four games left in the season, it became mathematically clear to the players and coaches of the Queens Park Ladies, an under-12 girls’ soccer team in Bournemouth, England, that they would win their league. But rather than resting on their laurels and enjoying their guaranteed victory, they decided to take it a step further: What if they not only won their league, but also did so without losing a match? If that wasn’t enough, they would be pulling it off as the only girls’ team in a boys’ league. The Queens Park Ladies did not lose any of their 22 matches, earning them the elusive nickname “Invincibles,” one that conjures the memory of Arsenal’s undefeated 2003-04 Premier League season under Arsène Wenger. “I just thought it was incredible that we’ve gone so far to beat some boys that are probably more physical than us,” Millie Ray, 11, a midfielder, said.

Persons: Arsène Wenger, “, Millie Ray, ” Organizations: Queens Park Ladies, soccer, Queens Park, Premier League Locations: Bournemouth, England

☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Since then, private-equity firms have poured $54.6 billion into sports, according to PitchBook data. And the field of potential investors is growing with Goldman Sachs helping rich clients invest in teams, which can drive up prices. AdvertisementLeagues also restrict PE investments, with some caps on the number of teams a firm can own stakes in or the ownership share a fund can hold. Scroll down to read about the private equity firms, listed alphabetically, that have been making the biggest moves in sports in recent years.

Persons: —, Josh Harris, Rob Walton, Carlyle, Ben, Blackstone, Goldman Sachs, Harris, Blackstone Group's David Blitzer, Lauren Leichtman, Arthur Levine, Sportico, RedBird, Gerry Cardinale, There's Organizations: Service, MLB, NBA, Business, Washington, Denver Broncos, Amazon, Sports, Ben Fund, Bluestone Equity Partners, GMF, Apollo Global Management, Blackstone Group's, Levine, Capital Partners, San Diego Wave, NFL Locations: downturns

☆ How much Amazon pays employees for Prime Video jobs
▼ + stars: | 2024-04-22 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Amazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementWhile most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18.9 billion on music and video in 2023, a 14% increase, according to its annual report. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Netflix, Disney, Service, Business Locations: Hollywood

☆ The Unlikely Force Behind a Push to Legalize ‘Shrooms’ in New York
▼ + stars: | 2024-04-19 | by ( Claire Fahy | Grace Ashford | ) www.nytimes.com time to read: +1 min

Religious texts state that when Moses climbed to the top of Mount Sinai, he was spoken to by God and inscribed that message onto stone tablets that became known as the Ten Commandments. Thunder rumbled, trumpets blared and lightning shot across the sky. Moses had been fasting and was clearly in an altered state of consciousness when God appeared to him, scholars say. But what if, as at least one Jewish scholar has suggested, Moses was also high? It may sound like blasphemy, but some religious scholars say they see an overlap between the pursuit of the divine and the use of psychedelic drugs — an unlikely partnership that underpins one of the most unusual legislative efforts in New York this session.

Persons: Moses, God Organizations: Mount Locations: Mount Sinai, New York

☆ Amsterdam’s Latest Effort to Fight Excessive Tourism: No New Hotels
▼ + stars: | 2024-04-18 | by ( Claire Moses | ) www.nytimes.com time to read: 1 min

Amsterdam has been searching for any way to rein in the number of tourists that visit the city every year. The city has also long tried to control the crowds in its red-light district, where rowdy groups of tourists often cause disruptions to local residents. It has added stricter rules about smoking marijuana. It has banned new tourist shops. And still, the people keep coming.

Persons: ”, — Locations: Amsterdam

☆ Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
▼ + stars: | 2024-04-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementNetflix said it grew subscribers by 9.33 million worldwide in Q1 — double what Wall Street had expected. Boosting its performance was the company's crackdown on password sharing, which has led to new signups, as well as its cheaper, ad-supported option. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Netflix, Disney, Warner Bros, Service, Business

☆ Danny Moses on sports betting scandals in pro sports: 'The NBA has a big problem'
▼ + stars: | 2024-04-17 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDanny Moses on sports betting scandals in pro sports: 'The NBA has a big problem'Hosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC.

Persons: Danny Moses, Brian Sullivan, “ Organizations: NBA, CNBC

☆ Amazon is hiring dozens for Prime Video as it does battle in the streaming wars. Here's what each job pays, including one that pays up to $350,000.
▼ + stars: | 2024-04-16 | by ( Lucia Moses | ) www.businessinsider.com time to read: 1 min

Amazon is still spending big and hiring as it seeks its place in the streaming wars. Most of the hires are in product and tech as it tries to grow viewership and advertising. It's paying base salaries that can go as high as $350,000. Amazon's Prime Video is a frontrunner in the streaming wars, where only a few players will likely survive. Prime Video has consistently ranked high in terms of monthly view time, a crucial metric for advertisers, after YouTube and Netflix and neck and neck with Disney's Hulu, according to Nielsen.

