From pet food to liquor and lighting fixtures, global investing firm KKR is putting its money behind a suite of consumer-driven sectors in China, departing from a singular focus on technology.
And our core focus has really been around the sweet spot of what we think the market opportunity is — domestic consumption," KKR's co-CEO Joseph Bae told CNBC's "Squawk Box Asia."
KKR also has an active presence in different parts of China, with offices in capital Beijing, Shanghai and Hong Kong.
"We've invested in companies like the largest pet food company in China, the largest lighting fixtures company in China, retail pharmacy chains in China, domestic liquor and alcohol brands in China... All consumer driven," Bae elaborated.
Last month, China's State Council proposed measures to boost the consumption of household products, without going into details.
Persons:
KKR's, Joseph Bae, CNBC's, We've, Bae
Organizations:
KKR, China's
Locations:
China, Beijing, Shanghai, Hong Kong