Persons: Disney's Organizations: Amazon's, YouTube, Netflix, Disney's Hulu, Nielsen, Amazon, Business

☆ Bishop Is Stabbed During Live Streamed Service in Sydney
▼ + stars: | 2024-04-15 | by ( Claire Moses | More About Claire Moses | ) www.nytimes.com time to read: +1 min

A police operation was underway after 7:10 p.m. local time on Monday, the New South Wales Police Force said in a statement. The police said that “a number of people were stabbed,” but that none of them had suffered life-threatening injuries. The Australian news media reported that there were four victims, including a religious leader. Cries and screams can be heard from others in the church. “A large police response is underway, and the public is urged to avoid the area,” the police said.

Persons: Bishop Mar Mari Emmanuel, “ Organizations: New South Wales Police Force, Good Shepherd, Bishop Locations: Sydney, Australia, Wakeley, “

☆ What life is like inside Condé Nast's 'rubber room' for the union members it's trying to lay off: 'Disrespected and undermined'
▼ + stars: | 2024-04-12 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. So in the meantime, the Condé Nast Union members have been assigned in recent weeks to a "centralized team" under Chris DiPresso, VP of content finance and operations. They were given assignments they were told were consistent with their skills, but not given firm deadlines or told what they were meant for. Condé Nast CEO Roger Lynch in November said the company would lay off 5% and shift focus to support short-form video, subscriptions, and e-commerce. Some believe the company is using the "rubber room" move to demoralize people and get them to leave the company on their own.

Persons: —, Chris DiPresso, Slack, Delia Cai, Ina Garten, Cai, Condé, Roger Lynch, Bon, Condé Nast Organizations: Service, Vogue, Condé Nast Union, Business, New York, Washington Post, Disney, Warner Bros Locations: New York City, Hollywood

☆ Bon Appétit plans to cut about 25% of its union staff, and insiders worry it will undermine the rebuilding the brand has done after a racial reckoning
▼ + stars: | 2024-04-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

Four years after a racial reckoning roiled Condé Nast's Bon Appétit, insiders worry that planned cuts could undo a fragile rebuilding effort. Included in that figure are 94 members, or 17%, of Condé Nast Union, which covers around 550 people across a dozen titles, including Vanity Fair, Vogue, and GQ. The Test Kitchen also benefited from a home cooking boom in the pandemic. But by August 2020, 10 of 13 members of the Test Kitchen had left. Members of the BA Test Kitchen in February 2020.

Persons: Bon Appétit, Condé, Roger Lynch, Adam Rapoport, that'll, Claire Saffitz, Brad Leone, Roy Rochlin, Rachel Gurjar, Kendra Vaculin, Dawn Davis, Sonia Chopra, Davis, Monica Schipper, they'd, Jamila Robinson, James Beard, Jeff Schear, Condé Nast, Lynch, Robinson, Slack, Delia Cai, Ina Garten Organizations: Condé, Condé Nast Union, Vogue, Business, YouTube, Labs, James, The New York Times, Philadelphia Inquirer, Union, New York, Employees Locations: Condé Nast, New York City, Caribbean, Seoul, Hollywood

☆ A new startup from 2 Twitch alums is trying to get Gen Z to watch TV
▼ + stars: | 2024-04-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Entertainment companies face a generation problem, with Gen Z shunning TV shows and movies over social video and livestreams. A new startup is pitching a solution by bringing TV to Gen Z where and how they already watch, rather than trying to train them in a new habit. The company, Gaggl TV, licenses TV shows and distributes them to creators to watch with their followers on social platforms. In a deal with Fremantle, Gaggl got the rights to old TV shows like '70s-era "The Price is Right: The Barker Era" and is distributing them to five Twitch streamers. "TV companies just put stuff on Twitch and don't realize it's the creators people are coming to see," Harris said.

Persons: Gen, Gaggl, Khleo Thomas, Peter Park, Bridget Case, Richard Karn, Megan Fraher, Fraher, Adam Harris, James Duffield, Greg Miall, Harris, Gen Z's, Twitch, Bob Ross, he's Organizations: Business, Fremantle, Amazon, Greece's, Paramount, Gaggl Locations: Fremantle, livestreaming

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